Zing Zang
Zing Zang is a Chicago-based non-alcoholic cocktail mix brand, founded in the 1990s and now a subsidiary of Mizkan America. It sells Bloody Mary, Margarita, and other cocktail mixes, ready-to-drink premixed cocktails, and condiment accessories across all 50 US states, the Caribbean, and Puerto Rico through retail, foodservice, and direct e-commerce channels.
- Company typePrivate
- Founded1997
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zing Zang does
Zing Zang is a Chicago-based, non-alcoholic cocktail mix brand founded in the mid-1990s, best known for its flagship Bloody Mary Mix and self-described as "America's #1 Bloody Mary Mix." The company's core product technology centers on a proprietary 7-vegetable juice blend (carrot, celery, parsley, beet, lettuce, watercress, spinach) combined with natural sweeteners (pure cane sugar, stevia leaf extract, monk fruit, blue agave nectar, erythritol) and explicitly formulated without high-fructose corn syrup. The portfolio has expanded from the original Bloody Mary SKU to include multiple Bloody Mary variants (Original, Blazing, Dill Pickle), a Margarita family (Classic, Mango, Strawberry-Daiquiri), Spirit Mixes (Sweet & Sour, Piña Colada, Espresso Martini, Michelada), ready-to-drink premixed cocktails in 12oz cans and 1.75L bottles, and adjacent products (Bloody Mary Ketchup, Cocktail Rimmer).
The company distributes through three primary channels: retail and grocery across all 50 US states plus the Caribbean and Puerto Rico; foodservice and on-premise venues (restaurants and bars); and direct-to-consumer e-commerce via its website store locator. The customer base is dominated by at-home entertaining consumers preparing brunch, tailgating, and social-occasion cocktails, with secondary demand from foodservice operators and retail buyers. Marketing relies on organic social media engagement (Instagram, Facebook, Twitter/X), social media contests and giveaways, an extensive recipe library, and earned media partnerships, including a 2026 USO collaboration tied to a patriotic limited-edition bottle release.
Ownership transitioned from private equity firm NexPhase Capital to Mizkan America, a Japanese-owned condiments and specialty foods platform, on July 10, 2025. Under the new parent, the brand continues to operate as Zing Zang, LLC out of its Chicago headquarters while accessing Mizkan's manufacturing scale and distribution infrastructure. The product is positioned in the premium, all-natural segment of the cocktail mix category, with awards (SIP 2024 Platinum, Fifty Best 2024 Double Gold, Proof 2023 Gold) supporting its quality positioning versus mainstream mass-market competitors.
Zing Zang firmographics
Firmographics- Name
- Zing Zang
- Legal name
- Zing Zang, LLC
- Website
- https://zingzang.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zing Zang is a Chicago-based non-alcoholic cocktail mix brand, founded in the 1990s and now a subsidiary of Mizkan America. It sells Bloody Mary, Margarita, and other cocktail mixes, ready-to-drink premixed cocktails, and condiment accessories across all 50 US states, the Caribbean, and Puerto Rico through retail, foodservice, and direct e-commerce channels.
- Ownership category
- akta.pro rank
Zing Zang industry classification
Industry- Product category
- Non-alcoholic cocktail mixers
- NAICS
- Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Zing Zang is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zing Zang business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Premixed Cocktails (Ready-to-Drink): Pre-mixed cocktails (Bloody Mary, Blazing Bloody Mary, Classic Margarita, Mango Margarita) made with premium spirits (6x distilled vodka, silver tequila), sold in 12oz cans and 1.75L bottles. Full-strength, ready-to-serve convenience products.
- Cocktail Mixes: Concentrated cocktail mixer syrups (Bloody Mary, Blazing Bloody Mary, Dill Pickle Bloody Mary, Michelada, Classic Margarita, Mango Margarita, Strawberry Margarita-Daiquiri, Sweet & Sour, Piña Colada, Espresso Martini) sold in 32oz bottles, 1.75L bottles, and 8oz slim cans. Consumer adds their own spirit.
- Bloody Mary Ketchup: Condiment product using the brand's Bloody Mary flavor profile, extending the brand into the condiment aisle. Sold in 15oz and 32oz bottles.
