Suvinil

Name

Suvinil

Legal name

Suvinil Coatings LTDA

Website

https://suvinil.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Decorative Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industry

Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Decorative paints
• Architectural coatings
• Wall paint finishes
• Wood stains varnishes
• Paint color systems

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Decorative Paints and Coatings: Suvinil generates revenue primarily through the sale of decorative paints, coatings, and related products for residential and commercial applications. The company offers products for various surfaces including walls (alvenaria), wood, metal, floors, ceilings, tiles, concrete, glass, and natural stone. Revenue is generated through company-owned retail stores, an e-commerce platform (loja.suvinil.com.br), and a network of physical retail partners and resellers across Brazil.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Suvinil manufactures and sells decorative paints and coatings for residential and commercial applications in Brazil, including interior and exterior wall paints, wood stains and varnishes, metal enamels and anti-rust coatings, floor and ceiling paints, and multi-surface epoxies. The company's portfolio spans over 1,700 colors organized using the NCS color system and is supported by a digital ecosystem of color selection, simulation, and paint calculation tools.

Product overview

Suvinil is a Brazilian decorative paints company operating for over 60 years, recently acquired by Sherwin-Williams in October 2025. The product portfolio centers on wall paints (interior and exterior), wood finishes (stains and varnishes), metal paints and enamels, and multi-surface coatings. Key wall paint lines include: Suvinil Toque Fosco Completo, Suvinil Toque Seda (satin), and Suvinil Toque Brilho (semi-gloss) for interiors, plus Suvinil Fosco Sempre Limpo (washable matte) and the Suvinil Fachada Protegida exterior line (including Emborrachada rubberized and Super Cobertura variants). Supporting digital tools include the App Suvinil Teste Sua Cor for virtual color simulation, Descubra Sua Tinta recommendation engine, Calculadora de Tinta for coverage estimation, and Comparativo de Cores for side-by-side color comparison. The brand's color system offers 1,700+ colors across 10 hue families, organized via the digital and physical color fans using the NCS color system. Annual trend studies (Co(r)existir) provide Colors of the Year and curated palettes. Sustainability initiatives include Suvinil Circula (paper packaging) and open innovation programs.

Differentiator

Problem solved

Functional benefit

Brands

• Co(r)existir: Annual color trend study featuring color palettes and Colors of the Year
• Suvinil Teste Sua Cor
• Suvinil Circula
• Brasil em Cores

Products and services

• Suvinil Tintas para Parede Interior and exterior wall paints available in multiple finishes (matte/fosco, satin/acetinado, semi-gloss/semibrilho) with performance features such as antimold protection, washability, and low odor, sold to homeowners, DIY painters, and professional applicators through retail and e-commerce channels in Brazil.
• Suvinil Toque Fosco Completo Premium interior wall paint with matte finish and no-odor formula, designed for residential interior use and sold through Suvinil's e-commerce and retail channels.
• Suvinil Toque Seda Interior wall paint with satin finish that delivers a sophisticated sheen with a no-odor formulation, targeted at residential interiors.
• Suvinil Toque Brilho Interior wall paint with a semi-gloss finish that highlights colors and reflects light, sold for residential interior applications.
• Suvinil Fosco Sempre Limpo Washable interior matte paint with low-splatter and odorless properties designed for easy maintenance in residential interiors.
• Suvinil Fachada Protegida Exterior facade paint with anti-mold and anti-algae protection and a matte finish, formulated for outdoor residential and commercial surfaces.
• Suvinil Fachada Protegida Emborrachada Rubberized exterior facade paint offering enhanced flexibility and crack resistance combined with anti-mold protection for outdoor surfaces.
• Suvinil Fachada Protegida Super Cobertura High-coverage exterior facade paint with anti-mold and anti-algae protection, designed for superior opacity on outdoor residential and commercial surfaces.
• Suvinil Tintas para Madeira Wood paints and finishes including stains, varnishes, and enamels formulated for doors, windows, and wooden objects, available to consumers and professional painters.
• Suvinil Verniz Stain Protetor Acetinado Impregnating satin resin stain that penetrates deep into wood grain, preserves the natural appearance of wood without peeling, and is offered in Mogno, Imbuia, and Natural Varnish tones.
• Suvinil Tintas para Metais Metal paints and primers including Zarcão for adhesion, Fundo Seca Rápido for sealing, and Fundo para Galvanizados for durability on galvanized surfaces, sold to consumers and professionals.
• Esmalte Suvinil Cor & Proteção Contra Ferrugem Anti-rust enamel that can be applied directly on rusted metal after sanding, available in satin or gloss finishes, with a 10-year warranty when applied per the technical bulletin.
• Esmalte Suvinil Cor & Proteção Base Água Water-based enamel for coloring and protecting wood and metal surfaces, offering fast drying, excellent finish, and high durability for residential and professional use.
• Esmalte Suvinil Multissuperfícies Water-based epoxy multi-surface paint for renewing tiles, glass, and other materials, with satin finish, fast drying (30 minutes to touch), and anti-mold properties without requiring a catalyst.
• Suvinil Pisos High-performance floor paint for interior and exterior use, with matte finish, anti-slip action, high coverage, and resistance to foot and vehicle traffic.
• Suvinil Tetos Standard acrylic ceiling paint available in Snow White with a matte finish, anti-drip additive, and high mold protection suitable for humid environments such as bathrooms, kitchens, and laundry areas.
• Tinta Suvinil Teste Sua Cor (200ml Sample Paint) 200ml matte-finish sample paint available across all 1,700+ catalog colors, allowing customers to test colors directly on walls before committing to a full purchase; priced starting at R$ 19.90.
• App Suvinil Teste Sua Cor Free mobile application available on iOS and Android that uses the device camera to simulate and visualize Suvinil paint colors on walls in real time, with features for masking areas, saving, and sharing projects.
• Descubra Sua Tinta Interactive online product recommendation tool that guides users step-by-step through environment type, surface condition, and finish preference to suggest the appropriate Suvinil paint product.
• Calculadora de Tinta Online paint quantity calculator that estimates the amount of paint required and recommends suitable can sizes based on user-provided wall dimensions or predefined small/medium/large room templates.
• Comparativo de Cores Digital side-by-side color comparison tool that lets users visualize two Suvinil colors in various room environments to support harmonious color selection.

