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Buchanan

Full company profile

uuid00072o7

Namestring
Buchanan
Legal namestring
Burson Buchanan (operated under WPP)
Websiteurl
buchanan.uk.com
Company typeenum
Private
Founded yearint
1980
Short descriptiontext

Burson Buchanan is a London-headquartered strategic communications advisory firm serving C-suite executives and FTSE-level corporates with financial PR, crisis management, sustainability advisory, and policy communications, operating as a subsidiary of WPP.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
financial communications advisory, strategic public relations, crisis communications consulting, corporate public relations, investor relations consulting
NAICS code2 codes
  • Public Relations Agencies54182
  • Management Consulting Services54161
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Strategic Communications Advisory
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Strategic Communications Advisory Services
TypeProfessional Services
Description

Professional consulting services providing strategic communications advisory to C-suite executives, including financial public relations, corporate communications, crisis management, sustainability consultancy, and policy communications. Revenue generated through project-based engagements and ongoing advisory retainers.

bursonbuchanan.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Buchanan (operating as Burson Buchanan) is a strategic communications advisory firm delivering professional consultancy services to corporate clients. Core offerings include financial public relations, corporate public relations, sustainability consultancy, crisis and risk management, litigation and government investigations, policy communications and public affairs, and creative engagement. Services are provided through senior partner-led engagements to C-suite executives, boards, and enterprises navigating high-stakes business situations, reputation challenges, capital markets transactions, and industry-defining moments.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Successfully advised on PDI's US$3.1bn merger
Product overview1 text field

Burson Buchanan is a strategic communications advisory firm offering a portfolio of consultancy services rather than a software product platform. The firm provides Financial public relations, Corporate public relations, Sustainability consultancy, Crisis and risk management, Litigation and government investigations, Policy communications and public affairs, and Creative engagement services. These are professional advisory service offerings delivered by expert consultants, not software products or modules.

Product and service1 record
1Financial Public Relations
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
1WPP
Strategic tierParentTypeOthers
Description

Parent company. Burson Buchanan is part of WPP, the global creative transformation company. © 2025 WPP indicates corporate ownership.

2LSEG (London Stock Exchange Group)
Strategic tierMinorTypeGTM or Marketing Partner
Description

Burson Buchanan Partner Helen Tarbet participates in LSEG webinars as a speaker/expert contributor on topics such as AGM season preparation.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Kekst CNC
TypeDirect peer
Description

International strategic communications consultancy advising boards and CEOs on M&A, crisis, and investor communications. Directly comparable in senior-led advisory model, C-suite focus, and cross-border transaction experience.

2FTI Consulting
TypeDirect peer
Description

Global strategic communications advisory firm with a large Strategic Communications segment covering financial PR, crisis, and public affairs. Directly comparable as a senior-led, C-suite-focused communications consultancy operating in the same enterprise and capital markets segments.

3Brunswick Group
TypeDirect peer
Description

Leading global strategic communications firm focused on financial, corporate, and crisis advisory. Closely comparable to Buchanan in senior partner-led delivery model, C-suite client base, and capital markets/M&A communications focus.

4FGS Global
TypeDirect peer
Description

Formed from the merger of Finsbury, Hering Schuppener, The Glover Park Group, and Sard Verbinnen. Directly comparable strategic communications platform serving C-suites on M&A, crisis, and public affairs with a similar boutique-plus-global proposition.

5Tulchan Communications
TypeDirect peer
Description

London-headquartered strategic communications firm specializing in financial PR, corporate communications, and advisory for FTSE-listed and international clients. Directly comparable as a UK-based boutique competitor in the financial communications space.

6Instinctif Partners
TypeDirect peer
Description

UK-headquartered international communications consultancy with deep financial PR, capital markets, and public affairs capabilities. A direct peer in the London boutique financial communications segment.

7Edelman
TypeBroad incumbent
Description

Largest global public relations firm offering financial communications, crisis, and public affairs as part of a much broader portfolio. Comparable on service lines and C-suite client base, but operates at significantly greater scale than Buchanan.

8H/Advisors (Havas)
TypeBroad incumbent
Description

Havas-owned strategic and financial communications network with comparable corporate, M&A, and capital markets communications offerings. Operates as a broader incumbent within a larger advertising and communications group.

