Vinfolio
Vinfolio is an online fine-wine marketplace and temperature-controlled storage provider serving collectors globally, with portfolio management software and delivery to 60+ countries as the US arm of the FINE+RARE Group.
- Company typePrivate
- Founded1994
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vinfolio does
Vinfolio, Inc. operates an online marketplace for fine wine and spirits, serving collectors and enthusiasts worldwide through a direct-to-consumer model with shipping to 60+ countries. The company is the US entity of the FINE+RARE Group, founded in 1994, and is headquartered in the San Francisco Bay Area with offices referenced across the UK, US, and Asia. Core offerings span a global wine marketplace (including annual Bordeaux En Primeur pre-release campaigns), a portfolio management platform, and full-service temperature-controlled storage with local van-fleet delivery across the Bay Area, Napa, and Sonoma.
The underlying technology combines a cloud-based portfolio management system with purpose-built storage infrastructure featuring humidity and ambient-air temperature monitoring, special liquid temperature sensors, motion-activated LED lighting, and barcoded intake inspection to maintain optimal 53-64°F conditions. This physical-digital stack supports provenance authentication, collection tracking, and global shipping logistics with specialized carriers and air freight, while editorial content and channels such as Instagram and WhatsApp provide customer engagement and vintage insights.
The business model operates across three revenue streams: (1) transactional marketplace revenue from wine and spirits sales with product-level markups; (2) recurring subscription storage fees on a tiered structure — free for ≤12 bottles, $0.39/bottle/month for 13-499 bottles with a $50 minimum, and $0.35/bottle/month for 500+ bottles, plus $1.50/bottle inbound and outbound handling fees; and (3) transactional delivery revenue from local routes ($55 minimum up to 5 cases, $6 per additional case) and international shipping. Customer segments are primarily individual wine collectors and enthusiasts, with a secondary segment of private collectors monetizing their cellars through the platform.
Vinfolio firmographics
Firmographics- Name
- Vinfolio
- Legal name
- Vinfolio, Inc.
- Website
- https://vinfolio.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vinfolio is an online fine-wine marketplace and temperature-controlled storage provider serving collectors globally, with portfolio management software and delivery to 60+ countries as the US arm of the FINE+RARE Group.
- Ownership category
- akta.pro rank
Vinfolio industry classification
Industry- Product category
- Fine Wine Marketplace
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Vinfolio is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vinfolio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wine and spirits sales: Transaction-based marketplace model where Vinfolio sells fine wines and spirits to customers, generating revenue through markups on wine sales
- Storage services: Monthly storage fees based on bottle count: $0.39/bottle/month for 13-499 bottles (with $50 minimum), $0.35/bottle/month for 500+ bottles, with inbound and outbound fees of $1.50/bottle each
- Delivery and shipping: Revenue generated from local delivery services ($55 minimum for up to 5 cases, $6 per additional case) and international shipping arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 12 bottles or less: Free storage |
| Subscription | Monthly | 13-499 bottles: $0.39/bottle/month |
| Subscription | Monthly | 500+ bottles: $0.35/bottle/month |
| Unit Pricing | Pay-as-you-go | Inbound and outbound fees |
| Unit Pricing | Pay-as-you-go | Local delivery: Bay Area, Napa, Sonoma |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Vinfolio product offering
Product offeringCore offering
Vinfolio operates an online marketplace for fine wines and spirits combined with temperature-controlled professional storage and a cloud-based portfolio management system. The platform enables collectors to buy, sell, store, and track wines in one integrated environment, with global delivery available to more than 60 countries.
