Jewelry Television

What Jewelry Television does

Jewelry Television (JTV), operating through its legal entity America's Collectibles Network, Inc., is a privately held, Knoxville, Tennessee-based multi-channel jewelry and gemstone retailer founded in 1993 (per firmographic record; the company-history record cites 2000 as the founding date). The company sells rings, earrings, necklaces, bracelets, watches, loose gemstones, pearls, diamonds (natural and lab-grown), diamond alternatives (moissanite, cubic zirconia), beauty products, fragrances, and jewelry-making supplies, organized across more than a dozen proprietary brands (Bella Luce, Moissanite Fire, Platineve, Prazana, Gems En Vogue, Stefano Oro, Judith Ripka, and others) plus featured third-party brands (Invicta, Rachel Zoe Jewelry, Calvin Klein, Gucci, Versace, Kate Spade, Michael Kors, Coach, Prada).

Its core technology and distribution stack centers on 24/7 live cable and satellite television broadcasting, integrated with the JTV.com e-commerce storefront, the JTV+ mobile app (iOS/Android), The Roku Channel for FAST streaming into US and Canadian audiences, telesales, SMS marketing, and a new owned physical boutique (Jewelry Love) opened in Pigeon Forge, TN in November 2025. The company monetizes through one-time product sales supplemented by a Preferred Account store credit program, StretchPay installment plans (3–7 payments), Brilliant Cash loyalty rewards, a 2-year Jewel Safe protection plan, and a Gold Exchange trade-in program — a vertically integrated content-to-commerce ecosystem that combines live expert hosts (Graduate Gemologists) with educational programming (Jewel School) and multi-channel checkout.

JTV serves a broad consumer base segmented horizontally across women (primary), men, children/families, jewelry enthusiasts and gemstone collectors, and gift buyers, with no disclosed enterprise or B2B customers. The operating geography is North America (US and Canada), with revenue mechanics driven by broadcast reach, e-commerce traffic, and repeat-purchase financing through the JTV Preferred Account. The company employs 1,001–5,000 people, is led by co-founders Bill Kouns (Chief Merchandising Officer), Jerry Sisk Jr., and Chairman Bob Hall, and operates without a disclosed parent company or outside private-equity backing.

Name

Jewelry Television

Legal name

America's Collectibles Network, Inc.

Website

https://jtv.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jewelry Television (JTV) is a privately held, Knoxville-based multi-channel jewelry and gemstone retailer selling proprietary and branded jewelry across 24/7 TV broadcast, JTV.com e-commerce, the JTV+ mobile app, Roku streaming, and a new physical boutique, serving North American consumers with installment financing and loyalty programs.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (45831), Broadcasting and Content Providers (516), Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Shopping & Direct-Response Broadcast Networks (MPABAAAL)

akta.pro secondary industries

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Off-price/Outlet Jewelry & Watch Retail (CRAKAGAH)

Keywords

• Home shopping jewelry
• Fine jewelry retail
• Loose gemstones sales
• Television shopping network
• Gem and diamond retailer

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Jewelry: Direct-to-consumer sales of jewelry, rings, earrings, necklaces, bracelets, and watches through TV broadcasts, e-commerce website, mobile app, and physical retail locations. Products range from fashion jewelry to fine jewelry including diamonds, gemstones, and precious metals.
2. Gemstone Sales: Sale of loose gemstones including rubies, emeralds, sapphires, tanzanite, opal, morganite, and other colored gemstones for collectors and jewelry makers.
3. Jewelry Making Supplies: Sales of beads, findings, wire, tools, and materials for jewelry making, as well as gemological education resources through Jewel School.
4. Accessories and Fragrances: Expanded product categories including handbags, eyewear, beauty products, fragrances (over 600 name brand fragrances), and jewelry accessories.
5. Preferred Account Credit Program: JTV Preferred Account credit card program offering financing options including StretchPay installment payments (3-7 payments) and rewards incentives like Brilliant Cash.
6. Streaming Platform Distribution: Distribution through The Roku Channel providing 24/7 live streaming access to US and Canadian viewers, expanding reach through streaming partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Jewelry Television (JTV), operating as America's Collectibles Network, Inc., is a multi-channel direct-to-consumer retailer of fine jewelry, fashion jewelry, loose gemstones, pearls, watches, diamonds and diamond alternatives, and jewelry-making supplies. The company sells its own exclusive branded collections (Bella Luce, Moissanite Fire, Prazana, Platineve, etc.) and curated third-party brands through 24/7 television home shopping, the JTV.com e-commerce site, the JTV+ mobile app, streaming distribution, and a physical retail boutique.

