Vircle
- Company typePrivate
- Founded2018
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Vircle firmographics
Firmographics- Name
- Vircle
- Legal name
- Debit Circles Sdn Bhd
- Website
- https://vircle.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vircle industry classification
Industry- Product category
- Family Finance & Digital Payments Platform
- NAICS
- Credit Card Issuing (52221), Sales Financing (522220)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industry
- Youth/Student Neobanks (FSABAFAD)
Keywords
Where Vircle is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Vircle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Vircle Club Subscription: Monthly or annual subscription for Vircle Club Pro that includes issuance of Visa Prepaid Card for children. Subscription tiers provide access to premium features including higher wallet limits (RM10,000 vs RM4,999 basic) and higher monthly family spending limits (RM120,000 vs RM4,999 basic).
- Transaction Fees: Vircle earns transaction fees on payments processed through its platform including school purchases, merchant payments, and Visa card transactions. The platform is described as having a 'pure transactional only' commercial model.
- Card Top-Up Fees: Starting August 2025, a 1% convenience fee is charged for eWallet top-ups made with credit cards. FPX online banking and debit cards remain free.
- School Setup and POS Hardware: Schools pay a small setup fee plus Point of Sales hardware costs to deploy Vircle. Ongoing commercial model is transactional, similar to bank card or wallet services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Account - Free tier for school card usage |
| Subscription | Monthly | Premium Account - Full features with Visa card |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Top-Up Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Vircle product offering
Product offeringCore offering
Vircle is a BNM-regulated family finance neobanking platform that provides a mobile app for parents to manage children's allowances, savings goals, chores/missions, and spending controls, paired with a child-safe Visa Prepaid Card for use at Visa merchants and a School Card for cashless payments at partner schools. The company also operates a B2B cashless school platform with POS hardware, canteen/meal ordering, e-store, vending machine integration, fee invoicing, and trip e-consent modules, sold to Malaysian private, international, and public schools. Revenue comes from Vircle Club Pro subscriptions, transaction fees on payments, credit-card top-up convenience fees (1% from Aug 2025), and school setup/POS hardware sales.
Product overview
Vircle is a family finance super-app and BNM-regulated neobanking platform that provides a unified mobile application (Vircle App) paired with physical and digital payment cards for children. The platform operates on a core eWallet infrastructure (Vircle eWallet) that parents use to manage family finances, set allowances, and monitor spending. The product portfolio includes two primary payment card products: the Vircle School Card for cashless transactions within partnered schools, and the Vircle Visa Prepaid Card for use at over 100 million Visa merchants worldwide. The Vircle for Schools platform offers schools a suite of modules including School Marketplace eStores, Meal Plan ordering, Vircle POS, School Fees & Invoicing, Vending Machine Integration, Vouchers & Subsidies, School Trips with E-consent, LHDN E-invoice Compliance, and ECA & ASA Bookings. For parents, the platform includes Savings Goals with auto-save functionality, Missions (chore/reward system), Child Logins, Spend Anywhere/Specific Store allowances, and the recently launched pin2pay feature. The platform is issued in partnership with licensed E-Money issuer Fasspay and regulated under Malaysia's Financial Services Act 2013.
Differentiator
Problem solved
Functional benefit
Brands
- Vircle Club: A subscription service offering Child-Safe Visa Prepaid Card for payments outside of schools with parental control features.
- Vircle Minions
Products and services
- Vircle App (Mobile Application) Mobile application for parents to manage children's allowances, monitor spending in real time, assign missions/chores, set savings goals, and control where/how children spend. Available on iOS (App Store), Android (Google Play), and Huawei AppGallery.
- Vircle Visa Prepaid Card A child-safe Visa prepaid card issued by Vircle via partner Fasspay, allowing children to make purchases at over 100 million Visa merchants worldwide with parental controls, real-time alerts, and store-level spending restrictions.
- Vircle School Card A contactless cashless payment card for children to use within Vircle-partnered schools for pocket money, meal orders, eStore purchases, and school fee payments. Replaces cash in school environments.
- Vircle Club / Vircle Club Pro Subscription Subscription service for parents providing access to the Vircle Visa Prepaid Card with parental control features. Club Pro is the premium tier that includes Visa card issuance, higher eWallet limits (MYR 10,000 wallet, MYR 120,000 monthly family spending), and eKYC verification.
- Vircle for Schools Platform A BNM-regulated cashless system for schools in Malaysia enabling contactless payments, school meal orders, eStore management, fee invoicing, vending machine integration, and trip e-consent management. Trusted by 75+ schools.
- Vircle POS (School Point-of-Sale) Point-of-sale system sold to schools to process cashless transactions, issue cards, manage balance checks, and handle cash agent top-ups through a single business application.
