UPE Inc
Travel platform for transitioning offline-to-online LATAM market
- Company typePrivate
- Founded2014
- HeadquartersSan José, Costa Rica
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What UPE Inc does
UPE is an online platform that commercializes travel products by automating marketing and lead acquisition processes and humanizing sales and customer service in a scalable way.
UPE Inc firmographics
Firmographics- Name
- UPE Inc
- Website
- http://www.upeplaces.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 1–10 employees
- Short description
- Travel platform for transitioning offline-to-online LATAM market
- Ownership category
- akta.pro rank
UPE Inc industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where UPE Inc is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Markets served
UPE Inc business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
UPE Inc product offering
Product offeringCore offering
UPE Inc operates an online travel platform designed for the Latin American (LATAM) market, focused on transitioning offline travel services and destinations onto online channels. The company's website domain (upeplaces.com) suggests a curated marketplace of "places" to visit, eat, stay, and go, aimed at LATAM consumers seeking discoverable travel options.
Differentiator
Problem solved
Functional benefit
Products and services
- UPE Places travel discovery platform
Companies that use UPE Inc
Customer profileIdeal customer profiles1 record
UPE Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UPE Inc partnerships and signals
Strategic signalRecent moves4 records
UPE Inc competitors and assessment
Company assessmentDirect peers
- Despegar: Leading LATAM-focused online travel agency offering flights, hotels, packages and activities. Direct competitor to UPE's stated offline-to-online LATAM travel platform thesis, and the dominant reference point for this category.
- Viator: Tripadvisor-owned marketplace for tours, activities and attractions, including extensive LATAM inventory. The closest direct analogue if UPE's product leans toward destination activities rather than full OTA.
- GetYourGuide: Global activities and experiences marketplace with growing LATAM supply. Direct competitor for destination tours and activities, the category most implied by UPE's "places" branding.
Broad incumbents
- Booking.com: Global OTA with deep inventory in LATAM destinations including Costa Rica. Competes for the same leisure traveler booking flow and sets the benchmark for inventory breadth, trust signals, and paid acquisition spend.
- Expedia: Global OTA with significant LATAM presence across hotels, flights and activities. Comparable in offering breadth and a structural threat to any new entrant in the region.
- TripAdvisor: Global travel discovery and booking platform with strong traction in destination activity and tour bookings in LATAM. Overlaps with UPE's likely activity/tour marketplace positioning.
- Airbnb: Global platform with significant LATAM stays inventory and increasingly local Experiences. Comparable for offline-to-online supply digitization in the region, though anchored on alternative accommodations.
- KAYAK: Travel metasearch and price comparison platform with LATAM coverage. Relevant comparator for any aggregation or comparison layer UPE might add.
- Trip.com: Global OTA expanding aggressively into LATAM and other emerging markets. Sets the upper bound of competition UPE would face from well-capitalized global platforms.
Regional players
- Turismocity: Latin American travel metasearch and deals platform focused on Spanish-speaking LATAM markets. Comparable regional digital travel play and a likely direct challenger for users in UPE's target geography.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
UPE Inc social profiles
Digital presenceUPE Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPE Inc leadership team
Management profileNumber of profiles
Profiles1 record
UPE Inc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPE Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPE Inc
What does UPE Inc do?
UPE Inc operates an online travel platform designed for the Latin American (LATAM) market, focused on transitioning offline travel services and destinations onto online channels. The company's website domain (upeplaces.com) suggests a curated marketplace of "places" to visit, eat, stay, and go, aimed at LATAM consumers seeking discoverable travel options.
When was UPE Inc founded?
UPE Inc was founded in 2014. It employs 1 to 10 people.
Where is UPE Inc based?
UPE Inc is headquartered in San José, Costa Rica, in the Latin America region.
Who are UPE Inc's main competitors?
Direct peers on record are Despegar, Viator and GetYourGuide. Broad incumbents are Booking.com, Expedia, TripAdvisor, Airbnb, KAYAK and Trip.com. Turismocity is listed as a regional player.
Does UPE Inc have an API?
No public API is recorded for UPE Inc.
What industry is UPE Inc in?
UPE Inc's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561510 and its SIC code is 7370.