First Hospitality

Hotel Management Servicesfirsthospitality.com

First Hospitality is a privately held, Chicago-based hotel management, development, and investment company operating 55+ branded and independent hotels for institutional owners across the U.S., generating revenue through management fees, development fees, and its First Investors capital management arm.

Company typePrivate
Founded1984
HeadquartersRosamond, United States
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What First Hospitality does

First Hospitality is a privately held, Chicago-headquartered hotel management, development, and investment company founded in 1984 by Stephen Schwartz. It operates as a third-party operator for hotel owners and institutional investors, managing a portfolio of 55+ branded and independent hotels spanning full-service, premium select, and lifestyle/independent segments under franchise flags from Marriott, Hilton, IHG, and Hyatt. The portfolio comprises roughly 9,000+ keys and approximately 3,500 associates across the Midwest, Southeast, and Mid-Atlantic United States, with disclosed revenue exceeding $250 million.

The company's service platform is built around four core lines: Hotel Management, Hotel Development, Restaurant & Bar Operations (formalized as a dedicated vertical in January 2026 through a partnership with Ring On Hook), and Investment Management via its affiliated First Investors arm. Underpinning operations is First Analytics, a proprietary daily-updated analytics and reporting suite featuring Dynamic GM Scorecards, Daily Performance Tracking, Guest Experience Insights, Market & Channel Analysis, and an Owner Portal built on Microsoft Power BI. The technology stack integrates third-party forecasting feeds (CoSTAR, CBRE, LARC) and a Stayntouch cloud PMS partnership for independent properties.

The revenue model is asset-light: management fees on hotel contracts, development fees on ground-up builds and repositionings, F&B management fees from the Ring On Hook joint vertical, and investment management and incentive fees from First Investors, which opened to outside capital in 2025 after a 35-year track record of >22% IRRs on nearly 100 invested hotels. The company is founder-controlled, with Sam Schwartz as Executive Chairman and majority owner, David Duncan as President & CEO since January 2020, and Stephen Schwartz as Chairman Emeritus. GTM is enterprise-direct: a dedicated Global Sales organization, a Chief Growth Officer-led business development team targeting sophisticated hotel owners, and brand-partner distribution through major flag loyalty systems.

First Hospitality firmographics

Firmographics

Name: First Hospitality
Legal name: First Hospitality
Website: https://firsthospitality.com
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: First Hospitality is a privately held, Chicago-based hotel management, development, and investment company operating 55+ branded and independent hotels for institutional owners across the U.S., generating revenue through management fees, development fees, and its First Investors capital management arm.
Ownership category
akta.pro rank

First Hospitality industry classification

Industry

Product category: Hotel Management Services
NAICS: Hotels (except Casino Hotels) and Motels (72111)
SIC: Hotels & Motels (7011)
akta.pro primary industry: Hospitality (Hotel) Property Management (BPAJAGAG)
akta.pro secondary industry: Hotel & Resort Restaurants (THAFACAH)

Keywords

Hotel management services
Hospitality investment management
Restaurant and bar operations
Hotel development services
Hospitality consulting

Where First Hospitality is headquartered

Location

Headquarters

HQ city: Rosamond
HQ country: United States
HQ region: North America

Offices1 record

Markets served

First Hospitality business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Third-Party Hotel Management Fees: First Hospitality generates revenue through management fees charged to hotel owners for operating their properties. The company manages branded hotels (Marriott, Hilton, IHG, Hyatt) and independent properties.
Hotel Development Fees: Revenue from new hotel development, renovation, and repositioning projects, including ground-up development and adaptive reuse projects.
Investment Management (First Investors): First Investors, the real estate investment affiliate, manages investment strategies and delivers returns to investors. Over 35 years, invested in nearly 100 hotels with IRRs over 22%. The company opened investment arm to outside capital in 2025.
Restaurant & Bar Operations: Conceptualizing, constructing, and managing award-winning restaurants and bars within hotels, launched as dedicated vertical in 2026 in partnership with Ring On Hook.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

First Hospitality product offering

Product offering

Core offering

First Hospitality is a hotel management, development, and investment company that operates 55+ branded and independent hotels across the United States. The company provides comprehensive hospitality services including hotel management, restaurant and bar operations, hotel development, investment management, and consulting services for hotel owners, investors, and brand partners.

