Element Financial Group
Element Financial Group is a women-founded independent wealth advisory firm in New York that provides personalized financial planning, portfolio management, and business benefit services to high-net-worth clients in tech, entertainment, media, fine art, film, luxury, and music sectors.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Element Financial Group does
Element Financial Group is a privately held, women-founded independent wealth advisory firm headquartered in the Flatiron district of New York City (895 Broadway, 4th Floor), serving individuals and business owners across specialized verticals including tech, entertainment, media, fine art, film, luxury, music, and law. Founded in 2001 by Alexandra Levi (Managing Partner) and JoanAnn Natola, the firm operates through a relationship-based, sales-led distribution model with a team of approximately 10 professionals, offering personalized financial planning, portfolio and asset management, retirement planning, estate planning, ESG investing, insurance analysis, and business benefit program design. Securities and advisory services are delivered through a core partnership with Commonwealth Financial Network, a FINRA/SIPC Registered Investment Adviser and broker-dealer that provides back-office infrastructure, compliance, and custody, while Element retains client-facing product independence.
The firm's product surface spans two verticals: personal finance (financial planning, portfolio/asset management, ESG investing, insurance and estate analysis) and business finance (401(k) plan design, executive and employee benefit programs, business planning and succession). Client service delivery relies entirely on third-party technology platforms — including eMoney, MoneyGuide Pro, RightCapital, Investor360, WealthScape, AssetMark, WealthBuilder, Employee Navigator, and Equitable — for planning, account access, and reporting. There is no proprietary technology stack, no AI/ML capability, no digital onboarding channel, and no mobile application; all engagements are initiated through direct contact with a financial advisor via in-person meetings, phone, or video.
Element monetizes through fee-based financial advisory services (typical RIA AUM or flat-fee structures, though no public fee schedule exists). Revenue and AUM are not publicly disclosed. Geographic scope is limited to the New York metro area, with a secondary Larchmont, NY presence. Go-to-market is built on personal advisor relationships, content marketing via website and blog, earned media through Alexandra Levi's appearances (The Today Show, Bloomberg Radio, magazine features), and speaking engagements at Fortune 500 firms and women's professional organizations. Ownership is founder-controlled with no private equity, venture capital, or public shareholders identified.
Element Financial Group firmographics
Firmographics- Name
- Element Financial Group
- Legal name
- Element Financial Group
- Website
- https://elementfinancialgroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Element Financial Group is a women-founded independent wealth advisory firm in New York that provides personalized financial planning, portfolio management, and business benefit services to high-net-worth clients in tech, entertainment, media, fine art, film, luxury, and music sectors.
- Ownership category
- akta.pro rank
Element Financial Group industry classification
Industry- Product category
- Wealth Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Business Owner & Executive Financial Planning (FSAEAAAO), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Fee-Only Advisory (FSAEAAAL)
Keywords
Where Element Financial Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Element Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Financial Advisory Services: Fee-based financial advisory services offered through independent advisory firm model. Services include financial planning, portfolio management, retirement planning, estate planning, insurance analysis, and business finance consulting. Securities and advisory services offered through Commonwealth Financial Network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized advisory services tailored to individual client needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Element Financial Group product offering
Product offeringCore offering
Element Financial Group is an independent wealth advisory firm that provides personalized financial planning, portfolio and asset management, ESG investing, and insurance and estate analysis services to individuals, alongside 401(k) retirement plan design, executive and employee benefit programs, and comprehensive business planning for companies. The firm specializes in serving clients in tech, entertainment, media, fine art, film, luxury, music, and law sectors, and delivers its advisory services through affiliation with Commonwealth Financial Network.
Product overview
Element Financial Group offers a unified financial advisory and wealth management platform providing personalized financial planning and investment management services. The core offering consists of Financial Planning and Portfolio/Asset Management as the primary personal finance modules, supplemented by ESG Investing for values-based investors and Insurance & Estate Analysis for wealth preservation. For business clients, the firm provides 401(k) Retirement Planning Services and Executive & Employee Benefit Programs for talent attraction and retention, alongside comprehensive Business Planning services. The firm specializes in serving clients in tech, entertainment, media, fine art, film, luxury, and music sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning services bridging client goals and money sensibilities, including cash flow modeling, retirement planning, education planning, special needs planning, and charitable giving strategies, for individuals and families.
- Portfolio and Asset Management Wealth preservation and portfolio management services for individuals, including asset allocation, performance monitoring, and portfolio tax strategy evaluation, delivered hands-on with clients across all financial impacts.
- ESG Investing Environmental, Social, and Governance (ESG) investment services that evaluate company social and environmental impacts and create sustainability-aligned investment plans reflecting each client's values.
