Firelight Capital Partners
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Firelight Capital Partners firmographics
Firmographics- Name
- Firelight Capital Partners
- Legal name
- Firelight Capital Partners LLC
- Website
- https://www.firelightcapital.com/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Firelight Capital Partners industry classification
Industry- Product category
- Private Equity / Consumer Brand Investment
- NAICS
- Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Consumer & Retail Growth Equity (FSANACAC)
Keywords
Where Firelight Capital Partners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firelight Capital Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private Equity Investment Returns: Firelight Capital generates returns through equity investments in lower-middle-market consumer and retail brands. The firm invests $10-30 million per equity investment, typically taking majority positions. Returns are realized through portfolio company exits, operational improvements, and growth acceleration.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Firelight Capital Partners product offering
Product offeringCore offering
Firelight Capital Partners is a private equity firm that makes majority equity investments of $10-30 million in lower-middle-market branded consumer and retail companies with $25-100 million in revenue and $3-15 million in EBITDA. The firm partners with founders and management teams to accelerate growth through brand management, digital transformation, operational scaling, and bespoke financing across categories including apparel, health and wellness, pet, beauty, food and beverage, footwear, home décor, and outdoor.
Product overview
Firelight Capital Partners is a private equity firm operating as a unified platform dedicated to unlocking and accelerating growth of exceptional emerging consumer and retail brands. The firm invests in lower-middle-market companies with revenues of $25-100 million and EBITDA of $3-20 million, providing brand management, digital transformation, operational scaling, and financing. The portfolio spans multiple consumer categories: Fromm International (hair accessories and tools with sub-brands Fromm Pro, The Hair Edit, and Diane), Snif-Snax (all-natural pet treats), Hobo (affordable luxury leather goods), and Chalk Couture (DIY home décor via direct selling). Three Dog Bakery was successfully exited in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Fromm Pro: Professional-grade beauty tools brand within Fromm International portfolio
- The Hair Edit
- Diane
- Snif Snax
- Hobo Bags
- Chalk Couture
Products and services
- Private Equity Investment Platform
- Fromm International
- Snif-Snax
- Hobo
- Chalk Couture
Companies that use Firelight Capital Partners
Customer profileSegments2 records
Ideal customer profiles1 record
Firelight Capital Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Firelight Capital Partners partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Firelight Capital Partners competitors and assessment
Company assessmentDirect peers
- CIC Partners: CIC Partners is a consumer-focused private investment firm targeting lower-middle-market branded consumer companies in food/beverage, health/wellness, and personal care — directly comparable in size, vertical, and investment approach.
- Tailwind Capital: Tailwind Capital is a middle-market private equity firm focused on consumer/retail and business services, often partnering with founders to scale branded companies — closely aligned with Firelight's growth acceleration model.
- TSG Consumer Partners: TSG Consumer Partners is a growth equity firm exclusively focused on consumer brands, with a long track record of investing behind established names in beauty, food/beverage, and personal care — directly comparable to Firelight's consumer/retail growth equity strategy.
- Palladium Equity Partners: Palladium is a middle-market private equity firm with a strong consumer/retail vertical, investing in branded consumer companies with operational improvement theses — overlapping with Firelight's lower-middle-market consumer focus.
- Centre Partners: Centre Partners is a middle-market private equity firm with deep consumer/retail expertise, making control investments in branded consumer companies — overlapping with Firelight's lower-middle-market consumer brand strategy.
- Brentwood Associates: Brentwood Associates is a consumer-focused growth equity firm investing in lower middle-market branded consumer companies — directly comparable in stage, check size, and consumer vertical focus to Firelight Capital.
- L Catterton: L Catterton is the largest consumer-focused private equity firm globally, investing across beauty, food, pet, apparel, and retail — overlapping with Firelight's category verticals and target check sizes at the larger end.
- Tengram Capital Partners: Tengram is a consumer-focused private equity firm investing in differentiated branded consumer companies, with brand-building and operational scaling as core competencies — closely aligned with Firelight's brand management and digital transformation value-add.
Broad incumbents
- Berkshire Partners: Berkshire Partners is an established middle-market PE firm with a meaningful consumer/retail practice — comparable to Firelight at a larger scale and across a broader sector mandate.
- Sun Capital Partners: Sun Capital is a large diversified middle-market PE firm with significant consumer/retail operations; comparable as a broader incumbent with overlapping consumer focus, though much larger and not consumer-exclusive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Firelight Capital Partners social profiles
Digital presenceFirelight Capital Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firelight Capital Partners leadership team
Management profileNumber of profiles
Profiles6 records
Firelight Capital Partners subsidiaries and ownership
Company hierarchySubsidiaries4 records
Firelight Capital Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firelight Capital Partners M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firelight Capital Partners
What does Firelight Capital Partners do?
Firelight Capital Partners is a private equity firm that makes majority equity investments of $10-30 million in lower-middle-market branded consumer and retail companies with $25-100 million in revenue and $3-15 million in EBITDA. The firm partners with founders and management teams to accelerate growth through brand management, digital transformation, operational scaling, and bespoke financing across categories including apparel, health and wellness, pet, beauty, food and beverage, footwear, home décor, and outdoor.
Is Firelight Capital Partners a public or private company?
Firelight Capital Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firelight Capital Partners founded?
Firelight Capital Partners was founded in 2016. It employs 1 to 10 people.
Where is Firelight Capital Partners based?
Firelight Capital Partners is headquartered in New York, United States, in the North America region.
How does Firelight Capital Partners make money?
One revenue line is on record: private Equity Investment Returns.
Who are Firelight Capital Partners's main competitors?
Direct peers on record are CIC Partners, Tailwind Capital, TSG Consumer Partners, Palladium Equity Partners, Centre Partners, Brentwood Associates, L Catterton and Tengram Capital Partners. Broad incumbents are Berkshire Partners and Sun Capital Partners.
Does Firelight Capital Partners have an API?
No public API is recorded for Firelight Capital Partners.
What industry is Firelight Capital Partners in?
Firelight Capital Partners's product category is Private Equity / Consumer Brand Investment. Its primary akta.pro industry code is FSANACAC, Consumer & Retail Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.