LinkIt!
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LinkIt! firmographics
Firmographics- Name
- LinkIt!
- Legal name
- LinkIt!
- Website
- https://linkit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LinkIt! industry classification
Industry- Product category
- K-12 Educational Data and Assessment Software
- NAICS
- Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industry
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)
Keywords
Where LinkIt! is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LinkIt! business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscription: Subscription-based access to the LinkIt! assessment management, data warehousing, and analytics platform. Customers include school districts, state agencies, and educational organizations that pay for ongoing platform access and support.
- Professional Development & Support Services: Onsite and virtual training, workshops led by former educators, implementation planning, consultation, and technical support offered as part of the customer success model.
- Investment Capital: LinkIt! received investment from Serent Capital to accelerate growth, product development, and market expansion.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LinkIt! product offering
Product offeringCore offering
LinkIt! develops and sells a web-based K-12 educational data platform that combines assessment management, data warehousing, advanced analytics, and intervention (MTSS/RTI) management into a single solution. The platform is sold on a subscription basis to school districts, state departments of education, and educational service providers, and is complemented by professional development, technical support, and consulting services delivered by former educators.
Product overview
LinkIt! is a K-12 educational assessment software provider offering a unified platform combining assessment management, data warehousing & analytics, and intervention support. The core LinkIt! Platform is the central hub, which includes several integrated modules: Assessment Solutions (for test authoring, administration, and content libraries), Data Warehousing & Reporting (for collecting and analyzing all data sets), Navigator Analytics (for advanced custom reporting, predictive analytics, and data storytelling), and Intervention Manager (for MTSS/RTI, Gifted, ML/ELLs, 504 Plans, Behavior, and SEL processes). The platform is complemented by Professional Development & Support services and Magnolia Consulting Group consulting services. The platform serves over 2 million students across 4,000+ schools, integrating with Student Information Systems (SIS), Learning Management Systems (LMS), and various assessment content providers. Data Locker and Interactive Rubrics are key feature tools within the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Navigator Analytics: Advanced custom reporting service that identifies patterns and trends to improve decision making and data fluency.
- Intervention Manager
- Magnolia Consulting Group
Products and services
- LinkIt! Platform Core integrated platform combining assessment management, data warehousing, analytics, and intervention support for K-12 schools, districts, state agencies, and education service providers.
- Assessment Solutions Module providing full support for online and paper-based test administration, advanced test authoring tools, and an extensive library of K-12 assessment content including benchmark, diagnostic, formative, and summative assessments across all subject areas.
- Data Warehousing & Reporting Data warehousing module that collects, stores, and analyzes all student data sets with easy-to-use dashboards and drill-down reporting capabilities, providing a holistic view of student learning across multiple years and sources.
- Intervention Manager Online management suite supporting MTSS/RTI, Gifted, ML/ELLs, 504 Plans, Behavior, and SEL processes with customizable forms, templates, goal setting, grouping, communication management, and progress monitoring tools.
- Navigator Analytics Advanced custom reporting service that identifies patterns and trends to improve decision making and data fluency, including longitudinal trends, correlations, predictive analytics, equity and subgroup analysis, Principal Playbook, and data storytelling capabilities.
- Professional Development & Support Team-based customer support offering dedicated account management, onsite and virtual professional development and training, workshops led by former educators, implementation planning, consultation, technical support, integrations assistance, data processing, test digitization, and custom development services.
- Consulting Services (Magnolia Consulting Group) Magnolia Consulting Group, a division of LinkIt, delivers consulting services for K-12 districts in MTSS/RTI for academics and behavior/SEL, Special Education, 504 and HIB, ML/ELL Support, Gifted Education, Literacy Pre-K-12, and Math, Science & STEM K-12.
Quantifiable outcome
- Platform serves 2 million+ students across 4,000+ schools
- +3 more outcomes
Companies that use LinkIt!
Customer profileNamed customers10 records
Segments3 records
LinkIt! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature6 records
LinkIt! partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
LinkIt! competitors and assessment
Company assessmentBroad incumbents
- PowerSchool: PowerSchool is the dominant K-12 SIS vendor and has expanded into assessment, analytics, and intervention through acquisitions (e.g., Hoonuit). It competes with LinkIt! for district analytics and assessment budgets but offers a much broader product suite anchored by the SIS layer.
- Curriculum Associates (i-Ready): Curriculum Associates offers i-Ready Diagnostic and Toolbox, a major K-12 adaptive assessment and instruction suite. It competes with LinkIt! for assessment and intervention budgets, and is also a data integration partner.
- Edmentum: Edmentum provides K-12 digital curriculum, assessment, and intervention solutions. Carrie Button, LinkIt!'s Chief of Content Strategy, previously held leadership roles at Edmentum, highlighting the talent and product overlap.
- Frontline Education: Frontline provides K-12 administration, HR, and student management software with growing analytics capabilities. It is a broad incumbent that competes for district operational and data platform wallet share.
- Tyler Technologies (K-12 / School Information Systems): Tyler Technologies offers SIS and analytic solutions for K-12 through its School Information Systems portfolio. As a large public-sector software incumbent, it competes with LinkIt! for district data and reporting RFPs.
Direct peers
- Illuminate Education: Illuminate provides a K-12 data and assessment platform including DnA (data and assessment) and EduClimber. It is one of the closest direct competitors to LinkIt! in unifying assessment, reporting, and intervention workflows for districts.
- Otus: Otus is a K-12 student data platform combining assessment, gradebook, and analytics in a single system. It targets the same district buyer as LinkIt! and competes for unified-data-platform RFPs.
- Renaissance Learning: Renaissance provides STAR Reading/Math and other K-6+ assessments, plus the Renaissance Flow platform. It overlaps with LinkIt! on assessment content and now on data warehouse/analytics functionality, and is one of the integration partners LinkIt! ingests data from.
- NWEA: NWEA provides MAP Growth and other K-12 assessments and is expanding into data and instructional tools. It is both a partner (LinkIt! ingests MAP data) and a competitor in the assessment and analytics category.
Emerging players
- Hoonuit (a PowerSchool company): Hoonuit was a K-12 data analytics platform acquired by PowerSchool. It directly competes with Navigator Analytics in delivering dashboards, drill-down reporting, and predictive insights to district administrators.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
LinkIt! social profiles
Digital presenceLinkIt! compliance and trust
Trust signalCompliance13 records
LinkIt! financial estimates
Financial estimateRevenue estimate
Valuation estimate
LinkIt! leadership team
Management profileNumber of profiles
Profiles11 records
LinkIt! subsidiaries and ownership
Company hierarchySubsidiaries1 record
LinkIt! funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LinkIt! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LinkIt!
What does LinkIt! do?
LinkIt! develops and sells a web-based K-12 educational data platform that combines assessment management, data warehousing, advanced analytics, and intervention (MTSS/RTI) management into a single solution. The platform is sold on a subscription basis to school districts, state departments of education, and educational service providers, and is complemented by professional development, technical support, and consulting services delivered by former educators.
Is LinkIt! a public or private company?
LinkIt! is a private company. It is classified as private equity controlled and is currently operating.
When was LinkIt! founded?
LinkIt! was founded in 2012. It employs 11 to 50 people.
Where is LinkIt! based?
LinkIt! is headquartered in New York, United States, in the North America region.
How does LinkIt! make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are professional Development & Support Services and investment Capital.
Who are LinkIt!'s main competitors?
Broad incumbents on record are PowerSchool, Curriculum Associates (i-Ready), Edmentum, Frontline Education and Tyler Technologies (K-12 / School Information Systems). Direct peers are Illuminate Education, Otus, Renaissance Learning and NWEA. Hoonuit (a PowerSchool company) is listed as an emerging player.
Does LinkIt! have an API?
No public API is recorded for LinkIt!.
What industry is LinkIt! in?
LinkIt!'s product category is K-12 Educational Data and Assessment Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 611710 and its SIC code is 7370.