Ford Motor Company of Southern Africa
- Company typePrivate
- Founded1947
- HeadquartersGauteng, South Africa
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Ford Motor Company of Southern Africa firmographics
Firmographics- Name
- Ford Motor Company of Southern Africa
- Legal name
- Ford Motor Company of Southern Africa (Manufacturing) (Pty) Ltd.
- Website
- https://ford.co.za
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Ford Motor Company of Southern Africa is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Ford Motor Company of Southern Africa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Ford generates primary revenue from the sale of new vehicles including passenger cars (Mustang), SUVs (Everest, Territory), bakkies/pickups (Ranger, Ranger Raptor), and commercial vehicles (Transit, Tourneo). Vehicles are sold through dealer network with various trim levels and configurations.
- Vehicle Financing: Ford Credit provides financing options including installment sale agreements, Ford Options (guaranteed future value product allowing RENEW/RETAIN/RETURN), and business fleet financing through absa.co.za platform.
- After-Sales Service & Parts: Revenue from scheduled maintenance services, genuine Ford parts, Motorcraft parts, extended warranties, and service plans under the Ford Protect and Ford Family Promise programs.
- Fleet Solutions: Specialized fleet sales and management solutions for businesses, including fleet financing, custom conversions through Ford Pro Converter program, and dedicated fleet support services.
- Ford Approved Used Vehicles: Certified pre-owned vehicle sales through the FordApproved platform, featuring vehicles that have passed stringent quality testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ford Ranger XL - Entry-level bakkie starting at R590,000 |
| One time/ perpetual license | Pay-as-you-go | Ford Ranger XLT - Mid-range bakkie from R655,000 |
| One time/ perpetual license | Pay-as-you-go | Ford Ranger Wildtrak/Platinum - Premium bakkie from R865,000 |
| One time/ perpetual license | Pay-as-you-go | Ford Everest Active - Entry-level SUV from R953,000 |
| One time/ perpetual license | Pay-as-you-go | Ford Everest Wildtrak/Platinum - Premium SUV from R1,149,000 |
| One time/ perpetual license | Pay-as-you-go | Ford Territory - Entry-level SUV from R534,900 |
| One time/ perpetual license | Pay-as-you-go | Ford Tourneo Custom - People mover from R1,117,500 |
| One time/ perpetual license | Pay-as-you-go | Ford Mustang - Performance car from R825,000 |
| One time/ perpetual license | Pay-as-you-go | Ford Ranger Raptor - High-performance off-road bakkie from R1,299,000 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Ford Motor Company of Southern Africa product offering
Product offeringCore offering
Ford Motor Company of Southern Africa manufactures, distributes, and retails Ford passenger, performance, SUV, and commercial vehicles (Ranger bakkie, Everest SUV, Territory SUV, Mustang, Tourneo, Transit, Ranger Raptor, Ranger PHEV) through a 120+ dealer network and dedicated fleet program across South Africa. The company complements vehicle sales with Ford Credit financing, Ford Approved certified pre-owned vehicles, after-sales service and parts under the Ford Family Promise ownership program, and the Ford Pro Converter Program for specialized commercial vehicle customizations.
Product overview
Ford Motor Company of Southern Africa operates as a multi-brand automotive manufacturer and distributor offering a diverse portfolio of vehicles and related services. The core vehicle lineup includes the Ranger bakkie (with variants from XL to Raptor), Everest seven-seat SUV, Territory five-seat SUV, Mustang sports car, and Transit/Tourneo commercial vans and people-movers. The company offers a layered product architecture comprising: (1) core vehicle products across multiple segments; (2) Ford Pro Convertor certified conversion program for specialized vehicle modifications; (3) Ford Fleet business solutions for commercial customers; (4) Ford Credit financing services; (5) Ford Family Promise ownership program with 21 upgraded services; and (6) Ford Approved certified pre-owned vehicle program. The Ranger lineup spans work-oriented XL variants to high-performance Raptor and planned Super Duty heavy-duty models, while the SUV range covers family-focused Territory to premium Everest variants including the upcoming Tremor off-road model. Recent additions include Ranger PHEV production from South Africa for global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Ford Ranger
Quantifiable outcome
- Up to 3,500kg braked towing capacity on Ranger and Everest
- +4 more outcomes
Companies that use Ford Motor Company of Southern Africa
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Ford Motor Company of Southern Africa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Ford Motor Company of Southern Africa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered notable, flagship and minor.
- AvbobnotableFleet partnership with South African funeral services group Avbob, supplying 45 specially converted vehicles (25 Ford Ranger units and 20 Ford Tourneo Titanium X vehicles converted into hearses). Vehicles developed through Ford's Ford Pro Converter Programme, with Ranger 4x4 selected for durability and off-road capability to handle remote areas with poor road infrastructure, while Tourneo offers premium features for urban funeral services.
- Nelson Mandela Children's FundnotableCharitable partnership where Ford Motor Company of Southern Africa donated a one-of-a-kind Ford Ranger Wildtrak X featuring Nelson Mandela's signature to support the charity's fundraising efforts. Additionally supplied 19 vehicles to support community programs for child welfare in South Africa, commemorating Mandela's legacy.
- VolkswagenflagshipVW-Ford partnership announced in 2020 under which Ford produces the Amarok range at its Silverton plant in Pretoria while Volkswagen builds the Caddy, which Ford adapts as the Tourneo Connect. This collaboration enables shared platform development and manufacturing efficiencies across both brands.
