Marketstar

B2B Sales Outsourcing Servicesmarketstar.com

MarketStar is a B2B sales outsourcing company founded in 1988 that deploys specialist-led sales, partner channel, customer success, and revenue operations teams on a managed-services basis for enterprise technology companies across 100+ countries.

Company typePrivate
Founded1988
HeadquartersOgden, United States
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What Marketstar does

MarketStar is a privately held B2B sales outsourcing company founded in 1988 and headquartered in Ogden, Utah. The company provides a proprietary Sales-as-a-Service® model that deploys embedded specialist teams, including SDRs, Sales Engineers, Account Managers, and Revenue Operations analysts, to manage end-to-end revenue functions for enterprise technology clients. Its service portfolio spans Direct Sales (pipeline generation, new business acquisition, sales engineering, account management), Partner Channel Sales (lifecycle management, ecosystem growth, partner analytics), Customer Success (onboarding, renewals, win-backs), Revenue Operations (data analytics, forecasting, tech stack optimization, Generative AI consulting), Revenue Strategy & Design, and Demand Solutions (digital marketing, ABM, content). Pricing is custom and quote-based, structured as multi-year managed services contracts. MarketStar reports serving 385+ clients across 100+ countries, with an 8+ year average client tenure and 92% customer retention.

The company operates through a global delivery network of approximately 3,950 employees across offices in the US, Ireland, Bulgaria, India, and the Philippines, with multilingual specialist teams covering 100+ languages. Its underlying technology stack includes the Nytro.ai platform (acquired May 2023 via the Regalix acquisition), which provides AI-powered real-time coaching, rep feedback loops, predictive analytics, and pipeline intelligence. The platform is complemented by integrations with sales automation tools such as Outreach.io. MarketStar has expanded capabilities through three acquisitions in recent years: Product2Market (2019), Out2Bound (October 2022, Bulgaria), and Regalix/Nytro.ai (May 2023). Its go-to-market is direct enterprise sales targeting global technology organizations, with named clients spanning cloud, AI, cybersecurity, social media, IT, and consulting sectors. The company was recognized as a Leader in Everest Group's 2025 B2B Sales Services PEAK Matrix.

Marketstar firmographics

Firmographics

Name: Marketstar
Legal name: MarketStar
Website: https://marketstar.com
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: MarketStar is a B2B sales outsourcing company founded in 1988 that deploys specialist-led sales, partner channel, customer success, and revenue operations teams on a managed-services basis for enterprise technology companies across 100+ countries.
Ownership category
akta.pro rank

Marketstar industry classification

Industry

Product category: B2B Sales Outsourcing Services
NAICS: Advertising Agencies (541810)
SIC: Services-Help Supply Services (7363), Services-Advertising Agencies (7311)
akta.pro primary industry: Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
akta.pro secondary industry: B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

B2B sales outsourcing
Partner channel management
Customer success services
Revenue operations
Demand generation

Where Marketstar is headquartered

Location

Headquarters

HQ city: Ogden
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Marketstar business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Outsourced Sales Services: Full-service outsourced sales execution for enterprise B2B clients. Services include pipeline generation, new business acquisition, sales engineering, partner channel management, customer success, revenue operations, and demand generation. Revenue generated through professional services contracts with global technology organizations.
Sales-as-a-Service® Contracts: Recurring managed service engagements providing dedicated specialist sales teams. Includes embedded teams, operational support, technology enablement, and performance management. Typically structured as long-term contractual relationships with enterprise clients.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Enterprise sales outsourcing services - custom pricing based on scope and requirements

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Marketstar product offering

Product offering

Core offering

MarketStar provides outsourced B2B sales execution services for enterprise technology companies, deploying embedded specialist teams that handle pipeline generation, new business acquisition, partner channel management, customer success, revenue operations, and demand generation. The company combines its proprietary Sales-as-a-Service® model with the Nytro.ai AI enablement platform to deliver measurable pipeline, conversion, and ROI outcomes for global technology clients.

