Yola Mezcal
Yola Mezcal is a women-led, women-operated artisanal mezcal brand producing premium handcrafted mezcal from estate-grown agaves at its Oaxaca farm. It sells through exclusive US distribution and direct e-commerce to premium spirit consumers, culture enthusiasts, and values-driven buyers.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yola Mezcal does
Yola Mezcal is a women-led and women-operated artisanal mezcal brand founded in 2015 by Yola Jimenez, Lykke Li, and Gina Correll Aglietti. The company produces handcrafted mezcal at its namesake farm and distillery in San Juan del Río, Oaxaca, where Master Mezcalera Guadalupe Bautista leads an all-female distillation and bottling team—a structure atypical for the category. The core product is built on a 1971 family recipe using espadín and madrecuixe agaves that are estate-grown, slow-roasted in underground stone ovens for 96 hours, ground by horse-powered tahona, naturally fermented in new oak barrels for six days (versus a standard three), double-distilled, and rested in recycled glass containers. The portfolio consists of four SKUs: 1971 Mezcal Joven (750ml at $59.99 and 200ml Duo at $41.99), Pechuga (750ml at $119.99), and Jabalí (750ml at $149.99).
Yola's business model is a premium direct-to-consumer and wholesale spirits operation. Revenue is generated through one-time unit sales of premium-priced bottles, with publicly disclosed fixed pricing and no subscription tier. Distribution is hybrid: direct e-commerce via shopyolamezcal.com, select retail via a store-locator, and—as of December 2025—an exclusive US importer and distributor relationship with T. Edward Wines & Spirits for nationwide reach. Customer segments span premium spirit consumers, culture and lifestyle enthusiasts, and values-driven buyers supporting women-owned brands. Marketing emphasizes community events, earned media in Vogue and The New York Times, and event sponsorships such as the ACLU Creatives for Freedom benefit concert headlined by Sheryl Crow. The company is privately held and founder-owned, with no disclosed institutional funding, and operates with 1-10 employees from Los Angeles, California, with production in Oaxaca, Mexico.
Yola Mezcal firmographics
Firmographics- Name
- Yola Mezcal
- Legal name
- Yola Mezcal
- Website
- https://yolamezcal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yola Mezcal is a women-led, women-operated artisanal mezcal brand producing premium handcrafted mezcal from estate-grown agaves at its Oaxaca farm. It sells through exclusive US distribution and direct e-commerce to premium spirit consumers, culture enthusiasts, and values-driven buyers.
- Ownership category
- akta.pro rank
Yola Mezcal industry classification
Industry- Product category
- Artisanal Mezcal
- NAICS
- Tortilla Manufacturing (311830)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)
Keywords
Where Yola Mezcal is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yola Mezcal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Premium Spirit Sales: Direct sales of artisanal mezcal products through e-commerce and distribution partners. Products include 1971 (joven), Pechuga, and Jabalí expressions in 750ml and 200ml formats. Revenue generated through one-time product purchases at premium price points ($41.99-$149.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1971 Mezcal Joven 750ml - $59.99 |
| Unit Pricing | Pay-as-you-go | 1971 Mezcal Joven 200ml Duo - $41.99 |
| Unit Pricing | Pay-as-you-go | Pechuga 750ml - $119.99 |
| Unit Pricing | Pay-as-you-go | Jabalí 750ml - $149.99 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Yola Mezcal product offering
Product offeringCore offering
Yola Mezcal produces and sells ultra-premium, handcrafted artisanal mezcal at an all-women-run distillery on its namesake farm in San Juan del Río, Oaxaca, Mexico. The portfolio includes the flagship 1971 Mezcal (joven) along with Pechuga and Jabalí expressions, sold in 750ml and 200ml formats at price points ranging from $41.99 to $149.99 through direct e-commerce and US wholesale distribution.
Product overview
Yola Mezcal is a woman-led artisanal mezcal brand producing handcrafted, organic mezcal at an all-women-run distillery in San Juan del Río, Oaxaca, Mexico. The product portfolio includes four main variants: the flagship 1971 Mezcal (750ml and 200ml Duo), Pechuga (750ml), and Jabalí (750ml). All products are twice-distilled, made from estate-grown agaves (espadin and madrecuixe), and bottled with love by the all-female team using traditional methods including underground roasting, tahona grinding, and natural fermentation.
Differentiator
Problem solved
Functional benefit
Products and services
- 1971 Mezcal (750ml) Award-winning mezcal joven at 45% ABV, crafted from espadin and madrecuixe agaves using a recipe created in 1971 by founder Yola Jimenez's grandfather Luis Jimenez. Features notes of ripe fruit, pepper, citrus flowers, roasted agave, caramel, vanilla, and spice with a long, smooth smoky finish. Sold at $59.99.
- 1971 Mezcal (200ml Duo) Two 200ml bottles of the flagship 1971 mezcal for tasting or gifting. Same flavor profile as the 750ml format. Sold at $41.99.
