What Madesmart does

Madesmart is a privately held U.S. manufacturer and wholesaler of home organization products, headquartered at 1000 University Ave W, Suite 220 in Saint Paul, Minnesota, and led by founder, owner, and CEO Devee Joy McNally. The company operates with an 11–50 employee headcount and is positioned as a horizontal consumer goods brand serving retail consumers through kitchen, bath, and tabletop product lines, including its Dipware® tabletop serveware sub-brand and its Drying Stone™ bath-and-drying sub-brand.

The core product portfolio spans silverware trays, stacking shelves, turntables, drawer organizers, bins, two-tier organizers, sink stations, dish racks, heat mats, and reusable serveware. The company's technical differentiators are materials-based rather than software-based: BPA-free high-quality plastics, an antimicrobial additive infused throughout materials (claimed 99.9% bacteria/germ protection for the product's life), the proprietary Drying Stone™ mineral-based absorbent technology for accelerated moisture evaporation, soft-grip non-slip linings, and engineering features such as collapsible bowls, stackable designs, and heat resistance up to 450°F. The company holds three registered trademarks — Dipware®, Drying Stone™, and Junk Drawer Organizer®.

Commercially, Madesmart operates an exclusively wholesale go-to-market model with no direct-to-consumer sales, distributing through a "wide variety of retailers" and offering bulk-order options to retailer partners. The company does not publicly disclose pricing, revenue, or financial metrics. Marketing is conducted through organic social channels (Instagram, YouTube, Facebook, LinkedIn, Pinterest) supported by downloadable annual product catalogs (2025 and 2026 editions). The company maintains no disclosed external funding, no parent company, no subsidiaries, and no M&A activity, and its operating geography is the United States.

Name

Madesmart

Legal name

Madesmart

Website

https://madesmart.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Madesmart is a privately held U.S. manufacturer and wholesaler of home organization products for kitchen, bath, and tabletop use, selling exclusively through retail channel partners under its core brand and the Dipware® and Drying Stone™ sub-brands, headquartered in Saint Paul, Minnesota.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale to Retailers: Madesmart generates revenue by selling products wholesale to retailers. The company sells only to retailers and not directly to individual consumers. Bulk orders are available for retailers upon contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Madesmart manufactures and sells branded home organization products for kitchen, bath, and tabletop use, including drawer organizers, silverware trays, stacking shelves, turntables, two-tier bath organizers, Drying Stone™ bath accessories, and Dipware® reusable plates and serving trays. Products are made primarily from high-quality BPA-free plastics and feature proprietary antimicrobial additives, Drying Stone™ absorbent material, soft-grip linings, and collapsible/stackable designs. The company sells wholesale to retailers and does not sell direct to consumers.

Product overview

Madesmart is a home organization company offering thoughtfully designed organizational solutions for kitchen, bath, and tabletop applications. The product portfolio consists of multiple distinct product lines: Dipware® tabletop serveware (plates, trays, and bowls with attachable compartments for food separation), Kitchen organizers (silverware trays, stacking shelves, turntables, bins, and drawer organizers), Bath organizers (two-tier organizers, stacking shelves with holes), Drying Stone™ products (bath mats, toothbrush trays, and drawer organizers featuring antimicrobial mineral-based drying technology), and various bins, totes, and accessories. The products are primarily made from high-quality BPA-free plastics with features like soft-grip lining, non-slip feet, ventilation holes, and antimicrobial additives. The company is headquartered in Saint Paul, MN.

Differentiator

Problem solved

Functional benefit

Brands

• Dipware®: A sub-brand featuring reusable dinnerware with attachable bowls, including dinner plates, small plates, charcuterie trays, appetizer trays, soup & sandwich plates, chip & dip bowls, family style serving trays, and dual serving trays. Products are made from food-safe materials and are dishwasher safe.
• Drying Stone™