- Insurance and Estate Analysis Wealth preservation services including personal estate planning with asset protection, charitable planning, special needs family member strategies, and comprehensive insurance needs analysis for individuals and families.
- 401(k) Retirement Planning Services Business retirement plan services including plan benchmarking, vendor selection, employee education, and strategies for increasing employee participation to attract and retain talent, for small business owners and corporate executives.
- Executive and Employee Benefit Programs Comprehensive executive and employee benefit program design and implementation, including plan data analysis, legislative updates, cost management strategies, and renewal negotiation support, for business owners and executives.
- Business Planning Business planning services covering corporate document review, business and succession planning, corporate tax strategies, business overhead projections, and insurance and investment strategies for companies of all sizes and stages.
Companies that use Element Financial Group
Customer profileSegments5 records
Ideal customer profiles4 records
Element Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Element Financial Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Element Financial Group competitors and assessment
Company assessmentBroad incumbents
- Creative Planning: Large multi-family RIA with national footprint offering comprehensive financial planning and investment management. Comparable because it serves HNW individuals and business retirement plans with bundled planning and portfolio services, though far larger in scale.
- Carson Group: National RIA and wealth-management firm supporting independent advisors with planning, investment, and business-retirement services. Comparable through its independent-advisor model serving HNW and corporate plan clients, with a significantly larger platform.
- Mercer Advisors: National RIA offering financial planning, investment management, and tax services to HNW households and retirement plans. Comparable through its comprehensive planning offering, but operates at materially larger scale.
- Edelman Financial Engines: Largest U.S. independent RIA combining goal-based financial planning with workplace 401(k) advisory. Comparable through its emphasis on combined personal and workplace retirement plan services, though significantly larger.
Direct peers
- Halbert Hargrove: Boutique fee-only RIA in the U.S. specializing in personalized financial planning and portfolio management for HNW individuals and families. Closest direct peer given similar size, independence, comprehensive-planning orientation, and California/Southwest footprint.
- Glassman Wealth Group: Independent, fee-only wealth advisory firm providing holistic financial planning and investment management to HNW individuals and business owners. Comparable as a similarly sized boutique RIA emphasizing personalized planning and principal-led service.
- Moneta Group: Fee-only RIA delivering comprehensive financial planning, investment management, and retirement-plan services to individuals and businesses. Direct competitor in the same HNW/comprehensive-planning segment with similar integrated services.
Emerging players
- LourdMurray (formerly Lourd Capital): Boutique wealth management firm serving HNW individuals, entertainment industry clients, and business owners with holistic financial planning. Notably comparable in entertainment/entertainment-adjacent specialization, though smaller and younger than Element.
- Concert Wealth Management: Independent RIA focused on wealth management for tech, entertainment, and creative-industry professionals. Highly comparable niche-vertical focus on tech and entertainment with similar planning-heavy delivery model.
Others
- Commonwealth Financial Network: Large independent broker-dealer and RIA platform on which Element operates for back-office, custody, compliance, and technology infrastructure. Not a direct competitor; ecosystem/partner that enables Element's operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Element Financial Group social profiles
Digital presenceElement Financial Group compliance and trust
Trust signalCompliance1 record
Element Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Financial Group leadership team
Management profileNumber of profiles
Profiles6 records
Element Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Financial Group
What does Element Financial Group do?
Element Financial Group is an independent wealth advisory firm that provides personalized financial planning, portfolio and asset management, ESG investing, and insurance and estate analysis services to individuals, alongside 401(k) retirement plan design, executive and employee benefit programs, and comprehensive business planning for companies. The firm specializes in serving clients in tech, entertainment, media, fine art, film, luxury, music, and law sectors, and delivers its advisory services through affiliation with Commonwealth Financial Network.
Is Element Financial Group a public or private company?
Element Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element Financial Group founded?
Element Financial Group was founded in 2001. It employs 11 to 50 people.
Where is Element Financial Group based?
Element Financial Group is headquartered in New York, United States, in the North America region.
How does Element Financial Group make money?
One revenue line is on record: financial Advisory Services.
Who are Element Financial Group's main competitors?
Broad incumbents on record are Creative Planning, Carson Group, Mercer Advisors and Edelman Financial Engines. Direct peers are Halbert Hargrove, Glassman Wealth Group and Moneta Group. Emerging players are LourdMurray (formerly Lourd Capital) and Concert Wealth Management. Commonwealth Financial Network is listed as an others.
Does Element Financial Group have an API?
No public API is recorded for Element Financial Group.
What industry is Element Financial Group in?
Element Financial Group's product category is Wealth Advisory Services. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAEAAAC, Portfolio Construction & Asset Allocation Advisory. Its NAICS code is 523940 and its SIC code is 6282.