Estrella Media

What Estrella Media does

MediaCo Holding Inc. (Nasdaq: MDIA), which owns Estrella Media Inc. as a wholly-owned subsidiary acquired in April 2024, is a multi-platform media company serving multicultural audiences across the United States. The company operates a portfolio of iconic Spanish-language and urban brands spanning television (EstrellaTV, Estrella News), radio (HOT 97, WBLS, Que Buena Los Angeles, Don Cheto Radio Network), digital, and streaming platforms. Its infrastructure delivers content in three language formats — English (36%), Spanish (38%), and bilingual (26%) — and reaches over 40 million people monthly across major US markets including Dallas, Houston, Los Angeles, and New York, with 3.6 billion streaming minutes consumed in CY 2024 (up 16% YoY).

The underlying business is fundamentally an advertising-supported media company. Revenue is generated by selling television, radio, digital, and streaming inventory to advertisers and brand partners seeking to reach multicultural consumer segments that are otherwise underserved by general-market media. The customer base consists of two intertwined segments: multicultural audiences (consuming content) and advertisers/brand partners (paying for access to those audiences). The company operates a 'platform-plus-brands' architecture in which shared content production and distribution infrastructure supports a portfolio of distinct brand properties, allowing cross-platform monetization and cross-promotion.

Operationally, the company is in growth-and-integration mode. MediaCo reported full-year 2025 revenue of $133.3 million (39.5% growth YoY, largely acquisition-driven) and Q4 2025 revenue of $38.7 million (17.9% organic-style growth). Adjusted EBITDA turned positive at $7.3 million versus a $1.6 million loss the prior year. In February 2026 the company launched Sigma Audio Networks LLC as a new audio subsidiary and announced new distribution partnerships for EstrellaTV and the Don Cheto Network, indicating continued operational expansion across the audio and television pillars.

Name

Estrella Media

Legal name

MediaCo Holding Inc.

Website

https://estrellamedia.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MediaCo Holding Inc. (Nasdaq: MDIA), owner of Estrella Media, is a multi-platform media company serving US multicultural audiences through television, radio, digital, and streaming brands including EstrellaTV, HOT 97, WBLS, and Don Cheto Radio Network, reaching 40M+ people monthly with advertising-driven revenue.

Ownership category

akta.pro rank

Product category

Multicultural Media Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

akta.pro secondary industries

Spanish-Language & Multicultural Radio Networks (MPABABAG), Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

Keywords

• Spanish-language television
• Multicultural media broadcasting
• Radio network operations
• Digital content streaming
• Advertising sales platform

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from television, radio, digital, and streaming advertising. The company reported 17.9% quarterly revenue growth to $38.7 million and 39.5% full-year revenue growth to $133.3 million, driven by the Estrella Media acquisition and digital revenue surge.
2. Digital Content & Streaming: Revenue generated from digital content distribution and streaming platforms. The company achieved 3.6 billion streaming minutes in CY 2024, representing 16% growth over prior year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Estrella Media owns and operates Spanish-language television and radio networks delivering culturally resonant music, news, and entertainment content to multicultural (primarily Hispanic) audiences across the U.S. The portfolio includes the EstrellaTV television network, Estrella News, the Don Cheto Radio Network, and Que Buena Los Angeles, distributed across terrestrial broadcast, digital, and streaming platforms to over 40 million people monthly.

Product overview

MediaCo Holding Inc. operates a multi-platform media portfolio serving multicultural audiences across the U.S. The company offers a platform-plus-brands architecture consisting of television properties (EstrellaTV, Estrella News), radio brands (HOT 97, WBLS, Que Buena Los Angeles, Don Cheto Radio Network), and digital/streaming platforms. Estrella Media Inc., acquired in April 2024, contributes Spanish-language television and radio assets to MediaCo's portfolio. The ecosystem reaches over 40 million monthly visitors and 3.6 billion streaming minutes, delivering content in English (36%), Spanish (38%), and bilingual (26%) formats across music, news, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• EstrellaTV: Spanish-language television network offering entertainment programming to multicultural audiences
• HOT 97
• WBLS
• Que Buena Los Angeles
• Don Cheto Radio Network
• Estrella News

Products and services

• EstrellaTV A Spanish-language television network offering culturally resonant entertainment content to Hispanic and multicultural audiences across multiple U.S. markets.
• Estrella News A Spanish-language news channel providing news and current events content to Hispanic and multicultural audiences.
• HOT 97 A prominent urban contemporary radio station serving the New York market with music, news, and entertainment content.
• WBLS An R&B and soul radio station serving the New York market as part of MediaCo's radio portfolio.
• Que Buena Los Angeles A Spanish-language radio station serving the Los Angeles market with music and entertainment content.
• Don Cheto Radio Network A Spanish-language radio network offering regional Mexican music and entertainment programming across multiple markets, with national distribution and new distribution partnerships expanding audience reach.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Sigma Audio Networks LLCcoreStrategic or Co-development Partner · 1 February 2025MediaCo launched Sigma Audio Networks LLC in February 2026, representing an operational expansion into audio network content and distribution.
• Distribution Partners for EstrellaTVcoreChannel Partner/ Reseller/ DistributorNew distribution partnerships announced for EstrellaTV television network, expanding content reach to viewers.
• Distribution Partners for Don Cheto NetworkcoreChannel Partner/ Reseller/ DistributorNew distribution partnerships announced for the Don Cheto Radio Network, expanding audience reach.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TelevisaUnivision: Largest Spanish-language media company in the US, operating Univision TV network, UniMás, and Spanish-language radio. Directly competes with EstrellaTV for Hispanic broadcast audiences and ad dollars.
• Entravision Communications: Public US Spanish-language media company operating television stations (Univision/UniMás affiliates) and Spanish-language radio stations. Most direct comparable in scale and audience targeting to MediaCo/Estrella Media.
• Urban One: Multicultural media company operating radio stations (including Hot 97 competitor Power 105.1) and TV One cable network serving African American audiences. Direct peer for urban-formatted radio brands like HOT 97 and WBLS.
• Spanish Broadcasting System: US Spanish-language radio operator with stations in major Hispanic markets including Los Angeles, New York, Miami, and Chicago. Direct competitor to Que Buena LA, Don Cheto Network, and other MediaCo Spanish-language radio brands.
• Lotus Communications: Privately held Hispanic-focused radio operator with stations in multiple US Hispanic markets including Los Angeles. Competes directly with MediaCo's Spanish-language radio portfolio for Hispanic listeners and ad revenue.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster with 860+ stations, plus iHeartRadio digital platform. Competes with MediaCo's radio brands (HOT 97, WBLS, Que Buena, Don Cheto) for ad dollars and audience share, though its portfolio is far broader and English-focused.
• Cumulus Media: Major US radio broadcaster with 400+ stations across multiple markets and formats. Competes with MediaCo's terrestrial radio assets for ad revenue and audience, particularly in Dallas, Houston, and New York markets.
• Cox Media Group: Large diversified media company operating TV stations, radio stations, and digital media properties across US markets. Overlaps with MediaCo's TV/radio distribution and competes for ad budgets, though primarily English-language.
• Audacy: Major US radio operator with stations in top markets including New York (where it competes with HOT 97 and WBLS) and broad digital audio streaming platform. Overlaps with MediaCo radio assets but operates at much larger scale and primarily English-language.

Emerging players

• Salem Communications: US radio broadcaster focused on Christian and conservative formats, plus some Spanish-language content. Niche competitor in select markets where MediaCo's Spanish-language brands operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/estrella-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estrella Media