- Cocktail Rimmer: Savory rim seasoning product (salt, chili pepper, lime, spices) designed to pair with Bloody Mary, Michelada, and Margarita products. Sold as a complementary add-on product.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Zing Zang product offering
Product offeringCore offering
Zing Zang manufactures and sells non-alcoholic cocktail mixers and ready-to-drink premixed cocktails, anchored by its flagship Bloody Mary Mix (positioned as America's #1). The product portfolio spans Bloody Mary variants, Margarita mixes, Michelada, Sweet & Sour, Piña Colada, and Espresso Martini cocktail mixes, plus ready-to-drink canned and bottled premixed cocktails made with premium spirits. Adjacent products include a Bloody Mary Ketchup and a Cocktail Rimmer seasoning, extending the brand's core flavor profile into condiment and accessory categories.
Product overview
Zing Zang is a non-alcoholic cocktail mix brand offering a portfolio of ready-to-drink premixed cocktails and cocktail mix concentrates. The product lineup centers on Bloody Mary Mixes (Original, Blazing, and Dill Pickle variants) as the flagship offering, complemented by Margarita Mixes (Classic, Mango, Strawberry-Daiquiri), Spirit Mixes (Sweet & Sour, Piña Colada, Espresso Martini, Michelada), and condiment/accessory products (Ketchup, Cocktail Rimmer). The company positions itself as 'America's Number One Bloody Mary Mix' and has expanded from single-product origin in the 1990s to a diversified portfolio of cocktail solutions spanning mixers and ready-to-drink options. Products are distributed nationwide in all 50 states, the Caribbean, and Puerto Rico.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloody Mary Mix America's #1 Bloody Mary Mix, made with seven vegetable juices, Worcestershire sauce, hot sauce, and bold seasonings. Can be consumed straight or mixed with spirits or beer, for at-home entertaining, brunch, and social occasions.
- Blazing Bloody Mary Mix Spicier variant of the original Bloody Mary Mix with added hot sauce, designed for consumers who prefer hotter Bloody Marys. Keto-friendly.
- Dill Pickle Bloody Mary Mix Bloody Mary Mix variant featuring bold, briny dill pickle flavor combined with the classic recipe. Contains dill pickle brine, seven vegetable juices, and bold seasonings.
- Michelada Mix Authentic Michelada mix blending tomato juice, robust spices, Worcestershire, hot sauce, and lemon/lime juices, designed to be mixed with beer for a refreshing cocktail.
- Premixed Cocktails (Ready-to-Drink) Ready-to-drink canned and bottled premixed cocktails combining Zing Zang mixes with premium spirits (6x distilled vodka, silver tequila), including Bloody Mary, Blazing Bloody Mary, Classic Margarita, and Mango Margarita varieties in 12oz cans and 1.75L bottles.
- Classic Margarita Mix Premium Margarita Mix crafted with real fruit juices (lime, Key lime, and grapefruit), naturally sweetened with blue agave nectar and pure cane sugar, with no high-fructose corn syrup.
- Mango Margarita Mix Tropical mango, lime, and Key lime cocktail mix naturally sweetened with blue agave nectar and pure cane sugar, with no high-fructose corn syrup.
- Strawberry Margarita – Daiquiri Mix Versatile fruit cocktail mix made with real strawberries, limes, and pineapples, naturally sweetened with pure cane sugar. Works with tequila or rum for margaritas or daiquiris.
- Sweet & Sour Mix Balanced citrus cocktail mix made with real lemon, lime, and orange bitters, naturally sweetened with pure cane sugar, with no high-fructose corn syrup. Pairs with bourbon or whiskey.
- Piña Colada Mix Tropical cocktail mix made with real pineapple juice and natural coconut flavor, naturally sweetened with pure cane sugar. Serve over ice or blend with rum.
- Espresso Martini Mix Espresso cocktail mix blending real coffee and cocoa bitters for bold espresso flavor and smooth finish, sweetened with erythritol and monk fruit. Add vodka and shake with ice to serve.
- Cocktail Rimmer Rim seasoning product featuring a zesty blend of salt, chili pepper, real lime, celery seed, and pepper, designed to add a savory, spicy finish to Bloody Marys, Micheladas, and Margaritas.
- Bloody Mary Ketchup Ketchup condiment crafted with the same bold ingredients as the Bloody Mary Mix, including tomato, seven vegetable juices, Worcestershire, celery salt, black pepper, and a dash of heat, extending the brand into the condiment aisle.
Quantifiable outcome
- Multiple product awards including SIP 2024 Platinum, Fifty 2024 Double Gold, SIP 2024 Consumer Choice, and Proof 2023 Gold for ready-to-drink premixed cocktails.
