Buchanan
Burson Buchanan is a London-headquartered strategic communications advisory firm serving C-suite executives and FTSE-level corporates with financial PR, crisis management, sustainability advisory, and policy communications, operating as a subsidiary of WPP.
- Company typePrivate
- Founded1980
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Buchanan firmographics
Firmographics- Name
- Buchanan
- Legal name
- Burson Buchanan (operated under WPP)
- Website
- https://buchanan.uk.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Burson Buchanan is a London-headquartered strategic communications advisory firm serving C-suite executives and FTSE-level corporates with financial PR, crisis management, sustainability advisory, and policy communications, operating as a subsidiary of WPP.
- Ownership category
- akta.pro rank
Where Buchanan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Buchanan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communications Advisory Services: Professional consulting services providing strategic communications advisory to C-suite executives, including financial public relations, corporate communications, crisis management, sustainability consultancy, and policy communications. Revenue generated through project-based engagements and ongoing advisory retainers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Buchanan product offering
Product offeringCore offering
Buchanan (operating as Burson Buchanan) is a strategic communications advisory firm delivering professional consultancy services to corporate clients. Core offerings include financial public relations, corporate public relations, sustainability consultancy, crisis and risk management, litigation and government investigations, policy communications and public affairs, and creative engagement. Services are provided through senior partner-led engagements to C-suite executives, boards, and enterprises navigating high-stakes business situations, reputation challenges, capital markets transactions, and industry-defining moments.
Product overview
Burson Buchanan is a strategic communications advisory firm offering a portfolio of consultancy services rather than a software product platform. The firm provides Financial public relations, Corporate public relations, Sustainability consultancy, Crisis and risk management, Litigation and government investigations, Policy communications and public affairs, and Creative engagement services. These are professional advisory service offerings delivered by expert consultants, not software products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Public Relations
Quantifiable outcome
- Successfully advised on PDI's US$3.1bn merger
Companies that use Buchanan
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Buchanan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Buchanan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent and minor.
- WPPparentParent company. Burson Buchanan is part of WPP, the global creative transformation company. © 2025 WPP indicates corporate ownership.
- LSEG (London Stock Exchange Group)minorBurson Buchanan Partner Helen Tarbet participates in LSEG webinars as a speaker/expert contributor on topics such as AGM season preparation.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Buchanan competitors and assessment
Company assessmentDirect peers
- Kekst CNC: International strategic communications consultancy advising boards and CEOs on M&A, crisis, and investor communications. Directly comparable in senior-led advisory model, C-suite focus, and cross-border transaction experience.
- FTI Consulting: Global strategic communications advisory firm with a large Strategic Communications segment covering financial PR, crisis, and public affairs. Directly comparable as a senior-led, C-suite-focused communications consultancy operating in the same enterprise and capital markets segments.
- Brunswick Group: Leading global strategic communications firm focused on financial, corporate, and crisis advisory. Closely comparable to Buchanan in senior partner-led delivery model, C-suite client base, and capital markets/M&A communications focus.
- FGS Global: Formed from the merger of Finsbury, Hering Schuppener, The Glover Park Group, and Sard Verbinnen. Directly comparable strategic communications platform serving C-suites on M&A, crisis, and public affairs with a similar boutique-plus-global proposition.
- Tulchan Communications: London-headquartered strategic communications firm specializing in financial PR, corporate communications, and advisory for FTSE-listed and international clients. Directly comparable as a UK-based boutique competitor in the financial communications space.
- Instinctif Partners: UK-headquartered international communications consultancy with deep financial PR, capital markets, and public affairs capabilities. A direct peer in the London boutique financial communications segment.
Broad incumbents
- Edelman: Largest global public relations firm offering financial communications, crisis, and public affairs as part of a much broader portfolio. Comparable on service lines and C-suite client base, but operates at significantly greater scale than Buchanan.
- H/Advisors (Havas): Havas-owned strategic and financial communications network with comparable corporate, M&A, and capital markets communications offerings. Operates as a broader incumbent within a larger advertising and communications group.
Others
- WPP: Parent company of Burson Buchanan. WPP is the global creative transformation group that owns the parent brand 'Burson' (formed from the merger of Burson-Marsteller and Cohn & Wolfe) and is the strategic owner of the Buchanan franchise.
- LSEG (London Stock Exchange Group): Exchange and financial data infrastructure group that partners with Buchanan on thought leadership webinars (e.g., AGM season preparation). Comparable as an ecosystem participant enabling capital markets communications, though not a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Buchanan social profiles
Digital presenceBuchanan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buchanan leadership team
Management profileNumber of profiles
Profiles8 records
Buchanan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buchanan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buchanan
What does Buchanan do?
Buchanan (operating as Burson Buchanan) is a strategic communications advisory firm delivering professional consultancy services to corporate clients. Core offerings include financial public relations, corporate public relations, sustainability consultancy, crisis and risk management, litigation and government investigations, policy communications and public affairs, and creative engagement. Services are provided through senior partner-led engagements to C-suite executives, boards, and enterprises navigating high-stakes business situations, reputation challenges, capital markets transactions, and industry-defining moments.
Is Buchanan a public or private company?
Buchanan is a private company. It is classified as corporate owned and is currently operating.
When was Buchanan founded?
Buchanan was founded in 1980. It employs 51 to 100 people.
Where is Buchanan based?
Buchanan is headquartered in London, United Kingdom, in the Europe region.
How does Buchanan make money?
One revenue line is on record: strategic Communications Advisory Services.
Who are Buchanan's main competitors?
Direct peers on record are Kekst CNC, FTI Consulting, Brunswick Group, FGS Global, Tulchan Communications and Instinctif Partners. Broad incumbents are Edelman and H/Advisors (Havas). Others are WPP and LSEG (London Stock Exchange Group).
Does Buchanan have an API?
No public API is recorded for Buchanan.