Foundation Partners Group
Foundation Partners Group is the second-largest US funeral services provider, operating 221 funeral homes and 22 cemeteries across 21 states. It partners with independent owners on succession planning and serves 125,000+ families annually through funeral, cremation, cemetery, preneed, and digital end-of-life services.
- Company typePrivate
- Founded2010
- HeadquartersOrlando, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Foundation Partners Group does
Foundation Partners Group (legal entity: FPG Intermediate Holdco, LLC) is a privately held, Orlando-based operator of funeral homes, cemeteries, and cremation facilities, and the second-largest funeral services provider in the United States. Founded in 2010, the company operates 221 funeral homes and 22 cemeteries across 21 states, serving more than 125,000 families annually through its Altogether network of more than 100 partner brands and 1,700+ professionals. Its core business model is acquisition-driven: FPG partners with independent funeral home owners seeking succession planning or retirement, acquires the business, and retains the local brand while providing shared back-office, marketing, technology, and employee benefits.
The company's go-to-market combines a B2B partnership/succession motion (targeting retiring funeral home owners) with a B2C at-need and preneed service motion (serving bereaved and pre-planning families). Revenue is generated through traditional funeral services, cremation services, cemetery plot and maintenance sales, preneed contracts, and — increasingly — direct-to-consumer digital arrangements. In 2022 the company acquired Solace Cremation and Krause Funeral Homes, extending cremation capability and making FPG the largest funeral services provider in Wisconsin by families served.
In 2024 FPG executed a strategic digital pivot: it acquired Cake, an online end-of-life planning platform, in September 2024 and launched the Afterall platform in October 2024, integrating more than 250 funeral homes and cemeteries into a unified online arrangement experience. The company is led by CEO Jim Evanger (appointed June 2026), with a C-suite including a CFO (Ben Brink, ex-Carriage Services), CIO (Doni Perry), CGO (Jason Chung, ex-McKinsey/Ogilvy/Digitas/Samsung), COO (Scott LePage), and CPO (Gabrielle McCarron). Pricing is quote-based and determined per family through consultation; no public pricing or financial disclosures are available.
Foundation Partners Group firmographics
Firmographics- Name
- Foundation Partners Group
- Legal name
- FPG Intermediate Holdco, LLC
- Website
- https://foundationpartners.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Foundation Partners Group is the second-largest US funeral services provider, operating 221 funeral homes and 22 cemeteries across 21 states. It partners with independent owners on succession planning and serves 125,000+ families annually through funeral, cremation, cemetery, preneed, and digital end-of-life services.
- Ownership category
- akta.pro rank
Foundation Partners Group industry classification
Industry- Product category
- Funeral and Cemetery Services
- NAICS
- Funeral Homes and Funeral Services (812210), Death Care Services (8122)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industry
- End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where Foundation Partners Group is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Foundation Partners Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Funeral Services: Traditional and modern funeral services including burial, cremation, and memorial services through owned funeral home locations
- Cemetery Services: Burial plot sales, cemetery maintenance, cremation burial options, columbariums, and memorial gardens
- Preneed Planning: Pre-arranged funeral and cremation services sold to families in advance, providing revenue certainty and family peace of mind
- Digital Platform Services: Online end-of-life planning tools and resources through Afterall platform and Cake acquisition for direct-to-consumer funeral services
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Foundation Partners Group product offering
Product offeringCore offering
Foundation Partners Group owns and operates a national network of 221 funeral homes and 22 cemeteries across 21 states, providing funeral, cremation, burial, memorial, and preneed planning services to families. It complements its physical locations with the Afterall digital platform and the acquired Cake platform, which together integrate more than 250 locations for online end-of-life planning and direct-to-consumer arrangement services.
Product overview
Foundation Partners Group operates a network of funeral homes, cemeteries, and cremation providers offering end-of-life services. The portfolio includes the Afterall digital platform for online planning and resource tools, the acquired Cake end-of-life planning platform, and the Altogether partner network spanning 243 locations (221 funeral homes, 22 cemeteries) across 21 states. The company also offers succession planning services for funeral home owners through partnership programs.
Differentiator
Problem solved
Functional benefit
Brands
- Altogether: A network of more than 100 unique partners and 1,700 professionals dedicated to guiding families through the end-of-life journey.
- Afterall
- Monarch Trade Services
Products and services
- Funeral Services Traditional and modern funeral services including burial, cremation, and memorial services delivered through 221 owned funeral home locations across 21 states for bereaved families.
- Cemetery Services Burial plot sales, cemetery maintenance, cremation burial options, columbariums, and memorial gardens provided through 22 cemeteries in the Foundation Partners Group network for families needing long-term memorial services.
- Preneed Planning Pre-arranged funeral and cremation services sold to families in advance, providing revenue certainty and family peace of mind while ensuring wishes are honored and reducing future family burden.
- Afterall Digital Platform A digital platform that integrates over 250 funeral homes and cemeteries, offering online resources and digital tools for families to streamline and simplify end-of-life arrangements and direct-to-consumer planning.
- Cake End-of-Life Planning Platform An online end-of-life planning platform acquired to enhance Foundation Partners Group's digital services and expand into preneed planning, cremation services, and direct-to-consumer funeral services.
Quantifiable outcome
- Serving over 125,000 families annually
- +1 more outcomes
Companies that use Foundation Partners Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Foundation Partners Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Foundation Partners Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CakecoreFoundation Partners Group acquired Cake, an online end-of-life planning platform, to enhance digital services and expand into end-of-life planning, preneed, and cremation services. This acquisition supports FPG's shift toward direct-to-consumer funeral services through digital innovation.
