ryd
ryd is a Munich-based mobility payment platform enabling fuel, EV charging, and car wash payments via smartphone app and in-vehicle infotainment systems, serving 1M+ individual drivers across 9 European countries and fleet operators through its ryd fleet subscription product.
- Company typePrivate
- Founded2014
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What ryd does
ryd GmbH is a Munich-based mobility technology company founded in 2014, operating a digital payment platform for vehicle-related expenses including fuel, EV charging, and car wash services. Originally developed under ThinxNet and now operated independently, the company addresses three customer cohorts: individual drivers through its consumer app (used by over 1 million people across 9 European countries), European fleet operators through its ryd fleet B2B product launched in May 2026, and mobility platforms via API integration. ryd positions itself as the largest European network for vehicle-related in-car payment services, with 1.5 million acceptance points continent-wide, of which 1.2 million are fully integrated locations enabling direct payment through smartphones or vehicle infotainment systems. The company operates through a primary German entity (ryd GmbH, Munich) and a Swiss subsidiary (ryd suisse AG, Effretikon).
ryd firmographics
Firmographics- Name
- ryd
- Legal name
- ryd GmbH
- Website
- https://ryd.one
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ryd is a Munich-based mobility payment platform enabling fuel, EV charging, and car wash payments via smartphone app and in-vehicle infotainment systems, serving 1M+ individual drivers across 9 European countries and fleet operators through its ryd fleet subscription product.
- Ownership category
- akta.pro rank
ryd industry classification
Industry- Product category
- Digital Mobility Payments
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
- akta.pro secondary industries
- Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ), Driver Expense Management & Reimbursement (T&E for Drivers) (TLABAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where ryd is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
ryd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- ryd fleet subscription fees: Fleet operators pay monthly or annual subscription fees for access to the ryd fleet platform, with tiered pricing from free (up to 20 vehicles) to ryd fleet plus (from €9.99/month for up to 20 vehicles) and ryd fleet enterprise (custom pricing for 20+ vehicles). Additional revenue from add-on features such as ryd fleet AI, verify, charge@home, and mileage.
- ryd consumer app transactions: Individual consumers pay for fuel, EV charging, and car washes through the ryd app. Revenue is generated on a per-transaction basis with real-time pricing at the point of sale.
- Discount negotiated volume: ryd aggregates fleet volumes to negotiate fuel and charging discounts, potentially capturing margin or rebates on behalf of fleet customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free base tier covering core fleet management features for SEPA-based fleets |
| Subscription | Annual | Paid tier for fleets up to 20 vehicles with exclusive discounts and analytics |
| Subscription | Multi-year contract | Custom enterprise pricing for fleets of 20+ vehicles |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
ryd product offering
Product offeringCore offering
ryd operates a cross-brand digital mobility payment platform enabling fuel, EV charging, and car wash payments via a consumer smartphone app and directly through vehicle infotainment systems (ryd inside). The company also provides ryd fleet, a digital payment operating system for European fleet operators offering real-time transaction controls, fraud prevention, expense analytics, and consolidated billing through a single creditor model.
Product overview
ryd is a Munich-based mobility technology company operating two main product lines: a consumer-facing mobile app (ryd app with ryd pay) serving over 1 million users for fuel, EV charging, and car wash payments, and ryd fleet - a digital payment operating system for European fleet operators launched in collaboration with Mastercard. ryd fleet offers three subscription tiers (free, plus at €9.99/month for up to 20 vehicles, and enterprise for 20+ vehicles), with add-on modules including ryd fleet AI (intelligent routing), ryd fleet verify (fraud prevention), ryd fleet analytics (real-time reporting), ryd fleet charge@home (home EV charging), ryd fleet mileage (automatic odometer), ryd fleet inside (in-car dashboard payment), and ryd fleet connect (API for partner integration). The company also offers ryd box hardware (OBD2 device) and ryd points loyalty program. Payment coverage spans 1.5+ million acceptance points across Europe through both direct integration and Mastercard virtual card.
