Old Orchard Brands
Old Orchard Brands is a Sparta, Michigan-based juice manufacturer (founded 1985) producing over 100 bottled and frozen juice SKUs for major U.S. grocery retailers, Canada, and select international markets, plus a B2B bulk-concentrate segment, as a subsidiary of Lassonde Industries.
- Company typePrivate
- Founded1985
- HeadquartersSparta, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Old Orchard Brands does
Old Orchard Brands is a privately held juice manufacturer headquartered in Sparta, Michigan, founded in 1985 by Mark and Lisa Saur — fourth-generation fruit growers. The company operates a 140,000-square-foot manufacturing facility producing more than 100 bottled and frozen juice SKUs, with automated packaging lines capable of 270 bottles per minute and 550 cans per minute. Old Orchard is a subsidiary of Lassonde Industries, a TSX-listed Canadian beverage conglomerate.
The product portfolio spans multiple branded lines including Healthy Balance (reduced-sugar), Organics, Immune Health (functional/wellness), and Limited Edition seasonal varieties. Distribution reaches major U.S. grocery retailers nationwide, with additional reach into Canada and select international markets. The company also operates a B2B bulk-concentrate segment supplying ingredient customers alongside its branded retail business.
The business model is primarily B2C packaged-goods revenue through grocery retail, supplemented by B2B bulk concentrate sales. It holds SQF, Kosher, and Organic certifications that gate access to natural/organic and specialty channels. Old Orchard employs between 51 and 100 people and has been in operation for roughly four decades under a single family-founded brand.
Old Orchard Brands firmographics
Firmographics- Name
- Old Orchard Brands
- Legal name
- Old Orchard Brands, LLC
- Website
- https://oldorchard.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Old Orchard Brands is a Sparta, Michigan-based juice manufacturer (founded 1985) producing over 100 bottled and frozen juice SKUs for major U.S. grocery retailers, Canada, and select international markets, plus a B2B bulk-concentrate segment, as a subsidiary of Lassonde Industries.
- Ownership category
- akta.pro rank
Old Orchard Brands industry classification
Industry- Product category
- Fruit Juice & Beverage Manufacturing
- NAICS
- Soft Drink and Ice Manufacturing (31211), Flavoring Syrup and Concentrate Manufacturing (31193), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Juice Concentrates & Fruit Bases (AFAFAGAB), Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Old Orchard Brands is headquartered
LocationHeadquarters
- HQ city
- Sparta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Old Orchard Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels4 records
Old Orchard Brands product offering
Product offeringCore offering
Old Orchard Brands manufactures and sells over 100 bottled and frozen juice products across multiple product lines including 100% juice, reduced-sugar Healthy Balance options, organic varieties, kids' juices, and frozen concentrates, sold primarily through major grocery retailers in the United States. All juices are blended from scratch and packaged at a 140,000 square foot automated facility in Sparta, Michigan.
Product overview
Old Orchard Brands is a family-owned juice company founded in 1985, offering over 100 bottled and frozen juice products. The portfolio spans multiple product lines including 100% Juice (single fruit and specialty blends with no added sugar), Immune Health 100% Juice Blends (fortified with vitamins for immune support), Cranberry Cocktails (27% cranberry juice), Healthy Balance (reduced-sugar options with artificial sweeteners), Juice Cocktails (sweetened blends), Kids products, Organics (USDA certified), Seasonal Juice Drinks, Frozen 100% Juice, Frozen Mixers (non-alcoholic cocktail bases), Frozen Seasonal Drinks, Harvest Select Frozen Concentrates, and Limited Edition offerings. The company manufactures in Sparta, Michigan with a 140,000 square foot fully-automated facility.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Juice A product line of juices with no added sugar, featuring single fruit juices and blends such as Apple, Orange, Pineapple, and specialty combinations including Kiwi Strawberry and Blueberry Pomegranate. All products are 100% juice with no added flavors or preservatives, targeted at health-conscious consumers and families.
- Immune Health 100% Juice Blends 100% fruit juice fortified with vitamins and healthful ingredients including Vitamin C, Vitamin A, Vitamin E, Vitamin B6, and Zinc to support a healthy immune system. Includes Superfruit and Citrus varieties.
- Cranberry Cocktails Juice cocktails featuring cranberry as the primary flavor, including Classic Cranberry, Cranberry Apple, Cranberry Grape, and Cranberry Raspberry varieties, containing 27% cranberry juice with no HFCS.
- Healthy Balance Reduced-sugar juice drinks sweetened with sucralose and acesulfame potassium, offering 95% less sugar and calories than regular juice. Includes Pineapple Orange, Cranberry, Pomegranate Cranberry, and other flavor combinations targeted at sugar-restricted and diabetic consumers.
- Juice Cocktails Fruity and refreshing juice cocktails including Mango Dragon Fruit, Strawberry Passion Fruit, and Apple Kiwi Strawberry, made with real fruit juice and available in various sweetness levels.
- Kids Juice products designed for children, featuring fun flavors and kid-friendly packaging, available in various fruit flavors appealing to younger consumers for after-school treats and kid-friendly beverages.
- Organics USDA Certified Organic and Non-GMO Project Verified juices including Organic 100% Apple Juice and Organic Peach Mango 100% Juice, made with organic fruit juice concentrates.
- Seasonal Juice Drinks Limited-time and year-round seasonal offerings including Country Style Lemonade and Strawberry Lemonade, made with real fruit juice, no HFCS, and sweetened with sugar and Truvia.
- Frozen 100% Juice Frozen concentrated juices including Apple, Orange, Pineapple, and specialty blends, made from 100% juice with no added sugar and requiring only water to reconstitute.
