What CompareForexBrokers does

CompareForexBrokers (legal entity: Compare Forex Brokers Pty Ltd) is an Australian forex broker comparison website founded in 2014 by Justin Grossbard and Noam Korbl. The platform provides independent, hands-on broker reviews, comparison tables, country-specific guides, and trading calculators (Profit, Lot, Pip, Fee, Margin, Time Zone) across 67 regulated brokers in 8 regions: Australia, the UK, the USA, Canada, Singapore, the UAE, New Zealand, and Malaysia. The site is built on WordPress and aggregates broker data across a proprietary 100+ point evaluation framework, with spread and commission data verified monthly through real-account testing by an editorial team.

The business model is affiliate-driven and free to end users. CompareForexBrokers earns revenue through contractual referral relationships with the 67 brokers it reviews — receiving payment when users click through 'view website' links and sign up with broker partners. The service operates under the Australian Financial Services Licence of Bardin Capital Pty Ltd as a Corporate Authorised Representative (No. 001274082), and became a certified B Corporation in 2026, adding an editorial accountability layer to its affiliate disclosures. The company is bootstrapped, privately held, and remains founder-owned after 12 years of operation. Headcount is 1-10, with content operations led by Co-Founder Justin Grossbard and Head of Content David Levy, supported by a distributed writing and review team with 50+ years of combined forex trading experience.

Distribution is entirely online and SEO-led, with earned media visibility across CBS News, Yahoo Finance, CNN, the Australian Financial Review, Kiplinger, and Khaleej Times. The founders have reportedly declined multiple acquisition offers, signaling a stable, owner-operated trajectory rather than an exit-driven growth posture.

Name

CompareForexBrokers

Legal name

Compare Forex Brokers Pty Ltd

Website

https://compareforexbrokers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CompareForexBrokers is an Australian affiliate-driven comparison website founded in 2014 that publishes hands-on reviews, comparison tables, and trading calculators for 67 regulated forex brokers across 8 regions, monetizing through referral commissions from broker partners.

Ownership category

akta.pro rank

Product category

Forex Broker Comparison & Reviews

NAICS

Miscellaneous Intermediation (523910)

SIC

Investment Advice (6282)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Forex broker comparison
• Forex broker reviews
• Trading calculators
• Spread comparison tools
• Forex education guides

Headquarters

HQ city

Caulfield North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: CompareForexBrokers monetizes through contractual relationships with listed forex brokers. The site receives payments when users click on 'view website' options on comparison pages and when users sign up with broker partners. This affiliate traffic monetization model allows the service to be provided free to end users.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CompareForexBrokers is a forex broker comparison website that aggregates data on 67 regulated forex brokers across 8 regions, providing independent reviews, monthly-verified spread and commission data, country-specific guides, and standalone trading calculators (profit, lot size, pip, margin, fee, time zone). The service is free to retail traders, with revenue generated through affiliate commissions when users sign up with partner brokers such as Pepperstone, IC Markets, OANDA, IG, Saxo Bank, and others.

Product overview

CompareForexBrokers is a forex broker comparison platform offering a suite of tools and content for traders to evaluate and select regulated forex brokers. The core product is the comparison website featuring broker reviews, comparison tables, and educational guides across multiple regions. Supporting the core platform are calculator tools including Profit, Lot Size, Pip, Fee Comparison, Margin, and Time Zone calculators. The platform also provides data visualization tools including Spread and Commission modules that aggregate broker pricing data updated monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Forex Broker Comparison Platform Core comparison website offering in-depth reviews, ratings, and side-by-side comparison tables of 67 regulated forex brokers across Australia, UK, USA, Canada, Singapore, UAE, Malaysia, and New Zealand. Targeted at retail forex traders researching broker options.
• Profit Calculator Standalone calculator tool that estimates forex profit in pips and base currency to help traders assess potential gains on trades.
• Lot Size Calculator Standalone tool that determines position size in various lot units to support risk management and trade sizing for retail forex traders.
• Pip Calculator Standalone tool that computes pip value in the trader's account base currency across different forex pairs.
• Fee Comparison Calculator Standalone tool that compares broker fees for major forex pairs to help traders identify the most cost-effective options.
• Margin Calculator Standalone tool that determines margin requirements for trades based on user-selected leverage settings.
• Time Zone Calculator Standalone tool that converts forex market open times across different access zones for global traders.
• Broker Reviews Detailed written reviews of individual forex brokers (e.g., Pepperstone, Eightcap, IC Markets, OANDA, Saxo Markets, IG, CMC Markets) covering fees, platforms, regulation, and trading conditions, written by experienced traders using the platform's 100+ point evaluation framework.
• Country-Specific Broker Guides Regional broker selection guides for Australia, UK, USA, Canada, Singapore, UAE, New Zealand, and Malaysia, featuring brokers regulated in each jurisdiction and tailored to local trading conditions.
• Spread Comparison Module Interactive data module displaying average spreads published by brokers for major forex pairs, updated monthly to provide current, real-time cost comparisons across brokers.
• Commission Module Interactive data tool that combines spreads and commission costs to provide a comprehensive view of expected total trading costs per broker.