Differentiator
Problem solved
Functional benefit
Brands
- ryd fleet: Digital-first payment operating system for European fleet operators, enabling drivers to pay for fuel, charging, washing and other expenses via smartphone app or vehicle infotainment system. Offers fleet managers real-time controls, receipt recording, odometer tracking, and spend limit management.
Products and services
- ryd consumer app Mobile application for individual drivers across Europe that enables fuel price comparison, tank cost tracking, and mobile payment at fuel stations, EV charging points, and car washes. Serves over 1 million users across 9 European countries.
- ryd pay In-car and mobile payment functionality allowing users to purchase fuel, EV charging, and car wash tickets at ryd pay acceptance points without cash or cards.
- ryd fleet Digital-first payment operating system for European fleet operators enabling drivers to pay for fuel, charging, washing, and vehicle services via smartphone app or in-vehicle infotainment systems. Offers real-time controls, receipt recording, odometer tracking, and spend limit management.
- ryd fleet AI AI-powered intelligent routing add-on that guides fleet drivers to the cheapest fuel station by calculating real-time fuel prices, available discounts, and travel time for maximum price and time efficiency.
- ryd fleet verify Fraud prevention module that automatically cross-references vehicle data with filled fuel quantity to prevent fleet card abuse, with immediate driver blocking or limit setting capability.
- ryd fleet analytics Real-time reporting dashboard providing transaction overview, automatic expense categorization, and customizable dashboards for data-driven fleet management decisions.
- ryd fleet charge@home Home EV charging management module that automatically captures all charging sessions and processes reimbursement via flat rates or individual electricity tariffs without requiring a company wallbox.
- ryd fleet mileage Automatic odometer reading module that captures precise vehicle data directly from the vehicle without manual input, using FIN-based transmission to prevent typos and manual errors.
- ryd fleet inside In-car payment solution allowing drivers to pay directly through vehicle dashboard, seamless and secure independent of smartphone.
- ryd fleet connect API-based platform integration solution allowing partners to embed ryd Experience into their mobility platforms for car sharing, ride hailing, leasing, taxi, and fleet software.
- ryd Virtual Card Virtual card powered by Mastercard enabling payment at over 300,000 stations across Europe not directly integrated with ryd, ensuring 100% European coverage for fleet operators.
- ryd box OBD2 device that plugs into vehicle diagnostic port to collect vehicle data, location, and driving behavior. Transmits data via integrated SIM card to ryd servers for fleet management, trip logging, and theft tracking.
- ryd points Bonus points program allowing users to collect points for fueling at partner stations and redeem for rewards. Points expire within 3 years or 6 months after contract termination.
Quantifiable outcome
- Up to €46,000 per year in avoided costs for a 50-vehicle fleet (based on €77/vehicle/month from Arval study for administrative overhead and fraud)
- +3 more outcomes
Companies that use ryd
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
ryd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature8 records
ryd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MastercardcoreMastercard partnered with ryd to launch ryd fleet, a digital-first payment operating system for European fleet operators. The platform combines ryd's digital mobility platform with Mastercard's global acceptance network and virtual card technology. Mastercard is expanding its fleet payments footprint into Europe through this collaboration, having previously launched fleet management solutions in the Asia-Pacific region.
- Mastercardcoreryd fleet uses Mastercard's virtual card technology to power the ryd Virtual Card, enabling fleet payments at acceptance points not natively integrated with ryd, achieving 100% European coverage.
- Präg GroupminorGerman gas station operator Präg Group participated as a pilot partner with WashTec's WashNow platform, which integrates with ryd for in-car car wash payments. Präg Group operates gas stations in Germany.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ryd competitors and assessment
Company assessmentBroad incumbents
- Shell Fleet Solutions: Shell's integrated fleet offering combining Shell fuel cards, telematics, and EV charging across a proprietary global station network. Comparable to ryd as a broad incumbent with both fuel and charging payment infrastructure, though serving fleet customers through a wider portfolio.
- TotalEnergies AS 24: European heavy-duty truck and fleet fuel card business of TotalEnergies covering fuel, toll, parking, and EV charging across 30+ countries. Comparable to ryd as a broad incumbent in European fleet payment services, particularly in the DACH and Benelux markets where ryd operates.
