REsimpli
REsimpli is an AI-powered, all-in-one CRM SaaS platform serving real estate investors (wholesalers, flippers, landlords). Its Gen 2 AI engine automates the full lead lifecycle—call answering, qualification, multi-channel follow-up, and appointment booking—replacing nine-plus standalone tools with tiered subscriptions plus usage-based add-ons.
- Company typePrivate
- Founded2016
- HeadquartersHighland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What REsimpli does
REsimpli is a privately held SaaS company, operating as REsimpli LLC (Delaware), that builds an AI-powered all-in-one CRM platform purpose-built for real estate investors—primarily wholesalers, flippers, and buy-and-hold landlords, with secondary reach into real estate agents. Founded in 2016 and headquartered in Highland, Indiana under founder and CEO Sharad Mehta, the company replaces a stack of roughly nine standalone tools (CRM, skip tracing, call answering, SMS/email marketing, direct mail, accounting, e-signature, websites, list building) with a single integrated subscription.
The product is anchored by the Gen 2 AI engine, a proprietary architecture that combines full-memory context across calls, texts, notes, and custom fields with a "shared brain" coordinating ten specialized AI agents—Inbound Sales Coordinator, Voice Follow-Up Specialist, Speed-to-Lead Specialist, SMS Conversation Specialist, Deal Intelligence, Contact Intelligence, SMS Assist, Lead Scorer, Call Review Coach, and Seller Appointment Coach. These agents autonomously handle inbound call answering, seller qualification, objection handling, multi-channel drip campaigns (SMS, email, ringless voicemail, direct mail), appointment booking, and pipeline auto-staging. Underlying infrastructure relies on integrations with Finicity (bank account linking for the built-in accounting module), Stripe (billing), Lob (direct mail printing/mailing at 50¢+ per piece), Google (Maps, Gmail, Calendar APIs), Melissa (real estate data), and AWS (hosting).
Monetization combines three base tiers—Basic at $149/mo (1 user), Pro at $299/mo (up to 5 users), and Enterprise at $599/mo (up to 10 users), all billed annually with 30-day free trials—with layered AI agent bundles (Full AI Team $1,099/mo, Lead Manager $899/mo, AI CoPilot $449/mo, individual agents $99-$399/mo) and usage-based charges for additional users, phone numbers, AI calling minutes, SMS, skip-tracing matches, e-signatures, and storage. REsimpli reaches customers through a content-led go-to-market: SEO-optimized comparison pages against 12+ named competitors (PropStream, REIsift, Podio, Salesforce, Forefront CRM, DealMachine, Carrot, etc.), a podcast, free Academy courses, Mastermind sessions, and an affiliate/referral program paying $100 per converted subscriber. The company reports approximately 2,400+ customers, 4.9-star average ratings across roughly 2,483 verified reviews on Trustpilot, G2, Google, Facebook, and the App Store, and a self-claimed #1 AI-powered CRM position for real estate investors.
REsimpli firmographics
Firmographics- Name
- REsimpli
- Legal name
- REsimpli LLC
- Website
- https://resimpli.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REsimpli is an AI-powered, all-in-one CRM SaaS platform serving real estate investors (wholesalers, flippers, landlords). Its Gen 2 AI engine automates the full lead lifecycle—call answering, qualification, multi-channel follow-up, and appointment booking—replacing nine-plus standalone tools with tiered subscriptions plus usage-based add-ons.
- Ownership category
- akta.pro rank
REsimpli industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where REsimpli is headquartered
LocationHeadquarters
- HQ city
- Highland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REsimpli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Base Plans): Three-tier subscription model with annual billing (monthly pricing also available). Basic at $149/mo supports 1 user, Pro at $299/mo supports up to 5 users, Enterprise at $599/mo supports up to 10 users. All tiers include core CRM features, AI tools trial, skip tracing, drip campaigns, direct mail, and call/text/email functionality.
- AI Agent Add-ons: Additional AI agent bundles and individual agents available for monthly subscription. Full AI Team bundle at $1,099/mo, Lead Manager at $899/mo, AI CoPilot at $449/mo. Individual agents range from $99-399/mo. Agents include inbound sales coordinator, voice follow-up specialist, speed-to-lead specialist, SMS conversation specialist, deal intelligence, contact intelligence, lead scorer, call review coach, and seller appointment coach.
- Usage-based Add-ons: Additional users ($79-99/mo), cash buyer searches ($2-5/search), phone numbers ($2-4/mo), calling minutes ($0.03-0.05/min), SMS ($0.02/SMS), AI calling minutes ($0.50/min), e-signatures ($1/doc), bulk email ($1/1000), additional websites ($29/mo), additional storage ($5/50GB), RVM (5¢), skip tracing (15¢/match).
- Direct Mail Services: Direct mail postcards and letters available from within the platform starting at 50¢ per piece. Customers pay for printing and postage through Stripe integration.
