Showhomes Homes Staging
Showhomes Home Staging is a national franchise network, founded in 1986, that delivers professional home staging, listing prep, and interior design services to homeowners and realtors through 22 independently owned studio locations across the United States.
- Company typePrivate
- Founded1986
- HeadquartersDel Mar, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Showhomes Homes Staging does
Showhomes Home Staging is a national home staging franchise network founded in 1986 that has been franchising since 1994. The company, operated as Showhomes Franchise Company, LLC and acquired in 2023 by long-time franchisee Marisa Salas (with Matt Kelton as COO/President), delivers professionally staged vacant and occupied homes using curated furniture, art, and accessories, alongside complementary services including updating and listing prep (paint, lighting, flooring, window treatments), interior design (full-service and e-design), executive/luxury staging, home restyles, and short-term rental styling. Underlying technology is the curated inventory library and franchisee design expertise rather than software or automation.
The franchise model is the core commercial engine: independently owned and operated Showhomes studios serve local markets, with franchisees paying a $49,900 initial fee and an estimated total investment of $85,600-$164,500. End customers are individual homeowners and real estate agents purchasing one-time staging engagements, typically $3,000-$5,000 per project, while B2B channel partners (Toll Brothers, Curbio, FlyHomes) route enterprise-volume staging demand into the franchise network. Marketing is executed via a content-driven blog, the showhomes.com website, national earned media (The Today Show, HGTV, Travel Channel), and an annual franchise conference.
Scale metrics reported by the company include 22 active studio locations nationwide, 24,000+ homes staged cumulatively, and over $18 billion in cumulative staged property value; a separate 2020-vintage source cited 60 offices across 18 states, suggesting subsequent network contraction or methodology change. The company holds no patents, has no app, has no disclosed AI capabilities, and has not raised external funding in available sources.
Showhomes Homes Staging firmographics
Firmographics- Name
- Showhomes Homes Staging
- Legal name
- Showhomes Franchise Company, LLC
- Website
- https://showhomes.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Showhomes Home Staging is a national franchise network, founded in 1986, that delivers professional home staging, listing prep, and interior design services to homeowners and realtors through 22 independently owned studio locations across the United States.
- Ownership category
- akta.pro rank
Showhomes Homes Staging industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishing Merchant Wholesalers (42322)
- SIC
- Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales) (CRAIANAM)
- akta.pro secondary industry
- Building Sets & Construction Toys Retail (CRALAFAE)
Keywords
Where Showhomes Homes Staging is headquartered
LocationHeadquarters
- HQ city
- Del Mar
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Showhomes Homes Staging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Home Staging Services: Professional staging of vacant and occupied homes using Showhomes' curated furniture inventory to create warm, inviting spaces that appeal to buyers and help homes sell faster and for higher prices.
- Updating & Listing Prep: Home updating services including interior/exterior painting, new lighting fixtures, updated flooring, and fresh window treatments to prepare properties for market.
- Interior Design Services: Full-service interior design and e-design options for homeowners personalizing spaces or maximizing vacation rental appeal.
- Franchise Fees: Franchise fee revenue from independently owned and operated Showhomes studio locations. Initial franchise fee is $49,900 with total investment ranging from $85,600 to $164,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Average home staging cost |
| One time/ perpetual license | Multi-year contract | Franchise investment range |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Showhomes Homes Staging product offering
Product offeringCore offering
Showhomes offers professional home staging, property updating and listing preparation, and interior design services through a national franchise network of independently owned studios. The franchise also licenses its brand to entrepreneurs, charging an initial franchise fee of $49,900 with a total investment range of $85,600 to $164,500. Services are delivered locally to homeowners, realtors, builders, and investors aiming to sell properties faster and at higher prices.
Product overview
Showhomes is a national home staging franchise network offering a comprehensive suite of services to help homeowners and realtors sell properties faster and at higher prices. The company's core offerings include Home Staging (arranging furnishings to create appealing spaces), Updating & Listing Prep (paint, lighting, flooring, window treatments), and Interior Design (full-service and e-design options). Additional services include Home Management (a home manager lives in staged properties during showings), Vacant Home Staging, Home Restyles, Executive/Luxury Home Staging, and Short-Term Rental Styling. The company operates through independently owned franchise locations across 22 locations nationwide and has helped stage over 24,000 homes valued at over $18 billion.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Staging Professional arrangement of furnishings, accessories, and artwork to create warm, inviting spaces that appeal to a broad range of buyers, highlight key features, and showcase a property's full potential; aimed at homeowners, realtors, and investors preparing to sell.
- Updating & Listing Prep Turnkey home updating projects that prepare a listing for market, including interior and exterior painting, new lighting fixtures, updated flooring, and fresh window treatments; aimed at homeowners and realtors preparing a property for sale.
- Interior Design Full-service interior design and e-design options that craft inviting interiors for personalizing a new home, revamping an existing one, or maximizing the appeal of vacation rentals; tailored to customer needs and budget.
- Home Management A vetted home manager lives in the house while it is being shown, maintaining the property, mowing the lawn, keeping lights on, and having the home ready for showings at a moment's notice.
