Yima Product/Service Capability

What Yima Product/Service Capability does

Yima Technology (Shanghai Yima Information Technology Co., Ltd., 翼码科技) is a China-based, NEEQ-listed (stock code 833614) SaaS provider founded in 2006 that delivers new-retail digital marketing and payment infrastructure to merchants across fashion, F&B, automotive, insurance, telecom, and financial services. The company's core platform, Wangcai (旺财), integrates aggregated payment (WeChat Pay, Alipay, China UnionPay, digital currency, and cross-border channels), SCRM with OneID-based unified member profiling, a DMP (Data Management Platform), marketing automation, coupon/voucher lifecycle management, settlement middleware, and a newly launched AI-powered Digital Brand Official for digital human video and 24/7 livestreaming. Yima operates as a gold-tier ISV partner with WeChat, Alipay, and China UnionPay, and is a registered payment aggregator with the China Payment Clearing Association.

The company serves a bifurcated customer base: large key accounts (KA) such as Uniqlo, Bosideng, Sephora, McDonald's, Häagen-Dazs, Dicos, Michelin, Theory, Li-Ning, Hotwind, TaiPing Life Insurance, CITIC Bank, Bank of China, and China Mobile receive custom enterprise deployments, while over 1 million SMB merchants use the self-serve Wangcai platform. Revenue is generated through SaaS subscriptions, payment transaction fees (on 30B RMB annual aggregated payment volume), coupon marketing services (1.5B RMB annual transaction volume), managed operations services for Alipay/WeChat, and POS/hardware sales. Distribution combines a 300-city channel partner (服务商/合伙人) network, 24 branch offices, direct enterprise field sales, and self-serve onboarding through wangcaio2o.com. The company maintains wholly-owned subsidiaries in Fuzhou, Wuhan, and Hong Kong, holds 14 patents and 29 software copyrights, and is certified to ISO 9001 and ISO/IEC 27001 standards.

Name

Yima Product/Service Capability

Legal name

上海翼码信息科技股份有限公司 (Shanghai Yima Information Technology Co., Ltd.)

Website

https://wangcaio2o.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Yima Technology (翼码科技) is a China-based, NEEQ-listed SaaS provider offering new-retail digital marketing infrastructure, including aggregated payment, SCRM, DMP, and AI-powered digital human livestreaming, to large enterprise key accounts and over 1 million SMB merchants across fashion, F&B, automotive, insurance, and financial services.

Ownership category

akta.pro rank

Product category

Retail Marketing Software / New-Retail SaaS

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Computer Terminals (3575)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

POS Terminals & All-in-One Retail Computers (HDACAKAA), Billing, Payments & Account Administration Centers (BPAAAAAF)

Keywords

• Retail SaaS platform
• Aggregated payment services
• Member management software
• Digital marketing tools
• Voucher management system

Headquarters

HQ city

Changning

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. SaaS订阅服务 (SaaS Subscription): Monthly or annual subscription fees for platform access including payment aggregation, member management, coupon marketing, and other modules. Tiered plans based on features and transaction volume.
2. 支付交易手续费 (Payment Transaction Fees): Transaction fee revenue from aggregated payment processing. The platform handles 300亿+ RMB annually in payment volume, generating take-rate revenue.
3. 代运营服务 (Managed Operations Services): Fee-based managed services for Alipay, WeChat, and other platform operations including campaign planning, content management, and performance marketing for enterprise clients.
4. 硬件销售 (Hardware Sales): Sales of POS terminals, QR code scanners, payment devices (ER6800, ME62, ER1100, N900, N910, EPOS) to channel partners and merchants.
5. 卡券营销服务 (Coupon Marketing Services): Revenue from managing coupon lifecycle including issuance, distribution, and reconciliation for brand clients; 15亿+ annual coupon transaction volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yima Technology operates the Wangcai (旺财) Platform, a comprehensive new-retail SaaS suite that aggregates payments (WeChat Pay, Alipay, UnionPay, digital currency, cross-border), manages SCRM/member lifecycle, runs coupon and voucher marketing campaigns, supports mini-program malls, and delivers settlement/reconciliation services. The company also provides an AI-powered Digital Brand Official product for digital-human video creation and 24/7 live streaming, and offers managed operations services for Alipay, WeChat, and enterprise clients. Hardware POS terminals (ER6800, ME62, ER1100, N900, N910, EPOS) are sold alongside the platform.

