Naked wardrobe

Name

Naked wardrobe

Website

https://nakedwardrobe.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Women's Shapewear & Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Shapewear & Body Contouring (CRAAAIAC)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Women's shapewear apparel
• Sculpted body clothing
• Direct-to-consumer fashion
• Women's streetwear basics
• Bodysuit legging apparel

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Retail Sales: One-time product sales through their e-commerce storefront. Customers purchase individual items at set prices with no subscription component. The company offers free domestic shipping on orders over $250.
2. Gift Cards: Gift card purchases provide additional revenue stream and encourage gifting behavior.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Direct-to-consumer online retailer of women's shapewear-inspired apparel and streetwear basics, offering engineered second-skin foundations designed to sculpt and shape the body. Product categories span bodysuits, leggings, pants, dresses, jumpsuits, tops, outerwear, skirts, shorts, swimwear, suiting, co-ord sets, rompers, accessories, and undergarments, sold under the Naked Wardrobe brand in inclusive sizing XS–3X.

Product overview

Naked Wardrobe is the Original Women's Sculpted Streetwear brand offering engineered and tech-optimized second-skin foundations designed to sculpt, shape, and enhance the body from gentle to maximum compression. The product portfolio centers around core shapewear-like basics including Bodysuits, Leggings, Pants, Dresses, Jumpsuits, Rompers, Tops, Skirts, Shorts, Swimwear, Suiting, Co-Ord Sets, Accessories, and Undergarments. The brand organizes products into sub-brands including the Basics Collection (featuring Naked, Naked Sculpt, Smooth, Knits, and Snatched fabric lines), the Petite Collection for specialized sizing, and seasonal collections like New Arrivals (weekly drops every Sunday) and $50 Friday sale events. The offerings span occasion categories from vacation and wedding guest to office/workwear and night out, with fabrics ranging from micro modal and mesh to linen, chiffon, suiting, and lace. The company positions itself as a fashion-forward destination that blends shapewear functionality with streetwear aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodysuits Engineered second-skin bodysuits in graded compression (gentle to maximum) for women, offered across the brand's inclusive XS–3X size range.
• Leggings Sculpting leggings for women made with Engineered Second-Skin Foundations fabric in gentle-to-maximum compression and inclusive sizing.
• Pants Women's pants designed with the brand's shapewear-inspired sculpting construction in inclusive sizing.
• Dresses Women's dresses engineered with second-skin shaping and streetwear styling, available across the brand's inclusive size range.
• Jumpsuits Women's jumpsuits combining the brand's shaping construction with streetwear-inspired silhouettes.
• Tops Women's tops designed with the brand's shapewear-inspired second-skin construction in inclusive sizing.
• Outerwear Women's outerwear pieces extending the Naked Wardrobe shapewear-streetwear aesthetic.
• Skirts Women's skirts with the brand's shapewear-inspired construction in inclusive sizing.
• Shorts Women's shorts designed with the brand's second-skin shaping construction.
• Swimwear Women's swimwear featuring the brand's sculpting second-skin construction.
• Suiting Women's suiting pieces combining the brand's shapewear-inspired construction with tailored silhouettes.
• Co-Ord Sets Coordinated top-and-bottom sets for women using the brand's shapewear-inspired second-skin construction.
• Rompers Women's rompers designed with the brand's shapewear-inspired construction.
• Accessories Women's accessories sold alongside the brand's apparel assortment.
• Undergarments Women's undergarments designed with the brand's shapewear-inspired second-skin construction.
• Gift Cards Naked Wardrobe brand gift cards redeemable on the company's direct-to-consumer e-commerce website.

Quantifiable outcome

• Compression levels range from gentle to maximum for diverse body types and preferences

Segments6 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skims: Kim Kardashian's shapewear and body-contouring DTC brand, the most direct category competitor to Naked Wardrobe. Both target fashion-conscious women with body-sculpting essentials via Shopify-style DTC, competing for the same shapewear-integrated wardrobe customer.
• Spanx: Pioneering shapewear brand now extending into leggings, pants, and everyday 'solutionswear'. Comparable to Naked Wardrobe in offering compression-engineered garments pitched as both functional and fashion, with strong women's apparel overlap.
• Honeylove: Premium DTC shapewear brand built around body-sculpting bras, bodysuits and shorts. Directly comparable on shapewear-as-streetwear positioning and DTC Shopify-first distribution serving similar size-inclusive customers.

Emerging players

• Savage X Fenty: Rihanna's intimates, lingerie and bodysuit-led apparel brand with strong crossover into streetwear. Comparable body-inclusive sizing, celebrity-driven marketing, and shapewear-adjacent product mix make it a direct overlap with Naked Wardrobe's bodysuits and undergarments lines.
• ThirdLove: Direct-to-consumer intimates brand covering bras, underwear and shapewear with extended sizing. Comparable in DTC-first distribution, body-inclusive sizing philosophy, and overlap on Naked Wardrobe's undergarments and bodysuit categories.
• Carbon38: DTC women's activewear and shapewear-forward label marketing sculpting leggings and bodysuits to fashion-conscious consumers. Comparable premium pricing, sculpting-compression fabric positioning, and DTC model targeting a similar wardrobe customer.
• Avec Les Filles: Premium women's fashion DTC brand that began with bodysuits and has expanded into full ready-to-wear collections. Closely comparable origin story and product expansion trajectory (bodysuits-first to full wardrobe), targeting the same occasion-driven customer as Naked Wardrobe.

Broad incumbents

• Aritzia: Multi-brand women's apparel retailer offering fashion-forward essentials, suiting, dresses, and bodysuits across an inclusive size range. Operates at much larger scale but competes for the same fashion-conscious customer wardrobe occasions (vacation, office, night out).
• Reformation: Sustainable women's fashion brand selling dresses, tops, bottoms, and workwear direct-to-consumer. Comparable women's DTC model, occasion-segmented merchandising (vacation, office, night out), and premium pricing tier overlap with Naked Wardrobe's customer.
• Lululemon: Global athleisure and women's apparel leader whose sculpted leggings, Align/Nulu fabrics, and inclusive sizing adjacent overlap with Naked Wardrobe's sculpted leggings and compression bottoms. Significant broader incumbent but a key directional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nakedwardrobe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked wardrobe