What Mentenova does

Mentenova (Pty) Ltd is a South African financial services firm headquartered in Rosebank, Johannesburg, and authorized as a Financial Services Provider (FSP number 43937). Founded in 2015, the firm provides goals-driven investment solutions, investment consulting, wealth management, and employee benefit consulting to retirement funds, medical schemes, insurance companies, corporates, broker networks, financial planners, and individual high-net-worth clients. The firm employs over 25 investment professionals with collectively more than 290 years of combined industry experience and operates an adjacent subsidiary, Mentenova Consultants and Actuaries, extending the offering into actuarial services.

The central product is a goals-driven investment framework delivered through a self-described proprietary technology platform that designs, implements, manages, and monitors portfolios aligned to specific investor outcomes rather than benchmark or peer group comparisons. Mentenova applies a multiple-specialist manager approach, selecting and continuously researching investment managers across asset classes rather than relying on a single balanced-fund provider. The product portfolio comprises goals-driven model portfolios distributed on retail investment platforms (LISPs), bespoke equity portfolios for direct institutional and individual clients, the PlanMyLife™ financial planning process for individual wealth mandates, and the PlanMyBENEFITS™ assessment tool aimed at employers and retirement fund trustees. Investment consulting mandates for institutional clients include investment policy design, asset-liability modelling, manager selection, risk management, and performance reporting.

Mentenova generates revenue through discretionary portfolio management fees on LISP-distributed model portfolios, retainer and project-based investment consulting fees for institutional clients, and recurring wealth management fees for individual mandates. Distribution combines direct enterprise sales for institutional and individual engagements with a channel-partner model reaching retail investors through broker networks and financial planners. The firm is privately held, with no disclosed funding, ownership structure, or financial performance metrics.

Name

Mentenova

Legal name

Mentenova (Pty) Ltd

Website

https://mentenova.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mentenova is a South African financial services firm offering goals-driven investment solutions, investment consulting, and wealth management to retirement funds, medical schemes, insurers, corporates, broker networks, and individual clients through proprietary technology and a multiple-specialist manager approach.

Ownership category

akta.pro rank

Product category

Investment Management and Wealth Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Model Portfolio & Portfolio Construction Engines (FSAGAEAD)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD)

Keywords

• Investment consulting
• Wealth management
• Goals-driven investing
• Portfolio management
• Retirement fund consulting

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Discretionary Portfolio Management: Discretionary portfolio management services ensuring investment decisions are implemented timeously in line with unique investment goals. They manage goals-driven model portfolios on retail investment platforms (LISPs) for broker networks and financial planners.
2. Investment Consulting Services: Comprehensive investment consultancy services to retirement funds, medical schemes, insurance companies, and other corporates. Includes investment policy design, asset-liability modelling, strategy design, asset allocation, manager selection, and performance monitoring.
3. Wealth Management Services: Personalized financial planning services including endowments, wills and estate planning, retirement savings, trusts, discretionary savings, off-shore investments, and direct share portfolios.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mentenova designs and manages goals-driven investment portfolios and provides investment consulting to institutional clients (retirement funds, medical schemes, insurance companies and corporates). It also distributes goals-driven model portfolios through broker networks and financial planners on retail investment platforms (LISPs), and offers personalized wealth management to individuals through its PlanMyLife philosophy. Underpinning the offerings is proprietary technology used to design, implement, manage and monitor investment solutions in real time.

Product overview

Mentenova operates as a goals-driven investment solutions provider with a multi-product portfolio built around its proprietary technology platform. The core offering centers on Goals-Driven Investment Solutions, which includes tailor-made investment management for institutional clients and Goals-Driven Model Portfolios for retail investors distributed through LISPs. Supporting this are Bespoke Equity Portfolios for customized equity management. The company also offers Investment Consulting services for retirement funds, medical schemes, and insurance companies, as well as Wealth Management Services leveraging the PlanMyLife™ philosophy. PlanMyBenefits™ serves as an assessment tool for employer benefits evaluation. The platform is underpinned by world class proprietary technology that designs, implements, manages, and monitors investment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PlanMyLife™: Philosophy and process for designing personalized financial plans for clients, focusing on understanding individual needs, aspirations, and risk appetite.
• PlanMyBENEFITS™