Quantifiable outcome

• Over 1,700 colors available in the digital palette
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Sherwin-WilliamscoreStrategic or Co-development Partner · 1 October 2025Sherwin-Williams completed the acquisition of Suvinil, a Brazilian decorative paints business formerly owned by BASF, in October 2025. The acquisition adds a significant player to Sherwin-Williams' Latin American operations, with Suvinil generating approximately $525 million in sales in 2024. Suvinil now operates as a subsidiary of Sherwin-Williams, contributing to the company's Consumer Brands Group sales and expanding its presence in the Brazilian market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Montana Química: Montana Química is a Brazilian manufacturer of paints, varnishes, and wood finishes with strong presence in the wood coatings category. Comparable in product specialization (wood stains, varnishes, enamels) and Brazilian distribution, though narrower than Suvinil's full decorative portfolio.
• Eucatex (Tintas Eucatex): Eucatex is a Brazilian industrial group that produces decorative and industrial paints alongside wood panels. Comparable in product category (interior/exterior wall paint) and Brazilian market presence, with overlap in color-driven DIY and professional painter segments.

Broad incumbents

• Benjamin Moore: Benjamin Moore is a premium North American decorative paint brand known for its extensive color portfolio and designer/specifier relationships. Comparable in premium positioning, color depth, and architect/designer channel emphasis, though primarily US-focused.
• AkzoNobel / Dulux: AkzoNobel is a global paints and coatings major whose Dulux, Coral, and Sparlack brands compete directly with Suvinil in decorative paint. Comparable in product range (interior/exterior, wood, metal) and channel mix (DIY retail, professional painters, distributors).
• Sherwin-Williams (parent / other LATAM brands): Sherwin-Williams is Suvinil's parent company and global paints leader. Other Sherwin-Williams architectural brands (e.g., Sherwin-Williams, Pinturas Suprema, Novacor) overlap in product category but operate as broader portfolios across multiple regions rather than specializing in Brazil like Suvinil.
• PPG (PPG Comex / Architectural Coatings): PPG's Architectural Coatings segment includes decorative paint brands competing in Latin America, with comparable offerings to Suvinil across interior/exterior and surface-specific product lines, though with a stronger focus on Mexico/Central America than Brazil.
• BASF Coatings (former parent): BASF previously owned Suvinil as part of its Brazilian architectural paints business and continues to operate a global coatings portfolio. Comparability stems from overlapping product categories and prior corporate ownership context, though BASF no longer competes directly in Brazilian decorative paint post-divestiture.
• Behr Paint (Masco / Behr Process): Behr is a leading North American architectural paint brand sold primarily through The Home Depot. Comparable product positioning (premium interior/exterior wall paint, color tools) though geographically distinct from Suvinil's Brazil-centric footprint.

Others

• Luxens (Adeo): Luxens is the private-label paint brand of Adeo (Leroy Merlin's parent). It is comparable as a price-positioned alternative in decorative paint, though as a private-label program rather than a branded manufacturer, illustrating the competitive pressure Suvinil faces from retailer-owned offerings.

Direct peers

• Coral (AkzoNobel): Coral is AkzoNobel's flagship decorative paint brand in Brazil, offering wall, wood, and metal paints for DIY and professional painters. It is Suvinil's principal direct competitor in the Brazilian retail and trade channels, with comparable product breadth and channel coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/suvinil_tintas
• Facebookfacebook.com/TintasSuvinil
• LinkedInlinkedin.com/company/suvinil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suvinil