- Referral Program: $100 reward for each new paid subscriber referred through unique referral link. Rewards can be applied as REsimpli credits or direct bank transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - $149/mo (annual) - Solo operators |
| Subscription | Annual | Pro - $299/mo (annual) - Teams up to 5 people |
| Subscription | Annual | Enterprise - $599/mo (annual) - Teams up to 10 people |
| Subscription | Monthly | Full AI Team Bundle - $1,099/mo |
| Subscription | Monthly | Lead Manager Bundle - $899/mo |
| Subscription | Monthly | AI CoPilot Bundle - $449/mo |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels14 records
REsimpli product offering
Product offeringCore offering
REsimpli is an AI-powered all-in-one CRM platform built specifically for real estate investors. It manages the entire lead lifecycle through its Gen 2 AI engine — including inbound call answering, lead qualification, multi-channel drip campaigns (SMS, email, voicemail, direct mail), appointment booking, pipeline automation, skip tracing, list stacking, and integrated accounting — replacing nine or more separate tools with a single subscription-based system.
Product overview
REsimpli is an AI-powered all-in-one CRM platform specifically designed for real estate investors. The platform combines data, marketing, sales, and operations into a single unified system. Core products include the Gen 2 AI engine (autonomous AI agents for call answering, lead qualification, appointment setting, and follow-up), All-in-One CRM, List Stacking, Free Skip Tracing, Driving for Dollars, Drip Campaign, Direct Mail, Seller Website, Speed to Lead, Buyer Management, E-Signature, KPI Dashboard, Full Accounting System, and Leaderboard. The platform offers three pricing tiers (Basic $149/mo, Pro $299/mo, Enterprise $599/mo) plus AI Agent add-ons (Full AI Team $1,099/mo, Lead Manager $899/mo, AI CoPilot $449/mo). Additional resources include REsimpli Academy (free courses) and the REsimpli Podcast.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2.3x more deals closed using REsimpli
- +6 more outcomes
Companies that use REsimpli
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
REsimpli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature10 records
REsimpli partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Finicity CorporationcoreFinicity API integration enables bank account linking for the Full Accounting System feature within REsimpli. This allows users to connect their bank accounts directly to the platform for automated transaction tracking and accounting reconciliation, replacing QuickBooks functionality.
- StripecoreStripe processes all payments including subscription billing, direct mail orders, and add-on purchases. Terms of Service explicitly state 'We use Stripe as our payment processor' and payment processing is subject to Stripe's fees, terms, conditions, and privacy policies.
- Google (Maps API)coreGoogle Maps API integration for location-based features including Driving for Dollars route tracking and property location visualization. Also provides geolocation services in connection with the Services.
- Google (Gmail API)coreGmail API integration enables email functionality including reading, writing, modifying Gmail messages, scanning for sales-related messages, and syncing with Google Calendar. Required for Gmail integration feature included in all plans.
- Google (Calendar API)coreGoogle Calendar integration allows 2-way sync between REsimpli and users' Google Calendar for event viewing, creation, editing, and deletion. Enables appointment booking features.
- Lob (Direct Mail API)coreLob Direct Mail Postcards API automates direct mail campaigns. Enables printing and mailing of postcards and letters from within REsimpli at rates starting at 50¢ per piece. Privacy Policy notes subscribers share name, address, phone, and email to facilitate direct mail campaigns.
- Melissa, Inc.coreMelissa provides real estate data services for property analysis and marketing communications. Facilitates subscriber project analysis and marketing communications relating to various real properties identified as properties of interest.
- AWS (Amazon Web Services)coreAWS cloud servers host the platform and personal information collected. Data is encrypted in transit and in storage on AWS infrastructure. AWS Data Privacy Compliance provides security and privacy assurances.
- REI RadiominorREI Radio partnership through Grace Mills who was interviewed on The REsimpli Podcast and provides radio advertising expertise for real estate investors. Collaborative content marketing relationship promoting radio advertising strategies for REsimpli users.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
REsimpli competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
REsimpli social profiles
Digital presenceREsimpli compliance and trust
Trust signalCompliance1 record
REsimpli financial estimates
Financial estimateRevenue estimate
Valuation estimate
REsimpli leadership team
Management profileNumber of profiles
Profiles1 record
REsimpli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REsimpli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REsimpli
What does REsimpli do?
REsimpli is an AI-powered all-in-one CRM platform built specifically for real estate investors. It manages the entire lead lifecycle through its Gen 2 AI engine — including inbound call answering, lead qualification, multi-channel drip campaigns (SMS, email, voicemail, direct mail), appointment booking, pipeline automation, skip tracing, list stacking, and integrated accounting — replacing nine or more separate tools with a single subscription-based system.
Is REsimpli a public or private company?
REsimpli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REsimpli founded?
REsimpli was founded in 2016. It employs 11 to 50 people.
Where is REsimpli based?
REsimpli is headquartered in Highland, United States, in the North America region.
How does REsimpli make money?
Five revenue lines are on record. SaaS Subscription (Base Plans) is the primary driver. The others are AI Agent Add-ons, usage-based Add-ons, direct Mail Services and referral Program.
Does REsimpli have an API?
No public API is recorded for REsimpli.
What industry is REsimpli in?
REsimpli's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5182 and its SIC code is 7372.