9WPP
TypeOthers
Description

Parent company of Burson Buchanan. WPP is the global creative transformation group that owns the parent brand 'Burson' (formed from the merger of Burson-Marsteller and Cohn & Wolfe) and is the strategic owner of the Buchanan franchise.

10LSEG (London Stock Exchange Group)
TypeOthers
Description

Exchange and financial data infrastructure group that partners with Buchanan on thought leadership webinars (e.g., AGM season preparation). Comparable as an ecosystem participant enabling capital markets communications, though not a direct competitor.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Buchanan

Strategic Communications Advisorybuchanan.uk.com

Burson Buchanan is a London-headquartered strategic communications advisory firm serving C-suite executives and FTSE-level corporates with financial PR, crisis management, sustainability advisory, and policy communications, operating as a subsidiary of WPP.

Buchanan firmographics

Firmographics
Name
Buchanan
Legal name
Burson Buchanan (operated under WPP)
Website
https://buchanan.uk.com
Company type
Private
Founded year
1980
Operating status
Operating
Headcount range
11–50 employees
Short description
Burson Buchanan is a London-headquartered strategic communications advisory firm serving C-suite executives and FTSE-level corporates with financial PR, crisis management, sustainability advisory, and policy communications, operating as a subsidiary of WPP.
Ownership category
akta.pro rank

Where Buchanan is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices8 records

Markets served

Buchanan business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Strategic Communications Advisory Services: Professional consulting services providing strategic communications advisory to C-suite executives, including financial public relations, corporate communications, crisis management, sustainability consultancy, and policy communications. Revenue generated through project-based engagements and ongoing advisory retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Buchanan product offering

Product offering

Core offering

Buchanan (operating as Burson Buchanan) is a strategic communications advisory firm delivering professional consultancy services to corporate clients. Core offerings include financial public relations, corporate public relations, sustainability consultancy, crisis and risk management, litigation and government investigations, policy communications and public affairs, and creative engagement. Services are provided through senior partner-led engagements to C-suite executives, boards, and enterprises navigating high-stakes business situations, reputation challenges, capital markets transactions, and industry-defining moments.

Product overview

Burson Buchanan is a strategic communications advisory firm offering a portfolio of consultancy services rather than a software product platform. The firm provides Financial public relations, Corporate public relations, Sustainability consultancy, Crisis and risk management, Litigation and government investigations, Policy communications and public affairs, and Creative engagement services. These are professional advisory service offerings delivered by expert consultants, not software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

  • Financial Public Relations

Quantifiable outcome

  • Successfully advised on PDI's US$3.1bn merger

Companies that use Buchanan

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Buchanan technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Buchanan partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered parent and minor.

  • WPPparentOthersParent company. Burson Buchanan is part of WPP, the global creative transformation company. © 2025 WPP indicates corporate ownership.
  • LSEG (London Stock Exchange Group)minorGTM or Marketing PartnerBurson Buchanan Partner Helen Tarbet participates in LSEG webinars as a speaker/expert contributor on topics such as AGM season preparation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Buchanan competitors and assessment

Company assessment

Direct peers

  • Kekst CNC: International strategic communications consultancy advising boards and CEOs on M&A, crisis, and investor communications. Directly comparable in senior-led advisory model, C-suite focus, and cross-border transaction experience.
  • FTI Consulting: Global strategic communications advisory firm with a large Strategic Communications segment covering financial PR, crisis, and public affairs. Directly comparable as a senior-led, C-suite-focused communications consultancy operating in the same enterprise and capital markets segments.
  • Brunswick Group: Leading global strategic communications firm focused on financial, corporate, and crisis advisory. Closely comparable to Buchanan in senior partner-led delivery model, C-suite client base, and capital markets/M&A communications focus.
  • FGS Global: Formed from the merger of Finsbury, Hering Schuppener, The Glover Park Group, and Sard Verbinnen. Directly comparable strategic communications platform serving C-suites on M&A, crisis, and public affairs with a similar boutique-plus-global proposition.
  • Tulchan Communications: London-headquartered strategic communications firm specializing in financial PR, corporate communications, and advisory for FTSE-listed and international clients. Directly comparable as a UK-based boutique competitor in the financial communications space.
  • Instinctif Partners: UK-headquartered international communications consultancy with deep financial PR, capital markets, and public affairs capabilities. A direct peer in the London boutique financial communications segment.