Product overview

Jewelry Television (JTV) is a multi-channel jewelry and gemstone retailer operating as a unified platform combining e-commerce (JTV.com), live television shopping, and streaming. The core offering includes an extensive jewelry portfolio organized across exclusive brands (Bella Luce, Moissanite Fire, Southwest Style Jewelry, Judith Ripka, Prazana Lab-Grown Diamonds, Park Avenue Collection, Stefano Oro, Artisan Collection, Moda al Massimo, Pacific Style, Pearlfection, Off Park Collection, Timna Jewelry Collection, Gems En Vogue) and sub-brands (Charles Winston for Bella Luce, Lisa Mason for Bella Luce, Vanna K for Bella Luce), plus featured third-party brands (Invicta, Rachel Zoe Jewelry, Gucci, Versace, Coach, etc.). Product categories span rings, earrings, necklaces, pendants, bracelets, watches, loose gemstones, pearls, diamonds and alternatives (moissanite, cubic zirconia, lab-grown), beauty and fragrances, and jewelry-making supplies. The platform differentiates through exclusive proprietary materials like Platineve, payment features (StretchPay installment plans, JTV Preferred Account credit), loyalty programs (Brilliant Cash rewards), protection plans (Jewel Safe), and educational content (Jewel School). Recent additions include the Jewelry Love boutique concept (2025) and expansion onto streaming platforms like The Roku Channel (2025).

Differentiator

Problem solved

Functional benefit

Brands

• Bella Luce: Exclusive jewelry brand offering simulated diamond and gemstone pieces.
• Moissanite Fire
• Judith Ripka
• Southwest Style
• Park Avenue Collection
• Bella Luce Italia
• Artisan Collection
• Prazana Lab-Grown Diamonds
• Rachel Zoe Jewelry
• Jewelry Love
• Jewel School
• Moda al Massimo
• Pacific Style
• Timna Collection
• Off Park

Products and services

• Rings Wide selection of rings including diamond, moissanite, gemstone, and fashion rings in various metals (yellow gold, white gold, rose gold, sterling silver, platinum, Platineve) and styles (solitaire, halo, cocktail, band, statement) for women, men, and kids.
• Earrings Earrings including studs, hoops, dangles, stackable earrings, and fashion styles in various materials for women, men, and kids.
• Necklaces & Pendants Necklace and pendant collection featuring various styles from delicate chains to statement pieces, including layered necklaces, heart, cross, floral, initial, and gemstone pendants.
• Bracelets Bracelet collection including tennis bracelets, bangles, charm bracelets, and stackable styles in various metals and gemstones.
• Watches Watch collection featuring brands like Invicta, Bulova, Gucci, and Versace in casual, dress, fashion, and sport styles.
• Loose Gemstones Individual gemstones including diamonds, emeralds, rubies, sapphires, tanzanite, amethyst, morganite, topaz, opal, turquoise, and more for collectors and jewelry making.
• Pearls Pearl collection including Akoya, Freshwater, South Sea, and Tahitian pearls in various colors and jewelry forms.
• Diamonds & Diamond Alternatives Diamonds including natural and lab-grown, plus diamond alternatives like moissanite (Moissanite Fire brand) and cubic zirconia (Bella Luce brand).
• Beauty & Fragrances Beauty and fragrance products featuring over 600 name brand fragrances from designers like Versace, Prada, and Gucci.
• Jewelry Making Supplies Jewelry making supplies including beads, findings, wire, tools, and instructional content for hobbyist jewelry makers.
• Jewel Safe Protection Plan 2-year protection plan covering damage, lost stones, broken chains, and ring re-sizing for jewelry, loose gemstones, and watches (e.g., $69.99 per item).
• Gold Exchange Service that allows customers to exchange gold items for credit toward new JTV purchases.
• Jewel School Educational platform providing jewelry-making tutorials, gemological instruction, and workshops featuring Graduate Gemologists, accessible through TV programming and online.
• JTV Live Streaming 24/7 live television and streaming programming showcasing jewelry products with live shopping experiences, available through cable/satellite, JTV+ mobile app, and The Roku Channel.
• Bella Luce Italia Collection Exclusive Italian-made jewelry collection featuring moissanite and premium materials, available through JTV's television, e-commerce, and retail channels.
• Rachel Zoe Jewelry Celebrity-designed jewelry collection from Rachel Zoe, exclusively available on JTV.com.

