Direct Metals
Direct Metals Company is a family-owned specialty metal and fiberglass products supplier and fabricator, founded in 1996 and operating from Kennesaw, GA and Pleasant Prairie, WI. It serves construction, industrial, marine, architectural, and security end markets with wire mesh, grating, perforated and expanded metal, plus custom fabrication services.
- Company typePrivate
- Founded1996
- HeadquartersKennesaw, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Direct Metals does
Direct Metals Company, LLC is a privately held, family-owned specialty metal and fiberglass products supplier and fabricator founded in 1996 and headquartered in Kennesaw, Georgia. The company operates two warehouse/distribution facilities, in Kennesaw, GA and Pleasant Prairie, WI, holding what it describes as one of the largest inventories of specialty metal and fiberglass products in the United States. Its product portfolio spans eight core categories: wire mesh, perforated metal, expanded metal, bar grating, safety grating, fiberglass grating, stair treads, and architectural metal, complemented by in-house custom fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, welding, sawing, punching, rolling, and slitting. Products are manufactured in accordance with NAAMM Standards and the company maintains ISO 9001:2015 certification, ANAB accreditation, and UKAS Quality Management certification.
The company sells to a broad horizontal base of B2B customers across construction and architecture, industrial and manufacturing, marine, aerospace, agriculture, security/fencing, and energy/power generation end markets, with named project customers including the Statue of Liberty Welcome Center, Wrigley Field, Fontainebleau Terrace, and Ecolab. Distribution is direct, via phone (1.800.711.4939), email, an e-commerce storefront, and a request-quote form, with same-day shipping on in-stock orders placed before noon, next-day delivery within several hundred miles of its plants, and international export through all U.S. ports.
The business model is sales-led and project-driven: pricing is quote-based with F.O.B. shipping-point terms, products are sold as one-time purchases, and revenue is generated through both stock product sales and custom-fabricated components tailored to project specifications. Marketing is primarily content-driven, leveraging a blog, case studies, product glossaries, and catalogs to support specifying engineers, architects, contractors, and industrial buyers.
Direct Metals firmographics
Firmographics- Name
- Direct Metals
- Legal name
- Direct Metals Company, LLC
- Website
- https://directmetals.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Direct Metals Company is a family-owned specialty metal and fiberglass products supplier and fabricator, founded in 1996 and operating from Kennesaw, GA and Pleasant Prairie, WI. It serves construction, industrial, marine, architectural, and security end markets with wire mesh, grating, perforated and expanded metal, plus custom fabrication services.
- Ownership category
- akta.pro rank
Where Direct Metals is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Direct Metals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Specialty Metal Products Sales: Direct Metals sells a wide range of specialty metal products including wire mesh, perforated metal, expanded metal, bar grating, safety grating, and architectural metal. Products are sold as one-time purchases with F.O.B. shipping point terms. They also sell custom-fabricated components tailored to exact project specifications.
- Fiberglass Products Sales: Sales of fiberglass grating products including molded, pultruded, covered, bullet resistant, heavy duty fiberglass grating, stair treads, handrails, attachments, floor plates, and structural shapes.
- Custom Fabrication Services: Metal fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, welding, sawing, punching, rolling, and slitting. Custom-fabricated components are tailored to exact project specifications, saving customers time and money.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard stock products with same-day shipping on orders placed before noon |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Direct Metals product offering
Product offeringCore offering
Direct Metals is a specialty metal and fiberglass products supplier that manufactures, fabricates, and distributes wire mesh, perforated metal, expanded metal, bar grating, safety grating, fiberglass grating, stair treads, and architectural metal products. The company also provides custom metal fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, and welding. Products are manufactured to NAAMM Standards and ship same-day for in-stock orders placed before noon, serving construction, industrial, marine, and architectural customers nationwide.
