Soraa

What Soraa does

Soraa, founded in 2008 and headquartered in Fremont, California, is a private lighting technology company specializing in LED and laser-driven illumination built on proprietary spectral engineering. The company markets four branded technology platforms: SORAA VIVID (enhanced color rendering and contrast), SORAA BRILLIANT HL (high-lumen, California Title 20-compliant efficiency), SORAA VIVID WARM DIM (natural incandescent-like dimming to 1800K), and SORAA ZEROBLUE (circadian-friendly output emitting less than 2% blue wavelengths at 2700K). The product portfolio spans MR16, PAR20/30/38, AR111, A19/A60, and BR30 form factors across 12V, 120V, and 230V configurations, with accessories including the Snap System and OPTIMA transformer. Disclosed customers include museums (Ashmolean, Crocker Art Museum, Detroit Institute of Arts), art galleries, premium retail, hospitality, and healthcare facilities — a color-critical commercial focus rather than commodity residential lighting.

Soraa generates revenue through hardware sales of its LED bulb portfolio. All Soraa-branded products are distributed exclusively through Ecosense Lighting under a channel-partner model combining authorized distributors and regional manufacturer sales representatives serving North America, international markets, and Japan. Product pricing is not publicly disclosed. The company reports 501-1000 employees and has raised approximately $126.6 million in disclosed funding across rounds from 2008 to 2014, with Khosla Ventures as the largest backer. Leadership includes CEO Mark Reynoso, co-founders Shuji Nakamura and Jim Speck, COO John Adee, Chief IP Officer Richard T. Ogawa, and functional VPs covering bulk technology, operations, and LED packaging.

Name

Soraa

Legal name

Soraa

Website

https://soraa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Soraa is a private Fremont-based LED lighting company that designs and sells premium spectral-engineered bulbs (VIVID, BRILLIANT HL, WARM DIM, ZEROBLUE) to museums, galleries, hospitality, retail, and healthcare customers, distributed exclusively through Ecosense Lighting.

Ownership category

akta.pro rank

Product category

LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYIMAGAIAK

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

SECONDARYIMAGAJAF

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electronic Components for Industrial Applications (Passive/active components, industrial-grade modules)

Keywords

• LED lighting
• Spectral engineering
• Color rendering
• Circadian lighting
• Commercial lighting

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. LED Lighting Products: Soraa generates revenue through the sale of LED lighting products including MR16, PAR, AR111, A19, and BR30 bulb formats. Products are sold through the spectral engineering technology differentiation with varying feature sets (VIVID, BRILLIANT HL, ZEROBLUE, WARM DIM).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Soraa designs and manufactures LED lighting products (MR16, PAR, AR111, A19, BR30 form factors) built on proprietary spectral engineering technologies including VIVID COLOR, BRILLIANT HL, VIVID WARM DIM, and ZEROBLUE. The portfolio serves color-critical commercial environments such as museums, galleries, hospitality, high-end retail, and select residential applications where accurate color rendering, energy efficiency, and circadian-friendly light quality are required.

Product overview

Soraa is a portfolio of LED lighting products under Ecosense Lighting featuring four core proprietary technologies: SORAA VIVID (enhanced color rendering and contrast), SORAA BRILLIANT HL (high-lumen energy-efficient solutions), SORAA VIVID WARM DIM (natural dimming behavior down to 1800K), and SORAA ZEROBLUE (circadian-friendly lighting emitting less than 2% blue wavelengths). The product line spans multiple form factors including MR16, PAR20, PAR30, PAR38, AR111, A19/A60, and BR30 bulbs across various voltage configurations (12V, 120V, 230V) for residential, commercial, gallery, museum, and retail applications. Accessories include the Snap System and OPTIMA transformers.

