NZ Manufacturing

What NZ Manufacturing does

NZ Manufacturing, Inc. is a privately held US corporation headquartered at 412 Commerce St., Tallmadge, Ohio, founded in 1985. The company designs, manufactures, and sells resistive exercise equipment built primarily from natural latex rubber tubing and nylon-overbraided bungies. Its product portfolio is organized into three sub-brands: StrechCordz (resistance cords, belts, and trainers for competitive and recreational swimmers, including in-pool and dryland variants), TurfCordz (speed belts, sprint kits, and agility equipment for land-based team-sport athletes), and MediCordz (therapeutic resistance kits, wall mounts, and modular tubing for physical therapy and rehabilitation). Proprietary elements include a safety-cord embedded in select products to limit over-stretching, and a five-level color-coded resistance system ranging from 3-8 lb (Silver) to 14-34 lb (Blue) to support progressive training.

The company operates three go-to-market motions: direct-to-consumer e-commerce through nzcordz.com (with phone-order support via 1-800-6621), a revenue-generating affiliate program launched in 2012, and B2B sales with professional pricing to school athletic programs and team coaches. Distribution is global on the inbound side (with EU VAT-compliant shipping formalized in July 2021), but production is single-site in Ohio. Customers span Olympic swim teams, professional sports franchises (e.g., MLB's Texas Rangers), high school and youth swim teams, physical therapy clinics, and individual consumers.

NZ Manufacturing is founder/owner-operated with Tom Simon listed as president and owner. The company has no disclosed external funding, no parent company, no institutional investors, and no public listing. Revenue and headcount growth signals are limited in the source data; the firm employs 11-50 people and describes itself as the maker of the number-one swim training product line worldwide. Marketing emphasizes Made-in-USA manufacturing, Olympic and professional-team endorsements, and an advisory board that includes physical therapists, biomechanics PhDs, and coaches.

Name

NZ Manufacturing

Legal name

NZ Manufacturing, Inc.

Website

https://nzcordz.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

NZ Manufacturing is a privately held Tallmadge, Ohio-based manufacturer founded in 1985 that designs and sells natural latex rubber resistance training equipment under three sub-brands — StrechCordz (swimming), TurfCordz (team sports), and MediCordz (rehab) — sold primarily through direct e-commerce to athletes, coaches, clinicians, and consumers worldwide.

Ownership category

akta.pro rank

Product category

Resistance Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Resistance training equipment
• Swim training cords
• Physical therapy tools
• Athletic resistance bands
• Rehabilitation exercise gear

Headquarters

HQ city

Tallmadge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of resistance training equipment including StrechCordz, MediCordz, and TurfCordz product lines through e-commerce and phone orders. Products are sold as one-time purchases with various price points from $10.90 to over $100 depending on the product complexity and resistance level.
2. Affiliate Program: Revenue-generating affiliate program launched in 2012, allowing partners to earn commissions by referring customers to NZ Manufacturing products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

NZ Manufacturing designs, manufactures, and sells natural latex rubber resistance training equipment across three product lines: StrechCordz® (swim-specific and dryland training), MediCordz® (rehabilitation and physical therapy), and TurfCordz® (athletic field training). The company produces its equipment in the USA at its Tallmadge, Ohio headquarters and distributes primarily through direct e-commerce at nzcordz.com, phone orders, and an affiliate program, with professional or institutional pricing available for schools and sports teams.

Product overview

NZ Manufacturing produces resistance training equipment manufactured in the USA, headquartered in Tallmadge, Ohio. The product portfolio consists of three distinct sub-brands: StrechCordz® (swim-specific and dryland resistance training cords, belts, and handles), MediCordz® (medical/therapeutic resistance gear for rehabilitation and physical therapy), and TurfCordz® (athletic field training equipment including safety cords, bungies, and speed belts). Products are primarily made from natural latex rubber tubing and latex rubber bungies with nylon over-braids. The company serves Olympic swim teams, professional sports organizations, physical therapists, and individual athletes worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• StrechCordz: Resistance training products for swimming and dryland training, including Long Belt Slider, Stationary Swim Trainer, and modular sets. Used by Olympic swim teams worldwide.
• MediCordz
• TurfCordz

Products and services

• StrechCordz® Resistance training tools and cords for dryland and in-water swim training, including belts, handles, paddles, kick trainers, breaststroke machine, stationary swim trainer, and modular sets designed to improve stroke, power, stamina, and IM times.
• MediCordz® Medical and therapeutic resistance gear including bungie cords, tubing kits, wall mounts, headset and neck rehab kits, and modular resistance systems for physical therapy, rehabilitation, and chronic pain management.
• TurfCordz® Turf-based resistance training gear including safety cords, bungie belts, speed belts, sprint kits, super bungies, and agility equipment for professional sports teams and athletic conditioning programs.
• StrechCordz® Long Belt Slider S11875 In-water resistance product featuring a 20-foot safety cord tubing with sliding attachment for unrestricted movement, used for swim-out and pull-back resistance to improve strength, stamina, and stroke finish.
• TurfCordz® Safety Cord Speed Belt S125 Two-person resisted running and speed-assisted training system including a 20-foot safety cord and adjustable waist belts, used to develop explosive power, strength, and stamina in athletes. Priced at $135.75.
• MediCordz® Bungie Rehab Kit M394 & M397 Therapeutic bungie kit designed for rehabilitation use, providing controlled resistance for recovery exercises in physical therapy and clinical settings.
• StrechCordz® Stationary Swim Trainer S121 In-place resistance swim training device that uses lane lines to train proper hip rotation and stroke rotation, allowing multiple swimmers to occupy one lane simultaneously.

Quantifiable outcome

• StrechCordz are the number-one swim training product line worldwide
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TheraBand (Performance Health): TheraBand is a leading brand of latex and non-latex resistance bands and tubing for physical therapy, rehabilitation, and fitness. Most directly comparable to NZ Manufacturing's MediCordz line in target customer (PT clinicians), resistance-level systems, and rehabilitation use cases.
• TRX (Fitness Anywhere): TRX makes suspension and resistance training equipment sold direct-to-consumer, to trainers, and to facilities. Comparable to NZ Manufacturing in resistance-based functional training for fitness and athletic markets with a strong pro-trainer and community-led GTM motion.
• Black Mountain Products: Black Mountain Products manufactures resistance training equipment including resistance bands, loop bands, and home gym systems sold DTC. Comparable as a smaller US-based resistance-equipment brand with e-commerce-led GTM.
• Perform Better: Perform Better distributes functional training, speed, agility, and rehabilitation equipment including resistance cords, bands, and bungies to athletic trainers, strength coaches, and PT clinics. Directly comparable to TurfCordz and MediCordz on products, channels, and customer base.
• Power Systems: Power Systems manufactures and distributes fitness, strength, and rehabilitation equipment including resistance tubing, bands, and training accessories. Overlaps with NZ Manufacturing across MediCordz (rehab) and TurfCordz (athletic) and serves similar institutional and trainer channels.
• Stroops (PlyoQuant): Stroops makes Slastix resistance bands, sprint sleds, and speed/resisted training equipment used by athletic trainers and pro teams. Overlaps with NZ Manufacturing's TurfCordz line on resisted sprint training and professional team customers.
• SPRI Products: SPRI Products makes resistance bands, tubing, and fitness accessories for group fitness, personal training, and rehab markets. Directly competes with NZ Manufacturing in resistance tubing product category and shares a similar mix of consumer and institutional buyers.

Broad incumbents

• Life Fitness (Brunswick): Life Fitness is a global incumbent manufacturer of commercial and home cardio and strength equipment. While not a direct competitor in resistance tubing, it competes for rehab/PT facility and athletic-training facility budgets alongside NZ Manufacturing's MediCordz and TurfCordz lines.
• Rogue Fitness: Rogue Fitness is a large US manufacturer and retailer of strength, conditioning, and functional fitness equipment serving CrossFit affiliates, pro sports, and home gym buyers. Broader incumbent that competes for the same athletic-training wallet as TurfCordz but with a much larger catalog and infrastructure.

Regional players

• Cosmic Sun (Swim training brands): Cosmic Sun and similar swim-specific training brands sell competitive swim training equipment (parachutes, drag shorts, resistance equipment). Comparable to StrechCordz as a swim-specific training equipment peer within the same niche customer base (competitive swimmers and coaches).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/NZCordz
• Facebookfacebook.com/NZCordz
• LinkedInlinkedin.com/company/nz-manufacturing-inc-
• Instagraminstagram.com/nzcordz
• Xx.com/nzcordz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZ Manufacturing