- Pechuga (750ml) Premium mezcal variant distilled and bottled at the all-women-run distillery in Oaxaca, sold at $119.99.
- Jabalí (750ml) Ultra-premium mezcal variant crafted with the same artisanal methods at the San Juan del Río distillery, sold at $149.99 as the highest-priced offering.
Quantifiable outcome
- Gold Medal at Spirits Business Awards 2021: Tequila & Mezcal Masters
Companies that use Yola Mezcal
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Yola Mezcal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yola Mezcal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- T. Edward Wines & SpiritsflagshipT. Edward Wines & Spirits serves as the exclusive importer and distributor of Yola Mezcal across the United States. This expanded partnership marks the next step in bringing Yola Mezcal to new markets nationwide via T. Edward's distribution network. The collaboration enables national expansion beyond previous regional distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yola Mezcal competitors and assessment
Company assessmentDirect peers
- Ilegal Mezcal: Premium Oaxacan mezcal brand with cultural and counter-culture heritage positioning. Comparable in Oaxaca-sourced artisanal mezcal, US-focused distribution, and premium price points in the craft mezcal category.
- 400 Conejos: Oaxacan mezcal brand positioning on heritage and craft, distributed in the US via national partners. Comparable in product (Oaxacan mezcal), pricing, and reliance on third-party US distribution to access national markets.
- Casamigos: Celebrity-co-founded (George Clooney, Rande Gerber) premium tequila brand that scaled to a $1B sale. Comparable celebrity-led cultural marketing playbook and premium agave spirits positioning, though at far larger scale and in tequila rather than mezcal.
- Del Maguey: Single-village artisanal mezcal producer in Oaxaca with a portfolio of village-specific expressions. Closely comparable to Yola in craft positioning, Oaxaca sourcing, and DTC/wholesale hybrid distribution, though with broader SKU breadth and longer market presence.
- Bozal Mezcal: Artisanal mezcal brand focused on rare and wild agave varietals with craft-driven positioning. Comparable in single-village Oaxaca sourcing, small-batch production, and premium craft spirits positioning in the US mezcal category.
- Clase Azul: Ultra-premium agave spirits brand (primarily tequila) positioned on artisanal craftsmanship and distinctive hand-painted packaging at $100+ price points. Highly comparable ultra-premium pricing architecture and cultural/lifestyle marketing approach, though in tequila rather than mezcal.
- Montelobos: Artisanal mezcal brand emphasizing traditional production methods and agave-forward flavor profiles. Comparable in craft production methodology, Oaxacan heritage, and premium positioning within the US mezcal category.
- Gracias a Dios Mezcal: Women-led Oaxacan mezcal brand with social impact positioning supporting indigenous communities. Closely comparable to Yola's women-led, values-driven, social-mission brand narrative and Oaxacan artisanal production.
Broad incumbents
- Patron Tequila: Established ultra-premium tequila brand with broad US and global distribution. Relevant as a broader premium agave spirits incumbent that competes for similar on-premise and off-premise shelf space and consumer occasions as Yola, though in tequila rather than mezcal.
Others
- T. Edward Wines & Spirits: Specialty wine and spirits importer/distributor serving as Yola's exclusive US distribution partner. Relevant as the primary route-to-market for Yola's US wholesale business, not as a product competitor but as a critical channel partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yola Mezcal social profiles
Digital presenceYola Mezcal compliance and trust
Trust signalCompliance1 record
Yola Mezcal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yola Mezcal leadership team
Management profileNumber of profiles
Profiles4 records
Yola Mezcal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yola Mezcal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yola Mezcal
What does Yola Mezcal do?
Yola Mezcal produces and sells ultra-premium, handcrafted artisanal mezcal at an all-women-run distillery on its namesake farm in San Juan del Río, Oaxaca, Mexico. The portfolio includes the flagship 1971 Mezcal (joven) along with Pechuga and Jabalí expressions, sold in 750ml and 200ml formats at price points ranging from $41.99 to $149.99 through direct e-commerce and US wholesale distribution.
Is Yola Mezcal a public or private company?
Yola Mezcal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yola Mezcal founded?
Yola Mezcal was founded in 2015. It employs 1 to 10 people.
Where is Yola Mezcal based?
Yola Mezcal is headquartered in Los Angeles, United States, in the North America region.
How does Yola Mezcal make money?
One revenue line is on record: premium Spirit Sales.
Who are Yola Mezcal's main competitors?
Direct peers on record are Ilegal Mezcal, 400 Conejos, Casamigos, Del Maguey, Bozal Mezcal, Clase Azul, Montelobos and Gracias a Dios Mezcal. Patron Tequila is listed as a broad incumbent. T. Edward Wines & Spirits is listed as an others.
Does Yola Mezcal have an API?
No public API is recorded for Yola Mezcal.
What industry is Yola Mezcal in?
Yola Mezcal's product category is Artisanal Mezcal. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of MPAIAAAF, Recorded Music Retail & D2C Merch Bundles. Its NAICS code is 311830 and its SIC code is 5180.