AutoAlert
AutoAlert is a Kansas City-based SaaS provider of equity-mining, CRM, and customer-engagement software for U.S. automotive dealerships, using patented predictive analytics and AI assistants to identify in-market customers. Following its April 2026 acquisition by PureCars, it operates as a subsidiary within a broader AI-enabled automotive data and marketing platform.
- Company typePrivate
- Founded2002
- HeadquartersKansas City, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What AutoAlert does
AutoAlert, LLC is a Kansas City-based SaaS provider founded in 2002 that builds data-mining and trade-cycle management software for automotive dealerships. The platform is anchored by AutoAlert CXM, a customer-experience-management CRM that unifies sales, service, and marketing data around each customer, and is extended by a modular suite including AlertMiner and AlertMiner Pro (equity and in-market data mining), Engagement Studio (multichannel campaign orchestration across email, video, direct mail, and landing pages), AutoAlert AI Assistants (autonomous agents for Loyalty, Service, and Leads), Service Lead Management (service-to-sales conversion), GeoAlert (geofenced in-market shopper identification), and an Enterprise Solutions tier for multi-rooftop dealer groups. Its proprietary technology stack rests on seven granted U.S. patents and two international applications covering equity-mining algorithms, incentive processing, and data visualization, combined with deep DMS/CRM integrations, OEM-compliant configurations, and ISO/IEC 27001:2022 plus SOC 2 Type II certifications. Underlying AI capabilities include patented behavior-predicting analytics, generative AI for outreach content, NLP-driven conversational interactions, and 24/7 autonomous-agent workflows that prioritize and act on ready-to-buy customer signals.
AutoAlert monetizes primarily through monthly SaaS subscriptions priced in tiers — roughly $399-$1,500 per month for independent/used-car and BHPH dealerships, $1,500-$5,000 per month per rooftop for franchise dealers and small dealer groups, and $5,000+ per month per rooftop with customized arrangements for large dealer groups and the Enterprise/Agentic tier — supplemented by implementation and training services. Go-to-market combines direct enterprise field sales (demo-led, targeting GMs, GSMs, and Dealer Principals) with a Certified Affiliates channel program and Supported OEM Partnerships, serving franchised dealerships, multi-rooftop dealer groups, and independent/used-car lots across the United States. In April 2026, AutoAlert was acquired by Atlanta-based PureCars, an automotive customer-data and advertising platform provider, and now operates as a wholly-owned subsidiary under the AutoAlert brand, positioned as part of what the acquirer describes as the industry's most comprehensive AI-enabled data and marketing platform for automotive retail.
AutoAlert firmographics
Firmographics- Name
- AutoAlert
- Legal name
- AutoAlert, LLC
- Website
- https://autoalert.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- AutoAlert is a Kansas City-based SaaS provider of equity-mining, CRM, and customer-engagement software for U.S. automotive dealerships, using patented predictive analytics and AI assistants to identify in-market customers. Following its April 2026 acquisition by PureCars, it operates as a subsidiary within a broader AI-enabled automotive data and marketing platform.
- Ownership category
- akta.pro rank
AutoAlert industry classification
Industry- Product category
- Automotive Dealership CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where AutoAlert is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoAlert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (CRM Platform): AutoAlert operates as a SaaS platform providing subscription-based access to their automotive CRM, equity mining, and customer engagement tools. The subscription model includes software access, updates, and cloud hosting.
- Implementation & Training Services: Professional services including CRM implementation, team training, and onboarding support to ensure successful deployment of AutoAlert solutions in dealership environments.
- Enterprise Licensing: Large dealer groups and enterprise operations receive customized licensing arrangements with pricing tiers based on number of rooftops and functionality requirements. Enterprise CRM tier ranges from $1,500-$5,000+ per month per rooftop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent/Small Store CRM |
| Subscription | Monthly | Franchise-Grade CRM |
| Subscription | Monthly | Enterprise/Agentic Platforms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AutoAlert product offering
Product offeringCore offering
AutoAlert provides a SaaS customer experience and dealership management platform centered on its AutoAlert CXM CRM, augmented by equity data mining tools (AlertMiner and AlertMiner Pro), multichannel marketing automation (Engagement Studio), AI-powered assistants for 24/7 lead identification, and service-to-sales conversion modules. The platform helps automotive dealerships identify in-market and upgrade-ready customers, prioritize high-intent opportunities, and automate personalized outreach across email, video, direct mail, and landing pages.
