Hand in Hand Soap

Name

Hand in Hand Soap

Legal name

Hand in Hand Soap LLC

Website

https://handinhandsoap.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Natural personal care
• Vegan hand soap
• Sustainable body care
• Cruelty free skincare
• Palm oil free soap

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through their Shopify e-commerce storefront. Products include liquid hand soap, foaming hand soap, body wash, body lotion, sugar scrubs, bar soap, hand sanitizer, shave cream, haircare, and candles. Subscription model available with 10% savings.
2. Wholesale/Retail Distribution: Wholesale partnerships with major US retailers including Whole Foods, Wegmans, Fresh Thyme, CVS, Meijer, Sprouts, and Grove collaborative. Bulk discount program for large orders over $500.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Hand in Hand Soap manufactures and sells a line of sustainable, vegan, and palm oil-free personal care products including liquid hand soaps, foaming hand soaps, body washes, body lotions, sugar scrubs, bar soaps, hand sanitizer, shave cream, haircare, and candles. Products are sold direct-to-consumer via the company's Shopify storefront and through wholesale distribution to major U.S. retailers. With every product purchased, the company donates one bar of soap and provides clean water to a child in need through its Buy One, Give Back program.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Hand Soap Clean-ingredient, vegan, palm oil-free liquid hand soap packaged in infinitely recyclable brushed aluminum bottles, sold to individual consumers for everyday hand washing.
• Foaming Hand Soap Clean-ingredient foaming hand soap format for everyday hand washing, positioned alongside the standard liquid hand soap line for consumers who prefer foam.
• Body Lotion 10oz moisturizing body lotion in infinitely recyclable aluminum bottles, made with clean, vegan, palm oil-free ingredients, available in multiple fragrances for personal skincare routines.

Quantifiable outcome

• 13+ million bars of soap donated globally since 2011
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Eco Soap BankcoreStrategic or Co-development Partner · 1 January 2018Partnership began in 2018 to expand impact to Cambodia. Eco Soap Bank saves wasted hotel soaps from landfills for recycling and redistribution to impoverished communities. For every product purchased, Hand in Hand works with Eco Soap Bank to donate one bar of soap to a child in need. Samir Lakhani is the founder of Eco-Soap Bank.
• My Neighbor's ChildrencoreStrategic or Co-development Partner · 1 January 2013Partnership began in 2013 for clean water program. Hand in Hand installs and repairs clean water wells in Haiti through this partnership, providing thousands of people with clean water every day. In 2021, the company purchased and donated sophisticated well-digging equipment for 80 new freshwater wells.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cleancult: Clean, plant-based personal care and home cleaning brand with refillable packaging and subscription-led DTC model. Comparable to Hand in Hand in size, ingredient philosophy, and subscription mechanics, and operates in adjacent home care categories.
• Plaine Products: Refillable, vegan, non-toxic hand soap, body wash, and personal care brand with closed-loop aluminum packaging. Extremely close on sustainability, refillable-format, and ingredient-positioning axes; smaller scale but comparable 'purpose-driven DTC' thesis.

Direct peers

• Attitude: Canadian natural, EWG-verified personal care and household brand with comparable palm-oil-free, vegan formulations. Sells liquid hand soap, body wash, and lotion at natural retailers across North America, including online channels overlapped with Hand in Hand's DTC.
• Mrs. Meyer's Clean Day: Clean, plant-derived hand soap, body wash, and lotion line sold in the same natural-channel retailers (Whole Foods, Sprouts) as Hand in Hand. Highly comparable product formats, fragrance-led merchandising, and eco-conscious positioning.
• The Honest Company: Clean, plant-based personal care and household brand known for transparency in ingredients and sustainability positioning. Competes head-to-head in clean hand soap, body care, and skincare at Target, Whole Foods, and other retailers where Hand in Hand is stocked.
• Dr. Bronner's: Family-owned, mission-driven, organic, fair-trade castile soap and personal care brand. Directly comparable in vegan/clean-ingredient philosophy, social-impact commitment (similar to Buy One Give Back), and multi-format personal care lineup sold across natural and mainstream retail.
• Everyone Soap: EO Products-owned clean, EWG-verified hand and body soap line sold at Whole Foods, Sprouts, Target, and natural retailers. Directly overlapping product formats (liquid hand soap, body wash, lotion) and clean-ingredient positioning.
• Puracy: Natural, plant-based hand soap, body wash, and lotion brand with strong DTC and Amazon presence. Comparable clean-ingredient story, comparable price points, and comparable founder-led mid-market scale.

Broad incumbents

• Tom's of Maine: Colgate-Palmolive-owned natural personal care brand spanning deodorant, toothpaste, and bar soap with broad distribution in CVS, Whole Foods, and mass retail. Overlaps on natural-ingredient positioning and retail distribution but operates as a wider portfolio incumbent.
• Sundial Brands (SheaMoisture): Unilever-owned purpose-driven personal care company best known for SheaMoisture, also producing body wash, bar soap, and lotion at mass and natural retailers. Larger-scale incumbent using similar social-impact narrative and natural ingredients in comparable formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/handinhandsoap
• Facebookfacebook.com/HandinHandSoap
• Instagraminstagram.com/handinhandsoap
• LinkedInlinkedin.com/company/hand-in-hand-soap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hand in Hand Soap