Marketstar
MarketStar is a B2B sales outsourcing company founded in 1988 that deploys specialist-led sales, partner channel, customer success, and revenue operations teams on a managed-services basis for enterprise technology companies across 100+ countries.
- Company typePrivate
- Founded1988
- HeadquartersOgden, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Marketstar does
MarketStar is a privately held B2B sales outsourcing company founded in 1988 and headquartered in Ogden, Utah. The company provides a proprietary Sales-as-a-Service® model that deploys embedded specialist teams, including SDRs, Sales Engineers, Account Managers, and Revenue Operations analysts, to manage end-to-end revenue functions for enterprise technology clients. Its service portfolio spans Direct Sales (pipeline generation, new business acquisition, sales engineering, account management), Partner Channel Sales (lifecycle management, ecosystem growth, partner analytics), Customer Success (onboarding, renewals, win-backs), Revenue Operations (data analytics, forecasting, tech stack optimization, Generative AI consulting), Revenue Strategy & Design, and Demand Solutions (digital marketing, ABM, content). Pricing is custom and quote-based, structured as multi-year managed services contracts. MarketStar reports serving 385+ clients across 100+ countries, with an 8+ year average client tenure and 92% customer retention.
The company operates through a global delivery network of approximately 3,950 employees across offices in the US, Ireland, Bulgaria, India, and the Philippines, with multilingual specialist teams covering 100+ languages. Its underlying technology stack includes the Nytro.ai platform (acquired May 2023 via the Regalix acquisition), which provides AI-powered real-time coaching, rep feedback loops, predictive analytics, and pipeline intelligence. The platform is complemented by integrations with sales automation tools such as Outreach.io. MarketStar has expanded capabilities through three acquisitions in recent years: Product2Market (2019), Out2Bound (October 2022, Bulgaria), and Regalix/Nytro.ai (May 2023). Its go-to-market is direct enterprise sales targeting global technology organizations, with named clients spanning cloud, AI, cybersecurity, social media, IT, and consulting sectors. The company was recognized as a Leader in Everest Group's 2025 B2B Sales Services PEAK Matrix.
Marketstar firmographics
Firmographics- Name
- Marketstar
- Legal name
- MarketStar
- Website
- https://marketstar.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MarketStar is a B2B sales outsourcing company founded in 1988 that deploys specialist-led sales, partner channel, customer success, and revenue operations teams on a managed-services basis for enterprise technology companies across 100+ countries.
- Ownership category
- akta.pro rank
Marketstar industry classification
Industry- Product category
- B2B Sales Outsourcing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Help Supply Services (7363), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Marketstar is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Marketstar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Outsourced Sales Services: Full-service outsourced sales execution for enterprise B2B clients. Services include pipeline generation, new business acquisition, sales engineering, partner channel management, customer success, revenue operations, and demand generation. Revenue generated through professional services contracts with global technology organizations.
- Sales-as-a-Service® Contracts: Recurring managed service engagements providing dedicated specialist sales teams. Includes embedded teams, operational support, technology enablement, and performance management. Typically structured as long-term contractual relationships with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise sales outsourcing services - custom pricing based on scope and requirements |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Marketstar product offering
Product offeringCore offering
MarketStar provides outsourced B2B sales execution services for enterprise technology companies, deploying embedded specialist teams that handle pipeline generation, new business acquisition, partner channel management, customer success, revenue operations, and demand generation. The company combines its proprietary Sales-as-a-Service® model with the Nytro.ai AI enablement platform to deliver measurable pipeline, conversion, and ROI outcomes for global technology clients.
Product overview
MarketStar is a B2B sales outsourcing company offering a unified Sales-as-a-Service® model that delivers end-to-end revenue growth solutions. The portfolio includes Direct Sales (pipeline generation, new business acquisition, sales engineering, account management), Partner Channel Sales (lifecycle management, ecosystem growth, partner analytics), Customer Success (onboarding, support, renewals, win-backs), Revenue Operations (data analytics, forecasting, tech optimization, generative AI automation), Revenue Strategy & Design (GTM strategy, customer experience), and Demand Solutions (digital marketing, ABM, content, marketing automation). The company's AI capabilities are powered primarily through Nytro.ai, an acquired subsidiary providing real-time coaching and insights.