Product overview
AutoAlert is a unified Customer Experience + Dealership Management Software platform for automotive dealerships. The platform operates as a modular architecture centered on the AutoAlert CXM (Customer Experience Management) CRM core, supplemented by data mining tools (AlertMiner, AlertMiner Pro) for identifying equity and in-market opportunities. Additional modules include Engagement Studio for multichannel marketing campaigns, AutoAlert AI Assistants (including AutoAssistant Loyalty, AutoAssistant Service, and AutoAssistant Leads sub-products) for AI-driven automation, Service Lead Management for service-to-sales conversion, Marketing for digital mailer and campaign capabilities, GeoAlert for geographic targeting, and Enterprise Solutions for large dealer group deployments. The unified platform helps dealerships identify high-intent customers, prioritize opportunities most likely to close, automate engagement workflows, and synchronize marketing with customer data.
Differentiator
Problem solved
Functional benefit
Brands
- AlertMiner: Automotive equity data mining solution that identifies customers with positive equity in their vehicles.
- AlertMiner Pro
- AutoAlert CXM
- Engagement Studio
- AutoAlert AI Assistants
- GeoAlert
- Enterprise Solutions
Products and services
- AlertMiner Automotive equity data mining solution that identifies customers with positive equity in their vehicles, enabling dealerships to target upgrade-ready customers with personalized offers.
- AlertMiner Pro Next-level data mining platform with enhanced capabilities for identifying in-market and upgrade-ready customers in dealership databases, helping teams focus on deals most likely to close.
- AutoAlert CXM Customer Experience Management CRM platform that provides a single view of every customer, enabling teams to know who to call, what to say, and when to act to move deals forward.
- Engagement Studio Multi-channel marketing campaign platform enabling dealerships to reach customers with targeted offers via email, video, direct mail, and personalized landing pages built on real buying signals.
- AutoAlert AI Assistants Suite of AI-powered tools that work 24/7 to identify and prioritize ready-to-buy customers, including AutoAssistant Loyalty, AutoAssistant Service, and AutoAssistant Leads.
- AutoAssistant Loyalty AI assistant focused on customer loyalty and retention, helping dealerships maintain relationships with existing customers.
- AutoAssistant Service AI assistant focused on service department engagement, helping convert service traffic into sales opportunities.
- AutoAssistant Leads AI assistant focused on lead management and qualification, automating follow-up conversations and appointment booking.
- Enterprise Solutions Multi-rooftop CRM and data platform designed for large dealer groups with centralized reporting, standardized processes, and enterprise-grade management capabilities.
- Marketing Intelligent marketing solution for automotive dealerships featuring digital mailer capabilities, OEM-approved offer statements, video marketing, email campaigns, and personalized landing pages.
- Service Lead Management Service marketing solution that uses intelligent audience segmentation to send messages tailored to customers' current service-related lifecycle position, maximizing engagement and converting service traffic into sales.
- GeoAlert Location-based targeting solution that identifies in-market shoppers near the dealership and competitors, enabling early engagement before customers find other dealers.
Quantifiable outcome
- 20-25 additional deals per month from service department alone
- +2 more outcomes
Companies that use AutoAlert
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
AutoAlert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
AutoAlert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PureCarsflagshipPureCars, an Atlanta-based provider of customer data management and advertising solutions for the automotive industry, acquired AutoAlert in April 2026. The strategic acquisition combines PureCars' advertising technology, CDP, DMP, and agentic AI capabilities with AutoAlert's data mining, CRM, marketing engagement, and customer loyalty tools to create what the company claims is the most comprehensive AI-enabled data platform in automotive retail. The unified platform aims to help dealerships synchronize high-intent customer data with targeted digital advertising, optimize marketing spend, and reduce customer acquisition costs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AutoAlert competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
AutoAlert social profiles
Digital presenceAutoAlert compliance and trust
Trust signalCompliance2 records
AutoAlert financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoAlert leadership team
Management profileNumber of profiles
Profiles5 records
AutoAlert funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoAlert M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoAlert
What does AutoAlert do?
AutoAlert provides a SaaS customer experience and dealership management platform centered on its AutoAlert CXM CRM, augmented by equity data mining tools (AlertMiner and AlertMiner Pro), multichannel marketing automation (Engagement Studio), AI-powered assistants for 24/7 lead identification, and service-to-sales conversion modules. The platform helps automotive dealerships identify in-market and upgrade-ready customers, prioritize high-intent opportunities, and automate personalized outreach across email, video, direct mail, and landing pages.
Is AutoAlert a public or private company?
AutoAlert is a private company. It is classified as corporate owned and is currently acquired.
When was AutoAlert founded?
AutoAlert was founded in 2002. It employs 251 to 500 people.
Where is AutoAlert based?
AutoAlert is headquartered in Kansas City, United States, in the North America region.
How does AutoAlert make money?
Three revenue lines are on record. SaaS Subscription (CRM Platform) is the primary driver. The others are implementation & Training Services and enterprise Licensing.
Does AutoAlert have an API?
No public API is recorded for AutoAlert.
What industry is AutoAlert in?
AutoAlert's product category is Automotive Dealership CRM Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541511 and its SIC code is 7372.