Raddish Kids
Raddish Kids is a direct-to-consumer subscription company founded in 2014 that delivers monthly cooking, baking, and global cuisine kits for children ages 4-14+, complemented by a digital recipe platform (Raddish Plus) and curriculum-aligned resources for schools and homeschool families.
- Company typePrivate
- Founded2014
- HeadquartersRedondo Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Raddish Kids does
Raddish Kids (legal entity Raddish Kids Inc., California, USA) is a direct-to-consumer educational cooking and baking subscription company founded in 2014 and headquartered in Redondo Beach, California. The flagship offering is a monthly physical kit subscription serving children ages 4-14+, with three tiers: Kids Cooking, Kids Global Cooking, and Kids Baking. Each kit ships illustrated step-by-step Recipe Guides, a quality kitchen tool, skill lessons, Table Talk conversation cards, seasonal activities, and a collectible apron patch. Single kits, bundles, and accessories are sold à la carte through the Shopify-based storefront with free US shipping; Canada is supported with a $10/month surcharge. A digital complement, Raddish Plus, provides access to 400+ illustrated recipes online and is included free with any kit subscription or available as a standalone digital subscription.
The company monetizes through recurring subscriptions (1, 6, or 12-month commitments, auto-renewing monthly starting at $22), one-time single-kit and bundle purchases, standalone Raddish Plus digital access, and a $25/$25 referral program supplemented by a $10-per-subscription affiliate program. Customer acquisition is product-led, relying on owned blog/SEO content, earned media (LA Times, TODAY, Wall Street Journal, Parents Magazine, HGTV, Taste of Home), 250,000+ social followers across Facebook, Instagram, Pinterest, and YouTube, and email/SMS. School and homeschool channels (with curriculum-aligned lesson plans and a Schools page) form a secondary institutional segment. To date, Raddish has shipped 2+ million kits to 500,000+ families, donated $1M+ through charitable partnerships including Save the Children, and earned multiple 2026 industry awards (NAPPA, Parents' Picks, Mom's Choice, Family Choice). The company is privately held with no disclosed external funding and leads with a small operating team (11-50 employees).
Raddish Kids firmographics
Firmographics- Name
- Raddish Kids
- Legal name
- Raddish Kids Inc.
- Website
- https://raddishkids.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raddish Kids is a direct-to-consumer subscription company founded in 2014 that delivers monthly cooking, baking, and global cuisine kits for children ages 4-14+, complemented by a digital recipe platform (Raddish Plus) and curriculum-aligned resources for schools and homeschool families.
- Ownership category
- akta.pro rank
Raddish Kids industry classification
Industry- Product category
- Children's Cooking and Baking Subscription Kits
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Student Activity Materials & Manipulatives (Hands-on Learning Kits) (EDACAJAG)
- akta.pro secondary industries
- Kids Crafts & Educational Craft Kits Retail (CRALACAG), Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where Raddish Kids is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Raddish Kids business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Subscription Boxes: Three subscription tiers (Cooking, Baking, Global Cuisine) with 1, 6, or 12-month commitment options. Subscriptions auto-renew monthly and include free shipping in the US. Each kit delivers themed cooking/baking experiences with recipes, tools, and activities. Canada shipping available for additional $10/month.
- Single Kit Purchases: Individual cooking, baking, and global kits available for one-time purchase through the Raddish shop. Also offers bundles and accessories for separate purchase.
- Raddish Plus Digital Access: Standalone digital recipe platform access available without monthly kit subscription, providing access to 400+ recipes and illustrated guides.
- Referral Program: Referral credits ($25 per referred friend) that apply to subscription renewals or store purchases. Referred friends receive $25 off 6 or 12-month plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cooking Subscription Box - Ages 4-14+ |
| Subscription | Monthly | Global Cooking Subscription Box - Ages 6-14+ |
| Subscription | Monthly | Baking Subscription Box - Ages 8-14+ |
| Subscription | Monthly | Raddish Plus Digital Access |
| Unit Pricing | Pay-as-you-go | Single Kits and Bundles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Raddish Kids product offering
Product offeringCore offering
Raddish Kids designs and ships monthly themed culinary kits for children ages 4-14+, including illustrated recipe guides, quality kitchen tools, skill lessons, conversation cards, and collectible apron patches. The company offers three subscription lines (Cooking, Global Cooking, Baking) plus a digital recipe platform (Raddish Plus) with 400+ illustrated recipes, single one-time kits, themed bundles, and curriculum-aligned kits for schools and homeschool programs.
