GoTrax
Denver rideables startup
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What GoTrax does
GoTrax is a privately-held consumer electric mobility company headquartered in Dallas, Texas, founded in 2017. The company designs, sources, and distributes electric scooters, electric bikes, electric dirt bikes, and electric golf carts powered by lithium-ion battery systems with hub motors ranging from 250W to 8,000W peak. Its product portfolio spans entry-level kids' scooters (from $115) to premium moped-style e-bikes ($2,199 Mustang) and four-passenger golf carts ($9,999 Fairway 200), with proprietary features including dual-motor GX-Series drive systems, UL 2272/2849 safety certifications, and one-touch folding mechanisms.
The company operates a product-led, omni-channel go-to-market model combining direct-to-consumer e-commerce through gotrax.com with distribution across 10+ nationwide retailers including Walmart, Target, Amazon, Best Buy, and Lowe's, plus an authorized dealer network with no minimum order quantities. Revenue is generated almost entirely through one-time hardware sales, supplemented by a 1,570+ SKU parts and accessories catalog that supports aftermarket demand. Targeted customer segments include urban commuters, recreational riders, off-road enthusiasts, kids and teens, budget-conscious consumers, and golf-course users, with a strong emphasis on the entry-level and mid-range price tiers.
GoTrax has reached 7 million+ cumulative riders globally as of February 2026, with 15,000+ independent reviews and 3,500+ verified product reviews on flagship SKUs. The company has accelerated product launches and channel expansion since late 2025, including entry into the golf cart category via Lowe's in March 2026, and aggressive Walmart e-bike distribution in late 2025. The business is founder-led, privately held, with no disclosed institutional investors, and currently employs 101–250 people.
GoTrax firmographics
Firmographics- Name
- GoTrax
- Legal name
- GOTRAX
- Website
- http://www.GoTrax.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Denver rideables startup
- Ownership category
- akta.pro rank
GoTrax industry classification
Industry- Product category
- Personal Electric Mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where GoTrax is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoTrax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Electric Scooter Sales: One-time hardware sales of electric scooters ranging from entry-level models ($250) to premium off-road scooters ($2,199). Revenue generated through direct e-commerce, retail partners, and dealer network.
- Electric Bike Sales: One-time hardware sales of e-bikes across multiple categories including folding, fat tire, moped-style, and commuter models. Prices range from $380 (entry-level) to $2,199 (premium Mustang).
- Golf Cart Sales: Premium Fairway 200 Golf Cart sold through Lowe's retail partnership. Features 5,000W electric motor, 150Ah lithium battery, 10-inch touchscreen with Apple CarPlay/Android Auto, priced at $9,999.
- Parts and Accessories: Replacement parts, batteries, chargers, and accessories available through the official website. Extensive parts catalog covering all product models with 1,570+ products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-Level eScooters (Under $300) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range eScooters ($300-$700) |
| One time/ perpetual license | Pay-as-you-go | Premium eScooters ($700-$2,200) |
| One time/ perpetual license | Pay-as-you-go | Entry-Level eBikes (Under $500) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range eBikes ($500-$1,000) |
| One time/ perpetual license | Pay-as-you-go | Premium eBikes ($1,000-$2,000) |
| One time/ perpetual license | Pay-as-you-go | Electric Golf Carts ($9,999) |
| One time/ perpetual license | Pay-as-you-go | Kids Electric Dirt Bikes ($516-$1,999) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
GoTrax product offering
Product offeringCore offering
GOTRAX designs, manufactures, and distributes personal electric mobility hardware including electric scooters, electric bikes, electric dirt bikes, gas dirt bikes, and electric golf carts. Products are sold direct-to-consumer through gotrax.com and through nationwide retail partners (Walmart, Target, Amazon, Best Buy, Lowe's) plus an authorized dealer network. The portfolio spans price points from sub-$200 kids' scooters to a $9,999 four-passenger lithium golf cart, with supporting parts and accessories sold separately.
Product overview
GOTRAX is an electric mobility company offering a diverse portfolio of electric scooters, electric bikes, electric dirt bikes, and golf carts. The product lineup includes: G-Series commuter scooters (G3 Plus, G4, G5, G6, G7, G3 Max, GMAX Ultra, Eclipse, XR Elite Max); GX-Series dual motor performance scooters (GX Zero, GX1, GX2, GX3); Apex commuter scooters; seated scooters (A7, Flex Voyager, A3 Aero); kids' scooters (GKS, GKS Plus, GKS Pro, Comet, Scout Pro, Vibe, T6, T7, Xoom Plus); folding e-bikes (F1 V2, F2, F3 V2, E-Fold, EBE1, Shift S2, Z4 Lite, Z4 Pro); fat tire e-bikes (Tundra, Rambo, Alpine, Mustang, Ranger); city/commuter e-bikes (Accord, CTI, eLo); cargo e-bikes (E-Cargo); moped-style e-bikes (Mustang, Ranger, Ranger 16); mid-drive e-bike (MX1); electric dirt bikes (Fitz16, K2, Everest); gas dirt bike (DX1); golf cart (Fairway 200); and comprehensive parts/accessories. The company positions itself from budget-friendly entry-level options under $500 to ultra-premium models like the $2,199 Mustang, serving riders from kids to adults across commuting, recreational, off-road, and performance segments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 7 million+ riders have chosen GOTRAX products since founding in 2017
- +3 more outcomes
Companies that use GoTrax
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
GoTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GoTrax partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GoLabsminorGoTrax partnered with robotics company GoLabs at the 2026 SXSW Emerging Tech Expo. GoLabs deployed their Go2 Robot Dog at the GoTrax booth to drive foot traffic and create an innovative experiential marketing activation. The partnership showcased how robotics can enhance in-person marketing events at large tech expos. GoLabs also used this event to promote their new robot rental program, allowing clients to rent robotics products without full purchase commitment.