Product overview

翼码科技 operates as a comprehensive new retail and digital marketing SaaS platform consisting of multiple integrated modules. The core platform includes 卡券营销 (voucher management), 聚合支付 (aggregated payment), and SCRM会员营销 (member marketing), which form the foundational product suite. Additional modules encompass 小程序商城 (mini program mall), 互动营销 (interactive marketing), 内容管理 (content management), 企微导购 (WeChat sales guide), and 代运营服务 (managed operations). The 数字品牌官 (Digital Brand Official) represents an AI-powered extension for digital human video content. All products share data integration through the CDP (Customer Data Platform) and support unified member profiling across WeChat, Alipay, and other channels. The platform is delivered as SaaS with cloud deployment and supports both SaaS and private cloud deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Yima Voucher Management System (翼码卡券管理系统) Comprehensive voucher lifecycle management system supporting creation, distribution, redemption, and inventory tracking of multiple voucher types across multiple channels. For retail brands and channel partners.
• Aggregated Payment SaaS (聚合支付SaaS版) WeChat Pay, Alipay, and UnionPay QR-code aggregated payment solution with built-in marketing tools for small and micro merchants, supporting D+0 instant settlement.
• YimaPay (翼Pay) Aggregated Payment Private Cloud KA-focused aggregated payment private cloud deployment supporting full payment channels including WeChat, Alipay, UnionPay, bank cards, digital currency, and cross-border payments with BI analytics.
• SCRM Member Marketing System (SCRM会员营销系统) Full-channel member data aggregation platform using OneID technology for unified customer profiling, enabling automated marketing and member lifecycle management for enterprise digital transformation.
• Digital Brand Official (数字品牌官) AI-powered digital human video content creation platform for brand-specific avatar generation, supporting 24/7 live streaming and automated short video production using generative AI technology.
• Account Allocation System (分账系统) Compliance-focused fund allocation and settlement solution addressing regulatory requirements for platform merchants, supporting e-commerce, WeChat, franchise, and scenic-area allocation scenarios.
• Settlement Middle Platform (结算中台) Enterprise-grade order splitting, reconciliation, settlement, and accounting voucher processing platform connecting business operations with financial systems across multiple business models.
• Payment Pass (缴费通) Self-service payment solution for enterprise billing and collection scenarios, supporting scan, link, and official-account payment methods with real-time payment status tracking.
• Gift Card Management Platform (礼品卡管理平台) Prepaid gift card system for brand social gifting, member management, and capital preservation, supporting repeat 充值 (top-up) and tiered discounts for enterprise customer lock-in.
• Pickup Card System (提货卡系统) Physical and digital pickup voucher system supporting home delivery and in-store redemption with strict inventory control, widely used in seafood, tobacco, wine, and gift industries.
• Cross-industry Voucher System (异业卡券系统) Cross-brand voucher exchange platform enabling resource sharing and joint marketing between different enterprises, supporting bank, internet, brand, and operator channel partnerships.
• Interactive Marketing (互动营销) H5 gamified marketing campaign platform with 16+ game templates including lucky draw, scratch cards, slot machines, supporting holiday and promotional event customization.
• Mini Program Mall (小程序商城) Multi-store e-commerce platform for large chain brands, supporting thousand-stores-thousand-faces customization, sales-guide distribution, and mini-program live streaming for private domain growth.
• Product Seeding Mini Program (种草小程序) Social commerce mini program for KOC cultivation and community-based product seeding, using PGC+UGC dual-mode for brand user growth and social marketing.
• Content Management Platform (内容管理平台) One-stop content asset management solution for 素材 storage, review, and distribution workflow with channel-based content delivery and unified brand image management.
• Official Account Operations Platform (公众号运营平台) WeChat official account management and operations platform supporting fan activities, CRM integration, refined operations, and private domain traffic monetization.
• Enterprise WeChat Sales Guide (企微导购系统) Enterprise WeChat-based sales guide empowerment system for external customer connection and internal management, enabling private domain traffic pool building and digital asset management.
• Managed Operations Services (代运营服务) Comprehensive outsourcing services including Alipay/WeChat platform operations, official account management, mini program operations, cross-industry voucher operations, and CDP data reporting.

