Busca

What Busca does

Busca Corp is a private digital entertainment company operating a portfolio of eight distinct media brands targeting Latin American audiences, with primary markets in Mexico and Chile and a cross-border presence in the United States. The company has operated since 2007 and employs 51-100 people, with its headquarters in La Jolla, California. Its brand portfolio spans gaming (LevelUp, the leading gaming site in Mexico/LATAM; Tarreo, the largest gaming community in Chile), entertainment and cinema (Tomatazos, affiliated with Rotten Tomatoes as the leading film and series review platform for LATAM), technology (Qore), sports analytics (El GOAT) and NFL-focused content in Spanish (Primero y Diez), bilingual border lifestyle (San Diego Red), and viral video (Metatube). The company describes its offering in four strategic areas: original content, social media, experiences, and video production.

The company monetizes its audience through two primary revenue streams: digital advertising (display advertising, sponsored content, and brand integrations across its media properties) and brand partnerships and sponsorships (custom branded content campaigns and experiential activations). The collective audience across all platforms reaches 7M+ unique users, 14M+ monthly page views, and 4M+ social media followers. The platform is built on standard digital media publishing technology; no proprietary technology stack, API, SDK, or AI/ML capabilities are disclosed. Pricing is quote-based for advertisers and brand partners and is not publicly disclosed.

Busca Corp's advertiser base includes a broad roster of multinational and regional brands across entertainment streaming (Amazon Prime Video, Star+, Disney, Max, Paramount), gaming (Xbox, Epic Games, Garena, Metacritic), technology (Samsung, Yahoo), telecommunications (Telcel), retail (Liverpool), cinema chains (Cinepolis, Cinemex), travel (Viva Aerobus), toys (Mattel), food and beverage (Barcel), gaming entertainment (Caliente), and payments (Billu). The company is led by Ramon Toledo as President and CEO. Disclosed funding totals $5 million across three rounds between 2008 and 2012, with no subsequent rounds, M&A activity, or leadership changes in the available data.

Name

Busca

Legal name

Busca Corp

Website

http://www.buscacorp.com/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Busca Corp operates a portfolio of eight digital media brands reaching 7M+ unique users across gaming, entertainment, sports, tech, and lifestyle verticals in Latin America, monetizing through digital advertising and brand partnerships with multinational advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Monetization through display advertising, sponsored content, and brand integrations across the company's portfolio of digital media properties reaching millions of unique users in Latin America.
2. Brand Partnerships and Sponsorships: Custom branded content campaigns, experiential activations, and strategic brand partnerships leveraging the company's audience reach and content creation capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Busca Corp operates a portfolio of eight digital media brands (LevelUp, Tarreo, San Diego Red, Tomatazos, Qore, Metatube, El GOAT, Primero y Diez) targeting Latin American audiences across gaming, entertainment, sports, technology, and lifestyle verticals. The company produces original content and distributes it through its owned digital platforms and social media channels, then monetizes its audience reach through digital advertising and brand partnerships/sponsorships.

Product overview

Busca Corp is a digital entertainment company operating a portfolio of distinct media platforms targeting the Latin American market. The portfolio includes eight distinct brands spanning gaming (LevelUp, Tarreo), entertainment/cinema (Tomatazos), news/lifestyle (San Diego Red), technology (Qore), viral media (Metatube), sports analytics (El GOAT), and NFL-focused content (Primero y Diez). These platforms are collectively managed to reach over 7 million unique users and 14 million page views across the region.

Differentiator

Problem solved

Functional benefit

Brands

• LevelUp: The most important gaming site in Mexico and LATAM, featuring high-quality content related to reviews and relevant news about video games, generated by the most recognized personalities in the industry.
• Tarreo
• San Diego Red
• Tomatazos
• Qore
• Metatube
• El GOAT
• Primero y Diez

Named customers20 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rotten TomatoescoreStrategic or Co-development PartnerTomatazos, the leading film and series review site in Latin America, is affiliated with Rotten Tomatoes, providing verified critic reviews and industry-standard review aggregation for the LATAM market.

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/buscacorp
• LinkedInlinkedin.com/company/ramontoledo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busca