Product overview
Direct Metals Company is a specialty metal and fiberglass products supplier offering a comprehensive portfolio of industrial products. The core offerings include Wire Mesh (welded, woven, PVC coated, cage mesh, hardware cloth, hex netting, filters, screens, security fencing, architectural mesh), Perforated Metal (round, square, slotted, decorative, architectural, hexagonal patterns), Expanded Metal (standard, flattened, architectural, micro, grating types), Bar Grating (aluminum, carbon steel, stainless steel, TiteWeld®), Safety Grating (Grip Strut™, Traction Tread™, Grate-Lock™, Perf-O Grip™), Fiberglass Grating (molded, pultruded, covered, bullet resistant types), Stair Treads, and Architectural Metal. The company also provides custom Fabrication Services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, and welding. Products are manufactured according to NAAMM Standards and ship same-day for orders placed before noon on in-stock items.
Differentiator
Problem solved
Functional benefit
Products and services
- Wire Mesh
Quantifiable outcome
- Same-day shipping on in-stock orders placed before noon
- +3 more outcomes
Companies that use Direct Metals
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Direct Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Direct Metals partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Direct Metals competitors and assessment
Company assessmentDirect peers
- McMaster-Carr: Catalog and online distributor of industrial metal and related products with same-day shipping. Direct Metals competes with McMaster in wire mesh, perforated/expanded metal, grating, and safety/slip-resistant products for industrial customers.
- OnlineMetals: Online metals supplier offering small-quantity metal products including perforated, expanded, sheet, and grating products. Direct Metals' online storefront and e-commerce model is directly comparable.
- Metal Supermarkets: Franchise-based small-quantity metal supplier with multiple U.S. locations offering same-day pickup on aluminum, steel, and stainless products. Competes with Direct Metals on convenience and breadth for SMB and project buyers.
- TW Metals: Specialty metals distributor focused on aluminum, stainless, and high-performance alloys serving aerospace, industrial, and commercial markets. Comparable specialty product focus and fabrication services.
- Industrial Metal Supply: West Coast metal service center offering aluminum, steel, stainless, expanded metal, perforated metal, grating, and specialty products with same-day will-call. Direct peer in product mix and customer type.
- All Metals Supply: Sheet metal and industrial metal products distributor in the Western U.S. offering steel, aluminum, stainless, expanded metal, perforated metal, and grating products. Direct peer on product mix and customer segment.
Broad incumbents
- Grainger: Large industrial MRO distributor with broad catalog including metal products, grating, and safety items. Overlaps with Direct Metals in industrial buyer purchasing channels but operates at vastly larger scale and breadth.
- Ryerson: Large publicly-traded metal service center distributing carbon steel, stainless steel, aluminum, and specialty products across the U.S. Competes with Direct Metals across bar grating, expanded metal, and value-added processing.
- MSC Industrial: Major metalworking and MRO industrial distributor with extensive catalog of metal products, safety grating, and fabrication supplies. Competes for industrial buyer wallet share in similar product categories.
Regional players
- Klein Steel Service: Northeast U.S. metal service center distributing steel, aluminum, stainless, and specialty products with processing services. Regional competitor with similar product breadth and custom processing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Direct Metals social profiles
Digital presenceDirect Metals compliance and trust
Trust signalCompliance2 records
Direct Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Metals leadership team
Management profileNumber of profiles
Direct Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Metals
What does Direct Metals do?
Direct Metals is a specialty metal and fiberglass products supplier that manufactures, fabricates, and distributes wire mesh, perforated metal, expanded metal, bar grating, safety grating, fiberglass grating, stair treads, and architectural metal products. The company also provides custom metal fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, and welding. Products are manufactured to NAAMM Standards and ship same-day for in-stock orders placed before noon, serving construction, industrial, marine, and architectural customers nationwide.
Is Direct Metals a public or private company?
Direct Metals is a private company. It is classified as family owned and is currently operating.
When was Direct Metals founded?
Direct Metals was founded in 1996. It employs 11 to 50 people.
Where is Direct Metals based?
Direct Metals is headquartered in Kennesaw, United States, in the North America region.
How does Direct Metals make money?
Three revenue lines are on record. Specialty Metal Products Sales are the primary driver. The others are fiberglass Products Sales and custom Fabrication Services.
Who are Direct Metals's main competitors?
Direct peers on record are McMaster-Carr, OnlineMetals, Metal Supermarkets, TW Metals, Industrial Metal Supply and All Metals Supply. Broad incumbents are Grainger, Ryerson and MSC Industrial. Klein Steel Service is listed as a regional player.
Does Direct Metals have an API?
No public API is recorded for Direct Metals.