- Lowe'scoreGoTrax unveiled the Fairway 200 Golf Cart during a Lowe's product launch event in Plano, Texas on March 6, 2026. The four-passenger golf cart is now available at Lowe's stores nationwide and online, representing GoTraX's expansion into golf carts and broader electric vehicle categories. This partnership leverages Lowe's extensive retail footprint to reach customers for electric transportation options beyond e-scooters and e-bikes.
- GoLabsminorGoLabs participated in the 2026 Lowe's Product Walk in Las Vegas, partnering with GoTrax to promote their new golf cart using interactive robotic displays. The partnership conducted live demonstrations of humanoid and canine robots with dynamic product pitches, attracting notable attention from Lowe's store managers and creative influencers. This collaboration at a major retail event helped drive awareness for both companies.
- RSMG Select Futsal ClubminorGoTrax sponsored RSMG Select Futsal Club in Trenton, New Jersey, supporting youth athletes and community outreach efforts. The partnership included providing scooters to players and donating additional scooters to a local charity to aid children's mobility and bring joy to youth in the community.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
GoTrax competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: Global market leader in electric kick scooters and self-balancing vehicles, offering a full range of consumer e-scooters, e-bikes, and go-karts via ninebot.com and major retailers. Directly comparable to GoTrax across product categories, price tiers, and retail distribution channels.
- Razor USA: Iconic US scooter brand with a broad portfolio of electric scooters, e-bikes, and ride-ons sold through Walmart, Target, Amazon, and Best Buy. Razor's pricing tier and mass-market retail distribution match GoTrax's playbook most closely.
- Lectric eBikes: Phoenix-based direct-to-consumer e-bike company with strong Walmart and Amazon presence, focused on affordable folding and fat-tire e-bikes. Competes head-to-head with GoTrax in the sub-$1,500 e-bike category.
- Aventon eBikes: US e-bike company selling commuter, fat-tire, and folding e-bikes through DTC and Best Buy, with a comparable mid-range-to-premium positioning. Directly competes with GoTrax on e-bike specs and retail placement.
- Rad Power Bikes: One of the largest US e-bike brands, offering a wide range of fat-tire, commuter, and cargo e-bikes via DTC and Costco. Directly comparable to GoTrax in market breadth, retail expansion strategy, and target customer.
- Apollo Scooters: Canada-based premium e-scooter brand with dual-motor performance models (Phantom, Pro) competing with GoTrax's GX series. Similar product architecture and enthusiast customer base.
- NIU Technologies: Publicly traded electric scooter and e-bike company with global retail presence and connected/smart features. Comparable on smart e-scooter tech, though more international and urban-focused.
Emerging players
- Hiboy: US-facing Chinese e-scooter and e-bike brand selling primarily through Amazon and DTC. Competes with GoTrax on entry-level price points and feature sets.
- Super73: California-based premium moped-style e-bike brand with strong lifestyle positioning. Competes with GoTrax's Mustang and Ranger lines at the premium end of the e-bike market.
Others
- Bird Global: Shared micromobility operator that also sells consumer e-scooters under the Bird brand. Closely related market/category but business model is primarily rental; useful for category demand and trend signals relevant to GoTrax.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
GoTrax social profiles
Digital presenceGoTrax compliance and trust
Trust signalCompliance6 records
GoTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTrax leadership team
Management profileNumber of profiles
Profiles1 record
GoTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTrax
What does GoTrax do?
GOTRAX designs, manufactures, and distributes personal electric mobility hardware including electric scooters, electric bikes, electric dirt bikes, gas dirt bikes, and electric golf carts. Products are sold direct-to-consumer through gotrax.com and through nationwide retail partners (Walmart, Target, Amazon, Best Buy, Lowe's) plus an authorized dealer network. The portfolio spans price points from sub-$200 kids' scooters to a $9,999 four-passenger lithium golf cart, with supporting parts and accessories sold separately.
Is GoTrax a public or private company?
GoTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoTrax founded?
GoTrax was founded in 2017. It employs 101 to 250 people.
Where is GoTrax based?
GoTrax is headquartered in Denver, United States, in the North America region.
How does GoTrax make money?
Four revenue lines are on record. Electric Scooter Sales are the primary driver. The others are electric Bike Sales, golf Cart Sales and parts and Accessories.
Who are GoTrax's main competitors?
Direct peers on record are Segway-Ninebot, Razor USA, Lectric eBikes, Aventon eBikes, Rad Power Bikes, Apollo Scooters and NIU Technologies. Emerging players are Hiboy and Super73. Bird Global is listed as an others.
Does GoTrax have an API?
No public API is recorded for GoTrax.
What industry is GoTrax in?
GoTrax's product category is Personal Electric Mobility. Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.