Companies that use Zing Zang
Customer profileSegments3 records
Ideal customer profiles3 records
Zing Zang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zing Zang partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USOminorZing Zang partnered with the USO to donate $50,000 to support military service members and their families as part of a limited-edition patriotic bottle campaign celebrating America's 250th anniversary. The patriotic bottle was released nationwide with a portion of proceeds supporting USO programs.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Zing Zang competitors and assessment
Company assessmentDirect peers
- Master of Mixes: Master of Mixes is a broad-line cocktail mixer brand (Bloody Mary, Margarita, Sweet & Sour, Daiquiri, etc.) sold at retail and foodservice, directly competing with Zing Zang in the same shelf-set and consumer occasion.
- Powell & Mahoney: Powell & Mahoney craft cocktail mixers (Bloody Mary, Margarita, Mojito, etc.) sold at grocery and natural channels, competing head-to-head with Zing Zang on flavor breadth and premium retail positioning.
- Q Mixers: Q Mixers is a premium, all-natural cocktail mixer brand (tonic, ginger, cranberry, etc.) overlapping Zing Zang on clean-label credentials and retail premium positioning, but focused on bar-style mixers (tonic/ginger) more than Bloody Mary.
- Fever-Tree: Fever-Tree is a global premium mixer brand (tonics, ginger beer, flavored sodas) competing in the same mixer category with a similar natural-ingredient, premium positioning strategy as Zing Zang.
- Finest Call: Finest Call is a broad-line cocktail mix brand (sour, sweet & sour, Margarita, Bloody Mary) primarily sold through foodservice and bar channels, overlapping with Zing Zang's on-premise distributor-driven segment.
- Margaritaville: Margaritaville offers branded cocktail mixers and ready-to-drink frozen cocktails leveraging the lifestyle brand, competing with Zing Zang's Margarita line and on-premise/frozen RTD category.
- Stirrings: Stirrings (AMI Brands) produces a portfolio of cocktail mixers (Bloody Mary, Margarita, Cosmopolitan, etc.) for retail and on-premise, directly comparable to Zing Zang's multi-flavor mixer line and RTD propositions.
- Tres Agaves Cocktail Mixers: Tres Agaves produces organic agave-based cocktail mixers (Margarita, Bloody Mary, Paloma) with a similar all-natural product philosophy and direct overlap in retailer shelf-sets against Zing Zang.
Broad incumbents
- Jose Cuervo (RTD/Mixers): Jose Cuervo's branded Margarita mixers and RTD canned Margaritas place it in direct competition with Zing Zang's Classic and Mango Margarita lines and premixed cocktail SKUs, leveraging a much larger spirits parent company.
- Mr & Mrs T Bloody Mary Mix: Mr & Mrs T is a mainstream shelf-stable Bloody Mary mixer brand with broad grocery penetration, historically positioned as a mass-market alternative to Zing Zang's premium natural-ingredient positioning in the same mixer category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zing Zang social profiles
Digital presenceZing Zang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zing Zang leadership team
Management profileNumber of profiles
Profiles3 records
Zing Zang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zing Zang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zing Zang
What does Zing Zang do?
Zing Zang manufactures and sells non-alcoholic cocktail mixers and ready-to-drink premixed cocktails, anchored by its flagship Bloody Mary Mix (positioned as America's #1). The product portfolio spans Bloody Mary variants, Margarita mixes, Michelada, Sweet & Sour, Piña Colada, and Espresso Martini cocktail mixes, plus ready-to-drink canned and bottled premixed cocktails made with premium spirits. Adjacent products include a Bloody Mary Ketchup and a Cocktail Rimmer seasoning, extending the brand's core flavor profile into condiment and accessory categories.
Is Zing Zang a public or private company?
Zing Zang is a private company. It is classified as corporate owned and is currently operating.
When was Zing Zang founded?
Zing Zang was founded in 1997. It employs 1 to 10 people.
Where is Zing Zang based?
Zing Zang is headquartered in Chicago, United States, in the North America region.
How does Zing Zang make money?
Four revenue lines are on record. Premixed Cocktails (Ready-to-Drink) is the primary driver. The others are cocktail Mixes, bloody Mary Ketchup and cocktail Rimmer.
Who are Zing Zang's main competitors?
Direct peers on record are Master of Mixes, Powell & Mahoney, Q Mixers, Fever-Tree, Finest Call, Margaritaville, Stirrings and Tres Agaves Cocktail Mixers. Broad incumbents are Jose Cuervo (RTD/Mixers) and Mr & Mrs T Bloody Mary Mix.
Does Zing Zang have an API?
No public API is recorded for Zing Zang.
What industry is Zing Zang in?
Zing Zang's product category is Non-alcoholic cocktail mixers. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 3121 and its SIC code is 2080.