Quantifiable outcome

• Expansion to streaming platforms (Roku Channel) providing 24/7 access to US and Canadian viewers
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Canela Media (Club Canela)minorGTM or Marketing Partner · 13 November 2025Expanded partnership with Canela Media to launch Jewelry Rewards in Club Canela, allowing users to redeem points for exclusive JTV jewelry items like the Infinity Heart Necklace. The partnership targets the Hispanic market through Club Canela's user base and provides a new distribution channel for JTV products during the holiday season.
• The Roku ChannelcoreTechnology or Integration · 5 November 2025JTV launched on The Roku Channel in November 2025, providing 24/7 live streaming access to its television programming for US and Canadian viewers. The partnership enhances viewer accessibility through one of the world's leading streaming platforms and complements the existing JTV+ mobile app for digital engagement.
• Rachel Zoe JewelryminorGTM or Marketing Partner · 22 July 2025Rachel Zoe Jewelry brand launched exclusively on JTV.com, bringing celebrity-designed jewelry collections to JTV's customer base. The partnership provides JTV with exclusive access to the Rachel Zoe designer brand.
• Invicta Watch GroupcoreChannel Partner/ Reseller/ Distributor · 28 August 2024Invicta Watch Group expanded its distribution to JTV's broadcast channels nationwide for a special promotional event. The partnership leverages JTV's television reach to showcase Invicta watches to JTV's jewelry-enthusiast audience.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• QVC Group (QVC + HSN): The dominant US TV home-shopping network, selling jewelry alongside apparel, beauty, and home goods through live broadcast and digital channels. Closest direct competitor to JTV's home-shopping broadcast and live programming model.
• ShopHQ (formerly Evine Live): US home-shopping TV network and e-commerce retailer with a significant jewelry category, overlapping directly with JTV's broadcast-plus-online positioning and mid-market price points.
• Blue Nile: Online-first fine jewelry and diamond retailer competing for the same digital jewelry shopper as JTV.com, with overlap in engagement rings, loose diamonds, and gemstone jewelry.
• Brilliant Earth: Digital-native jewelry retailer specializing in ethically sourced and lab-grown diamonds and engagement jewelry. Competes with JTV for the same online fine-jewelry buyer with a stronger sustainability/values brand.
• Ross-Simons: Omnichannel jewelry and gemstone retailer selling across price points via catalog, e-commerce, and TV shopping channels; closely comparable to JTV's mix of fine jewelry, gemstones, and value-driven promotions.

Broad incumbents

• Signet Jewelers (Kay Jewelers, Zales, Jared): Largest US specialty jewelry retailer operating mall-based and omnichannel banners that overlap with JTV's mid-market price points across bridal, fashion, and fine jewelry.
• Helzberg Diamonds: National US jewelry chain with broad assortment of diamonds, gemstones, and watches across price tiers; competes with JTV's fine-jewelry and bridal segments through both stores and digital.
• Tiffany & Co. (LVMH): Global luxury jewelry brand and retailer. While at a much higher price tier, Tiffany's omnichannel and direct-to-consumer strategy is the benchmark JTV's higher-end offerings (Park Avenue Collection, Stefano Oro) aspire toward.
• Pandora: Global branded jewelry retailer with strong direct-to-consumer and e-commerce presence. Comparable as a multi-channel mass-market jewelry brand competing for gifting and self-purchase occasions.

Emerging players

• Mejuri: Digital-native direct-to-consumer fine jewelry brand targeting millennials and Gen-Z with everyday-luxury positioning; partial overlap with JTV's fashion and fine-jewelry assortment at accessible price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jewelry
• YouTubeyoutube.com/c/JTVLiveNowToday
• Facebookfacebook.com/jewelrytelevision
• Instagraminstagram.com/jtv
• Pinterestpinterest.com/jewelrytv
• LinkedInlinkedin.com/company/jewelry-television

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewelry Television