Soraa
Soraa is a private Fremont-based LED lighting company that designs and sells premium spectral-engineered bulbs (VIVID, BRILLIANT HL, WARM DIM, ZEROBLUE) to museums, galleries, hospitality, retail, and healthcare customers, distributed exclusively through Ecosense Lighting.
- Company typePrivate
- Founded2008
- HeadquartersFremont, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Soraa does
Soraa, founded in 2008 and headquartered in Fremont, California, is a private lighting technology company specializing in LED and laser-driven illumination built on proprietary spectral engineering. The company markets four branded technology platforms: SORAA VIVID (enhanced color rendering and contrast), SORAA BRILLIANT HL (high-lumen, California Title 20-compliant efficiency), SORAA VIVID WARM DIM (natural incandescent-like dimming to 1800K), and SORAA ZEROBLUE (circadian-friendly output emitting less than 2% blue wavelengths at 2700K). The product portfolio spans MR16, PAR20/30/38, AR111, A19/A60, and BR30 form factors across 12V, 120V, and 230V configurations, with accessories including the Snap System and OPTIMA transformer. Disclosed customers include museums (Ashmolean, Crocker Art Museum, Detroit Institute of Arts), art galleries, premium retail, hospitality, and healthcare facilities — a color-critical commercial focus rather than commodity residential lighting.
Soraa generates revenue through hardware sales of its LED bulb portfolio. All Soraa-branded products are distributed exclusively through Ecosense Lighting under a channel-partner model combining authorized distributors and regional manufacturer sales representatives serving North America, international markets, and Japan. Product pricing is not publicly disclosed. The company reports 501-1000 employees and has raised approximately $126.6 million in disclosed funding across rounds from 2008 to 2014, with Khosla Ventures as the largest backer. Leadership includes CEO Mark Reynoso, co-founders Shuji Nakamura and Jim Speck, COO John Adee, Chief IP Officer Richard T. Ogawa, and functional VPs covering bulk technology, operations, and LED packaging.
Soraa firmographics
Firmographics- Name
- Soraa
- Legal name
- Soraa
- Website
- https://soraa.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Soraa is a private Fremont-based LED lighting company that designs and sells premium spectral-engineered bulbs (VIVID, BRILLIANT HL, WARM DIM, ZEROBLUE) to museums, galleries, hospitality, retail, and healthcare customers, distributed exclusively through Ecosense Lighting.
- Ownership category
- akta.pro rank
Soraa industry classification
Industry- Product category
- LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industry
- Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where Soraa is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Markets served
Soraa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- LED Lighting Products: Soraa generates revenue through the sale of LED lighting products including MR16, PAR, AR111, A19, and BR30 bulb formats. Products are sold through the spectral engineering technology differentiation with varying feature sets (VIVID, BRILLIANT HL, ZEROBLUE, WARM DIM).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Soraa product offering
Product offeringCore offering
Soraa designs and manufactures LED lighting products (MR16, PAR, AR111, A19, BR30 form factors) built on proprietary spectral engineering technologies including VIVID COLOR, BRILLIANT HL, VIVID WARM DIM, and ZEROBLUE. The portfolio serves color-critical commercial environments such as museums, galleries, hospitality, high-end retail, and select residential applications where accurate color rendering, energy efficiency, and circadian-friendly light quality are required.
Product overview
Soraa is a portfolio of LED lighting products under Ecosense Lighting featuring four core proprietary technologies: SORAA VIVID (enhanced color rendering and contrast), SORAA BRILLIANT HL (high-lumen energy-efficient solutions), SORAA VIVID WARM DIM (natural dimming behavior down to 1800K), and SORAA ZEROBLUE (circadian-friendly lighting emitting less than 2% blue wavelengths). The product line spans multiple form factors including MR16, PAR20, PAR30, PAR38, AR111, A19/A60, and BR30 bulbs across various voltage configurations (12V, 120V, 230V) for residential, commercial, gallery, museum, and retail applications. Accessories include the Snap System and OPTIMA transformers.
Differentiator
Problem solved
Functional benefit
Products and services
- SORAA VIVID LED lighting technology line using patented spectral engineering to enhance color contrast and sharpness, making colors appear their most vibrant with natural rendering of all colors, for color-critical commercial environments such as galleries, museums, and high-end retail.
- SORAA BRILLIANT HL High-lumen LED solution optimized for stringent energy efficiency standards including California Title 20, providing superior brightness with R9 95 deep red and Rw 100 truest white performance for commercial projects requiring code-compliant high-output lighting.
- SORAA VIVID WARM DIM LED technology that mimics natural incandescent dimming behavior, producing warmer hues at low levels (down to 1800K) while maintaining excellent color performance at higher levels, for hospitality, restaurant, and residential ambiance applications.