Product overview
Raddish Kids is an educational cooking and baking subscription box company for children ages 4-14+, founded in 2014. The core offering consists of three monthly subscription boxes: the Kids Cooking Subscription Box (ages 4-14+), the Kids Global Cooking Subscription Box (ages 6-14+), and the Kids Baking Subscription Box (ages 8-14+). These are complemented by single-kit one-time purchases (cooking, baking, and global), themed bundles, and accessories available in the Raddish Shop. A digital layer — Raddish Plus — provides 400+ recipes accessible on any device, free with any club membership or as a standalone digital subscription. The company also serves educational markets through Cooking Kits for Schools, supports homeschool use with free lesson plans and playlists, and operates referral and affiliate programs. All three subscription boxes share a common structure of illustrated recipe guides, culinary tools, skill lessons, apron patches, and Table Talk cards, differentiated by age-appropriateness, cuisine type, and recipe complexity.
Differentiator
Problem solved
Functional benefit
Brands
- Raddish Plus: Digital recipe platform offering access to 400+ recipes and step-by-step illustrated guides, available as a free add-on with any club membership or as a standalone digital subscription.
Products and services
- Kids Cooking Subscription Box Monthly themed cooking subscription box for children ages 4-14+. Each kit delivers 3 illustrated step-by-step Recipe Guides and Skill Lessons, a quality kitchen tool, a creative kitchen project, an apron patch, and collectible Table Talk cards with seasonal, global, and holiday themes.
- Kids Global Cooking Subscription Box Monthly global cuisine subscription box for children ages 6-14+. Each country-themed kit includes 3 illustrated step-by-step Recipe Guides and Skill Lessons, a quality kitchen tool, a creative kitchen project, an apron patch, and collectible Table Talk cards.
- Kids Baking Subscription Box Monthly baking subscription box for children ages 8-14+. Each kit features a 12-step Quick Bake, an 18-step Star Bake recipe, Star Bake Decorations, a quality kitchen tool, Skill Lessons, a Baker's Bonus Recipe, an apron patch, and collectible Table Talk cards.
- Raddish Plus Digital Access Digital-only subscription providing access to 400+ Raddish recipes with step-by-step illustrated recipe guides, accessible from any device. Included free with any club membership or available as a standalone digital subscription.
- Single Cooking Kits for Kids Individual one-time purchase cooking kits from the Raddish Shop, allowing families to try a specific themed kit without committing to a recurring subscription.
- Single Baking Kits for Kids Individual one-time purchase baking kits for kids from the Raddish Shop, allowing families to try a specific baking theme without a recurring subscription.
- Single Global Cooking Kits for Kids Individual one-time purchase global cooking kits for kids, allowing families to explore a specific country's cuisine without a recurring subscription.
- Curated Cooking and Baking Bundles Curated bundles combining multiple single kits at a discounted price, offering themed cooking and baking experiences from the Raddish Shop.
- Kitchen Accessories Additional kitchen tools and accessories available for separate purchase through the Raddish Shop to complement the subscription kits.
- Cooking Kits for Schools Cooking kits designed for classroom and homeschool use, supporting charter and homeschool programs with curriculum-aligned materials for pre-K through middle school.
Quantifiable outcome
- Trusted by more than 500,000 families worldwide
- +2 more outcomes
Companies that use Raddish Kids
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Raddish Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Raddish Kids partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Save the ChildrenmajorRaddish Kids donated approximately 10,000 cooking and baking kits plus 28,000 educational literature bundles to Save the Children US in July 2026. The donation supports children and families across Save the Children's U.S. programs in rural America, where communities face high child food insecurity rates. Kits include seasonal themes for year-round use including summer, back-to-school, Halloween, Thanksgiving, and holidays. This builds on previous donations of tens of thousands of kits, reflecting ongoing commitment to the partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Raddish Kids competitors and assessment
Company assessmentDirect peers
- Yumble: Yumble was a direct competitor offering weekly kids meal-kit and cooking subscription boxes targeting similar age ranges and parents seeking screen-free, hands-on cooking experiences for children.