- Vircle Pay Direct (Multi-Channel Payment Gateway) Payment service enabling users to top up Vircle eWallets and pay school fees via multiple channels: FPX (Paynet), e-Mandate Direct Debit, Visa/Mastercard, DuitNow, and supported e-wallets (Grab, Touch 'n Go, Boost, Alipay, Alipay+). Operated with licensed partner Payex.
Quantifiable outcome
- 75+ schools deployed with cashless payment systems
- +2 more outcomes
Companies that use Vircle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Vircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
Vircle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fass Payment Solutions Sdn Bhd (Fasspay)coreLicensed Electronic Money issuer and Visa Prepaid Card issuer. Fasspay is the BNM-regulated e-money partner that enables Vircle to issue e-wallets and Visa prepaid cards. Vircle operates in collaboration with Fasspay under Financial Services Act 2013 regulations. Company Registration: 201201032773 (1017261-P).
- VisacoreVisa is the payment network for the Vircle Visa Prepaid Card. The partnership enables children to make purchases at over 100 million Visa merchants worldwide with parental controls. Vircle offers 'Malaysia's first Child-Safe Visa prepaid card.'
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Vircle competitors and assessment
Company assessmentEmerging players
- Current: US digital banking platform with a strong teen and family-focused product, including parental controls and prepaid card functionality. Overlaps with Vircle on the youth banking and parental oversight dimensions.
- Step: US teen-focused banking and money app with a Visa card and parental visibility features. Comparable youth-card proposition to Vircle, though Step is broader in scope (general teen banking) versus Vircle's parent-controlled school-first model.
Direct peers
- RoosterMoney: UK pocket money and allowance app for kids with prepaid card functionality and parental visibility. Comparable to Vircle's school-card and family-wallet features, especially around chore/reward systems and spending controls.
- Greenlight: US-based kids' and teens' debit card platform with parental controls, chore-based allowance, savings goals, and financial literacy content. Highly comparable to Vircle's parental-control + prepaid card + education proposition, with a similar subscription-based business model.
- GoHenry: UK-based fintech offering a Visa prepaid debit card and financial literacy app for kids aged 6-18 with parental controls, allowance management, and money missions. Closest direct comparable to Vircle in product, business model (subscription + transactions), and target segment.
- BusyKid: US allowance, chore, and financial literacy app with a prepaid debit card for teens. Comparable to Vircle's Missions, allowance automation, and Visa prepaid card offering for children.
Broad incumbents
- BigPay: Southeast Asian fintech and e-wallet backed by AirAsia, operating across Malaysia and the region. Comparable as a regulated digital wallet and prepaid card issuer, though positioned for the mass market rather than children or schools.
- Touch 'n Go eWallet: Malaysia's leading e-wallet by scale. Overlaps with Vircle on e-money issuance, payment acceptance, and Malaysian regulatory footprint, but does not focus on the child/youth or school segment. Could plausibly enter the niche.
- Boost: Major Malaysian e-wallet with broad consumer payment use cases. Adjacent to Vircle in Malaysian e-money and merchant payments, but without the child-safety or school focus that defines Vircle's differentiation.
Regional players
- Akulaku: Indonesia-headquartered Southeast Asian consumer finance and digital wallet platform with regional operations. Comparable as a SEA-focused digital financial services player, though its core focus is BNPL and consumer credit rather than child financial literacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vircle social profiles
Digital presenceVircle compliance and trust
Trust signalCompliance4 records
Vircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vircle leadership team
Management profileNumber of profiles
Profiles1 record
Vircle funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vircle
What does Vircle do?
Vircle is a BNM-regulated family finance neobanking platform that provides a mobile app for parents to manage children's allowances, savings goals, chores/missions, and spending controls, paired with a child-safe Visa Prepaid Card for use at Visa merchants and a School Card for cashless payments at partner schools. The company also operates a B2B cashless school platform with POS hardware, canteen/meal ordering, e-store, vending machine integration, fee invoicing, and trip e-consent modules, sold to Malaysian private, international, and public schools. Revenue comes from Vircle Club Pro subscriptions, transaction fees on payments, credit-card top-up convenience fees (1% from Aug 2025), and school setup/POS hardware sales.
Is Vircle a public or private company?
Vircle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vircle founded?
Vircle was founded in 2018. It employs 11 to 50 people.
Where is Vircle based?
Vircle is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Vircle make money?
Four revenue lines are on record. Vircle Club Subscription is the primary driver. The others are transaction Fees, card Top-Up Fees and school Setup and POS Hardware.
Who are Vircle's main competitors?
Emerging players on record are Current and Step. Direct peers are RoosterMoney, Greenlight, GoHenry and BusyKid. Broad incumbents are BigPay, Touch 'n Go eWallet and Boost. Akulaku is listed as a regional player.
Does Vircle have an API?
No public API is recorded for Vircle.
What industry is Vircle in?
Vircle's product category is Family Finance & Digital Payments Platform. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of FSABAFAD, Youth/Student Neobanks. Its NAICS code is 52221 and its SIC code is 6159.