- Nelson MandelaminorOne-of-a-kind Ranger Wildtrak X pickup truck featuring Nelson Mandela's signature was built and donated to Nelson Mandela Children's Fund, symbolizing Ford's partnership with the fund and commemorating Mandela's legacy.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ford Motor Company of Southern Africa competitors and assessment
Company assessmentDirect peers
- Toyota South Africa Motors: Toyota South Africa Motors is the dominant automotive manufacturer and distributor in South Africa, producing Corolla, Hilux, Fortuner, and other models at its Prospecton plant and distributing through an extensive dealer network. It is Ford SA's primary direct competitor across passenger, SUV, and bakkie segments, including the Hilux which directly rivals the Ranger.
- Volkswagen Group South Africa: Volkswagen South Africa manufactures the Polo and other models at its Kariega plant and operates a national dealer network. It is both a competitor (passenger vehicles, SUVs) and a strategic manufacturing partner to Ford SA via the 2020 VW-Ford partnership under which Ford produces Amarok at Silverton.
- Isuzu Motors South Africa: Isuzu Motors South Africa manufactures and distributes the D-Max bakkie and MU-X SUV through its Port Elizabeth plant and dealer network. As a direct competitor in the bakkie segment where Ford Ranger leads, Isuzu is one of Ford SA's most relevant segment-specific peers.
- BMW Group South Africa: BMW Group South Africa operates the Rosslyn manufacturing plant producing the BMW X3 for domestic and export markets, alongside a dealer network for BMW and MINI brands. Comparable as a premium automotive OEM and distributor in South Africa with manufacturing and dealer operations parallel to Ford SA.
- Mercedes-Benz South Africa: Mercedes-Benz South Africa manufactures the C-Class at its East London plant for global export and distributes passenger and commercial vehicles through its dealer network. Comparable as a premium automotive OEM with local manufacturing and distribution parallel to Ford SA's Silverton operations.
- Nissan South Africa: Nissan South Africa manufactures vehicles at its Rosslyn plant (historically the bakkie plant) and distributes Nissan and Infiniti vehicles nationwide. Directly comparable as a vehicle manufacturer and distributor in South Africa competing across passenger, SUV, and bakkie segments.
- Hyundai Automotive South Africa: Hyundai Automotive South Africa distributes Hyundai passenger vehicles, SUVs (including the Tucson and Santa Fe rivaling Everest/Territory), and commercial vehicles through its national dealer network. Directly comparable as a multi-segment vehicle distributor in the South African market competing with Ford SA's full lineup.
- Kia South Africa: Kia South Africa distributes Kia passenger vehicles and SUVs (Sportage, Sorento, etc.) through a national dealer network. Comparable to Ford SA as a competing passenger and SUV distributor targeting similar consumer and family segments in the South African market.
- Mahindra South Africa: Mahindra South Africa assembles and distributes the Pik Up (bakkie), Scorpio, XUV300, and other SUVs through a national dealer network. Directly comparable as a bakkie and SUV competitor to Ford Ranger and Ford Everest in the value-and-mid segments of the South African market.
- Tata Motors South Africa: Tata Motors South Africa distributes Tata commercial vehicles (bakkies, trucks) and passenger vehicles through its dealer network. Comparable as a bakkie and commercial vehicle competitor in South Africa targeting fleet and value-oriented buyers — overlapping with Ford SA's commercial vehicle offerings including the upcoming Ranger Super Duty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ford Motor Company of Southern Africa social profiles
Digital presenceFord Motor Company of Southern Africa compliance and trust
Trust signalCompliance2 records
Ford Motor Company of Southern Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ford Motor Company of Southern Africa leadership team
Management profileNumber of profiles
Ford Motor Company of Southern Africa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ford Motor Company of Southern Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ford Motor Company of Southern Africa
What does Ford Motor Company of Southern Africa do?
Ford Motor Company of Southern Africa manufactures, distributes, and retails Ford passenger, performance, SUV, and commercial vehicles (Ranger bakkie, Everest SUV, Territory SUV, Mustang, Tourneo, Transit, Ranger Raptor, Ranger PHEV) through a 120+ dealer network and dedicated fleet program across South Africa. The company complements vehicle sales with Ford Credit financing, Ford Approved certified pre-owned vehicles, after-sales service and parts under the Ford Family Promise ownership program, and the Ford Pro Converter Program for specialized commercial vehicle customizations.
Is Ford Motor Company of Southern Africa a public or private company?
Ford Motor Company of Southern Africa is a private company. It is classified as corporate owned and is currently operating.
When was Ford Motor Company of Southern Africa founded?
Ford Motor Company of Southern Africa was founded in 1947. It employs 1,001 to 5,000 people.
Where is Ford Motor Company of Southern Africa based?
Ford Motor Company of Southern Africa is headquartered in Gauteng, South Africa, in the Africa region.
How does Ford Motor Company of Southern Africa make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Financing, after-Sales Service & Parts, fleet Solutions and ford Approved Used Vehicles.
Who are Ford Motor Company of Southern Africa's main competitors?
Direct peers on record are Toyota South Africa Motors, Volkswagen Group South Africa, Isuzu Motors South Africa, BMW Group South Africa, Mercedes-Benz South Africa, Nissan South Africa, Hyundai Automotive South Africa, Kia South Africa, Mahindra South Africa and Tata Motors South Africa.
Does Ford Motor Company of Southern Africa have an API?
No public API is recorded for Ford Motor Company of Southern Africa.