- Vacant Home Staging Transforming vacant houses into fully-furnished, inviting homes so that realtors and homeowners can sell properties faster and for higher prices.
- Home Restyles Rearranging, editing, and providing additional furnishings for owner-occupied homes to appeal to luxury buyers, preparing properties appropriately for the market.
- Executive Home Staging High-end luxury staging service for larger, upper-end homes and premium properties, providing design-specified furniture and accessories to exceed luxury buyers' visual expectations.
- Short-Term Rental Styling Styling services for short-term rental properties designed to maximize appeal and rental value.
- Showhomes Franchise Studio Franchise license for entrepreneurs to own and operate a Showhomes home staging studio in their local market, with a $49,900 initial franchise fee and $85,600-$164,500 total investment range.
Quantifiable outcome
- Homes sell 73% faster than unstaged homes
- +4 more outcomes
Companies that use Showhomes Homes Staging
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Showhomes Homes Staging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Showhomes Homes Staging partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Toll BrotherscoreNational builder partnership where Showhomes provides home staging services for Toll Brothers' properties. Represents a significant B2B relationship for franchise locations.
- CurbiocorePartnership with home improvement company Curbio to provide staging services as part of renovation projects. Showhomes stages updated properties to maximize resale value.
- FlyHomescorePartnership with real estate platform FlyHomes to offer integrated staging services for their home buying and selling clients.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Showhomes Homes Staging competitors and assessment
Company assessmentOthers
- Curbio: Pre-listing home improvement and renovation provider, currently a Showhomes partner; competes at the front of the listing-prep funnel by delivering renovation then handing off to staging — an adjacent rather than overlapping service.
- FlyHomes: Real estate technology platform offering end-to-end buy/sell services including staging coordination; competes indirectly by integrating or recommending staging providers into its seller experience.
- Compass Concierge: Real estate brokerage's pre-listing renovation and home-prep service that bundles updates and staging ahead of sale; not a stager but competes for the same seller-prep wallet and frequently substitutes for third-party stagers.
Direct peers
- Meridith Baer Home: Premier U.S. luxury home staging firm offering vacant and occupied home staging, interior design, and accessory rentals to sellers, realtors, and developers in major markets — the most direct premium-staging analogue to Showhomes.
Emerging players
- Decorist: Virtual interior design service delivering staged room designs directly to homeowners and realtors; addresses the same 'help buyers envision the home' problem as Showhomes via a tech-led delivery model.
- Modsy: Online interior design platform generating 3D renderings and 'shoppable' design plans; an emerging alternative that digitizes aspects of staging and competes for listing-prep budget on the lower-cost end.
- Hommey: Direct-to-consumer furniture rental subscription brand offering flexible, stylish furnishing on short cycles — an emerging model that could substitute for or complement traditional home staging.
Broad incumbents
- Decorating Den Interiors: Long-standing interior design franchise network with a comparable franchise unit economics structure and home-focused design service offering, intersecting with Showhomes' interior design and home restyle lines.
- Brook Furniture Rental: National residential and corporate furniture rental company offering home-staging packages; comparable in its provision of furniture inventory into staged homes and ability to serve multi-market sellers.
- CORT Furniture Rental: Largest U.S. furniture rental provider with a residential home-staging line of business; competes by supplying scaled furniture inventory to stagers and directly to sellers, overlapping with Showhomes' core rental-and-stage model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Showhomes Homes Staging social profiles
Digital presenceShowhomes Homes Staging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showhomes Homes Staging leadership team
Management profileNumber of profiles
Profiles4 records
Showhomes Homes Staging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showhomes Homes Staging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showhomes Homes Staging
What does Showhomes Homes Staging do?
Showhomes offers professional home staging, property updating and listing preparation, and interior design services through a national franchise network of independently owned studios. The franchise also licenses its brand to entrepreneurs, charging an initial franchise fee of $49,900 with a total investment range of $85,600 to $164,500. Services are delivered locally to homeowners, realtors, builders, and investors aiming to sell properties faster and at higher prices.
Is Showhomes Homes Staging a public or private company?
Showhomes Homes Staging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showhomes Homes Staging founded?
Showhomes Homes Staging was founded in 1986. It employs 251 to 500 people.
Where is Showhomes Homes Staging based?
Showhomes Homes Staging is headquartered in Del Mar, United States, in the North America region.
How does Showhomes Homes Staging make money?
Four revenue lines are on record. Home Staging Services are the primary driver. The others are updating & Listing Prep, interior Design Services and franchise Fees.
Who are Showhomes Homes Staging's main competitors?
Others on record are Curbio, FlyHomes and Compass Concierge. Meridith Baer Home is listed as a direct peer. Emerging players are Decorist, Modsy and Hommey. Broad incumbents are Decorating Den Interiors, Brook Furniture Rental and CORT Furniture Rental.
Does Showhomes Homes Staging have an API?
No public API is recorded for Showhomes Homes Staging.
What industry is Showhomes Homes Staging in?
Showhomes Homes Staging's product category is Home Staging Services. Its primary akta.pro industry code is CRAIANAM, Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales), with a secondary code of CRALAFAE, Building Sets & Construction Toys Retail. Its NAICS code is 4491 and its SIC code is 5712.