Product overview

First Hospitality is a hotel management and development company offering a comprehensive hospitality enterprise solutions platform encompassing hotel management, restaurant and bar operations, hotel development, investment management, and hospitality consulting services. The core platform is supported by proprietary technology tools including First Analytics (an analytics and reporting suite), GEO Playbook (search optimization), and an Owner Portal. The company manages a portfolio of 55+ branded and independent hotels across Full-Service, Premium Select, and Independent segments, partnering with major brands including Marriott, Hilton, IHG, and Hyatt. The recent First Restaurants & Bars Vertical extends operational capabilities to include dedicated food and beverage concepts developed through a partnership with Ring On Hook.

Differentiator

Problem solved

Functional benefit

Products and services

Hotel Management Nationally recognized hotel operator delivering results and smooth experience for owners and brand partners through operational platform enabling full-cycle execution with focus on building top-line revenue and driving bottom line results. Manages 55+ hotels across Marriott, Hilton, IHG, and Hyatt brands.
Restaurant & Bar Operations Complete resource for conceptualizing, constructing and managing award-winning restaurants and bars within hotel properties. Offers tailored approach for casual or fine dining experiences, positioning restaurants and bars as core growth drivers across the portfolio.
Hotel Development Established development experts handling new builds, renovation or repositioning strategies, managing uncertainties, streamlining operations, and bringing hotels to life. Handles ground-up development and adaptive reuse projects.

Quantifiable outcome

Delivered IRRs of over 22% on fully realized investments
+4 more outcomes

Companies that use First Hospitality

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles3 records

First Hospitality technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

First Hospitality partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Ring On HookcoreStrategic or Co-development Partner · 21 January 2026Strategic partnership launched in January 2026 to create First Hospitality's dedicated restaurant & bar vertical. Ring On Hook supports concept development, design coordination, pre-opening execution, training, and post-opening performance optimization. The partnership aims to deliver distinctive, freestanding restaurant & bar concepts within First Hospitality properties.
Major Hotel Brands (Marriott, Hilton, IHG, Hyatt)coreChannel Partner/ Reseller/ DistributorStrategic relationships with major hospitality brands including Marriott International (Autograph Collection, Tribute Portfolio, Renaissance, Sheraton, Residence Inn, SpringHill Suites), Hilton (Curio Collection, DoubleTree, Embassy Suites, Tapestry, Hampton, Homewood Suites, Hilton Garden Inn, Tempo), IHG (Holiday Inn, Candlewood Suites, voco), and Hyatt (House, Place).

Scale indicators13 records

Recent moves11 records

Expansion highlights7 records

First Hospitality competitors and assessment

Company assessment

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

First Hospitality compliance and trust

Trust signal

Compliance2 records

First Hospitality financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Hospitality leadership team

Management profile

Number of profiles

Profiles11 records

First Hospitality subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

First Hospitality funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Hospitality M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Hospitality

What does First Hospitality do?

Is First Hospitality a public or private company?

First Hospitality is a private company. It is classified as family owned and is currently operating.

When was First Hospitality founded?

First Hospitality was founded in 1984. It employs 1,001 to 5,000 people.

Where is First Hospitality based?

First Hospitality is headquartered in Rosamond, United States, in the North America region.

How does First Hospitality make money?

Four revenue lines are on record. Third-Party Hotel Management Fees are the primary driver. The others are hotel Development Fees, investment Management (First Investors) and restaurant & Bar Operations.

Does First Hospitality have an API?

No public API is recorded for First Hospitality.

What industry is First Hospitality in?

First Hospitality's product category is Hotel Management Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.