Direct Metals

What Direct Metals does

Direct Metals Company, LLC is a privately held, family-owned specialty metal and fiberglass products supplier and fabricator founded in 1996 and headquartered in Kennesaw, Georgia. The company operates two warehouse/distribution facilities, in Kennesaw, GA and Pleasant Prairie, WI, holding what it describes as one of the largest inventories of specialty metal and fiberglass products in the United States. Its product portfolio spans eight core categories: wire mesh, perforated metal, expanded metal, bar grating, safety grating, fiberglass grating, stair treads, and architectural metal, complemented by in-house custom fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, welding, sawing, punching, rolling, and slitting. Products are manufactured in accordance with NAAMM Standards and the company maintains ISO 9001:2015 certification, ANAB accreditation, and UKAS Quality Management certification.

The company sells to a broad horizontal base of B2B customers across construction and architecture, industrial and manufacturing, marine, aerospace, agriculture, security/fencing, and energy/power generation end markets, with named project customers including the Statue of Liberty Welcome Center, Wrigley Field, Fontainebleau Terrace, and Ecolab. Distribution is direct, via phone (1.800.711.4939), email, an e-commerce storefront, and a request-quote form, with same-day shipping on in-stock orders placed before noon, next-day delivery within several hundred miles of its plants, and international export through all U.S. ports.

The business model is sales-led and project-driven: pricing is quote-based with F.O.B. shipping-point terms, products are sold as one-time purchases, and revenue is generated through both stock product sales and custom-fabricated components tailored to project specifications. Marketing is primarily content-driven, leveraging a blog, case studies, product glossaries, and catalogs to support specifying engineers, architects, contractors, and industrial buyers.

Name

Direct Metals

Legal name

Direct Metals Company, LLC

Website

https://directmetals.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Metals Company is a family-owned specialty metal and fiberglass products supplier and fabricator, founded in 1996 and operating from Kennesaw, GA and Pleasant Prairie, WI. It serves construction, industrial, marine, architectural, and security end markets with wire mesh, grating, perforated and expanded metal, plus custom fabrication services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Metal Products Sales: Direct Metals sells a wide range of specialty metal products including wire mesh, perforated metal, expanded metal, bar grating, safety grating, and architectural metal. Products are sold as one-time purchases with F.O.B. shipping point terms. They also sell custom-fabricated components tailored to exact project specifications.
2. Fiberglass Products Sales: Sales of fiberglass grating products including molded, pultruded, covered, bullet resistant, heavy duty fiberglass grating, stair treads, handrails, attachments, floor plates, and structural shapes.
3. Custom Fabrication Services: Metal fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, welding, sawing, punching, rolling, and slitting. Custom-fabricated components are tailored to exact project specifications, saving customers time and money.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Direct Metals is a specialty metal and fiberglass products supplier that manufactures, fabricates, and distributes wire mesh, perforated metal, expanded metal, bar grating, safety grating, fiberglass grating, stair treads, and architectural metal products. The company also provides custom metal fabrication services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, and welding. Products are manufactured to NAAMM Standards and ship same-day for in-stock orders placed before noon, serving construction, industrial, marine, and architectural customers nationwide.

Product overview

Direct Metals Company is a specialty metal and fiberglass products supplier offering a comprehensive portfolio of industrial products. The core offerings include Wire Mesh (welded, woven, PVC coated, cage mesh, hardware cloth, hex netting, filters, screens, security fencing, architectural mesh), Perforated Metal (round, square, slotted, decorative, architectural, hexagonal patterns), Expanded Metal (standard, flattened, architectural, micro, grating types), Bar Grating (aluminum, carbon steel, stainless steel, TiteWeld®), Safety Grating (Grip Strut™, Traction Tread™, Grate-Lock™, Perf-O Grip™), Fiberglass Grating (molded, pultruded, covered, bullet resistant types), Stair Treads, and Architectural Metal. The company also provides custom Fabrication Services including cutting, shearing, laser/plasma/water jet cutting, drilling, blanking, and welding. Products are manufactured according to NAAMM Standards and ship same-day for orders placed before noon on in-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire Mesh

Quantifiable outcome

• Same-day shipping on in-stock orders placed before noon
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McMaster-Carr: Catalog and online distributor of industrial metal and related products with same-day shipping. Direct Metals competes with McMaster in wire mesh, perforated/expanded metal, grating, and safety/slip-resistant products for industrial customers.
• OnlineMetals: Online metals supplier offering small-quantity metal products including perforated, expanded, sheet, and grating products. Direct Metals' online storefront and e-commerce model is directly comparable.
• Metal Supermarkets: Franchise-based small-quantity metal supplier with multiple U.S. locations offering same-day pickup on aluminum, steel, and stainless products. Competes with Direct Metals on convenience and breadth for SMB and project buyers.
• TW Metals: Specialty metals distributor focused on aluminum, stainless, and high-performance alloys serving aerospace, industrial, and commercial markets. Comparable specialty product focus and fabrication services.
• Industrial Metal Supply: West Coast metal service center offering aluminum, steel, stainless, expanded metal, perforated metal, grating, and specialty products with same-day will-call. Direct peer in product mix and customer type.
• All Metals Supply: Sheet metal and industrial metal products distributor in the Western U.S. offering steel, aluminum, stainless, expanded metal, perforated metal, and grating products. Direct peer on product mix and customer segment.

Broad incumbents

• Grainger: Large industrial MRO distributor with broad catalog including metal products, grating, and safety items. Overlaps with Direct Metals in industrial buyer purchasing channels but operates at vastly larger scale and breadth.
• Ryerson: Large publicly-traded metal service center distributing carbon steel, stainless steel, aluminum, and specialty products across the U.S. Competes with Direct Metals across bar grating, expanded metal, and value-added processing.
• MSC Industrial: Major metalworking and MRO industrial distributor with extensive catalog of metal products, safety grating, and fabrication supplies. Competes for industrial buyer wallet share in similar product categories.

Regional players

• Klein Steel Service: Northeast U.S. metal service center distributing steel, aluminum, stainless, and specialty products with processing services. Regional competitor with similar product breadth and custom processing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/directmetals
• Facebookfacebook.com/DirectMetalsCompany
• LinkedInlinkedin.com/company/direct-metals
• Instagraminstagram.com/direct_metals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Metals