- Krause Funeral Homes & Cremation ServicecoreFoundation Partners acquired Krause Funeral Homes & Cremation Service, which has four locations in Wisconsin, making FPG the largest funeral services provider in Wisconsin by number of families served. Mark Krause was appointed VP of Industry Relations and Government Affairs.
- Baldwin Brothers Funeral & Cremation SocietycoreRick Baldwin and partners sold Baldwin Brothers Funeral & Cremation Society to Foundation Partners in 2021. The business operated a simpler, lower-cost cremation model.
- Beck's Tribute CentercoreJim Letson partnered with Foundation Partners in late 2021, having bought Beck's Tribute Center in Edmonds, Washington in 2006. Jim continues as brand ambassador.
- All-States Cremation and All Veterans Funeral & CremationcoreAl and Tommie Kamm sold All-States Cremation and All Veterans Funeral & Cremation (founded 1986 and 1989 respectively) to Foundation Partners in July 2019, maintaining brand autonomy.
- Musgrove Mortuaries & CemeteriescoreMark and Diane Musgrove partnered with Foundation Partners Group in 2020, continuing their family's legacy of serving Oregonian families since 1883. The Musgrove brand includes 11 funeral homes and three cemeteries.
- Charlotte Memorial Funeral Home, Cemetery & CrematorycoreRick Tuss sold Charlotte Memorial Funeral Home, Cemetery, and Crematory to Foundation Partners in 2019. The business is the only complete combination funeral home in Charlotte County, Florida.
- Ponderosa Valley Funeral ServicescoreSteve and Nanci Trevino founded Ponderosa Valley Funeral Services in Parker, Colorado in 2003. They partnered with Foundation Partners in 2019 to grow the business and devote more time to supporting families.
- Cremation Society of MinnesotacoreKevin and Mark Waterston founded the Cremation Society of Minnesota in 1980 and sold to Foundation Partners in 2017. It is now the leading provider of cremation services in Minnesota with five locations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Foundation Partners Group competitors and assessment
Company assessmentDirect peers
- Carriage Services: Publicly traded US funeral home and cemetery operator with a multi-brand, decentralized operating model. Closest direct comparable to FPG — its former CFO (Ben Brink) is now FPG's CFO, underscoring the operational similarity.
- StoneMor Partners: Publicly traded operator of cemeteries and funeral homes in the US. Directly comparable business mix (cemetery + funeral) and similar multi-state footprint, though StoneMor is more cemetery-weighted.
- Park Lawn Corporation: Canadian-listed consolidator of funeral homes, cemeteries, and crematoria with significant US operations. Comparable rollup strategy and preneed exposure; relevant benchmark for cross-border M&A discipline.
- NorthStar Memorial Group: Privately held, PE-backed funeral home and cemetery consolidator operating across multiple US states. Directly comparable rollup model competing with FPG for independent seller relationships.
- Tulip Cremation: Direct-to-consumer cremation provider offering simple, online-arranged cremation services. Represents the digital-native competitive threat FPG is responding to with Afterall and the Cake acquisition.
Broad incumbents
- Service Corporation International (SCI): The largest funeral services company in North America (~1,900+ locations). Operates Dignity Memorial and other national brands; FPG is the #2 player competing head-to-head for premium locations and seller relationships.
Emerging players
- Everdays: Digital end-of-life planning and pre-need marketplace. Comparable technology and direct-to-consumer approach to Cake/Afterall; emerging player competing for the same digital family-acquisition motion.
Regional players
- Dignity plc: UK-listed funeral services operator with substantial UK market share. Comparable business model (funeral homes, crematoria, preneed) but operates in a different geography; useful as a cross-border valuation and preneed benchmark.
Others
- Wilbert Funeral Services: Leading US supplier of burial vaults and related funeral products. Adjacent ecosystem participant supplying consumables to funeral operators including FPG's network.
- Homesteaders Life: Mutual preneed funeral funding company serving funeral homes nationwide. Counterparty/funder of many preneed contracts FPG sells; relevant ecosystem participant in FPG's preneed revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Foundation Partners Group social profiles
Digital presenceFoundation Partners Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foundation Partners Group leadership team
Management profileNumber of profiles
Profiles9 records
Foundation Partners Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Foundation Partners Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foundation Partners Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foundation Partners Group
What does Foundation Partners Group do?
Foundation Partners Group owns and operates a national network of 221 funeral homes and 22 cemeteries across 21 states, providing funeral, cremation, burial, memorial, and preneed planning services to families. It complements its physical locations with the Afterall digital platform and the acquired Cake platform, which together integrate more than 250 locations for online end-of-life planning and direct-to-consumer arrangement services.
Is Foundation Partners Group a public or private company?
Foundation Partners Group is a private company. It is classified as private equity controlled and is currently operating.
When was Foundation Partners Group founded?
Foundation Partners Group was founded in 2010. It employs 501 to 1,000 people.
Where is Foundation Partners Group based?
Foundation Partners Group is headquartered in Orlando, United States, in the North America region.
How does Foundation Partners Group make money?
Four revenue lines are on record. Funeral Services are the primary driver. The others are cemetery Services, preneed Planning and digital Platform Services.
Who are Foundation Partners Group's main competitors?
Direct peers on record are Carriage Services, StoneMor Partners, Park Lawn Corporation, NorthStar Memorial Group and Tulip Cremation. Service Corporation International (SCI) is listed as a broad incumbent. Everdays is listed as an emerging player. Dignity plc is listed as a regional player. Others are Wilbert Funeral Services and Homesteaders Life.
Does Foundation Partners Group have an API?
No public API is recorded for Foundation Partners Group.
What industry is Foundation Partners Group in?
Foundation Partners Group's product category is Funeral and Cemetery Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAH, End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home. Its NAICS code is 812210.