Differentiator
Problem solved
Functional benefit
Brands
- Sales as a Service®: MarketStar's proprietary operating model that structures specialist-led execution combining roles, processes, and performance management into a scalable framework for B2B revenue growth.
Products and services
- Sales-as-a-Service® MarketStar's proprietary operating model that structures specialist-led B2B sales execution combining embedded expert teams, AI-powered enablement, and performance-driven processes into a scalable framework for enterprise technology clients.
- Direct Sales Solutions Outsourced direct sales services including Pipeline Generation, New Business Acquisition, Sales Engineering, Sales Support & Enablement, and Account Management delivered by embedded specialist teams for enterprise technology companies seeking consistent revenue growth.
- Partner Channel Sales
- Customer Success
- Revenue Operations
- Revenue Strategy & Design
- Demand Solutions
- Nytro.ai AI-powered sales enablement platform acquired by MarketStar in 2023, providing real-time coaching, rep feedback loops, and conversation intelligence for sales representatives serving as a standalone AI capability within the Sales-as-a-Service framework.
Quantifiable outcome
- 94% pipeline attainment across specialist teams
- +7 more outcomes
Companies that use Marketstar
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Marketstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Marketstar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RegalixcoreMarketStar acquired Regalix in May 2023 to expand digital and demand generation capabilities. The acquisition strengthens MarketStar's end-to-end B2B revenue solutions with enhanced digital marketing expertise and global service reach.
- Nytro.aicoreNytro.ai, a subsidiary of Regalix, was acquired to provide AI-powered sales enablement platforms. The technology enables real-time coaching, rep feedback loops, and performance insights through AI-driven sales intelligence.
- Out2BoundcoreMarketStar acquired Out2Bound, a Bulgarian sales development agency, to enhance presence in Eastern Europe and strengthen ability to serve European and North American markets. Integration aims to strengthen top-of-funnel demand generation services.
- VMwareminorTrusted brand partner listed on MarketStar's client roster. VMware represents one of the global technology leaders served through MarketStar's sales outsourcing services.
- CiscominorTrusted brand partner listed on MarketStar's client roster. Cisco represents one of the enterprise technology companies served through sales execution services.
- RedditminorTrusted brand partner listed on MarketStar's client roster. Reddit represents one of the technology companies served through MarketStar's sales outsourcing engagement.
- DellminorTrusted brand partner listed on MarketStar's client roster. Dell represents one of the global technology leaders served through MarketStar's services.
- BMCminorTrusted brand partner listed on MarketStar's client roster. BMC represents one of the enterprise software companies served through MarketStar's sales outsourcing solutions.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Marketstar competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marketstar social profiles
Digital presenceMarketstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketstar leadership team
Management profileNumber of profiles
Profiles5 records
Marketstar subsidiaries and ownership
Company hierarchySubsidiaries5 records
Marketstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketstar M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketstar
What does Marketstar do?
MarketStar provides outsourced B2B sales execution services for enterprise technology companies, deploying embedded specialist teams that handle pipeline generation, new business acquisition, partner channel management, customer success, revenue operations, and demand generation. The company combines its proprietary Sales-as-a-Service® model with the Nytro.ai AI enablement platform to deliver measurable pipeline, conversion, and ROI outcomes for global technology clients.
Is Marketstar a public or private company?
Marketstar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketstar founded?
Marketstar was founded in 1988. It employs 1,001 to 5,000 people.
Where is Marketstar based?
Marketstar is headquartered in Ogden, United States, in the North America region.
How does Marketstar make money?
Two revenue lines are on record. Outsourced Sales Services are the primary driver. The others are sales-as-a-Service® Contracts.
Does Marketstar have an API?
No public API is recorded for Marketstar.
What industry is Marketstar in?
Marketstar's product category is B2B Sales Outsourcing Services. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7363.