Reservamos
Reservamos is a Mexico-based online bus ticket booking platform founded in 2012 that aggregates more than 90 intercity bus operators across Mexico and the United States, letting individual travelers compare prices, schedules, and routes to over 3,700 destinations and purchase electronic tickets via web and mobile apps for a commission.
- Company typePrivate
- Founded2012
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reservamos does
Reservamos is a private Mexican online travel agency focused exclusively on intercity bus ticketing, founded in 2012 and headquartered in Mexico City. The company operates a multi-modal bus booking platform that aggregates more than 90 bus operators across Mexico and the United States and connects over 3,700 destinations, allowing individual travelers to compare prices, schedules, and travel durations in real time and purchase electronic tickets through a responsive website or native iOS/Android applications. Its core product is a price-comparison and booking engine rather than an operator itself, monetized primarily on a commission (comisionista) basis for tickets purchased on behalf of users, supplemented by a paid Boleto Flexible add-on priced at $35 MXN per ticket that offers unlimited changes and cancellation credit.
Functionally, Reservamos is a meta-search and digital marketplace layered on top of independent bus lines (Primera Plus, ETN Turistar Lujo, Tufesa, Flecha Amarilla, Autovías La Línea, Costa Line, Parhikuni, Estrella Roja Puebla, Roll & Bits, Smile Bus, Herradura de Plata, Albatros, Autonaves, Costa de Oro, among others). Its technology stack centers on a real-time inventory and price aggregation engine, electronic ticket delivery via email and mobile apps, and a broad payment integrations layer (Visa, Mastercard, American Express, PayPal with 3-month interest-free installments, Mercado Pago with up to 12 fixed monthly installments, OXXO cash vouchers, and Aplazo buy-now-pay-later). The free Cobertura Reservamos coverage bundled into every purchase (one ticket change and an open ticket valid for one month) is positioned as a baseline consumer protection layer and complements the paid Boleto Flexible product.
Commercially, the company pursues a direct-to-consumer go-to-market through SEO, content marketing, and broad social-media presence (Facebook, Instagram, TikTok, X, Pinterest), driving organic traffic from travelers searching for bus routes and prices. Customer segments are horizontal: primary segment is individual travelers booking intercity or cross-border trips, with a secondary persona of budget-conscious travelers seeking the lowest price among operators. Reservamos is privately held with no disclosed equity raise beyond a $700K round in February 2013 and a subsequent 2015 round involving LIV Capital and Thayer Investment Partners, and has not reported revenue; the company has 51–100 employees and leadership comprising founders Andrés Sucre (CEO), César Adrián Cuadros Zegarra (CPO), and Sebastián Gómez (COO), with a dedicated Head of Expansion (Fernando Aguilera) supporting growth of the operator ecosystem and cross-border inventory.
Reservamos firmographics
Firmographics- Name
- Reservamos
- Legal name
- Reservamos
- Website
- https://reservamos.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reservamos is a Mexico-based online bus ticket booking platform founded in 2012 that aggregates more than 90 intercity bus operators across Mexico and the United States, letting individual travelers compare prices, schedules, and routes to over 3,700 destinations and purchase electronic tickets via web and mobile apps for a commission.
- Ownership category
- akta.pro rank
Reservamos industry classification
Industry- Product category
- Online Travel Booking and Bus Ticket Aggregation
- NAICS
- Travel Arrangement and Reservation Services (5615), Interurban and Rural Bus Transportation (4852)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Rail & Intercity Bus Booking Engines (THALADAD)
Keywords
Where Reservamos is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Markets served
Reservamos business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Ticket sales commission: Reservamos acts as a commission-based intermediary (comisionista) purchasing tickets on behalf of users from bus service providers. The company earns revenue through commissions on completed ticket transactions processed through its platform.
