LabRoots
LabRoots is a privately held scientific social networking and virtual events platform that hosts webinars, virtual conferences, and trending science news across 16+ scientific categories, monetizing through sponsorships, advertising, and a 73,000+ product marketplace serving life sciences companies and researchers.
- Company typePrivate
- Founded2008
- HeadquartersYorba Linda, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LabRoots does
LabRoots Inc. is a privately held, US-based scientific social networking platform and virtual events producer founded in 2008 and headquartered in Yorba Linda, California. The company operates a web-based platform that combines virtual events, on-demand and live webinars, a trending science news portal, a scientific products marketplace with over 73,000 SKUs, and a Companies Directory across 16+ scientific categories including cell biology, microbiology, genetics, neuroscience, drug discovery, and immunology. Technology is delivered through labroots.com without a mobile app, native API, or SDK, and supports social login via Facebook and LinkedIn. Customer support is handled through a Chati integration.
The company serves a dual-sided market. On the demand side, the audience consists of academic researchers, scientists, and healthcare professionals who access virtual events, webinars, and editorial content for free and can earn continuing education credits through participation. On the supply side, the paying customers are life sciences companies — including Thermo Fisher Scientific, Beckman Coulter Life Sciences, Sartorius, BD Biosciences, Illumina, Qiagen, Olink Proteomics, SOPHiA GENETICS, Cytek Biosciences, and Lonza — that sponsor webinars, co-brand virtual event series, advertise on the platform, and list products in the marketplace. Revenue is generated through four streams: sponsored webinars and virtual events, scientific product marketplace listings, digital advertising, and a Science Store selling branded merchandise and gift cards.
The business operates with 11-50 employees on what appears to be a bootstrapped model; only a single $25,000 funding round from October 2008 is disclosed in the data, with no subsequent institutional capital raised. Leadership consists of Greg Cruikshank as Chief Executive Officer and Don Cruikshank as Co-Founder. Distribution is multi-channel across the website, email newsletters, organic social on seven platforms (including Bluesky, Facebook, Twitter/X, LinkedIn, Pinterest, Instagram, YouTube), and SEO-optimized editorial content.
LabRoots firmographics
Firmographics- Name
- LabRoots
- Legal name
- Labroots Inc.
- Website
- https://labroots.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LabRoots is a privately held scientific social networking and virtual events platform that hosts webinars, virtual conferences, and trending science news across 16+ scientific categories, monetizing through sponsorships, advertising, and a 73,000+ product marketplace serving life sciences companies and researchers.
- Ownership category
- akta.pro rank
LabRoots industry classification
Industry- Product category
- Scientific Virtual Events Platform
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industry
- Virtual Labs, Remote Labs & Hands-On Practice Tools (EDAFABAH)
Keywords
Where LabRoots is headquartered
LocationHeadquarters
- HQ city
- Yorba Linda
- HQ country
- United States
- HQ region
- North America
Markets served
LabRoots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sponsored Webinars and Virtual Events: Life sciences companies sponsor webinars and virtual events on the Labroots platform, paying for visibility to the scientific community of researchers, healthcare professionals, and academics.
- Scientific Products Marketplace: Labroots hosts a scientific products catalog featuring over 73,000 products from life sciences companies, potentially earning commissions or fees for product visibility and leads.
- Digital Advertising: The company sells digital advertising placements including banner ads, sponsored content, and custom virtual event packages to sponsors seeking access to the scientific community.
- Science Store: Sale of branded merchandise including t-shirts and gift cards to the scientific community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free attendance to webinars and virtual events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LabRoots product offering
Product offeringCore offering
LabRoots operates a web-based scientific social networking and virtual events platform that hosts live and on-demand webinars, scientific conferences, and a trending science news portal. It also runs a Scientific Products Marketplace featuring over 73,000 products from third-party life sciences companies, alongside continuing education programs, multimedia content (eBooks, podcasts, infographics), and a Science Store for branded merchandise. The platform is free for attendees and monetized through enterprise sponsorships, digital advertising, and marketplace commissions.
Product overview
LabRoots is a scientific social networking website and virtual events platform that operates as a unified ecosystem of interconnected services. The core offerings include a Virtual Events Platform for hosting scientific conferences and a Webinars service for live and on-demand educational sessions, both spanning topics from cell biology to drug discovery. The Scientific Products Marketplace provides a catalog of lab equipment and reagents from third-party suppliers. Trending News delivers science journalism while Multimedia Content offers eBooks, podcasts, and sponsored content. Additional modules include a Companies Directory, Science Store for branded merchandise, Continuing Education credit programs, and Posters for research presentations. The platform enables scientific networking, education, and commerce through integrated features.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Events Platform A web-based platform hosting scientific conferences, symposiums, and educational series for life sciences audiences across disciplines including cell biology, microbiology, genetics, neuroscience, and drug discovery.
- Webinars Live and on-demand webinar hosting service covering scientific topics, with continuing education credits available to attendees.
- Trending Science News Science news aggregation and editorial content covering health, medicine, genetics, microbiology, neuroscience, and technology.
- Scientific Products Marketplace A catalog of scientific products including antibodies, assay kits, biomolecules, lab equipment, and reagents aggregated from third-party life sciences suppliers, featuring over 73,000 product listings.
- AI in Life Sciences Virtual Event Series 2027 Inaugural AI-focused virtual event series dedicated to artificial intelligence applications in life sciences, announced for February 3rd, 2027.
- Science Store E-commerce store selling branded merchandise including men's and women's t-shirts, accessories, and gift cards in denominations of $25, $50, $75, and $100.
Companies that use LabRoots
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
LabRoots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
LabRoots partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Thermo Fisher ScientificmajorThermo Fisher Scientific is a major sponsor of Labroots virtual events and webinars, using the platform to reach the scientific community with educational content about bioprocessing, gene expression, and other life sciences topics.
