United Way of Greater Kansas City

Name

United Way of Greater Kansas City

Legal name

United Way of Greater Kansas City, Inc.

Website

https://unitedwaygkc.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

United Way of Greater Kansas City is a 501(c)(3) nonprofit that mobilizes donors, volunteers, and a 100+ nonprofit partner network to advance health, education, and financial stability across a six-county Kansas City region serving roughly one in three residents.

Ownership category

akta.pro rank

Product category

Nonprofit Community Services

NAICS

Other Individual and Family Services (62419), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Resident Support Services (RA Training Support, On-Call Coordination, Crisis Response Liaison) (EDAEAFAM)

Keywords

• Community health services
• Nonprofit fundraising
• Social services navigation
• Early childhood programs
• Corporate giving campaigns

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropy: Individual and corporate donations from Waymakers who support the organization's mission to improve community health, education, and financial stability. Includes annual campaigns, donor networks, and planned giving.
2. Event and Meeting Space Rental: Rental of CommUNITY Event Space ($110/hour) and conference rooms ($10/hour) to nonprofit partners (free) and corporate/for-profit organizations
3. Partnership Programs: Partnership with KCATA to distribute transit passes, saving the agency hundreds of thousands of dollars through discounted pass distribution

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

United Way of Greater Kansas City is a 501(c)(3) nonprofit organization that mobilizes community resources to support health, education, and financial stability across a six-county Kansas City service region. Core offerings include a 24/7 community resource helpline (211), the Impact 100 nonprofit partner network, the Women United donor network, Real-Time Solutions emergency assistance, and event/meeting space rentals.

Product overview

United Way of Greater Kansas City operates as a nonprofit community services organization offering a portfolio of programs and resources rather than a technology product. Core offerings include the 211 community resource helpline (24/7 information and referral service), the Impact 100 nonprofit partner network, Women United donor network, Real-Time Solutions emergency assistance, and event/meeting space rental. The organization focuses on mobilizing resources for community health, education, and financial stability across a six-county service region.

Differentiator

Problem solved

Functional benefit

Brands

• Waymakers™: A trademarked identity program for individuals and organizations who fight for the health, education and financial stability of every member of the Kansas City community.
• Women United
• 211
• Impact 100

Products and services

• 211 Service A 24/7 community resource navigation service connecting individuals to local services and resources, accredited by AIRS for information and referral.
• Impact 100 A network of high-performing nonprofit organizations within the six-county service region receiving funding and support to meet critical health and human service needs.
• Women United A network of 650+ members committed to advancing early childhood development through leadership, philanthropy, collaboration, and volunteerism; requires an annual gift of $1,000 or greater.
• Real-Time Solutions Emergency assistance and rapid response services for community members facing immediate needs such as transit pass distribution during government shutdowns.
• Event and Meeting Space Rental Rental of CommUNITY Event Space ($110/hour) and conference rooms ($10/hour) to nonprofit partners (free) and corporate/for-profit organizations.

