What Fun and Function does

Fun and Function is a US-based, privately held specialty retailer founded in 2007 and headquartered in Merion Station, Pennsylvania, that designs, sources, and sells sensory integration products for children and adults with autism, ADHD, sensory processing disorder, and related special needs. The company's catalog spans a wide price and complexity range, from entry-level fidgets, putties, chewies, and weighted products (priced roughly $8-$192) through therapy and exercise equipment, up to enterprise-grade installations such as Sensory Hallways priced at $15,500-$26,000 and fully customized sensory rooms. Core product lines include Sensory Clothing (weighted compression vests, Hug Tees, sensory joggers), Active Toys & Tools (outdoor play, obstacle courses, therapy balls, balance equipment), Calming Toys & Tools (fidgets, putties, chewies, weighted toys), Sleep products (weighted blankets and sleeping bags), Sensory Classroom solutions (Break Boxes kits, sensory hallways, classroom tools), Sensory Seating, and Sensory Room Equipment (swings, trampolines, bubble tubes, fiber optics, LED products), with proprietary sub-brands including SensaSoft, Break Boxes, DesignUp, Discovery Putty, and The Original Weighted Compression Vest. The company holds exclusive US distribution rights for certain European-manufactured specialty sensory products and distributes Ark's Z-Vibe oral motor tools.

The company operates a hybrid DTC and B2B go-to-market model. Consumer revenue flows through a Shopify-based e-commerce storefront with self-serve checkout, professional discounts (15% for verified therapists, teachers, and military), and free shipping on orders $99+. Institutional revenue is served by a dedicated school solutions team offering purchase orders, tax-exempt purchasing, customized quotes, 5% bulk school discounts, and project-based sensory room design and installation. Additional revenue streams include wholesale distribution, training and courses with PDUs for educators, and affiliate referrals. Distribution partnerships with Step Up For Students and ClassWallet embed the catalog into education-spending platforms. Marketing is content-led, combining an educational blog, free templates and webinars, email, Instagram, and earned media in NBC, Fox, Wall Street Journal, and Business Journals, with an affiliate program extending reach through therapist and educator networks. Customer segments are K-12 schools (primary), families and caregivers (primary), therapists and clinicians (primary), and adults with sensory needs (secondary).

The company is women-owned (WBENC certified), is led by Founder and CEO Aviva Weiss with Product Education Expert Malkie Ward (OTR/L) on staff, and has accumulated 22,265 verified reviews at 4.7/5 stars with 96% customer recommendation and 92% product satisfaction. There are no disclosed funding rounds, acquisitions, or revenue figures; operations are confined to US and Puerto Rico distribution with select product categories restricted from Alaska, Hawaii, and non-contiguous US addresses.

Name

Fun and Function

Legal name

Fun and Function

Website

https://funandfunction.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Fun and Function is a US-based private retailer that designs, sources, and sells therapist-approved sensory integration products — from fidgets and weighted clothing to enterprise sensory room installations — serving K-12 schools, families, and occupational therapists.

Ownership category

akta.pro rank

Product category

Sensory Integration Products & Equipment

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Educational & Learning Toys Retail (CRALAFAB)

Keywords

• Sensory integration products
• Weighted compression vests
• Special needs equipment
• Occupational therapy tools
• Sensory room design

Headquarters

HQ city

Merion Station

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail: Primary revenue stream through owned e-commerce platform selling individual sensory products and equipment to consumers, schools, and therapists. Products range from small items ($8-30) to large equipment ($2000+).
2. Custom Sensory Room Design & Installation: Bespoke sensory room solutions for schools and institutions including design consultation, equipment selection, and room layout services. High-value project-based revenue.
3. School/Institutional Bulk Purchasing: Volume purchasing programs for K-12 schools with dedicated support, tax-exempt ordering, purchase orders, and customized quotes. Includes specialized funding assistance for schools.
4. Training & Courses: Educational content including webinars, training videos, and professional development courses for educators and therapists.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fun and Function is a direct-to-consumer e-commerce retailer of sensory integration products and equipment for children and adults with special needs, including weighted compression vests, sensory clothing, fidgets, therapy putties, chewies, weighted blankets, swings, trampolines, balance equipment, obstacle course gear, sensory room equipment, and Break Boxes classroom kits. The company also offers custom sensory room design and installation services, DesignUp interior sensory space packages, and professional training courses for educators and therapists. Sales are conducted online and through a dedicated B2B school solutions team supporting K-12 institutions with bulk purchasing, purchase orders, tax-exempt ordering, and customized quotes.

