Hearthstone

Residential Alzheimer's and Dementia Carethehearth.org

Hearthstone is a non-profit Alzheimer's care organization founded in 1995 in Woburn, Massachusetts, providing residential care services for individuals with Alzheimer's disease under founder-led leadership.

Company typePrivate
Founded1995
HeadquartersWoburn, United States
Headcount—
GTM typeB2C
OfferingServices

What Hearthstone does

Hearthstone is a non-profit organization that operates an Alzheimer's care center providing residential care services. The organization was founded in 1995 and is headquartered in Woburn, Massachusetts, United States. John Zeisel serves as co-founder, CEO & President of the organization, indicating a founder-led governance model that has persisted across the organization's multi-decade operating history.

The company's operations focus on residential care for individuals with Alzheimer's disease, representing a specialized, single-vertical care services model rather than a technology or product business. As a non-profit entity, Hearthstone's revenue mechanics likely involve a combination of resident fees, Medicaid/insurance reimbursements, charitable donations, and grants — though none of these flows are disclosed in the input data. The organization maintains a public-facing website at thehearth.org, although the page was inaccessible (returning a loading/verification screen) at the time of data collection, limiting visibility into current programs, capacity, accreditation, service mix, or financial performance.

The available evidence describes a focused, single-vertical care services organization without disclosed scale, multi-site footprint, technology infrastructure, or partnership ecosystem. No information on facility count, bed capacity, staffing levels, certifications, awards, M&A activity, leadership team beyond the founder, or financial performance is present in the input. This data gap is the single most material constraint on any deeper analytical assessment of the organization.

Hearthstone firmographics

Firmographics

Name: Hearthstone
Website: https://thehearth.org
Company type: Private
Founded year: 1995
Short description: Hearthstone is a non-profit Alzheimer's care organization founded in 1995 in Woburn, Massachusetts, providing residential care services for individuals with Alzheimer's disease under founder-led leadership.
Ownership category
akta.pro rank

Hearthstone industry classification

Industry

Product category: Residential Alzheimer's and Dementia Care
NAICS: Assisted Living Facilities for the Elderly (623312)
SIC: Services-Nursing & Personal Care Facilities (8050)
akta.pro primary industry: Dementia & Alzheimer’s Respite Care (HSABAGAF)
akta.pro secondary industry: Dementia Companion & Engagement Care (HSABAEAA)

Keywords

Alzheimer's care
Residential memory care
Dementia care services
Senior care facility
Nonprofit care home

Where Hearthstone is headquartered

Location

Headquarters

HQ city: Woburn
HQ country: United States
HQ region: North America

Markets served

Hearthstone business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure

Hearthstone product offering

Product offering

Core offering

Hearthstone is a nonprofit organization that operates a residential care center specializing in Alzheimer's care. Founded in 1995 and based in Woburn, Massachusetts, the organization provides long-term residential services for individuals living with Alzheimer's disease and related dementias. The center delivers supervised housing, daily care, and support tailored to the needs of memory-impaired residents.

Differentiator

Problem solved

Functional benefit

Products and services

Alzheimer's Residential Care Long-term residential care program for individuals diagnosed with Alzheimer's disease, providing supervised housing, daily living support, and care tailored to memory-impaired residents. Targeted at families seeking a specialized care environment for relatives with progressive dementia.

Companies that use Hearthstone

Customer profile

Ideal customer profiles1 record

Hearthstone technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hearthstone partnerships and signals

Strategic signal

Recent moves2 records

Hearthstone competitors and assessment

Company assessment

Direct peers

Sunrise Senior Living: Operates senior living communities with a strong, branded memory care program (Reminiscence) for residents with Alzheimer's and other dementias. Directly comparable on residential dementia care model and target resident profile.
Five Star Senior Living: Manages senior living communities including memory care and assisted living across the U.S. Comparable on residential senior care delivery with overlapping resident acuity profiles.
Silverado Senior Living: Specialized memory care provider with communities dedicated to Alzheimer's, dementia, and Parkinson's residents. Highly comparable as a pure-play residential memory care operator.
Benchmark Senior Living: Operates a portfolio of senior living communities including dedicated memory care neighborhoods for Alzheimer's and dementia residents. Directly comparable as a residential memory care provider serving a similar resident population.
Atria Senior Living: National operator of senior living communities with a meaningful portion of residents in memory care programs. Comparable on residential Alzheimer's care delivery and assisted living service model.

Others

Alzheimer's Association: National non-profit focused on Alzheimer's care, support, research, and advocacy. Not a direct competitor, but a relevant ecosystem partner given Hearthstone's non-profit, Alzheimer-focused mission and likely referral relationship.

Broad incumbents

Genesis HealthCare: Operates skilled nursing and assisted living facilities, including programs that serve residents with dementia and Alzheimer's. Comparable as a residential elder care provider, though anchored more heavily in skilled nursing than Hearthstone's memory-care focus.
Brookdale Senior Living: Largest U.S. operator of senior living communities, with a sizable memory care footprint alongside independent living, assisted living, and skilled nursing. Overlaps with Hearthstone on residential Alzheimer's care but operates at much greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Hearthstone financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hearthstone leadership team

Management profile

Number of profiles

Profiles1 record

Hearthstone funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hearthstone M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearthstone

What does Hearthstone do?

When was Hearthstone founded?

Hearthstone was founded in 1995.

Where is Hearthstone based?

Hearthstone is headquartered in Woburn, United States, in the North America region.

Who are Hearthstone's main competitors?

Direct peers on record are Sunrise Senior Living, Five Star Senior Living, Silverado Senior Living, Benchmark Senior Living and Atria Senior Living. Alzheimer's Association is listed as an others. Broad incumbents are Genesis HealthCare and Brookdale Senior Living.

Does Hearthstone have an API?

No public API is recorded for Hearthstone.

What industry is Hearthstone in?

Hearthstone's product category is Residential Alzheimer's and Dementia Care. Its primary akta.pro industry code is HSABAGAF, Dementia & Alzheimer’s Respite Care, with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 623312 and its SIC code is 8050.