Products and services

• Investment Consulting Comprehensive investment consultancy services for retirement funds, medical schemes, insurance companies and other corporates, including Investment Policy Statement design, asset-liability modelling, local and global asset manager selection, implementation, risk and performance monitoring, and reporting.
• PlanMyBenefits Tool for employers and retirement fund boards of trustees to assess and review benefits, choices and defaults offered to employees or fund members, with the stated aim of addressing retirement funding challenges for South Africans.
• Wealth Management Services Personalised wealth management offering for individuals covering endowments, wills and estate planning, retirement savings, trusts, discretionary savings, off-shore investments and direct share portfolios, structured around the PlanMyLife philosophy of understanding each client's needs, aspirations and risk appetite.
• Goals-Driven Investment Solutions Flagship offering constructing portfolios targeting specific investor needs within a goals-driven framework, using a multiple-specialist approach across asset classes to maximise the probability of achieving predefined investment objectives. Includes discretionary portfolio management with discretionary decisions implemented timeously in line with unique investment goals.
• Goals-Driven Model Portfolios for Retail Investors Pre-built goals-driven model portfolios managed on retail investment platforms (LISPs) and distributed through broker networks and financial planners, supported by in-depth reporting, monthly tactical asset allocation feedback, qualitative and quantitative investment manager research, and investment roadshows.
• Bespoke Equity Portfolios Bespoke local and global equity portfolio management service using screening techniques and in-depth fundamental research to compile diversified portfolios of company shares for individual and institutional clients.
• Restricted Equity Funds (Corporate Incentive Schemes) Consulting and management service that designs and operates Restricted Equity Funds used by corporates to implement long-term and short-term incentive schemes for employees.

Quantifiable outcome

• Maximizes probability of achieving predefined investment objectives through goals-driven framework
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Allan Gray: One of South Africa's largest independent investment management firms offering balanced funds, model portfolios, and institutional investment solutions across retirement funds, insurers, and retail investors — the closest direct competitor in goals-based, multi-manager investing in SA.
• Coronation Fund Managers: Listed SA asset manager providing institutional and retail investment solutions including balanced, model-portfolio, and segregated mandates, with strong retirement-fund and HNW distribution — a directly comparable multi-strategy, multi-channel SA competitor.
• Ninety One: SA-originated, now dual-listed global asset manager with deep institutional, retirement, and wealth franchises in South Africa, offering model portfolio and goal-based solutions directly overlapping with Mentenova's offering.
• Alexforbes: South African investment consulting and multi-manager business servicing retirement funds, medical schemes, and employer groups — a directly comparable institutional investment consulting and model portfolio peer.
• RisCura: SA-based investment consulting firm focused on retirement funds and institutional clients, offering manager research, investment consulting, and monitoring services overlapping directly with Mentenova's institutional consulting arm.
• Fundhouse: South African investment consulting and multi-manager firm serving retirement funds, insurers, and corporates with model portfolio construction and manager research — closely comparable boutique institutional peer.

Emerging players

• 27four Investment Managers: Boutique SA investment manager focused on retirement fund and institutional mandates, with goals-based and outcome-oriented solutions that overlap with Mentenova's institutional proposition at a similar scale.
• Truffle Asset Management: Independent boutique SA asset manager providing institutional and intermediary-distributed multi-asset and model portfolio solutions — a similarly positioned emerging competitor in SA's boutique institutional space.

Broad incumbents

• Sanlam Investments: Investment arm of one of SA's largest financial services groups, offering a broad range of balanced, model portfolio, institutional, and retail investment products across the full SA value chain — a broad incumbent competitor with overlapping capabilities.
• Old Mutual Investment Group: Large SA-linked asset manager with institutional, retirement, and retail investment offerings including model portfolios and multi-manager solutions, providing broad-based competition across Mentenova's institutional and retail segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_MenteNova
• Facebookfacebook.com/mentenovagroup
• LinkedInlinkedin.com/company/mentenova-consultants-and-actuaries

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentenova