Fresh Prints

What Fresh Prints does

Fresh Prints is a private US-based custom apparel company founded in 2009 and headquartered at 150 West 25th St, Suite #501, New York, NY. The company specializes in screen printing, embroidery, and patch decoration on apparel including t-shirts, hoodies, tanks, crewnecks, polos, rompers, and accessories, sourced from brand partners including Nike, Comfort Colors, Bella + Canvas, Gildan, and Los Angeles Apparel. Its core technology is a browser-based online design tool that enables customers to create personalized apparel designs with real-time preview, color customization, and layout options, supported by a library of 7,490+ pre-made design templates and free mockups with revisions before production.

The company operates a multi-platform distribution architecture spanning five owned properties: freshprints.com (collegiate e-commerce), corp.freshprints.com (corporate merchandise), design-tool.freshprints.com (self-serve design), lookbook.freshprints.com (seasonal inspiration), and studio.freshprints.com (ready-to-shop retail). Its primary customer segments are sororities, fraternities, college clubs, and student organizations, with secondary segments in corporate merchandise and intramural sports. The Campus Manager program places student sales representatives on college campuses across the US, with average CMs earning $8K per school year and top performers earning $40K+, creating a grassroots distribution layer embedded in target customer communities.

Fresh Prints employs 251-500 staff across its New York headquarters and operational offices in Hyderabad, India and Manila, Philippines. Revenue is generated through one-time transaction fees on custom apparel orders, with quote-based pricing that varies by product type, decoration method, quantity, and customization complexity, plus volume discounts and a minimum order quantity of 12 pieces. The company is privately held with no disclosed external funding, institutional investors, or venture capital backing. Co-founder and CEO Josh Arbit leads the business alongside co-owner Jolijt Tamanaha, Director of Growth.

Name

Fresh Prints

Legal name

Fresh Prints LLC

Website

https://freshprints.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Fresh Prints is a private custom apparel company that designs, prints, and decorates branded merchandise for US sororities, fraternities, college clubs, and corporate clients through a multi-platform e-commerce ecosystem and a nationwide Campus Manager student sales network.

Ownership category

akta.pro rank

Product category

Custom Collegiate Apparel

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom collegiate apparel
• Custom screen printing
• Custom embroidery services
• Greek life merchandise
• Corporate branded merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Apparel Sales: Fresh Prints generates revenue through one-time transaction fees on custom apparel orders. Customers pay per item based on quantity ordered, with volume discounts available. The company offers screen printing, embroidery, and patches as decoration methods on various apparel products including shirts, hoodies, tanks, crewnecks, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fresh Prints designs, produces, and sells custom apparel—including t-shirts, hoodies, tanks, crewnecks, polos, rompers, and accessories—decorated via screen printing, embroidery, and patches. Customers can select from 7,490+ pre-made designs or build their own using an online design tool with free mockups and revisions, with a minimum order quantity of 12 pieces and volume-based pricing.

Product overview

Fresh Prints is America's fastest growing collegiate custom apparel company operating as a multi-platform business. The core offering consists of a custom apparel platform (freshprints.com) for sororities, fraternities, clubs, and organizations, complemented by a separate corporate merchandise platform (corp.freshprints.com). The ecosystem includes an online Design Tool for customization, Lookbook seasonal lookbooks for inspiration, and Shop Retail for direct purchases. The company offers screen printing and embroidery services on various apparel including t-shirts, hoodies, tanks, polos, rompers, crewnecks, and accessories. Notable exclusive brands include Fresh Prints, with partnerships featuring Nike, Comfort Colors, Bella + Canvas, Gildan, and Los Angeles Apparel. A Campus Manager Program enables student ambassadors to represent the brand on college campuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Prints Custom Apparel Platform E-commerce platform (freshprints.com) offering custom collegiate apparel with screen printing and embroidery decoration services; targeted at sororities, fraternities, and campus organizations needing branded merchandise for rush, bid day, and chapter events.
• Corporate Merchandise & Company Swag Separate corporate-focused platform (corp.freshprints.com) providing custom apparel and merchandise for businesses, including company swag, employee apparel, event merchandise, and branded corporate giveaways.
• Custom Screen Printing Service Custom screen printing service that applies customer designs to t-shirts, hoodies, tanks, and other apparel items, supporting bulk collegiate and corporate orders.
• Custom Embroidery Service Custom embroidery decoration service providing a premium finish for apparel and merchandise items ordered by Greek organizations, clubs, and corporate clients.
• Irving Hoodie (FP31) Signature Fresh Prints exclusive 100% cotton unisex hoodie (FP31) available with screen print or embroidery decoration; typically priced $64.00–$72.00 per unit with a 12-piece minimum order.
• Online Design Tool Self-serve web-based design tool (design-tool.freshprints.com) that lets customers personalize apparel designs with real-time preview, color customization, layout options, free mockups, and revisions before production.

Quantifiable outcome

• 19,520+ companies served on corporate platform
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomInk: CustomInk is the largest direct-to-consumer custom apparel platform in the US, serving groups, teams, schools, and businesses with screen printing and embroidery. It is the most direct competitor to Fresh Prints in custom decoration services and online design tools.
• Underground Printing: Underground Printing is a collegiate-focused custom apparel and screen printing company serving Greek organizations, student groups, and universities. Its vertical focus on college chapters closely mirrors Fresh Prints' core Greek-life customer base and decoration model.
• Rush Tees: Rush Tees specializes in custom sorority and fraternity rush and bid day apparel, competing head-to-head with Fresh Prints on the collegiate Greek rush cycle and custom design tools.
• Printful: Printful is a leading print-on-demand and dropshipping apparel platform offering screen printing, embroidery, and DTG on apparel and accessories. It competes with Fresh Prints on customization speed, design tools, and group ordering, though with a broader SMB and creator base.
• Spreadshirt: Spreadshirt is a custom apparel and print-on-demand platform allowing users to design, sell, and buy customized clothing. It competes with Fresh Prints in group and individual custom apparel with an integrated design and marketplace model.
• Bonfire: Bonfire is a custom apparel fundraising and group-order platform popular with schools, teams, and nonprofits. It overlaps directly with Fresh Prints' collegiate and group-order business, especially for chapters and clubs running apparel campaigns.
• TeamSwag: TeamSwag is a custom team and group apparel platform serving schools, sports teams, and corporate clients with screen printing and embroidery. It competes with Fresh Prints on team and corporate custom apparel ordering flows.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, part of Cimpress, is a large established player in custom printing and promotional products including apparel, signage, and business stationery. It overlaps with Fresh Prints on custom apparel but operates a much broader portfolio across SMB marketing materials.

Emerging players

• Greek Gear: Greek Gear is a niche online retailer of Greek-letter organization apparel, accessories, and merchandise. It is a more specialized competitor focused on Greek branded merchandise rather than full custom decoration, but overlaps on buyer intent for chapter apparel.
• College Cliffs: College Cliffs is a smaller custom apparel retailer focused on Greek life and college organizations, offering custom tees and sweatshirts. It competes with Fresh Prints in the same collegiate rush and chapter merchandise niche but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/freshprintsshop
• Instagraminstagram.com/freshprints
• TikToktiktok.com/@shirtjustgotcrazy
• Pinterestpinterest.com/shirtjustgotcrazy
• Xx.com/freshprintsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Prints