Differentiator

Problem solved

Functional benefit

Products and services

• SORAA VIVID LED lighting technology line using patented spectral engineering to enhance color contrast and sharpness, making colors appear their most vibrant with natural rendering of all colors, for color-critical commercial environments such as galleries, museums, and high-end retail.
• SORAA BRILLIANT HL High-lumen LED solution optimized for stringent energy efficiency standards including California Title 20, providing superior brightness with R9 95 deep red and Rw 100 truest white performance for commercial projects requiring code-compliant high-output lighting.
• SORAA VIVID WARM DIM LED technology that mimics natural incandescent dimming behavior, producing warmer hues at low levels (down to 1800K) while maintaining excellent color performance at higher levels, for hospitality, restaurant, and residential ambiance applications.
• SORAA ZEROBLUE Specialized LED lighting emitting less than 2% blue wavelengths with a soft 2700K color temperature, designed to minimize impact on wake-sleep circadian cycles for nighttime use in hospitality, healthcare, and residential applications.
• SORAA Snap System Accessory system for SORAA LED products enabling customizable beam shaping and lighting configurations for specifiers and lighting designers.
• SORAA OPTIMA 12V Transformer (230V) 230V to 12V transformer accessory for powering SORAA low-voltage LED products in 230V international markets.

Quantifiable outcome

• Emits less than 2% blue wavelengths with 2700K soft light for sleep-friendly night lighting
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ecosense LightingprimaryChannel Partner/ Reseller/ DistributorEcosense Lighting is the exclusive distributor and channel partner for Soraa lighting products in North America and international markets. They manage the product catalog, distribution, technical specifications, and customer support for Soraa products including VIVID, BRILLIANT HL, ZEROBLUE, and WARM DIM lines.

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Acuity Brands: Large North American lighting and controls company whose Lithonia, Gotham, and Juno brands compete across the same specification-driven commercial and architectural lighting channels where Soraa sells its premium color-rendering lamps.
• GE Current, a Daintree company: Major US commercial lighting incumbent with extensive LED lamp and fixture lines that overlap Soraa's hospitality, retail, and museum segments, including high-CRI and tunable-white products targeting similar specification channels.
• Signify (Philips Lighting): Global lighting market leader offering a broad LED portfolio including high-CRI MasterColor and LED MasterLine lamps that compete with Soraa's VIVID/BRILLIANT HL lines in commercial and museum channels, but at scale and across all form factors rather than specialty color-critical focus.
• Hubbell Lighting: Established US lighting manufacturer offering commercial, industrial, and architectural LED lines including high-CRI products that compete for the same specification-driven projects as Soraa's premium lamps.

Direct peers

• Color Kinetics (Signify): Specialist in color-critical and architectural LED systems owned by Signify, targeting museums, landmarks, and hospitality with advanced spectral control — overlapping ZEROBLUE and VIVID COLOR use cases at higher system integration levels.
• Amerlux: Architectural and commercial LED lighting manufacturer serving retail, supermarket, hospitality, and museum customers with high-CRI downlights and track luminaires — closely aligned vertical mix and specification-driven sales motion.
• Lumenpulse: Premium specification-grade architectural LED lighting company selling into museums, facades, and high-end commercial projects — directly comparable customer profile and premium-pricing orientation to Soraa.
• Cree Lighting: LED technology specialist offering high-CRI commercial and architectural lamps in MR16, PAR, and A-form factors that directly overlap Soraa's VIVID and BRILLIANT HL product lines, with comparable Title 20-compliant SKUs.
• Ecosense Lighting: Soraa's exclusive distributor and apparent corporate affiliate, also selling its own premium architectural lighting lines (RISE, LUMIUM, TROV, CIRCADIAN) that overlap the museum, hospitality, and high-end commercial channels where Soraa competes.

Others

• Nichia Corporation: Japanese LED chip and phosphor manufacturer (where Soraa founder Nakamura previously worked) supplying the underlying LED components used across the industry; comparable as a technology peer and potential upstream supplier/competitor for spectral-engineered LEDs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Soraainc
• Facebookfacebook.com/359671244062125
• LinkedInlinkedin.com/company/736605
• Pinterestpinterest.com/source/ecosenselighting.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soraa