Quantifiable outcome

• 帮助客户私域平均增长 +30%
• +9 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• 中国移动 (China Mobile)coreStrategic or Co-development Partner · 1 January 2019翼码是中国移动的重要服务商，曾中标中国移动海南分公司和包业务，成为独家大商户服务商和POS服务商。2019年荣获中国移动5G和包核心合作伙伴奖。
• 腾讯/微信 (Tencent/WeChat)coreStrategic or Co-development Partner · 1 January 2006翼码作为微信支付金牌ISV合作伙伴，为企业提供基于微信生态的营销解决方案，包括小程序商城、公众号运营、企业微信导购、朋友圈广告等。深度参与微信88智慧日、微信支付有礼等平台活动，协助品牌客户构建私域流量池。
• 阿里巴巴/支付宝 (Alibaba/Alipay)coreStrategic or Co-development Partner · 1 January 2006翼码作为支付宝金牌ISV，帮助企业入驻支付宝平台，提供平台营销活动策划和执行服务，参与支付宝DT计划、花呗轻会员、百城消费券等平台活动，将公域流量引流至企业私域。
• 中国银联 (China UnionPay)coreStrategic or Co-development Partner · 1 January 2006翼码作为中国银联重要生态合作伙伴，提供银联云闪付相关支付接入和营销服务。2019年荣获中国银联优秀运营服务合作伙伴奖，参与银联62节等平台营销活动。
• 中国银行 (Bank of China)majorGTM or Marketing Partner · 1 January 2006翼码为中国银行信用卡客户提供营销服务，将麦当劳等品牌电子券上架到中国银行'缤纷生活'APP，采购总额超过600万人民币。
• 中信银行 (CITIC Bank)majorGTM or Marketing Partner · 1 January 2006翼码与中信银行合作，在其微信公众号开展'关注有礼'活动，上架仟吉电子券，8个月实现500万以上交易额。
• 中国电信 (China Telecom)minorChannel Partner/ Reseller/ Distributor · 1 January 2006翼码作为中国电信的服务商，提供卡券营销和支付相关服务支持。
• 太平洋寿险集团 (TaiPing Life Insurance)majorGTM or Marketing Partner · 1 January 2006翼码作为太平洋寿险集团采购服务商，为其提供电子卡券和积点兑换服务，客户可用积分兑换味千拉面、美车堂洗车等电子券。太平洋寿险集团年采购金额超过8000万元。
• 中国民生银行 (China Minsheng Bank)minorGTM or Marketing Partner · 1 January 2006民生银行福建分行与翼码合作，在福建严复书院举行私域流量专题座谈会，助力企业拓展新兴消费场景。
• 腾讯云 (Tencent Cloud)coreTechnology or Integration · 1 January 2006数字品牌官产品依托腾讯云智能平台底层架构，提供数字人视频生成和直播服务。

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Youzan (有赞): Youzan is a leading Chinese retail and social-commerce SaaS platform offering similar merchant-facing tools for mini-program stores, member management, marketing, and aggregated payment — making it Yima's closest direct comparable in the SMB/mid-market retail SaaS space.
• Weimob (微盟): Weimob is a publicly listed Chinese SaaS provider specializing in WeChat-based marketing, commerce, and CRM for SMB and enterprise merchants — directly competing with Yima across SCRM, mini-program, and marketing-automation categories.
• Shopex (商派 / ShopeX): Shopex is a long-standing Chinese e-commerce and omnichannel retail technology vendor offering store, member, and marketing tools to enterprise retailers — overlapping significantly with Yima's enterprise digital-transformation offering.
• Lakala (拉卡拉): Lakala is a major Chinese third-party payment and merchant services company providing aggregated POS/payment and merchant SaaS tools — directly competing with Yima in aggregated payment acceptance and merchant hardware distribution.
• Allinpay (通联支付): Allinpay is a licensed Chinese third-party payment processor offering aggregated payment, merchant services, and fintech solutions — competing with Yima in payment aggregation and value-added merchant SaaS for retail.

Emerging players

• Dmall (多点 Dmall): Dmall is a Chinese omnichannel retail-tech platform focused on digitalizing supermarket and chain-store operations, including member, coupon, and marketing modules — competing with Yima for enterprise retail digital-transformation budgets, particularly in FMCG.

Broad incumbents

• Tencent Smart Retail (腾讯智慧零售): Tencent Smart Retail is Tencent's first-party initiative offering WeChat-native CRM, mini-program, and marketing tools directly to enterprise retailers — competing with Yima as the platform owner whose ecosystem Yima's ISV business depends on.
• Yonyou (用友网络): Yonyou is China's largest enterprise software vendor offering ERP, CRM, and marketing-cloud modules — competing with Yima at the enterprise tier for retailer digitalization budgets across finance, supply chain, and customer management.
• Kingdee (金蝶): Kingdee is a major Chinese enterprise software and cloud platform offering CRM, member management, and retail-cloud capabilities that overlap with portions of Yima's stack, particularly for mid-market and enterprise retail accounts.
• UnionPay Merchant Services (银联商务): UnionPay Merchant Services is the dominant bank-affiliated POS and aggregated payment acquirer in China, offering merchant SaaS adjacent services — competing with Yima in payment acceptance and merchant value-added services despite the existing partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yima Product/Service Capability