Floret Ventures

What Floret Ventures does

Floret Ventures is a privately held venture capital firm headquartered in San Francisco, California, founded in 2017. The firm invests in early-stage entrepreneurs building emerging technology companies across a broad horizontal thesis spanning robotics, media, enterprise software, ecommerce, hardware, SaaS, payments, mobile, and related sectors. Its stated mandate is to back "daring entrepreneurs who define and dominate a new generation of emerging technologies and outsized opportunities."

The firm is led by two General Partners, Stella Kleiman and Lily Teng, who position themselves as founders and operators first. According to firmographic data, the partners have collectively raised over $250M in capital across prior companies, participated in exits valued at over $10B, and personally invested in more than 20 companies through corporate and angel vehicles. Their operating experience is described as spanning 20+ years in Silicon Valley across Product, Marketing, Sales, and Finance functions from inception through public company stages. Floret augments its core team with an extended network of "Special Advisors" who provide domain expertise to portfolio companies.

The firm's primary product is venture capital investment combined with operational support. As a small (1-10 employee) emerging manager, Floret's revenue mechanics derive from conventional VC fund economics — management fees on committed capital and potential carried interest on exits — though no fund size, AUM, or LP composition is publicly disclosed. The firm also publishes a Weekly News Digest as a community-engagement add-on. Distribution and deal sourcing rely on the partners' personal networks and LinkedIn presence rather than a formal platform or proprietary origination channel. There is no public pricing, no disclosed portfolio company list, and no documented exit outcomes specific to Floret's own fund vehicles in the available data.

Name

Floret Ventures

Legal name

Floret Ventures

Website

https://floretventures.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Floret Ventures is a San Francisco-based venture capital firm investing in early-stage entrepreneurs building emerging technology companies across robotics, media, enterprise software, SaaS, ecommerce, hardware, payments, and mobile. It is led by two operator-founders with prior exits exceeding $10B.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

Keywords

• Venture capital
• Early-stage investing
• Technology investments
• Startup funding
• Angel investing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels1 record

Core offering

Floret Ventures is a San Francisco-based venture capital firm that invests in emerging technology companies. The firm deploys capital into entrepreneurs building companies in robotics, media, enterprise software, ecommerce, hardware, SaaS, payments, mobile, and media, and supplements capital with hands-on operational expertise from its General Partners.

Product overview

Floret Ventures operates as a venture capital firm offering investment services to entrepreneurs in emerging technologies. The core offering is venture capital funding combined with operational expertise, supported by a team of founders and operators. The firm provides a Weekly News Digest as an informational resource for its portfolio companies and network.

Differentiator

Problem solved

Functional benefit

Products and services

• Venture Capital Investment Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Female Founders Fund: Early-stage venture fund backing female-founded companies across sectors, led by a small GP team; comparable to Floret as a small, thesis-driven emerging manager fund.
• Lerer Hippeau: Early-stage venture firm investing across consumer and enterprise software; comparable to Floret as a small operator-influenced emerging manager fund.
• Pear VC: Pre-seed and seed venture firm based in the Bay Area, founded by Pejman Nozad and Mar Hershenson, backing technical founders; comparable to Floret as a small Bay Area early-stage fund with hands-on support.
• The Fund: Syndicate-based seed venture firm founded by operators, providing portfolio support to early-stage startups; directly comparable to Floret's operator-led micro-VC approach.
• Eniac Ventures: Seed-stage venture firm backing technical founders across software sectors; comparable to Floret as a small early-stage fund focused on emerging technology companies.
• Homebrew: Operator-led seed venture firm founded by former Twitter and Google executives, focused on early-stage infrastructure and consumer startups; directly comparable to Floret's operator-first, founder-back model.
• Notation Capital: Early-stage venture firm investing in technical founders; comparable to Floret as a small emerging manager backing emerging technology companies at the seed stage.
• Cowboy Ventures: Seed-stage venture firm founded and operated by Aileen Lee, focused on helping founders build product-led companies; closely comparable to Floret as an operator-led early-stage fund backing emerging technology founders.

Broad incumbents

• Forerunner Ventures: Larger early-stage venture firm focused on consumer brands; relevant as a broader incumbent operating in adjacent early-stage technology investing with overlapping sector coverage.
• Bloomberg Beta: Early-stage venture firm backed by Bloomberg, investing in enterprise and emerging technology; comparable as a more established seed-stage fund in the same operating geography and stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floret Ventures