- Beckman Coulter Life SciencesmajorBeckman Coulter sponsors webinars on Labroots covering topics like cell line development, clone screening, and lipid nanoparticle technology to reach life sciences researchers.
- SartoriusmajorSartorius products are featured in Labroots scientific products marketplace and the company sponsors webinars and eBooks on the platform.
- BD BiosciencescoreBD Biosciences sponsors Labroots webinars on flow cytometry and molecular diagnostics, targeting researchers in immunology and cancer research.
- IlluminacoreIllumina sponsors Labroots webinars on genomic sequencing technologies, using the platform to reach researchers and scientists working in genomics.
- QiagencoreQiagen sponsors webinars on Labroots covering cancer genomics, tumor classification, and clinical genomics topics for the scientific community.
- Cytek BiosciencesminorCytek Biosciences sponsors webinars on spectral flow cytometry on the Labroots platform.
- Olink ProteomicscoreOlink Proteomics partners with Labroots for virtual events like Olink Proteomics World and sponsors webinars on proteomics research.
- LonzaminorLonza sponsors webinars on genetic manipulation of cellular therapies presented during Labroots CRISPR Virtual Event Series.
- SOPHiA GENETICScoreSOPHiA GENETICS sponsors the Genomics & Beyond: A Precision Medicine Series virtual event on Labroots.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
LabRoots competitors and assessment
Company assessmentDirect peers
- BioSpace: BioSpace is a life sciences community hub featuring industry news, virtual and in-person events, a jobs board, and company profiles. It directly competes with LabRoots in serving both scientific audiences (news/events) and life sciences companies (sponsorship/advertising).
- Genetic Engineering & Biotechnology News (GEN): GEN is a leading life sciences news publication that hosts sponsored webinars, virtual events, and editorial content across biotech and pharma. It mirrors LabRoots' model of monetizing scientific audiences through sponsorships and educational content.
- Fierce Biotech (Fierce Network): Fierce Biotech publishes biotech news, hosts industry webinars and virtual events, and sells sponsorships to pharma/life sciences companies. Comparable to LabRoots' news plus sponsored webinar/event mix targeting the same scientific and industry audience.
- Drug Discovery & Development: Drug Discovery & Development covers pharma R&D news alongside sponsored webinars and virtual events, serving life sciences professionals with educational content. It competes with LabRoots in the drug discovery vertical of scientific event sponsorship.
- Bio-IT World: Bio-IT World publishes content and hosts conferences/webinars at the intersection of biology and information technology, with sponsor support from instrument and informatics vendors. Overlaps with LabRoots' Technology and Genomics virtual event categories and sponsor base.
- The Scientist: The Scientist is a magazine and online publication covering life sciences news, careers, and sponsored webinars. It overlaps with LabRoots' editorial content and continuing education offerings for working scientists.
- Cambridge Innovation Institute: Cambridge Innovation Institute produces life sciences and technology-focused conferences and webinars (e.g., its Precision Medicine, NGS, and Biodefense series). It directly competes for life sciences sponsorship dollars and audience attention in virtual event formats.
- Technology Networks: Technology Networks is an online scientific publisher covering genetics, proteomics, cell biology, and other life sciences areas, hosting sponsored webinars and educational content. It is a very close analog to LabRoots' combination of news, webinar hosting, and life sciences sponsorship model.
Broad incumbents
- Informa Life Sciences: Informa is a global events and media conglomerate running major life sciences conferences (ESC Congress, BIO partner events) and industry publications. It is a much larger incumbent offering overlapping capabilities — virtual events, scientific content, and sponsor packages — but as part of a much broader portfolio.
- SLAS (Society for Laboratory Automation and Screening): SLAS is a scientific society producing conferences, journals, and educational content for laboratory automation professionals. Comparable as a content + events ecosystem serving life sciences, though SLAS derives much of its content from member-driven academic contributions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LabRoots social profiles
Digital presenceLabRoots financial estimates
Financial estimateRevenue estimate
Valuation estimate
LabRoots leadership team
Management profileNumber of profiles
Profiles2 records
LabRoots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LabRoots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LabRoots
What does LabRoots do?
LabRoots operates a web-based scientific social networking and virtual events platform that hosts live and on-demand webinars, scientific conferences, and a trending science news portal. It also runs a Scientific Products Marketplace featuring over 73,000 products from third-party life sciences companies, alongside continuing education programs, multimedia content (eBooks, podcasts, infographics), and a Science Store for branded merchandise. The platform is free for attendees and monetized through enterprise sponsorships, digital advertising, and marketplace commissions.
Is LabRoots a public or private company?
LabRoots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LabRoots founded?
LabRoots was founded in 2008. It employs 11 to 50 people.
Where is LabRoots based?
LabRoots is headquartered in Yorba Linda, United States, in the North America region.
How does LabRoots make money?
Four revenue lines are on record. Sponsored Webinars and Virtual Events are the primary driver. The others are scientific Products Marketplace, digital Advertising and science Store.
Who are LabRoots's main competitors?
Direct peers on record are BioSpace, Genetic Engineering & Biotechnology News (GEN), Fierce Biotech (Fierce Network), Drug Discovery & Development, Bio-IT World, The Scientist, Cambridge Innovation Institute and Technology Networks. Broad incumbents are Informa Life Sciences and SLAS (Society for Laboratory Automation and Screening).
Does LabRoots have an API?
No public API is recorded for LabRoots.
What industry is LabRoots in?
LabRoots's product category is Scientific Virtual Events Platform. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of EDAFABAH, Virtual Labs, Remote Labs & Hands-On Practice Tools.