Products and services

• Dipware® Dinner Plate A reusable plate with an attachable bowl that keeps food separate and secure when dining or serving; features collapsible and removable bowls, stackable design, food-safe materials, and is dishwasher safe.
• Dipware® Small Plate A reusable plate with an attachable bowl that keeps food separate and secure when dining or serving; collapsible bowls and stackable design for convenient storage.
• Dipware® Charcuterie Tray A reusable tray with three attachable bowls that keep food separate and secure when serving; stackable trays with collapsible bowls for space-saving storage.
• Dipware® Appetizer Tray A reusable tray with an attachable bowl that keeps food separate and secure when serving; dishwasher-safe construction with collapsible bowls.
• Dipware® Soup & Sandwich Plate A reusable tray with an attachable bowl that keeps food separate and secure when serving; stackable design with collapsible bowls for storage efficiency.
• Small Stacking Shelf A stacking shelf that maximizes unused vertical shelf or counter space with clear plastic construction, non-slip feet, and ventilation holes; holds up to 25 pounds and folds flat for storage.
• Medium Clear Stacking Shelf A stacking shelf that maximizes vertical shelf space with soft-grip dots, non-slip feet, and BPA-free plastic construction; holds up to 25 pounds and folds flat for storage.
• Premium Two Tier Bath Organizer with Dividers A tiered organizer with removable dry-erase dividers and two bins to sort bathroom essentials; features pullout function for easy access and is made from BPA-free plastic.
• Premium Mini Two Tier Bath Organizer with Dividers A compact tiered organizer with removable dry-erase dividers and two bins for sorting daily bathroom essentials; pullout design keeps items within reach.
• 10" Classic Turntable A lazy susan turntable for organizing kitchen items on tabletops, in cabinets, or pantries; features non-slip base and soft-grip surface with 360-degree spinning capability.
• Value 5 Compartment Silverware Tray A silverware tray with five compartments featuring rounded corners for easy cleaning; made from BPA-free, high-quality plastic for kitchen, home, apartment, and dorm organization.
• Mini Two Tier Organizer with Dividers A compact tiered organizer with removable dry-erase dividers and two bins for sorting kitchen essentials; features pullout function for easy access and is made from BPA-free plastic.
• 10" Classic Two Level Turntable A two-level lazy susan turntable with double the storage capacity; features non-slip lining, tiered design, and wide base for stability; suitable for tabletops, fridges, and cabinets.
• Styling Heat Mat A silicone heat-resistant mat that protects bathroom countertops and vanities from heat damage caused by hot hairstyling tools; withstands up to 450°F (232°C).
• Drying Stone™ Toothbrush Travel Case A hygienic toothbrush storage case with absorbent mineral-based material that accelerates moisture evaporation; features antimicrobial and antibacterial properties with rapid dehydration process.
• Expandable Drying Stone™ Drawer Organizer A two-compartment expandable drawer organizer with absorbent mineral-based material that accelerates moisture evaporation; features antimicrobial and antibacterial properties.
• 3 Compartment Tray A stacking tray designed to sit beneath items like Angled Bin and Handle Bin to store daily items in three divided compartments; clear material keeps contents visible.
• Clear 5 Compartment Silverware Tray A silverware tray made from crystal clear plastic with six compartments, branded icons, rounded corners, soft-grip lining, and non-slip feet for drawer organization.
• Clear Soft-Grip Four Bin Set A set of four interlocking bins for customized drawer organization with soft-grip lining to keep items in place; includes two 5x3 in bins, one 9x8 in bin, and one 8x6 in bin.
• Clear 14 x 4 Bin A modern all-purpose bin with crystal clear plastic, soft-grip lining, non-slip rubber feet, and rounded corners; made from BPA-free high-quality plastic.
• Clear Mini Utensil Tray A two-compartment utensil tray made from crystal clear plastic with rounded corners, soft-grip lining, and non-slip feet; BPA-free construction for small drawer organization.
• Clear 8 x 3 Bin A modern all-purpose bin with crystal clear plastic, soft-grip lining, non-slip rubber feet, and rounded corners for easy cleaning; made from BPA-free high-quality plastic.

Quantifiable outcome

• 99.9% protection from bacteria and germs
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Umbra: Umbra designs and sells home organization and décor products (bath, kitchen, storage) through retail and DTC with comparable product breadth and design-driven differentiation.
• Seville Classics: Seville Classics markets home organization, storage, and kitchen products (shelving, carts, organizers) through retail and online channels, overlapping Madesmart's storage-and-organizer focus.
• Joseph Joseph: Joseph Joseph designs and sells innovative kitchen, bath, and tabletop organization products through retail and DTC, with comparable proprietary feature differentiation and design-led branding.
• simplehuman: simplehuman is a premium home organization brand (bath, kitchen, trash, sensor products) that sells through retail and DTC, offering comparable category overlap with a more premium positioning.
• YouCopia: YouCopia focuses on kitchen and pantry organization products (turntables, organizers, liners) sold wholesale to retailers, overlapping directly with Madesmart's kitchen organizer line.
• InterDesign (iDesign): iDesign is a closely comparable direct peer that designs and sells plastic-based home organization products across kitchen, bath, and pantry categories through wholesale retail channels, mirroring Madesmart's core GTM and product mix.
• mDesign: mDesign sells plastic home storage and organization products (bins, drawer organizers, bath items) through mass retail and online channels with a comparable product breadth and price point to Madesmart.

Broad incumbents

• OXO (Helen of Troy): OXO is a well-known housewares brand offering kitchen and bath organization tools across retail and DTC, with comparable category overlap but a much larger, multi-category portfolio.
• Rubbermaid (Newell Brands): Rubbermaid is a mass-market incumbent in food storage, organizers, and bath/kitchen plastic housewares sold through broad retail; comparable category overlap but at a much larger scale and broader portfolio.
• Spectrum Brands (Home & Personal Care): Spectrum Brands owns several home organization-adjacent housewares brands (e.g., Remington, Russell Hobbs) sold through the same mass-retail channels Madesmart targets, providing category and channel comparability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iammadesmart
• YouTubeyoutube.com/channel/UCEz6uTJ1O2Rb02fcFkEDEOQ
• Facebookfacebook.com/madesmartmn
• LinkedInlinkedin.com/company/madesmart-housewares
• Instagraminstagram.com/madesmart
• Pinterestpinterest.com/madesmart/_created

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madesmart