Estrella Media
MediaCo Holding Inc. (Nasdaq: MDIA), owner of Estrella Media, is a multi-platform media company serving US multicultural audiences through television, radio, digital, and streaming brands including EstrellaTV, HOT 97, WBLS, and Don Cheto Radio Network, reaching 40M+ people monthly with advertising-driven revenue.
- Company typePublic
- Founded1987
- HeadquartersBurbank, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Estrella Media does
MediaCo Holding Inc. (Nasdaq: MDIA), which owns Estrella Media Inc. as a wholly-owned subsidiary acquired in April 2024, is a multi-platform media company serving multicultural audiences across the United States. The company operates a portfolio of iconic Spanish-language and urban brands spanning television (EstrellaTV, Estrella News), radio (HOT 97, WBLS, Que Buena Los Angeles, Don Cheto Radio Network), digital, and streaming platforms. Its infrastructure delivers content in three language formats — English (36%), Spanish (38%), and bilingual (26%) — and reaches over 40 million people monthly across major US markets including Dallas, Houston, Los Angeles, and New York, with 3.6 billion streaming minutes consumed in CY 2024 (up 16% YoY).
The underlying business is fundamentally an advertising-supported media company. Revenue is generated by selling television, radio, digital, and streaming inventory to advertisers and brand partners seeking to reach multicultural consumer segments that are otherwise underserved by general-market media. The customer base consists of two intertwined segments: multicultural audiences (consuming content) and advertisers/brand partners (paying for access to those audiences). The company operates a 'platform-plus-brands' architecture in which shared content production and distribution infrastructure supports a portfolio of distinct brand properties, allowing cross-platform monetization and cross-promotion.
Operationally, the company is in growth-and-integration mode. MediaCo reported full-year 2025 revenue of $133.3 million (39.5% growth YoY, largely acquisition-driven) and Q4 2025 revenue of $38.7 million (17.9% organic-style growth). Adjusted EBITDA turned positive at $7.3 million versus a $1.6 million loss the prior year. In February 2026 the company launched Sigma Audio Networks LLC as a new audio subsidiary and announced new distribution partnerships for EstrellaTV and the Don Cheto Network, indicating continued operational expansion across the audio and television pillars.
Estrella Media firmographics
Firmographics- Name
- Estrella Media
- Legal name
- MediaCo Holding Inc.
- Website
- https://estrellamedia.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MediaCo Holding Inc. (Nasdaq: MDIA), owner of Estrella Media, is a multi-platform media company serving US multicultural audiences through television, radio, digital, and streaming brands including EstrellaTV, HOT 97, WBLS, and Don Cheto Radio Network, reaching 40M+ people monthly with advertising-driven revenue.
- Ownership category
- akta.pro rank
Estrella Media industry classification
Industry- Product category
- Multicultural Media Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)
- akta.pro secondary industries
- Spanish-Language & Multicultural Radio Networks (MPABABAG), Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
Keywords
Where Estrella Media is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Estrella Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Primary revenue stream from television, radio, digital, and streaming advertising. The company reported 17.9% quarterly revenue growth to $38.7 million and 39.5% full-year revenue growth to $133.3 million, driven by the Estrella Media acquisition and digital revenue surge.
- Digital Content & Streaming: Revenue generated from digital content distribution and streaming platforms. The company achieved 3.6 billion streaming minutes in CY 2024, representing 16% growth over prior year.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Estrella Media product offering
Product offeringCore offering
Estrella Media owns and operates Spanish-language television and radio networks delivering culturally resonant music, news, and entertainment content to multicultural (primarily Hispanic) audiences across the U.S. The portfolio includes the EstrellaTV television network, Estrella News, the Don Cheto Radio Network, and Que Buena Los Angeles, distributed across terrestrial broadcast, digital, and streaming platforms to over 40 million people monthly.
Product overview
MediaCo Holding Inc. operates a multi-platform media portfolio serving multicultural audiences across the U.S. The company offers a platform-plus-brands architecture consisting of television properties (EstrellaTV, Estrella News), radio brands (HOT 97, WBLS, Que Buena Los Angeles, Don Cheto Radio Network), and digital/streaming platforms. Estrella Media Inc., acquired in April 2024, contributes Spanish-language television and radio assets to MediaCo's portfolio. The ecosystem reaches over 40 million monthly visitors and 3.6 billion streaming minutes, delivering content in English (36%), Spanish (38%), and bilingual (26%) formats across music, news, and entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- EstrellaTV: Spanish-language television network offering entertainment programming to multicultural audiences
- HOT 97
- WBLS
- Que Buena Los Angeles
- Don Cheto Radio Network
- Estrella News
Products and services
- EstrellaTV A Spanish-language television network offering culturally resonant entertainment content to Hispanic and multicultural audiences across multiple U.S. markets.
- Estrella News A Spanish-language news channel providing news and current events content to Hispanic and multicultural audiences.