- Arval: BNP Paribas-owned full-service vehicle leasing and fleet management company operating 1.7M+ vehicles across 30 countries. Comparable to ryd as a fleet customer/partner and a broad incumbent in fleet services, with internal capabilities that could compete with or absorb ryd's payment layer.
Emerging players
- Fleetio: Cloud-based fleet management software platform with integrated fuel card and expense management features for North American fleets. Comparable to ryd fleet's digital spend management and analytics capabilities, representing the emerging SaaS-led model for fleet payments.
- Chargemap: European EV charging platform providing station discovery, payment, and trip planning to over 2 million drivers across 600k+ charging points. Comparable to ryd's consumer payment and routing features for EV drivers, and an emerging player addressing adjacent use cases within the same fleet electrification trend.
- Plugsurfing: European EV charging payment and roaming platform (now owned by Fortum) covering 500k+ charging points across Europe with a consumer app and B2B fleet offerings. Directly comparable to ryd's consumer EV charging payment experience and an emerging player in the same fleet charging segment.
Direct peers
- DKV Mobility: Leading European provider of fuel and service cards for fleet operators, serving thousands of fleets across DACH and Europe with acceptance at hundreds of thousands of stations. Directly comparable to ryd's fleet fuel/charging payment business and the most established incumbent in ryd's home market.
- Comdata: Major commercial fleet card and payment processing provider in North America and Europe, offering fuel card programs and integrated expense management for fleet operators. Comparable to ryd's digital fleet payment model, particularly around consolidated billing and spend controls.
- WEX Inc. Global fleet payment solutions provider serving over 1 million vehicles with fuel cards, EV charging payment, telematics-integrated spend management. Highly comparable business model to ryd fleet and a benchmark for what scaled European expansion could look like.
- UTA Edenred: European fuel and toll card provider under Edenred, offering acceptance in 50+ countries across fuel, toll, EV charging, and vehicle services. Comparable to ryd's integrated fleet spend platform positioning and a primary competitor for European fleet operators.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ryd social profiles
Digital presenceryd financial estimates
Financial estimateRevenue estimate
Valuation estimate
ryd leadership team
Management profileNumber of profiles
Profiles7 records
ryd subsidiaries and ownership
Company hierarchySubsidiaries1 record
ryd funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ryd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ryd
What does ryd do?
ryd operates a cross-brand digital mobility payment platform enabling fuel, EV charging, and car wash payments via a consumer smartphone app and directly through vehicle infotainment systems (ryd inside). The company also provides ryd fleet, a digital payment operating system for European fleet operators offering real-time transaction controls, fraud prevention, expense analytics, and consolidated billing through a single creditor model.
Is ryd a public or private company?
ryd is a private company. It is classified as venture growth investor backed and is currently operating.
When was ryd founded?
ryd was founded in 2014. It employs 51 to 100 people.
Where is ryd based?
ryd is headquartered in Munich, Germany, in the Europe region.
How does ryd make money?
Three revenue lines are on record. ryd fleet subscription fees are the primary driver. The others are ryd consumer app transactions and discount negotiated volume.
Who are ryd's main competitors?
Broad incumbents on record are Shell Fleet Solutions, TotalEnergies AS 24 and Arval. Emerging players are Fleetio, Chargemap and Plugsurfing. Direct peers are DKV Mobility, Comdata, WEX Inc. and UTA Edenred.
Does ryd have an API?
Yes. ryd offers a flexible API infrastructure that allows partners to integrate the ryd Experience directly into their mobility platforms. The API supports integrations with Car Sharing, Ride Hailing, Leasing, Taxi operators, and Fleet Management Software (Flottensoftware). The infrastructure adapts to specific requirements and enables third-party platforms to leverage ryd's digital payment capabilities for fuel, charging, and vehicle services.
What industry is ryd in?
ryd's product category is Digital Mobility Payments. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses), with a secondary code of TLABAMAJ, Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop).