GoGo squeeZ

What GoGo squeeZ does

GoGo squeeZ, legally operated as Materne North America Corp., is a consumer packaged goods company that manufactures shelf-stable, squeezable pouch snacks for the US market. The company's underlying technology relies on proprietary packaging and, for yogurt products, a specialized heating process that enables storage at room temperature until opened, eliminating the need for refrigerated cold-chain distribution. The portfolio includes five core kids-oriented lines (FRUITZ, FRUIT & VEGGIEZ, YOGURTZ, PUDDINGZ, SLYMEZ) and the newer GOGO® sub-brand positioned for active adults with dairy protein, fruit smoothie protein, electrolytes, and energy-release products, totaling 30+ SKU variants.

The company sells through national retail channels including Walmart, Target, Costco, Whole Foods, Kroger, Publix, and Harris Teeter, plus online retail, and operates a dedicated foodservice division serving restaurants, K-12 schools, non-commercial facilities, and vending operators through distributor partnerships. GoGo squeeZ generates revenue primarily through unit-priced retail product sales and wholesale foodservice sales, with pricing not publicly disclosed.

The company was founded as a brand in France in 1881, with the GoGo squeeZ brand launched in the US in 2008. Materne was acquired by Bel Group, a major French international food conglomerate, in 2022. GoGo squeeZ operates two US manufacturing facilities (Traverse City, Michigan; Nampa, Idaho) plus a yogurt facility in France, with headquarters in New York City and 251–500 employees.

Name

GoGo squeeZ

Legal name

Materne North America Corp.

Website

https://gogosqueez.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

251–500 employees

Short description

GoGo squeeZ, a Materne North America brand owned by Bel Group, manufactures shelf-stable squeezable pouch snacks including fruit, yogurt, pudding, and protein products distributed through major US retailers and foodservice channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Product Sales: Sale of branded snack pouches through retail grocery stores, mass merchants, club stores, and natural food retailers. Products include fruit snacks, yogurt, pudding, and protein products sold in various pack sizes.
2. Foodservice/Bulk Sales: Wholesale and bulk purchasing through foodservice division for restaurants, schools, non-commercial facilities, and vending operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

GoGo squeeZ manufactures and sells squeezable, shelf-stable pouch snacks made primarily from fruit, vegetables, yogurt, and pudding. Products are sold under multiple sub-brands including FRUITZ, FRUIT & VEGGIEZ, YOGURTZ, PUDDINGZ, SLYMEZ, and the GOGO active-lifestyle line, distributed through U.S. retail grocery, club stores, natural food retailers, and a foodservice division.

Product overview

GoGo squeeZ is a family-focused snack company that offers a diversified portfolio of portable, shelf-stable pouch snacks under multiple sub-brands. The core product lines include FRUITZ (100% fruit applesauce pouches), FRUIT & VEGGIEZ (fruit and vegetable blends), YOGURTZ (pantry-friendly yogurt made from real milk), PUDDINGZ (on-the-go pudding treats), and SLYMEZ (sweet-n-sour fruit gel pouches). For active lifestyles, the GOGO® sub-brand encompasses specialized products including Dairy Protein (10g whey protein), Fruit Smoothie Protein (8g plant protein), Electrolytes (hydration support), Energy Release (B vitamin energy support), and PB&J Stack'd Bites (protein-rich snack bites). All products are designed for on-the-go consumption with no refrigeration, no spoon, and no prep required. The company operates under Materne North America Corp., part of the Bel Group family.

Differentiator

Problem solved

Functional benefit

Brands

• GoGo squeeZ FRUITZ: Fruit blend snacks made from 100% fruit, available in applesauce and fruit blend varieties.
• GoGo squeeZ FRUIT & VEGGIEZ
• GoGo squeeZ YOGURTZ
• GoGo squeeZ PUDDINGZ
• GoGo squeeZ SLYMEZ
• GOGO
• GOGO PB&J Stack'd Bites
• GoGo squeeZ Morning smoothieZ
• GoGo squeeZ Happy TummieZ
• GoGo squeeZ Happy BrainZ
• GoGo squeeZ Happy ImmuneZ
• GoGo squeeZ BIG
• Pom'Potes

Products and services

• GoGo squeeZ FRUITZ Fruit blend snack pouches made from 100% fruit with no sugar added, providing 1/2 serving of fruit per pouch. Available in organic and conventional applesauce and fruit blend varieties; shelf-stable, dairy-free, gluten-free, and nut-free. Targeted at families seeking convenient, healthy snacks for kids.
• GoGo squeeZ FRUIT & VEGGIEZ Applesauce and fruit-and-vegetable blend snack pouches made from 100% fruit and vegetables with no sugar added. Offers 1/2 serving of fruit per pouch; Non-GMO Project Verified. Designed for families seeking portable produce-based snacks.
• GoGo squeeZ YOGURTZ Low-fat yogurt snack in squeeze pouches made with 100% real milk. Pantry-friendly with no refrigeration needed until opened; good source of calcium and Vitamin D, no preservatives. Delivers 4g of protein per pouch.
• GoGo squeeZ PUDDINGZ On-the-go pudding treats made with real milk and no high fructose corn syrup. Pantry-friendly and shelf-stable until opened; available in Vanilla and Chocolate flavors.
• GoGo squeeZ SLYMEZ Sweet and sour fruit gel pouches made with real fruit, no sugar added, with a smooth gel texture. No high fructose corn syrup, no dyes, no artificial flavors. Available in Blue Raspberry, Strawberry Lemonade, Cherry, and Green Apple flavors.
• GOGO Dairy Protein Shelf-stable dairy snack pouches delivering 10g of whey protein concentrate per pouch. Made with real milk and whey protein concentrate; good source of calcium and vitamin D. No refrigeration, no spoon, no prep required.
• GOGO Fruit Smoothie Protein Dairy-free protein snack made with real fruit, delivering 8g of plant protein per pouch. Shelf-stable with no added sugar; gluten-free and nut-free; targeted at active-lifestyle adults.
• GOGO Electrolytes Fruit blend snack with electrolytes designed for active lifestyles to help rehydrate and replenish minerals lost during physical activity. Excellent source of Vitamin C; made with no added sugar. Shelf-stable, gluten-free, dairy-free, nut-free.
• GOGO Energy Release

Quantifiable outcome

• 150+ tons of product donated annually to fight food insecurity
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Feeding AmericacoreStrategic or Co-development Partner · 1 January 2020Through partnership with Feeding America and hundreds of other nonprofits including hospitals, schools, and food banks, GoGo squeeZ donates over 150 tons of product each year to fight food insecurity.
• TerraCyclecoreStrategic or Co-development Partner · 1 March 2011Partnership since March 2011 to upcycle used GoGo squeeZ pouches into playground equipment and other items. TerraCycle's Brigade programs allow families to collect pouches and earn points redeemable for charitable gifts or $0.02 donations to schools and charities.
• Dot FoodsminorChannel Partner/ Reseller/ DistributorFoodservice distributor partner for restaurant and non-commercial distribution.
• Food Service DirectminorChannel Partner/ Reseller/ DistributorFoodservice distributor partner for restaurant and non-commercial distribution.
• Value Plus ProgramminorChannel Partner/ Reseller/ DistributorFoodservice distributor partner for restaurant and non-commercial distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plum Organics: Plum Organics (owned by Campbell Soup) sells organic fruit and veggie pouches, smoothies, and baby/kid snacks in similar shelf-stable pouch formats, distributed across the same major US grocery and natural retailers. Direct overlap in product format, target demographic, and retail channels.
• Once Upon a Farm: Once Upon a Farm produces organic cold-pressed fruit/veggie pouches and smoothies for kids, directly competing in the same shelf-stable and refrigerated pouch category. Recently acquired by Danone, indicating similar strategic value and channel positioning.
• Mott's: Mott's (Keurig Dr Pepper) sells applesauce pouches and fruit snacks competing in the same kids' fruit-snack category at mass retail. Strong brand recognition, similar pricing architecture, and overlapping SKU portfolio (applesauce pouches, fruit snacks).
• Capri Sun: Capri Sun (Kraft Heinz) is a leading kids' drink and pouch-format snack brand distributed across the same mass and grocery channels. Strong overlap in parent-targeted convenience messaging, kids demographic, and club-store distribution.
• Welch's Fruit Snacks: Welch's Fruit Snacks (Welch's / Promotion in Motion) sells fruit-based snack packs and pouches in similar grocery and mass channels. Direct competition in the 'real fruit' kids snack positioning and mass-market shelf space.
• Happy Family (Happy Baby): Happy Family/Happy Baby (Danone) sells organic baby and toddler food pouches, smoothies, and snacks. Direct competitor in the shelf-stable pouch format targeting the same parent demographic, with strong natural and grocery distribution.

Emerging players

• Bear (fruit snacks): Bear makes 100% fruit snacks in bear-shaped pouches targeting the same health-conscious parent demographic. Strong brand in UK with US expansion underway, positioning as a direct competitor in the natural fruit-snack niche.
• That's it. That's it. produces fruit-based snack bars and pouches with minimal ingredients, targeting the same clean-label, no-added-sugar positioning. Competes in natural food retailers (Whole Foods, Sprouts) alongside GoGo squeeZ Organic.

Broad incumbents

• Yoplait: Yoplait (General Mills) is a major refrigerated yogurt brand with kids' pouches and tubes. While refrigerated vs. shelf-stable is a key differentiator, both compete for the same kids-snack-eating occasions and parent-purchase decision.
• Stonyfield Organic: Stonyfield (Danone) makes organic yogurt pouches and smoothies for kids in the same shelf-stable and refrigerated formats. Direct competition in the organic, clean-label yogurt pouch segment with overlapping retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoGo.squeeZ
• Xx.com/gogosqueez

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGo squeeZ