Product overview
Vinfolio operates as a comprehensive fine wine marketplace and collection management platform. The core offering combines a state-of-the-art Portfolio Management System with full-service temperature-controlled storage, a global marketplace for buying and selling wines, and shipping/delivery services spanning over 60 countries. The ecosystem includes Bordeaux En Primeur access for pre-release vintages, cellar management tools for tracking collection inventory and tasting notes, and Editorial content for wine journalism. Users can manage their entire wine lifecycle from acquisition through storage to sale, all supported by professional authentication and provenance guarantee services.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Fine Wine and Spirits Marketplace
Quantifiable outcome
- Provenance guaranteed through proper storage
- +1 more outcomes
Companies that use Vinfolio
Customer profileSegments2 records
Ideal customer profiles2 records
Vinfolio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vinfolio partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Vinfolio competitors and assessment
Company assessmentDirect peers
- Sotheby's Wine: Sotheby's Wine is one of the world's leading fine wine auction and retail platforms, serving the same HNW collector base as Vinfolio with auction, private sale, retail, and storage services across major global markets.
- Wine-Searcher: Wine-Searcher is the leading global price-comparison and marketplace aggregator for fine wine, directly overlapping with Vinfolio's marketplace discovery and comparison functionality for the same collector audience.
- Berry Bros. & Rudd: Berry Bros. & Rudd is a 300+ year-old UK fine wine merchant with cellar storage, brokerage, and En Primeur programs, offering a directly comparable bundle of fine wine retail, storage, and provenance services to Vinfolio.
- Zachys: Zachys is a US-based fine wine auctioneer and retailer focused on HNW collectors, competing head-to-head with Vinfolio for high-end Bordeaux, Burgundy, and Napa allocations and offering cellar storage services.
- JJ Buckley Fine Wines: JJ Buckley is a US-based fine wine retailer offering curated allocations, cellar management, and storage referrals to serious collectors, competing with Vinfolio for high-end US collector demand.
- Acker Merrall & Condit: Acker is the largest US-based fine wine auction house and merchant, directly competing with Vinfolio for collector buyers and sellers in the US and Asia with auction, retail, and storage offerings.
Emerging players
- Benchmark Wines: Benchmark Wines is a US online fine wine marketplace focused on sourced-from-cellar inventory with provenance documentation, competing in the same secondary-market collector segment as Vinfolio but with a more digitally-led model.
- Cult Wine Investment: Cult Wine Investment is a UK-based fine wine investment platform that combines marketplace access with managed storage, directly overlapping Vinfolio's positioning at the intersection of wine collecting, storage, and investment.
Broad incumbents
- Christie's Wine: Christie's Wine operates fine wine auctions and private sales as part of the broader Christie's auction house, overlapping with Vinfolio at the high end of the collector market but with much wider luxury goods scale and brand prestige.
Regional players
- Atlas Fine Wines: Atlas Fine Wines is a Hong Kong-based fine wine merchant and broker serving collectors across Asia, comparable to Vinfolio in offering and collector focus but operating primarily in Asia rather than the US/Europe.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vinfolio social profiles
Digital presenceVinfolio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinfolio leadership team
Management profileNumber of profiles
Profiles1 record
Vinfolio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinfolio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinfolio
What does Vinfolio do?
Vinfolio operates an online marketplace for fine wines and spirits combined with temperature-controlled professional storage and a cloud-based portfolio management system. The platform enables collectors to buy, sell, store, and track wines in one integrated environment, with global delivery available to more than 60 countries.
Is Vinfolio a public or private company?
Vinfolio is a private company. It is classified as unknown and is currently operating.
When was Vinfolio founded?
Vinfolio was founded in 1994. It employs 51 to 100 people.
Where is Vinfolio based?
Vinfolio is headquartered in San Francisco, United States, in the North America region.
How does Vinfolio make money?
Three revenue lines are on record. Wine and spirits sales are the primary driver. The others are storage services and delivery and shipping.
Who are Vinfolio's main competitors?
Direct peers on record are Sotheby's Wine, Wine-Searcher, Berry Bros. & Rudd, Zachys, JJ Buckley Fine Wines and Acker Merrall & Condit. Emerging players are Benchmark Wines and Cult Wine Investment. Christie's Wine is listed as a broad incumbent. Atlas Fine Wines is listed as a regional player.
Does Vinfolio have an API?
No public API is recorded for Vinfolio.
What industry is Vinfolio in?
Vinfolio's product category is Fine Wine Marketplace. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 5180.