- SORAA ZEROBLUE Specialized LED lighting emitting less than 2% blue wavelengths with a soft 2700K color temperature, designed to minimize impact on wake-sleep circadian cycles for nighttime use in hospitality, healthcare, and residential applications.
- SORAA Snap System Accessory system for SORAA LED products enabling customizable beam shaping and lighting configurations for specifiers and lighting designers.
- SORAA OPTIMA 12V Transformer (230V) 230V to 12V transformer accessory for powering SORAA low-voltage LED products in 230V international markets.
Quantifiable outcome
- Emits less than 2% blue wavelengths with 2700K soft light for sleep-friendly night lighting
- +1 more outcomes
Companies that use Soraa
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Soraa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Soraa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ecosense LightingprimaryEcosense Lighting is the exclusive distributor and channel partner for Soraa lighting products in North America and international markets. They manage the product catalog, distribution, technical specifications, and customer support for Soraa products including VIVID, BRILLIANT HL, ZEROBLUE, and WARM DIM lines.
Recent moves2 records
Expansion highlights5 records
Soraa competitors and assessment
Company assessmentBroad incumbents
- Acuity Brands: Large North American lighting and controls company whose Lithonia, Gotham, and Juno brands compete across the same specification-driven commercial and architectural lighting channels where Soraa sells its premium color-rendering lamps.
- GE Current, a Daintree company: Major US commercial lighting incumbent with extensive LED lamp and fixture lines that overlap Soraa's hospitality, retail, and museum segments, including high-CRI and tunable-white products targeting similar specification channels.
- Signify (Philips Lighting): Global lighting market leader offering a broad LED portfolio including high-CRI MasterColor and LED MasterLine lamps that compete with Soraa's VIVID/BRILLIANT HL lines in commercial and museum channels, but at scale and across all form factors rather than specialty color-critical focus.
- Hubbell Lighting: Established US lighting manufacturer offering commercial, industrial, and architectural LED lines including high-CRI products that compete for the same specification-driven projects as Soraa's premium lamps.
Direct peers
- Color Kinetics (Signify): Specialist in color-critical and architectural LED systems owned by Signify, targeting museums, landmarks, and hospitality with advanced spectral control — overlapping ZEROBLUE and VIVID COLOR use cases at higher system integration levels.
- Amerlux: Architectural and commercial LED lighting manufacturer serving retail, supermarket, hospitality, and museum customers with high-CRI downlights and track luminaires — closely aligned vertical mix and specification-driven sales motion.
- Lumenpulse: Premium specification-grade architectural LED lighting company selling into museums, facades, and high-end commercial projects — directly comparable customer profile and premium-pricing orientation to Soraa.
- Cree Lighting: LED technology specialist offering high-CRI commercial and architectural lamps in MR16, PAR, and A-form factors that directly overlap Soraa's VIVID and BRILLIANT HL product lines, with comparable Title 20-compliant SKUs.
- Ecosense Lighting: Soraa's exclusive distributor and apparent corporate affiliate, also selling its own premium architectural lighting lines (RISE, LUMIUM, TROV, CIRCADIAN) that overlap the museum, hospitality, and high-end commercial channels where Soraa competes.
Others
- Nichia Corporation: Japanese LED chip and phosphor manufacturer (where Soraa founder Nakamura previously worked) supplying the underlying LED components used across the industry; comparable as a technology peer and potential upstream supplier/competitor for spectral-engineered LEDs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soraa social profiles
Digital presenceSoraa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soraa leadership team
Management profileNumber of profiles
Profiles9 records
Soraa funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soraa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soraa
What does Soraa do?
Soraa designs and manufactures LED lighting products (MR16, PAR, AR111, A19, BR30 form factors) built on proprietary spectral engineering technologies including VIVID COLOR, BRILLIANT HL, VIVID WARM DIM, and ZEROBLUE. The portfolio serves color-critical commercial environments such as museums, galleries, hospitality, high-end retail, and select residential applications where accurate color rendering, energy efficiency, and circadian-friendly light quality are required.
When was Soraa founded?
Soraa was founded in 2008. It employs 501 to 1,000 people.
Where is Soraa based?
Soraa is headquartered in Fremont, United States, in the North America region.
How does Soraa make money?
One revenue line is on record: LED Lighting Products.
Who are Soraa's main competitors?
Broad incumbents on record are Acuity Brands, GE Current, a Daintree company, Signify (Philips Lighting) and Hubbell Lighting. Direct peers are Color Kinetics (Signify), Amerlux, Lumenpulse, Cree Lighting and Ecosense Lighting. Nichia Corporation is listed as an others.
Does Soraa have an API?
No public API is recorded for Soraa.
What industry is Soraa in?
Soraa's product category is LED Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMAGAJAF, Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors). Its NAICS code is 33513 and its SIC code is 3640.