Quantifiable outcome

• 93% of children at Growing Futures are kindergarten-ready (compared to 33% nationwide)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Kansas City Area Transportation Authority (KCATA)coreStrategic or Co-development Partner · 22 May 2026Partnership to provide free and discounted bus passes to vulnerable populations. United Way distributes 20,000 single-day passes through nonprofit partners and offers 50% reduced fare program for eligible riders including children, seniors, low-income individuals, and people with disabilities. KCATA estimates the partnership will save it hundreds of thousands of dollars.
• Johnson County GovernmentminorOthersProudly supported by Johnson County Government as a sponsor/partner
• DeloitteminorOthersCorporate sponsor presenting Seasons of Giving events
• Burns & McDonnellminorOthersCorporate sponsor presenting Refresh A Classroom and International Women's Day Impact Bus Tour events
• Black & VeatchminorOthersCorporate sponsor and supporter of United Way initiatives
• Blue Cross and Blue Shield of Kansas CityminorOthersCorporate sponsor and supporter of United Way initiatives
• G.E.H.A.minorOthersPresenting sponsor for 2026 CommUNITY Fest
• Memorial HallminorOthersVenue partner for CommUNITY Fest 2026 located at 600 North 7th Street Trafficway, Kansas City, Kansas
• Growing Futures Early Education CentercoreStrategic or Co-development PartnerHead Start center for children and families in Johnson County, Kansas. Beneficiary of Purses for Promise fundraising event. Provides quality early education opportunities and family support services.
• Greenline FoundationminorStrategic or Co-development Partner2025 Nonprofit Catalyst Grantee focused on improving environmental health in historically under-resourced communities through creative repurposing of forgotten and vacant community spaces.
• Metropolitan Organization to Counter Sexual Assault (MOCSA)coreStrategic or Co-development Partner2025 Impact 100 Partner improving lives of those impacted by sexual abuse and assault and preventing sexual violence in the community.
• Jewish Family Services of Greater Kansas CitycoreStrategic or Co-development PartnerCommunity partner providing essential human services for people of all faiths, ages, cultures, and identities including food pantry, volunteer transportation, and handy helper services.
• Sheffield PlacecoreStrategic or Co-development PartnerCommunity partner empowering homeless mothers and their children to heal from trauma and become self-sufficient through transitional living resources.
• AcruxKC (AccessKC)coreStrategic or Co-development PartnerCommunity partner championing a healthier future for Kansas City by providing support to medical access and empowering health education.
• Pete's GardenminorStrategic or Co-development PartnerNonprofit partner coordinating food recovery efforts tied to Arrowhead Stadium matches and FIFA Fan Fest events to redirect food to families in need during World Cup 2026.
• City of Kansas City, Missouri - CoolKCminorOthersCity partner coordinating extreme heat response during World Cup activities including public education, cross-sector planning, and activation events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of Greater Milwaukee & Waukesha County: Another mid-size United Way affiliate operating a community-impact model across health, education, and financial stability with a similar 211/I&R footprint — the closest structural and operational peer.
• Greater Kansas City Community Foundation: Same geography, also a major donor-advised fund and grantmaker in the KC region; competes for philanthropic dollars and Impact 100-style funding partnerships targeting area nonprofits.
• United Way for Greater Austin: Peer United Way affiliate in a comparable mid-size metro, running an analogous community-impact model with 211, donor networks, and Impact 100-style partner programs.
• United Way of Central Indiana: Sister United Way operating an unusually sophisticated and data-driven community-impact model, including the well-known RUBS program — a benchmark for innovation within the UW system.

Regional players

• Heartland 2050 / MARC Community Services Network: Mid-America Regional Council serves the same Kansas City metropolitan footprint with cross-sector community programs, making it a regional peer in coordinating civic and human services investment.
• Feeding America (Harvesters — The Community Food Network): Regional food bank affiliate serving the same 211-referred population in KC; a major nonprofit partner and occasional competitor for donor share focused on food insecurity.

Broad incumbents

• United Way of New York City: One of the largest UW affiliates nationally; broader scale and program portfolio than UWGKC, useful as an upper-bound benchmark for what a mature UW franchise can look like.
• The Salvation Army — Kansas City Area Services: Operates overlapping human services (emergency assistance, housing, recovery) in the same region with national brand recognition; competes for both donor dollars and beneficiary trust.
• United Way Worldwide: National umbrella body governing licensing, branding (Waymaker), 211 standards, and donor network infrastructure that Kansas City operates under; relevant as the franchisor and standards-setter.

Emerging players

• Local Initiatives Support Corporation (LISC) Kansas City: National CDFI operating in KC focused on equitable economic development; overlaps with UWGKC's community development and financial stability pillars and competes for catalytic grantmaking capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unitedwaygkc
• YouTubeyoutube.com/@unitedwayofGKC
• Facebookfacebook.com/unitedwaygkc
• LinkedInlinkedin.com/company/409875
• Instagraminstagram.com/unitedwaygkc
• Pinterestpinterest.com/unitedwayofgkc
• TikToktiktok.com/@unitedwaygkc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments19 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Greater Kansas City