- Boleto Flexible add-on: Optional paid upgrade offering unlimited changes and cancellation credited to the user's account, priced at $35 MXN per ticket
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Base ticket prices with Cobertura Reservamos included |
| Unit Pricing | Pay-as-you-go | Boleto Flexible upgrade |
| Other | Pay-as-you-go | Financing options through payment partners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Reservamos product offering
Product offeringCore offering
Reservamos operates an online bus ticket booking and comparison platform that aggregates more than 90 bus lines across Mexico and the United States, connecting 3,700+ destinations. Users search routes, compare prices, schedules, and travel duration in real time, select seats, and purchase electronic tickets via website or mobile app. The platform also offers free Cobertura Reservamos coverage and a paid Boleto Flexible add-on ($35 MXN).
Product overview
Reservamos operates as a bus ticket aggregation and comparison platform (a meta-search/marketplace model) serving Mexico and the United States. The core offering is the Reservamos Platform (web-based online booking engine) paired with a native Mobile App for iOS and Android. The platform aggregates over 90 independent bus lines (Primera Plus, ETN Turistar Lujo, Tufesa, Autovías, Costa Line, and others) into a unified search and purchase interface. Value-added services include the free Cobertura Reservanos (one change and open ticket per month) and the paid Boleto Flexible upgrade ($35) for unlimited changes and cancellation to credit. All tickets are delivered as electronic PDFs via email and are also accessible within the mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Reservamos Platform
- Reservamos Mobile App
- Cobertura Reservamos
- Boleto Flexible
Quantifiable outcome
- Saves time by eliminating queues at bus station ticket counters
Companies that use Reservamos
Customer profileSegments2 records
Ideal customer profiles2 records
Reservamos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Reservamos partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Primera PluscorePrimera Plus is one of the major bus lines available on Reservamos, providing routes across Mexico. Reservamos sells tickets on behalf of Primera Plus, earning commission on each transaction.
- ETN Turistar LujocoreETN Turistar Lujo is a luxury bus service available on the Reservamos platform, offering premium routes with amenities.
- Autovías La LíneacoreAutovías La Línea bus service is available for booking on Reservamos with routes across Mexico.
- Costa LinecoreCosta Line bus routes available on Reservamos for travel to coastal destinations in Mexico.
- TufesacoreTufesa bus lines available on Reservamos, including Tufesa Plus, Tufesa Titanium, Tufesa Platinum, and Tufesa Internacional, serving routes in Mexico and the United States.
- ParhikunicoreParhikuni bus service including Servicio Express, Platinum, and Ultra tiers available on Reservamos.
- Roll & BitscoreRoll & Bits economic bus service available on Reservamos as part of Grupo Roll&Bits.
- Smile BuscoreSmile Bus services available on Reservamos, positioned as offering competitive pricing.
- Herradura de PlataminorHerradura de Plata bus lines available on Reservamos, part of Grupo Herradura Occidente.
- AlbatrosminorAlbatros bus services available on Reservamos as part of Grupo Albatros.
- Estrella Roja PueblacoreEstrella Roja Puebla bus services available on Reservamos, including direct, airport, and primera clase options, part of Grupo Estrella Roja.
- AutonavesminorAutonaves bus routes available on Reservamos.
- Costa de OrominorAutobuses Costa de Oro routes available on Reservamos for travel to coastal destinations.
- Grupo ETN-TuristarcoreParent company of ETN and Turistar bus lines, providing multiple service tiers (Lujo, Ejecutivo) available on Reservamos.
- Grupo Flecha AmarillacoreGrupo Flecha Amarilla bus lines available on Reservamos.
- Grupo TufesacoreFull Grupo Tufesa fleet including Plus, Titanium, Platinum, and Internacional tiers available on Reservamos for cross-border Mexico-USA routes.
- PayPalminorPayPal integration enabling 3-month interest-free installment payments for bus tickets on Reservamos, with joint promotional campaigns.
- Mercado PagominorMercado Pago integration for fast checkout and up to 12 monthly installment payments on Reservamos.