Broad incumbents

  • Edelman: Largest global public relations firm offering financial communications, crisis, and public affairs as part of a much broader portfolio. Comparable on service lines and C-suite client base, but operates at significantly greater scale than Buchanan.
  • H/Advisors (Havas): Havas-owned strategic and financial communications network with comparable corporate, M&A, and capital markets communications offerings. Operates as a broader incumbent within a larger advertising and communications group.

Others

  • WPP: Parent company of Burson Buchanan. WPP is the global creative transformation group that owns the parent brand 'Burson' (formed from the merger of Burson-Marsteller and Cohn & Wolfe) and is the strategic owner of the Buchanan franchise.
  • LSEG (London Stock Exchange Group): Exchange and financial data infrastructure group that partners with Buchanan on thought leadership webinars (e.g., AGM season preparation). Comparable as an ecosystem participant enabling capital markets communications, though not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Buchanan social profiles

Digital presence

Buchanan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Buchanan leadership team

Management profile

Number of profiles

Profiles8 records

Buchanan funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Buchanan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buchanan

What does Buchanan do?

Buchanan (operating as Burson Buchanan) is a strategic communications advisory firm delivering professional consultancy services to corporate clients. Core offerings include financial public relations, corporate public relations, sustainability consultancy, crisis and risk management, litigation and government investigations, policy communications and public affairs, and creative engagement. Services are provided through senior partner-led engagements to C-suite executives, boards, and enterprises navigating high-stakes business situations, reputation challenges, capital markets transactions, and industry-defining moments.

Is Buchanan a public or private company?

Buchanan is a private company. It is classified as corporate owned and is currently operating.

When was Buchanan founded?

Buchanan was founded in 1980. It employs 11 to 50 people.

Where is Buchanan based?

Buchanan is headquartered in London, United Kingdom, in the Europe region.

How does Buchanan make money?

One revenue line is on record: strategic Communications Advisory Services.

Who are Buchanan's main competitors?

Direct peers on record are Kekst CNC, FTI Consulting, Brunswick Group, FGS Global, Tulchan Communications and Instinctif Partners. Broad incumbents are Edelman and H/Advisors (Havas). Others are WPP and LSEG (London Stock Exchange Group).

Does Buchanan have an API?

No public API is recorded for Buchanan.

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Live signals
American City Business JournalsBuchanan packs a corporate internship into summer associate programBuchanan's summer associate program incorporates corporate internships, having expanded from four participating companies in 2021 to now include Hallmark, Crayola, IKEA and other unnamed organizations. Summer associates in the program spend up to four weeks working with participating companies' in-house legal teams. The program appears designed to provide law students or junior associates with corporate legal department experience alongside traditional firm work.GlobeNewswireBetterLife Pharma Engages Global Financial and Corporate Communications AgencyBetterLife Pharma engaged U.K.-based Buchanan Communications to support its corporate objectives, including communicating milestones to stakeholders. Buchanan recently partnered with The Conscious Fund, a $60 million psychedelic medicine investor, to support psychedelic biotech companies.GlobeNewswireBacanora Announces Appointment of Buchanan Communications Limited for Investor Relations ServicesBacanora Minerals Ltd. appointed Buchanan Communications Limited to provide financial public relations and investor relations services, subject to regulatory acceptance. The agreement includes an initial fee of £25,000 and a monthly retainer of £3,500, supporting the company's proposed AIM Market listing.GlobeNewswireEuromax Resources Appoints Investor Relations FirmsEuromax Resources appointed Buchanan Communications and San Diego Torrey Hills Capital for investor relations services. Buchanan receives a £4,000 monthly retainer, rising to £5,000 if shares list on the London Stock Exchange, while Torrey Hills gets a US$6,000 monthly retainer and three-year options for 125,000 shares. Both agreements are subject to TSX-V approval.GlobeNewswireCBM Asia Engages UK Investor Relations FirmCBM Asia Development Corp. retained UK investor relations firm Buchanan Communications, effective January 1, 2013, to handle shareholder communication and roadshow management. The company will pay a fee of GBP1,000 per month, subject to a one-month termination notice. The firm has no current or potential securities interest in CBM Asia.