- Eat2Explore: Eat2Explore offers monthly cooking kits for children focused on exploring global cuisines and cultures, directly mirroring Raddish's Global Cooking subscription in audience, format, and educational angle.
- Kidstir: Kidstir provides monthly cooking and baking subscription kits for kids with recipe guides and kitchen tools, competing head-to-head with Raddish on subscription mechanics and parent-targeted value proposition.
- Little Passports: Little Passports delivers monthly subscription boxes for children centered on global exploration and culture, sharing Raddish's Global Cuisine subscription theme of country-based discovery and family-oriented monthly delivery.
- Green Kid Crafts: Green Kid Crafts offers monthly STEAM and nature-themed subscription boxes for kids, overlapping Raddish on hands-on, screen-free, parent-purchased subscription mechanics aimed at similar age ranges.
Broad incumbents
- KiwiCo: KiwiCo is a large, well-funded kids subscription company offering STEAM-based crates (including cooking and food science) across broader age bands; it competes for the same household 'subscription wallet share' as Raddish but with much wider category coverage.
- Melissa & Doug: Melissa & Doug is a major educational toy brand whose wooden play kitchen sets, food play sets, and cooking-themed toys compete for the same parent budget as Raddish kits, albeit through a retail (non-subscription) channel.
Emerging players
- MEL Science: MEL Science delivers STEM-focused subscription kits for kids including food science modules, positioning it as an emerging competitor for the educational, hands-on subscription dollar that Raddish targets.
Others
- Cratejoy: Cratejoy is a subscription-box marketplace that hosts and competes for distribution of kids cooking, craft, and food subscription boxes, making it an adjacent channel and ecosystem player relative to Raddish's DTC model.
- Young Chefs Academy: Young Chefs Academy is a kids cooking class franchise delivering in-person culinary instruction for children, addressing the same parent demand for hands-on cooking skill development that Raddish serves through at-home kits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Raddish Kids social profiles
Digital presenceRaddish Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raddish Kids leadership team
Management profileNumber of profiles
Profiles3 records
Raddish Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raddish Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raddish Kids
What does Raddish Kids do?
Raddish Kids designs and ships monthly themed culinary kits for children ages 4-14+, including illustrated recipe guides, quality kitchen tools, skill lessons, conversation cards, and collectible apron patches. The company offers three subscription lines (Cooking, Global Cooking, Baking) plus a digital recipe platform (Raddish Plus) with 400+ illustrated recipes, single one-time kits, themed bundles, and curriculum-aligned kits for schools and homeschool programs.
Is Raddish Kids a public or private company?
Raddish Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raddish Kids founded?
Raddish Kids was founded in 2014. It employs 11 to 50 people.
Where is Raddish Kids based?
Raddish Kids is headquartered in Redondo Beach, United States, in the North America region.
How does Raddish Kids make money?
Four revenue lines are on record. Monthly Subscription Boxes are the primary driver. The others are single Kit Purchases, raddish Plus Digital Access and referral Program.
Who are Raddish Kids's main competitors?
Direct peers on record are Yumble, Eat2Explore, Kidstir, Little Passports and Green Kid Crafts. Broad incumbents are KiwiCo and Melissa & Doug. MEL Science is listed as an emerging player. Others are Cratejoy and Young Chefs Academy.
Does Raddish Kids have an API?
No public API is recorded for Raddish Kids.
What industry is Raddish Kids in?
Raddish Kids's product category is Children's Cooking and Baking Subscription Kits. Its primary akta.pro industry code is EDACAJAG, Student Activity Materials & Manipulatives (Hands-on Learning Kits), with a secondary code of CRALACAG, Kids Crafts & Educational Craft Kits Retail. Its NAICS code is 339930 and its SIC code is 3944.