Akris
Akris is a privately held Swiss luxury women's fashion house, family-owned and founded by Alice Kriemler-Schober, selling ready-to-wear, handbags, and accessories directly through regional Shopify-powered e-commerce sites (US, Europe, Switzerland, Japan) and physical boutiques targeting affluent women.
- Company typePrivate
- Founded1922
- HeadquartersSaint Gallen, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Akris does
Akris is a privately held Swiss luxury women's fashion house founded by Alice Kriemler-Schober and still under family ownership and creative direction. The company designs and sells ready-to-wear (dresses, jackets, knitwear, blouses, skirts, pants, tops, coats), handbags (collections including Alice, Ai, Alex, Alexa, Anna, and Anouk, with the Alice Bag as the signature piece), and accessories (scarves, small leather goods, belts, wallets). The portfolio is organized under the parent Akris brand plus sub-lines Akris punto (knitwear-focused) and Akris Architectural (architecturally inspired design collection). The brand is differentiated by proprietary material techniques including double-face fabric, horsehair, and cashmere processing, alongside an architectural design aesthetic rooted in Swiss precision craftsmanship.
The company operates a direct-to-consumer model with both physical retail (company-owned and partner boutiques offering personal styling and complimentary alterations) and e-commerce storefronts localized across the US, Europe (English and German), Switzerland (English and German), and Japan. The e-commerce backbone is powered by Shopify, supporting order management, payment processing, and customer experience across regional sites. Marketing reaches affluent women consumers through Instagram, Facebook, LinkedIn, YouTube, email newsletters, boutique events, and editorial content including runway shows and ballet collaborations. Pricing sits at luxury levels, with dresses ranging approximately $1,390-$4,690 and handbags from $1,670-$3,190, supported by seasonal sales up to 60% off and a 14-day return policy on full-price orders.
The US operating entity, Akris Inc., is headquartered in Boston and handles US operations and website services. No external institutional investment, private equity, or venture capital backing is indicated; the company remains family-owned. No revenue, headcount, funding round, or M&A activity is disclosed in the available source materials, leaving scale and growth metrics not directly verifiable from the input.
Akris firmographics
Firmographics- Name
- Akris
- Legal name
- Akris Inc.
- Website
- https://akris.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Akris is a privately held Swiss luxury women's fashion house, family-owned and founded by Alice Kriemler-Schober, selling ready-to-wear, handbags, and accessories directly through regional Shopify-powered e-commerce sites (US, Europe, Switzerland, Japan) and physical boutiques targeting affluent women.
- Ownership category
- akta.pro rank
Akris industry classification
Industry- Product category
- Luxury Women's Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (45832), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Luxury & Designer Apparel Retail (CRAAABAI), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where Akris is headquartered
LocationHeadquarters
- HQ city
- Saint Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Akris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: Akris generates revenue through direct sales of luxury women's fashion and handbags via owned e-commerce websites and company-owned or partner boutiques. Products include ready-to-wear, dresses, jackets, knitwear, blouses, skirts, pants, coats, scarves, and leather goods.
- Shipping and Fulfillment Services: Revenue from shipping and fulfillment services associated with order delivery to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Fashion - Price range by category |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Akris product offering
Product offeringCore offering
Akris designs, manufactures, and sells luxury women's ready-to-wear clothing (dresses, jackets, knitwear, blouses, skirts, pants, coats), handbags, and accessories (scarves, small leather goods, belts). The brand operates through owned multi-regional e-commerce websites and physical boutiques, with sub-lines Akris punto and Akris Architectural extending the core collection.
Product overview
Akris is a luxury women's designer fashion and handbags brand operating through a unified e-commerce platform. The product portfolio centers on two main categories: Ready-to-Wear (dresses, jackets, knitwear, blouses, skirts, pants, tops, coats) and Handbags (Ai, Alex, Alexa, Alice, Anna, Anouk collections). Supporting these core offerings are Accessories including scarves, small leather goods, charms, belts, wallets, cardholders, necklaces, glasses cases, and luggage tags. The brand is organized into sub-lines including Akris punto (a distinct collection of ready-to-wear) and Akris Architectural (an architectural-inspired design collection). The Alice Bag serves as the signature product. Akris operates primarily as a Shopify-powered direct-to-consumer e-commerce site (us.akris.com) for the US market under Akris Inc.
Differentiator
Problem solved
Functional benefit
Brands
- Akris punto: A sub-line of Akris focused on knitwear and contemporary casual pieces
- Akris Architectural
Products and services
- Akris Ready-to-Wear Luxury women's clothing including dresses, jackets, knitwear, blouses, skirts, pants, tops, and coats made from premium materials such as double-face fabric, horsehair, cashmere, and silk. Targeted at affluent women seeking sophisticated attire for formal occasions and elevated everyday wear.
