HBL Asset Management
HBL Asset Management is a Karachi-based, SECP-licensed asset manager and wholly owned subsidiary of Habib Bank Limited managing 20+ mutual funds, ETFs, and pension schemes for Pakistani retail investors, HNIs, and institutional clients via direct sales offices, HBL Bank referrals, and digital channels.
- Company typePrivate
- Founded2006
- HeadquartersKarachi, Pakistan
- Headcount101–250
- GTM typeB2C
- OfferingServices
HBL Asset Management firmographics
Firmographics- Name
- HBL Asset Management
- Legal name
- HBL Asset Management Limited
- Website
- https://hblasset.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HBL Asset Management is a Karachi-based, SECP-licensed asset manager and wholly owned subsidiary of Habib Bank Limited managing 20+ mutual funds, ETFs, and pension schemes for Pakistani retail investors, HNIs, and institutional clients via direct sales offices, HBL Bank referrals, and digital channels.
- Ownership category
- akta.pro rank
Where HBL Asset Management is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices13 records
Markets served
HBL Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Asset Management Fees: HBL AMC generates revenue primarily through management fees charged on its 20+ mutual funds, pension funds, and ETFs. Fees are calculated as a percentage of assets under management (AUM) and vary by fund category. The company also earns performance fees on certain funds.
- Front-end and Backend Loads: Entry and exit fees charged on investor transactions in open-ended mutual funds. Some funds have recently introduced Front-End Load charges.
- Separately Managed Accounts (SMA) Fees: Tailored portfolio management services offered to institutional clients and high net-worth individuals, generating advisory and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mutual Funds - Variable pricing based on fund category and performance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
HBL Asset Management product offering
Product offeringCore offering
HBL Asset Management Limited is a SECP-licensed asset management company that manages a diversified portfolio of 20+ mutual funds, Exchange Traded Funds, and Voluntary Pension System schemes (both conventional and Shariah-compliant) for retail investors, salaried individuals, high net-worth individuals, and institutional clients across Pakistan. Revenue is earned primarily through management fees on assets under management, performance fees on select funds, front-end and backend loads on mutual fund transactions, and advisory fees on Separately Managed Accounts. Products are distributed through the company's own 9-city sales network, the parent HBL Bank branch network, 47+ third-party distributors, and digital self-service channels including the HBL Asset App and WhatsApp chatbot.
Product overview
HBL Asset Management offers a comprehensive suite of investment products and services organized into three main categories: Mutual Funds (conventional and Shariah-compliant), Pension Schemes (Voluntary Pension System), and Advisory Services. The product portfolio includes over 30 distinct funds covering diverse asset classes including money market, income, equity, balanced, asset allocation, fixed income, and alternative assets. Conventional offerings include HBL Cash Fund, HBL Money Market Fund, HBL Stock Fund, HBL Equity Fund, HBL Multi Asset Fund, HBL Income Fund, HBL Government Securities Fund, HBL Energy Fund, HBL Growth Fund, HBL Investment Fund, HBL Financial Sector Income Fund, HBL Total Treasury ETF, and HBL Regular Income Fund. Shariah-compliant products include HBL Islamic Money Market Fund, HBL Islamic Stock Fund, HBL Islamic Equity Fund, HBL Islamic Asset Allocation Fund, HBL Islamic Income Fund, HBL Islamic Savings Fund Plan-I, HBL Islamic Regular Income Fund, HBL Islamic Fixed Term Fund, and HBL Islamic Dedicated Equity Fund. Pension offerings comprise HBL Pension Fund and HBL Islamic Pension Fund, each with Equity, Debt, and Money Market sub-funds, plus regional KPK variants. The platform is complemented by Separately Managed Accounts for institutional and high net-worth clients, the HBL Asset App for digital investment management, HBL Asset Advisor WhatsApp chatbot for 24/7 support, SMS services, risk profiling tools, and financial calculators.
Differentiator
Problem solved
Functional benefit
Companies that use HBL Asset Management
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
HBL Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
HBL Asset Management partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Al Hilal Shariah Advisors Pvt. Ltd.coreAl Hilal serves as the Shariah advisory partner for all HBL AMC Shariah-compliant funds. Their Shariah Supervisory Council, led by Mufti Irshad Ahmad Aijaz, provides fatwa certification and ongoing compliance oversight ensuring all Islamic funds operate in accordance with Islamic jurisprudence.
- CDC (Central Depository Company of Pakistan)coreCDC serves as the Trustee and Custodian for all HBL Pension Funds, providing regulatory oversight and asset safekeeping services for retirement scheme assets under SECP supervision.
- BMA Capital Management LimitedcoreMajor third-party distributor of HBL AMC mutual funds, offering investment products to their client base through their securities and investment advisory services.
- Topline Securities Ltd.coreLeading securities broker and investment advisor distributing HBL AMC fund products to retail and institutional investors.
- Soneri Bank LimitedmajorCommercial bank acting as distributor for HBL AMC investment products, leveraging their branch network to reach customers.
- Al Hilal Securities Advisors (Pilt.) Ltd.majorIslamic finance-focused securities advisor distributing HBL AMC Shariah-compliant fund products to Muslim investors.
- THK AssociatesminorShare registrar services for converted funds from the PICIC Asset Management acquisition, handling unit holder records and transfer agent functions.
- KPMG Taseer Hadi & Co.minorExternal auditor for HBL Asset Management Limited, providing annual financial statement audit services.
- Mandviwalla & ZafarminorLegal advisor providing legal counsel and advocacy services to HBL AMC on regulatory and corporate matters.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HBL Asset Management competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
HBL Asset Management social profiles
Digital presenceHBL Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
HBL Asset Management leadership team
Management profileNumber of profiles
Profiles19 records
HBL Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HBL Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HBL Asset Management
What does HBL Asset Management do?
HBL Asset Management Limited is a SECP-licensed asset management company that manages a diversified portfolio of 20+ mutual funds, Exchange Traded Funds, and Voluntary Pension System schemes (both conventional and Shariah-compliant) for retail investors, salaried individuals, high net-worth individuals, and institutional clients across Pakistan. Revenue is earned primarily through management fees on assets under management, performance fees on select funds, front-end and backend loads on mutual fund transactions, and advisory fees on Separately Managed Accounts. Products are distributed through the company's own 9-city sales network, the parent HBL Bank branch network, 47+ third-party distributors, and digital self-service channels including the HBL Asset App and WhatsApp chatbot.
Is HBL Asset Management a public or private company?
HBL Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was HBL Asset Management founded?
HBL Asset Management was founded in 2006. It employs 101 to 250 people.
Where is HBL Asset Management based?
HBL Asset Management is headquartered in Karachi, Pakistan, in the Asia region.
How does HBL Asset Management make money?
Three revenue lines are on record. Asset Management Fees are the primary driver. The others are front-end and Backend Loads and separately Managed Accounts (SMA) Fees.
Does HBL Asset Management have an API?
No public API is recorded for HBL Asset Management.