Product overview

MarketStar is a B2B sales outsourcing company offering a unified Sales-as-a-Service® model that delivers end-to-end revenue growth solutions. The portfolio includes Direct Sales (pipeline generation, new business acquisition, sales engineering, account management), Partner Channel Sales (lifecycle management, ecosystem growth, partner analytics), Customer Success (onboarding, support, renewals, win-backs), Revenue Operations (data analytics, forecasting, tech optimization, generative AI automation), Revenue Strategy & Design (GTM strategy, customer experience), and Demand Solutions (digital marketing, ABM, content, marketing automation). The company's AI capabilities are powered primarily through Nytro.ai, an acquired subsidiary providing real-time coaching and insights.

Differentiator

Problem solved

Functional benefit

Brands

Sales as a Service®: MarketStar's proprietary operating model that structures specialist-led execution combining roles, processes, and performance management into a scalable framework for B2B revenue growth.

Products and services

Sales-as-a-Service® MarketStar's proprietary operating model that structures specialist-led B2B sales execution combining embedded expert teams, AI-powered enablement, and performance-driven processes into a scalable framework for enterprise technology clients.
Direct Sales Solutions Outsourced direct sales services including Pipeline Generation, New Business Acquisition, Sales Engineering, Sales Support & Enablement, and Account Management delivered by embedded specialist teams for enterprise technology companies seeking consistent revenue growth.
Partner Channel Sales
Customer Success
Revenue Operations
Revenue Strategy & Design
Demand Solutions
Nytro.ai AI-powered sales enablement platform acquired by MarketStar in 2023, providing real-time coaching, rep feedback loops, and conversation intelligence for sales representatives serving as a standalone AI capability within the Sales-as-a-Service framework.

Quantifiable outcome

94% pipeline attainment across specialist teams
+7 more outcomes

Companies that use Marketstar

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Marketstar technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Marketstar partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

RegalixcoreStrategic or Co-development Partner · 1 May 2023MarketStar acquired Regalix in May 2023 to expand digital and demand generation capabilities. The acquisition strengthens MarketStar's end-to-end B2B revenue solutions with enhanced digital marketing expertise and global service reach.
Nytro.aicoreTechnology or Integration · 1 May 2023Nytro.ai, a subsidiary of Regalix, was acquired to provide AI-powered sales enablement platforms. The technology enables real-time coaching, rep feedback loops, and performance insights through AI-driven sales intelligence.
Out2BoundcoreStrategic or Co-development Partner · 1 October 2022MarketStar acquired Out2Bound, a Bulgarian sales development agency, to enhance presence in Eastern Europe and strengthen ability to serve European and North American markets. Integration aims to strengthen top-of-funnel demand generation services.
VMwareminorOthersTrusted brand partner listed on MarketStar's client roster. VMware represents one of the global technology leaders served through MarketStar's sales outsourcing services.
CiscominorOthersTrusted brand partner listed on MarketStar's client roster. Cisco represents one of the enterprise technology companies served through sales execution services.
RedditminorOthersTrusted brand partner listed on MarketStar's client roster. Reddit represents one of the technology companies served through MarketStar's sales outsourcing engagement.
DellminorOthersTrusted brand partner listed on MarketStar's client roster. Dell represents one of the global technology leaders served through MarketStar's services.
BMCminorOthersTrusted brand partner listed on MarketStar's client roster. BMC represents one of the enterprise software companies served through MarketStar's sales outsourcing solutions.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Marketstar competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Marketstar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Marketstar leadership team

Management profile

Number of profiles

Profiles5 records

Marketstar subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Marketstar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Marketstar M&A and investment

M&A and investment

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketstar

What does Marketstar do?

Is Marketstar a public or private company?

Marketstar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Marketstar founded?

Marketstar was founded in 1988. It employs 1,001 to 5,000 people.

Where is Marketstar based?

Marketstar is headquartered in Ogden, United States, in the North America region.

How does Marketstar make money?

Two revenue lines are on record. Outsourced Sales Services are the primary driver. The others are sales-as-a-Service® Contracts.

Does Marketstar have an API?

No public API is recorded for Marketstar.

What industry is Marketstar in?

Marketstar's product category is B2B Sales Outsourcing Services. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7363.