- Akris Handbags Luxury handbag collections including the Ai, Alex, Alexa, Alice, Anna, and Anouk lines, offered in styles such as shoulder bags, top handle bags, tote bags, clutches, mini bags, and crossbody bags. Targeted at affluent women seeking premium leather goods.
- Akris Accessories Luxury accessories including Collector's Scarves, Cashmere Silk Scarves, small leather goods (charms, belts, wallets, cardholders), necklaces, glasses cases, and luggage tags.
- Akris punto A sub-brand line offering dresses, jackets, knitwear, blouses, skirts, pants, coats, tops and shirts in a distinct contemporary style within the Akris portfolio.
- Akris Architectural A design collection featuring architectural-inspired dresses, jackets, knitwear, blouses, skirts, pants, tops, and coats emphasizing structured silhouettes.
- Alice Bag The signature Alice Bag, described as a study in material and form, balancing tactility, lightness, and architectural clarity.
Companies that use Akris
Customer profileSegments1 record
Ideal customer profiles1 record
Akris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Akris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify provides the e-commerce platform infrastructure powering Akris's US website and enables payment processing, order management, and customer experience features. Shopify collects and processes personal information about customer access and use of the services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Akris competitors and assessment
Company assessmentDirect peers
- Loro Piana: Italian luxury house owned by LVMH, focused on the finest cashmere and wool fabrics with a quiet-luxury aesthetic. Comparable to Akris on premium-material positioning, soft-luxury womenswear, and scarves/accessories.
- Brunello Cucinelli: Italian luxury house specializing in cashmere and refined womenswear with a heritage craftsmanship narrative. Directly comparable to Akris's premium materials positioning (cashmere, silk) and architectural, understated design codes.
- Bottega Veneta: Italian luxury house renowned for leather goods and quietly elegant ready-to-wear with strong material expertise (intrecciato weaving). Closely comparable to Akris on price positioning, leather goods emphasis, and minimalist-luxury aesthetic.
- Jil Sander: German luxury fashion house known for minimalist, architectural design and refined womenswear. Closely comparable to Akris on architectural design language and Swiss/German precision aesthetic.
- Tod's: Italian luxury house with strong leather goods and ready-to-wear lines under family ownership. Comparable to Akris on family-owned private heritage, Italian-style leather craftsmanship, and accessible luxury positioning.
- Max Mara: Italian luxury women's fashion house known for coats, tailored dresses, and architectural outerwear. Comparable to Akris on women's luxury outerwear, tailoring, and distinctive silhouettes.
Broad incumbents
- Fendi: Italian luxury house (LVMH) with iconic leather goods and ready-to-wear. Comparable to Akris on women's luxury handbags and tailored apparel, but operates at much greater scale across a broader portfolio.
- Salvatore Ferragamo: Italian luxury house with heritage leather goods, handbags, and ready-to-wear. Comparable to Akris on signature handbag collection emphasis and family-led heritage, though operating at larger scale.
Emerging players
- Marni: Italian luxury fashion house (OTB) known for artistic, architectural womenswear and accessories. Comparable to Akris on architectural design language and artistic brand storytelling, though with a more experimental aesthetic.
- Proenza Schouler: American luxury womenswear and handbag brand with architectural design codes. Comparable to Akris on US-facing luxury positioning, handbag-driven growth, and architectural aesthetic emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Akris social profiles
Digital presenceAkris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akris leadership team
Management profileNumber of profiles
Akris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akris M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akris
What does Akris do?
Akris designs, manufactures, and sells luxury women's ready-to-wear clothing (dresses, jackets, knitwear, blouses, skirts, pants, coats), handbags, and accessories (scarves, small leather goods, belts). The brand operates through owned multi-regional e-commerce websites and physical boutiques, with sub-lines Akris punto and Akris Architectural extending the core collection.
Is Akris a public or private company?
Akris is a private company. It is classified as family owned and is currently operating.
When was Akris founded?
Akris was founded in 1922. It employs 101 to 250 people.
Where is Akris based?
Akris is headquartered in Saint Gallen, Switzerland, in the Europe region.
How does Akris make money?
Two revenue lines are on record. Direct Retail Sales are the primary driver. The others are shipping and Fulfillment Services.
Who are Akris's main competitors?
Direct peers on record are Loro Piana, Brunello Cucinelli, Bottega Veneta, Jil Sander, Tod's and Max Mara. Broad incumbents are Fendi and Salvatore Ferragamo. Emerging players are Marni and Proenza Schouler.
Does Akris have an API?
No public API is recorded for Akris.
What industry is Akris in?
Akris's product category is Luxury Women's Fashion. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 458110 and its SIC code is 5621.