Product overview

Fun and Function is a specialized e-commerce retailer offering a comprehensive portfolio of sensory products designed for children and adults with special needs, including autism, ADHD, and sensory processing disorder. The company's product ecosystem is organized into distinct but complementary categories: Sensory Clothing (weighted and compression vests, Hug Tees, and sensory-friendly garments), Active Toys & Tools (outdoor play equipment, obstacle course setups, therapy balls, balance equipment), Calming Toys & Tools (fidgets, putties, chewies, weighted toys), Sleep products (weighted blankets and sleeping bags), Sensory Classroom solutions (Break Boxes kits, classroom tools, fine motor products), Sensory Seating (flexible seating, wobble cushions), and Sensory Room Equipment (swings, trampolines, bubble tubes, fiber optics, mirrors). The company also offers premium sub-brands like SensaSoft™ for textured sensory equipment, services including DesignUp® interior design and Custom Sensory Room planning, and bundled solutions like the Start Strong Kit line for schools. Notably, the company also offers enterprise-grade products such as Sensory Hallways priced at $15,500-$26,000 for institutional installations. Supporting products and services include training courses, webinars, and funding assistance programs for schools and families.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Weighted Compression Vest The company's signature flagship product combining weighted deep pressure and compression therapy in a single vest design for individuals with autism and sensory processing needs. Awarded bestseller status.
• Weighted Compression Vests Collection Deep pressure vests providing calming proprioceptive input for individuals with autism and sensory processing needs, available in weighted and compression versions for children and adults.
• Sensory Clothing (Hug Tees, Compression Tops & Bottoms, Joggers) Compression garments including Hug Tees (short and long sleeve), Hug Tank Tops, Compression Shorts, and Sensory Compression Joggers providing calming deep pressure throughout the day for sensory needs.
• Fidgets & Fidget Toys Occupational therapist-approved fidgets for ADHD and autism including Sequin Wall Panels, Sensory Vibrating Neck Pillows, Fidget Balls, Weave-It Fidget Balls, and Galaxy Gel Mazes.
• Therapy Putties (Discovery Putty, Regulation Putty, Emotions Putty) Therapeutic putties designed for tactile exploration, fine motor development, and self-regulation, including treat-themed Discovery Putties and color-changing Emotions Putty.
• Chewies & Chew Toys Sensory chew toys for oral motor needs related to autism, ADHD, and sensory processing, including Chewelry Necklaces, Vibra Chew, Bucket of Chewies, chew bracelets, and dog tag chewies in various chew strengths.
• Z-Vibe Oral Motor Tool A sensory-based tool supporting speech goals and oral motor awareness, used by occupational therapists to promote communication skills and oral motor development in children.
• Weighted Blankets & Sleep Products Sleep solutions including weighted blankets and weighted sleeping bags designed to promote relaxation and better sleep through deep pressure input.
• Exercise & Therapy Balls Therapy and exercise balls supporting physical and sensory development, including peanut balls for stability, weighted balls for proprioceptive input, gym balls, and CanDo Donut Balls.
• Balance Products Balance training equipment including Balance Trainers, SensaSoft Balance Saucer Rockers, Rocking Balance Beams, Interactive Balance Beams, Walking Bars, Balance Stepping Stones, and Sensory Hallways for comprehensive sensory integration.
• Sensory Room Equipment (Swings, Trampolines, Soft Play) Full sensory room equipment including Raindrop Swing, Magic Carpet Swing, Platform Trampolines, Disc Swings, Rocking Half Barrels, bubble tubes, fiber optics, climbing equipment, soft play, and complete sensory room packages.
• SensaSoft Product Line Premium line of soft, textured sensory equipment using proprietary SensaSoft foam material, including Balance Saucer Rockers, Rocking Balance Beams, Interactive Balance Beams, Steps, Tumble Play Roller Tracks, Platform Trampolines, Rocking Half Barrels, and Spinning Foam Play Mats.
• Outdoor Play Equipment Outdoor sensory play equipment including trampolines, therapy swings (Magic Carpet, Web Tower, Triangle Climber, Trapeze), standing swings, and scooterboards for active play.
• Obstacle Course Equipment Indoor and outdoor obstacle course setups including Obstacle Course Tires, Sensory Pathway Decals, Gel Floor Tiles, TacTile Play Mats, Wooden Balance Boards, Play Tunnels, SensaSoft Steps, and Tumble Play Roller Tracks.
• Break Boxes & Sensory Classroom Kits Pre-assembled sensory classroom solutions including Break Boxes sensory tool kits for early childhood, elementary, and classroom settings containing curated combinations of fidget, tactile, and calming tools.
• LimeLite LED Cube LED-lit sensory cube providing visual stimulation and tactile seating for sensory rooms, available in multiple colors including pink, green, blue, and red.
• Tinted Rainbow Mirrors (Set of 4) Set of 4 tinted mirrors in gold, red, blue, and green colors providing visual sensory input and self-recognition for sensory rooms.
• Sensory Hallways (Enterprise Installations) Large-scale sensory corridor installations for schools and facilities, including Sensory Hallway Premium - Explore ($26,000) and Sensory Hallway Standard ($15,500).
• Training & Courses Continuing education options for educators and therapists including professional development units (PDUs), webinars for schools and educators, and Sensory Coach Training Videos.
• DesignUp Interiors Sensory Space Design Sensory space interior design service offering all-in-one packages including lighting, finishing, flooring and aesthetic design consultation to enhance sensory goals.
• Custom Sensory Rooms One-on-one expert designer consultation to create custom sensory environments for schools, homes, and businesses, including equipment selection and room layout design.
• Start Strong Kits (Early Childhood, Elementary, High School) Curated sensory kits for schools available in Early Childhood, Elementary, and High School versions, with therapist-approved tools designed for classroom success and focus.
• Weighted Plush Animals & Toys Weighted stuffed animals providing comforting deep pressure including Leo the Weighted Lion, Toby the Tiger Neck Pillow, Sloth Heavy Hugger, and weighted sensory companions.
• Sensory Accessories Accessories including Chewy Gloves, Sensory Sleeves, Busy Fingers Fidget Muffs, Weighted Compression Belts, Anemone Sensory Mittens, and Minky Weighted Shoulder Wraps.
• Gel Floor Tiles & Step 'N Glow Interactive floor tiles providing visual stimulation and movement-based sensory input, including Gel Floor Tiles, Round Gel Floor Tiles, Hopscotch Gel Floor Tiles, and exclusive Gel Step 'N Glow tiles with glow-in-the-dark capability.
• SensaSoft Disc Swing A disc swing from the SensaSoft product line providing calming sensory input through swinging motion with a soft, textured surface.

Quantifiable outcome

• 96% customer recommended rating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Step Up For StudentscoreGTM or Marketing PartnerPartnership allowing customers to use Step Up For Students scholarship funds to purchase Fun & Function sensory products. Enables families with scholarship funding to access sensory tools for their children.
• ClassWalletcoreGTM or Marketing PartnerPartnership allowing customers to use ClassWallet education funds to purchase Fun & Function products. Supports families and schools in accessing sensory solutions through education spending platforms.
• European Specialty Product ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerFun & Function is the exclusive US distributor of specialty sensory products manufactured in Europe in cooperation with top vendors. These products feature durable materials, customized design, and specialized functionalities. Made to highest standards.
• Ark's Z-VibeminorChannel Partner/ Reseller/ DistributorFun & Function serves as a distributor for Ark's Z-Vibe oral motor tools, offering these products through their sensory-focused sales channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FlagHouse: Special-needs and adaptive equipment retailer serving schools, therapists, and families with sensory, mobility, and therapeutic products. Comparable in catalog, customer mix, and institutional sales motion.
• Therapy Shoppe: Long-standing direct competitor selling sensory, motor, and therapy products to parents, therapists, and educators. Closest 1:1 comparable in catalog breadth, therapeutic positioning, and target customer.
• TFH Special Needs Toys: Specialty retailer focused on toys and products for children with special needs, including sensory and adaptive items. Closely comparable in niche positioning and family/caregiver target customer.
• SensoryEdge: Retailer of sensory equipment for schools, clinics, and homes including swings, ball pits, and room packages. Directly comparable in B2B school-channel focus and sensory-room solution selling.
• National Autism Resources: Specialty retailer of autism and sensory products for home, school, and clinical use. Comparable in diagnosis-targeted merchandising and overlapping product categories like weighted and fidgets.
• Southpaw Enterprises: Specialty manufacturer and retailer of sensory integration equipment used by occupational therapists and schools. Comparable in target customer (therapists/clinicians) and product category (sensory room, balance, vestibular).

Emerging players

• ARK Therapeutic: Maker of oral-motor and sensory tools (including the Z-Vibe that Fun & Function distributes). Comparable in proprietary sensory/oral-motor product development and therapist-customer focus.

Broad incumbents

• Lakeshore Learning: Large specialty retailer of educational supplies for classrooms including sensory and special-needs products. Comparable only at the edges but competes for the same K-12 budget dollars and parent purchasing occasions.
• Really Good Stuff: Educational supplies retailer serving teachers and schools with classroom tools, manipulatives, and sensory products. Comparable in school-channel GTM and teacher-targeted merchandising, though broader catalog.
• Abilitations / School Specialty: Abilitations (a School Specialty brand) sells special-needs and therapy products through a much larger K-12 distribution platform. Comparable in product category but operates with vastly broader catalog, institutional salesforce, and procurement scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/funandfunction
• Xx.com/funandfunction
• Facebookfacebook.com/funandfunctionfans
• LinkedInlinkedin.com/company/fun-and-function

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun and Function