Quantifiable outcome

• Founded in 2014, CompareForexBrokers is one of the oldest forex-focused comparison sites, providing over a decade of broker coverage
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Bardin Capital Pty LtdcoreStrategic or Co-development PartnerCompare Forex Brokers Pty Ltd operates as a Corporate Authorised Representative (No. 001274082) of Bardin Capital Pty Ltd (ACN 074 938 364, AFSL no. 247858). This licensing arrangement provides regulatory accountability and authorization for the comparison service, with Bardin Capital holding the Australian Financial Services Licence.
• Forex Brokers (Affiliate Partners)coreChannel Partner/ Reseller/ DistributorContractual affiliate relationships with 67 listed forex brokers including Pepperstone, Eightcap, BlackBull Markets, IC Markets, OANDA, Capital.com, Admirals, IG Group, CMC Markets, Forex.com, eToro, PU Prime, GO Markets, Fusion Markets, Plus500, ThinkMarkets, and Saxo Bank. The site receives payment when users click through to broker sites via 'view website' options.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ForexBrokers.com: One of the largest English-language forex broker review and comparison sites, covering dozens of brokers with editorial reviews, rankings, and proprietary methodology. Closely comparable to CompareForexBrokers in audience (retail forex traders) and offering (broker reviews, comparison tables, rankings).
• Forex Peace Army: Community-driven forex broker review and scam-reporting platform with thousands of user reviews. Comparable as a forex-specific broker comparison destination, though more user-generated than CompareForexBrokers' hands-on tested editorial approach.
• DailyForex: Long-running forex news, education, and broker review site targeting retail traders globally. Directly comparable affiliate-driven business model and audience focus on broker selection.
• BrokerChooser: Online broker comparison platform with structured reviews, rankings, and educational content for retail traders across multiple asset classes including forex and CFDs. Highly comparable product/market overlap with CompareForexBrokers, particularly in independent broker testing.
• FXEmpire: Financial content and broker comparison publisher covering forex, stocks, and commodities, with broker reviews, market news, and educational content. Directly comparable in monetizing broker referrals via comparison content for retail traders.
• FXStreet: Established forex news, analysis, and broker review site with global reach. Comparable as an FX-specialized content and comparison destination monetized via broker affiliate relationships.
• BrokersView: Global broker comparison and review platform with extensive forex/CFD broker coverage and localized content for multiple regions. Comparable affiliate-driven comparison model targeting retail traders.
• TopBrokers.com: Broker comparison site covering forex and CFD brokers with reviews, rankings, and educational resources. Comparable scope and affiliate-driven model serving retail trader broker selection.

Broad incumbents

• Investing.com: Large global financial portal offering quotes, news, and broker comparisons across multiple asset classes. Overlaps with CompareForexBrokers in forex broker listings and reviews, but operates at much greater scale and breadth.
• Interactive Brokers: Large global multi-asset broker that publishes broker research, education, and comparison content. While primarily a brokerage, it competes for retail trader attention alongside comparison sites like CompareForexBrokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/compare_forex
• LinkedInlinkedin.com/in/justingrossbard
• Facebookfacebook.com/compareforexbrokers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CompareForexBrokers