- AplazominorAplazo integration enabling biweekly installment payments with promotional $150 MXN discount on Reservamos.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Reservamos competitors and assessment
Company assessmentDirect peers
- ClickBus: ClickBus is the leading intercity bus booking aggregator in Brazil with Mexico operations, directly comparable to Reservamos as a multi-carrier bus ticket marketplace with similar commission-based revenue model and consumer-facing booking flow.
- RedBus: RedBus (acquired by MakeMyTrip) operates one of the largest intercity bus booking platforms globally, including Mexico. Directly comparable to Reservamos in aggregating multiple bus operators and selling tickets via a commission model to consumers.
- Busbud: Busbud is a Montreal-based intercity bus and ground travel booking platform operating across the Americas and Europe. Directly comparable to Reservamos in aggregating bus operators, providing price/schedule comparison, and selling tickets through a consumer-facing marketplace.
- Wanderu: Wanderu is a North American ground travel booking platform focused on intercity bus and train tickets. Comparable to Reservamos as a multi-operator comparison and booking platform serving consumer travelers across the Americas.
- Bookaway: Bookaway is a global ground transportation booking platform aggregating buses, ferries, and transfers across Latin America, Asia, and Africa. Directly comparable to Reservamos as an aggregator selling third-party intercity transport tickets to consumers in emerging markets.
- 12Go: 12Go is an Asia-based transport booking platform aggregating buses, trains, ferries, and flights across Southeast Asia. Comparable to Reservamos as a multi-operator comparison and booking marketplace, though serving a different regional focus.
Broad incumbents
- FlixBus: Flix is a major European-based intercity bus operator and technology platform that has expanded into Mexico and the US. Comparable to Reservamos as a tech-enabled bus marketplace, but operates its own fleet rather than purely aggregating third-party carriers.
- Omio: Omio (formerly GoEuro) is a European multimodal travel booking platform covering bus, train, and air across multiple geographies. Comparable to Reservamos in aggregation and price comparison of bus operators, but with broader modal coverage and global reach.
Regional players
- Busfor: Busfor is an intercity bus booking platform operating primarily in Russia, Ukraine, and CIS countries. Comparable to Reservamos as a multi-carrier bus marketplace with similar commission model, but serving a different geographic market.
Others
- Boletia: Boletia is a Mexican online ticketing platform focused primarily on events and entertainment rather than intercity bus travel. Included as a comparable Mexican consumer ticketing marketplace using similar digital distribution and commission monetization.
Market position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Reservamos social profiles
Digital presenceReservamos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reservamos leadership team
Management profileNumber of profiles
Profiles4 records
Reservamos funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reservamos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reservamos
What does Reservamos do?
Reservamos operates an online bus ticket booking and comparison platform that aggregates more than 90 bus lines across Mexico and the United States, connecting 3,700+ destinations. Users search routes, compare prices, schedules, and travel duration in real time, select seats, and purchase electronic tickets via website or mobile app. The platform also offers free Cobertura Reservamos coverage and a paid Boleto Flexible add-on ($35 MXN).
Is Reservamos a public or private company?
Reservamos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reservamos founded?
Reservamos was founded in 2012. It employs 51 to 100 people.
Where is Reservamos based?
Reservamos is headquartered in Mexico City, Mexico, in the Latin America region.
How does Reservamos make money?
Two revenue lines are on record. Ticket sales commission is the primary driver. The others are boleto Flexible add-on.
Who are Reservamos's main competitors?
Direct peers on record are ClickBus, RedBus, Busbud, Wanderu, Bookaway and 12Go. Broad incumbents are FlixBus and Omio. Busfor is listed as a regional player. Boletia is listed as an others.
Does Reservamos have an API?
No public API is recorded for Reservamos.
What industry is Reservamos in?
Reservamos's product category is Online Travel Booking and Bus Ticket Aggregation. Its primary akta.pro industry code is THALADAD, Rail & Intercity Bus Booking Engines. Its NAICS code is 5615 and its SIC code is 4100.