- HOT 97 A prominent urban contemporary radio station serving the New York market with music, news, and entertainment content.
- WBLS An R&B and soul radio station serving the New York market as part of MediaCo's radio portfolio.
- Que Buena Los Angeles A Spanish-language radio station serving the Los Angeles market with music and entertainment content.
- Don Cheto Radio Network A Spanish-language radio network offering regional Mexican music and entertainment programming across multiple markets, with national distribution and new distribution partnerships expanding audience reach.
Companies that use Estrella Media
Customer profileSegments2 records
Ideal customer profiles2 records
Estrella Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Estrella Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sigma Audio Networks LLCcoreMediaCo launched Sigma Audio Networks LLC in February 2026, representing an operational expansion into audio network content and distribution.
- Distribution Partners for EstrellaTVcoreNew distribution partnerships announced for EstrellaTV television network, expanding content reach to viewers.
- Distribution Partners for Don Cheto NetworkcoreNew distribution partnerships announced for the Don Cheto Radio Network, expanding audience reach.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Estrella Media competitors and assessment
Company assessmentDirect peers
- TelevisaUnivision: Largest Spanish-language media company in the US, operating Univision TV network, UniMás, and Spanish-language radio. Directly competes with EstrellaTV for Hispanic broadcast audiences and ad dollars.
- Entravision Communications: Public US Spanish-language media company operating television stations (Univision/UniMás affiliates) and Spanish-language radio stations. Most direct comparable in scale and audience targeting to MediaCo/Estrella Media.
- Urban One: Multicultural media company operating radio stations (including Hot 97 competitor Power 105.1) and TV One cable network serving African American audiences. Direct peer for urban-formatted radio brands like HOT 97 and WBLS.
- Spanish Broadcasting System: US Spanish-language radio operator with stations in major Hispanic markets including Los Angeles, New York, Miami, and Chicago. Direct competitor to Que Buena LA, Don Cheto Network, and other MediaCo Spanish-language radio brands.
- Lotus Communications: Privately held Hispanic-focused radio operator with stations in multiple US Hispanic markets including Los Angeles. Competes directly with MediaCo's Spanish-language radio portfolio for Hispanic listeners and ad revenue.
Broad incumbents
- iHeartMedia: Largest US radio broadcaster with 860+ stations, plus iHeartRadio digital platform. Competes with MediaCo's radio brands (HOT 97, WBLS, Que Buena, Don Cheto) for ad dollars and audience share, though its portfolio is far broader and English-focused.
- Cumulus Media: Major US radio broadcaster with 400+ stations across multiple markets and formats. Competes with MediaCo's terrestrial radio assets for ad revenue and audience, particularly in Dallas, Houston, and New York markets.
- Cox Media Group: Large diversified media company operating TV stations, radio stations, and digital media properties across US markets. Overlaps with MediaCo's TV/radio distribution and competes for ad budgets, though primarily English-language.
- Audacy: Major US radio operator with stations in top markets including New York (where it competes with HOT 97 and WBLS) and broad digital audio streaming platform. Overlaps with MediaCo radio assets but operates at much larger scale and primarily English-language.
Emerging players
- Salem Communications: US radio broadcaster focused on Christian and conservative formats, plus some Spanish-language content. Niche competitor in select markets where MediaCo's Spanish-language brands operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Estrella Media social profiles
Digital presenceEstrella Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estrella Media leadership team
Management profileNumber of profiles
Profiles5 records
Estrella Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Estrella Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estrella Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estrella Media
What does Estrella Media do?
Estrella Media owns and operates Spanish-language television and radio networks delivering culturally resonant music, news, and entertainment content to multicultural (primarily Hispanic) audiences across the U.S. The portfolio includes the EstrellaTV television network, Estrella News, the Don Cheto Radio Network, and Que Buena Los Angeles, distributed across terrestrial broadcast, digital, and streaming platforms to over 40 million people monthly.
Is Estrella Media a public or private company?
Estrella Media is a public company. It is classified as corporate owned and is currently operating.
When was Estrella Media founded?
Estrella Media was founded in 1987. It employs 501 to 1,000 people.
Where is Estrella Media based?
Estrella Media is headquartered in Burbank, United States, in the North America region.
How does Estrella Media make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are digital Content & Streaming.
Who are Estrella Media's main competitors?
Direct peers on record are TelevisaUnivision, Entravision Communications, Urban One, Spanish Broadcasting System and Lotus Communications. Broad incumbents are iHeartMedia, Cumulus Media, Cox Media Group and Audacy. Salem Communications is listed as an emerging player.
Does Estrella Media have an API?
No public API is recorded for Estrella Media.
What industry is Estrella Media in?
Estrella Media's product category is Multicultural Media Broadcasting. Its primary akta.pro industry code is MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets), with a secondary code of MPABABAG, Spanish-Language & Multicultural Radio Networks. Its NAICS code is 51611 and its SIC code is 4832.