- Frozen Mixers Non-alcoholic frozen drink mixers including Strawberry Daiquiri, Margarita, and Pina Colada, designed to be enjoyed with or without alcohol and marketed as kid-friendly.
- Frozen Seasonal Drinks Seasonal frozen beverages including Frozen Lemonade, Frozen Limeade, and other limited-time offerings targeted at summer and holiday seasons.
- Harvest Select Frozen Concentrates Fruit juice drinks made with real fruit juice in frozen concentrate form, positioned as a mid-range option between 100% juice and cocktail products.
- Limited Edition Exclusive and limited edition juice products available only at select retailers for a limited time, featuring unique flavor combinations and seasonal offerings.
- Bulk Concentrates Bulk frozen juice concentrates offered through a dedicated bulk-concentrates section of the website, supplied from the Sparta, Michigan facility for larger-volume buyers.
Companies that use Old Orchard Brands
Customer profileSegments5 records
Ideal customer profiles3 records
Old Orchard Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Old Orchard Brands partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Old Orchard Brands competitors and assessment
Company assessmentDirect peers
- Mott's (Keurig Dr Pepper): Mott's is a long-established US apple juice and apple sauce brand, now owned by Keurig Dr Pepper, offering bottled juices and frozen concentrates. Comparable to Old Orchard across apple juice SKUs, frozen concentrate formats, and family/kids segments in mainstream grocery retail.
- Langer Juice Company: Langer Juice Company is a US privately-held juice producer offering 100% juices and juice cocktails sold in grocery retail, including a strong single-serve bottled format. Comparable to Old Orchard in private-company profile, multi-flavor juice cocktail portfolio, and family/kids positioning in US grocery.
- Welch's: Welch's is a US branded juice and juice cocktail maker best known for grape-based juices, jellies, and frozen concentrates. Closely comparable to Old Orchard in product format (bottled + frozen concentrates), grocery distribution, and target family consumer base, though with a narrower flavor profile anchored in grape.
- Ocean Spray Cranberries: Ocean Spray is an agricultural cooperative producing cranberry juices, juice cocktails, and dried cranberries. Directly comparable to Old Orchard's Cranberry Cocktails product line (27% cranberry juice, no HFCS) and competes in the same reduced-sugar cocktail segment across US grocery retail.
- Martinelli's: Martinelli's is a US apple juice and sparkling cider brand with premium positioning in grocery retail. Comparable to Old Orchard in bottled apple juice format, family-occasion positioning, and grocery distribution, with similar mid-size scale.
- Sunny Delight Beverages: Sunny Delight produces juice drinks, fruit cocktails, and reduced-sugar beverages sold primarily in US grocery channels. Comparable to Old Orchard in product positioning around family/kids, juice cocktails, and multi-flavor portfolios at mainstream price points.
- Apple & Eve: Apple & Eve is a US privately-held juice brand offering 100% juices, juice cocktails, and organic options in single-serve and multi-pack formats. Closely comparable to Old Orchard in size, product breadth (juice + cocktails + organics), and grocery distribution strategy targeting families and kids.
Broad incumbents
- Tropicana (PepsiCo): Tropicana is the leading US-branded juice business owned by PepsiCo, offering 100% juices, juice blends, and smoothies across grocery channels. Directly comparable to Old Orchard across product categories (100% juice, blends, functional), customer base, and grocery distribution, but at vastly greater scale and marketing spend.
- Minute Maid / Simply (The Coca-Cola Company): Minute Maid and Simply are Coca-Cola's branded juice businesses, covering 100% juices, juice cocktails, and reduced-sugar options distributed nationwide through the same grocery channel as Old Orchard. Direct competitive overlap in nearly every product line Old Orchard offers, with the structural advantage of Coca-Cola's bottling and retail relationships.
Emerging players
- R.W. Knudsen Family: R.W. Knudsen Family is a US brand of organic and specialty juices (including cranberry, pomegranate, and herbal blends) sold in natural and grocery channels. Comparable to Old Orchard in organic/non-GMO positioning and specialty flavor development, though skewed toward the natural channel rather than mass grocery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Old Orchard Brands social profiles
Digital presenceOld Orchard Brands compliance and trust
Trust signalCompliance4 records
Old Orchard Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Orchard Brands leadership team
Management profileNumber of profiles
Profiles2 records
Old Orchard Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Orchard Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Orchard Brands
What does Old Orchard Brands do?
Old Orchard Brands manufactures and sells over 100 bottled and frozen juice products across multiple product lines including 100% juice, reduced-sugar Healthy Balance options, organic varieties, kids' juices, and frozen concentrates, sold primarily through major grocery retailers in the United States. All juices are blended from scratch and packaged at a 140,000 square foot automated facility in Sparta, Michigan.
Is Old Orchard Brands a public or private company?
Old Orchard Brands is a private company. It is classified as corporate owned and is currently operating.
When was Old Orchard Brands founded?
Old Orchard Brands was founded in 1985. It employs 51 to 100 people.
Where is Old Orchard Brands based?
Old Orchard Brands is headquartered in Sparta, United States, in the North America region.
Who are Old Orchard Brands's main competitors?
Direct peers on record are Mott's (Keurig Dr Pepper), Langer Juice Company, Welch's, Ocean Spray Cranberries, Martinelli's, Sunny Delight Beverages and Apple & Eve. Broad incumbents are Tropicana (PepsiCo) and Minute Maid / Simply (The Coca-Cola Company). R.W. Knudsen Family is listed as an emerging player.
Does Old Orchard Brands have an API?
No public API is recorded for Old Orchard Brands.
What industry is Old Orchard Brands in?
Old Orchard Brands's product category is Fruit Juice & Beverage Manufacturing. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate). Its NAICS code is 31211 and its SIC code is 2080.