2020 Mom
2020 Mom, operating as the Policy Center for Maternal Mental Health, is a Los Angeles-based 501(c)(3) nonprofit founded in 2011 that integrates mental health care into U.S. maternity care. It serves state agencies, obstetric providers, health systems, and payers through policy advocacy, accreditation standards, training programs, and annual State Report Cards.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 2020 Mom does
2020 Mom, operating as the Policy Center for Maternal Mental Health, is a Los Angeles-based 501(c)(3) nonprofit founded in 2011 with 1-10 employees. The organization's stated mission is to close gaps in U.S. maternal mental health care by integrating mental health screening, diagnosis, and treatment into maternity care as a non-negotiable standard. It directly engages four stakeholder groups: state agencies and policymakers, obstetric providers and health systems, payers (insurers, health plans, employers, and Medicaid), and a broader cross-sector community convened through the Maternal Mental Health FORUM.
The organization's core products are non-software deliverables built on policy expertise and curated data. Its flagship output is the annual State Report Cards, which grade all 50 U.S. states on maternal mental health policy and access — the 2026 edition showed an overall grade of C, up from C- in 2025. It also operates the Whole Mom Standards accreditation programs (separate tracks for hospitals and insurers), the Rural Learning Collaborative to address provider shortages, a Co-Lab innovation space, certificate and free introductory training programs, a Resource Hub covering screening, billing, behavioral health integration, and related topics, and an annual MMH Awareness Week plus Maternal Suicide Awareness Week. Underlying these are data assets such as the 2025 U.S. Maternal Mental Health Risk and Resources by County report and the 2025 State Maternal Mental Health Legislation Report, plus embedded State Policy Fellows and Government Agency Fellows programs. No proprietary software platform, API, or AI/ML capability is offered.
Revenue is generated through donations, grants, and corporate partnerships — a donations-only model with no publicly disclosed pricing. Named project funders include Cigna, Sage Therapeutics, Organon, California Health Care Foundation, ZOMA Foundation, and Perigee Fund. Distribution runs entirely through direct stakeholder engagement, training programs, the FORUM, and content marketing across LinkedIn, X, YouTube, and an email newsletter, with a domestic-only U.S. operating footprint. Bridgespan has recognized the organization as a national field catalyst and systems orchestrator, the closest analog to a competitive positioning claim in the absence of traditional revenue metrics.
2020 Mom firmographics
Firmographics- Name
- 2020 Mom
- Legal name
- Policy Center for Maternal Mental Health
- Website
- https://2020mom.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2020 Mom, operating as the Policy Center for Maternal Mental Health, is a Los Angeles-based 501(c)(3) nonprofit founded in 2011 that integrates mental health care into U.S. maternity care. It serves state agencies, obstetric providers, health systems, and payers through policy advocacy, accreditation standards, training programs, and annual State Report Cards.
- Ownership category
- akta.pro rank
2020 Mom industry classification
Industry- Product category
- Maternal Health Policy Advocacy and Training
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industry
- Maternal, Child & Adolescent Health Program Evaluation (HLAJANAE)
Keywords
Where 2020 Mom is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
2020 Mom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Philanthropic Support: The organization operates as a 501(c)(3) tax-exempt social change organization funded by individual donations, corporate partners, sponsors, and grant makers. They explicitly solicit donations on their website and maintain relationships with Perigee Fund, Cigna, Sage Therapeutics, ZOMA Foundation, California Health Care Foundation, and Organon as project funders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Introductory Training |
| Other | Others | Certificate Training Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
2020 Mom product offering
Product offeringCore offering
2020 Mom operates the Policy Center for Maternal Mental Health, a 501(c)(3) nonprofit that delivers maternal mental health policy advocacy, accreditation standards, training programs, and collaborative convenings to integrate mental health screening, diagnosis, and treatment into U.S. maternity care. Its deliverables include the annual State Report Cards, the Maternal Mental Health FORUM, Whole Mom Standards (Hospital and Insurer), the Rural Learning Collaborative, Certificate Training, introductory courses such as Perinatal Mental Health 101, and consulting and coaching services for state agencies, payers, and providers.
Product overview
The Policy Center for Maternal Mental Health operates as a policy and advocacy organization offering a portfolio of programs, training, reports, and resources focused on integrating mental health care into maternity care across the U.S. The core offerings include State Report Cards (annual state-by-state assessments), the Maternal Mental Health FORUM (cross-sector collaborative), and Whole Mom Standards programs (accreditation for hospitals and insurers). The training suite includes Certificate Training, Perinatal Mental Health 101, Perinatal Substance Use Disorders 101, and Peer Support Add-On Training. The organization also publishes legislative reports, maintains a Resource Hub with fact sheets on various MMH topics, and runs fellowship programs for policy and government professionals. No software product or API-based technology platform is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- State Report Cards Annual state-by-state grading report assessing maternal mental health policy, screening access, and treatment integration across all 50 U.S. states, providing a regulatory benchmark for stakeholders.
- Maternal Mental Health FORUM A collaborative community program convening cross-sector leaders — state agencies, payers, providers, and health systems — to coordinate collective action on maternal mental health care transformation.
- Rural Learning Collaborative Program addressing maternal mental health provider shortages in rural areas through coordinated learning, resource sharing, and capacity building among rural-serving stakeholders.
- Insurer Whole Mom Standards Standards and accreditation program for health insurers and payers establishing best practices and quality benchmarks for maternal mental health coverage, network adequacy, and treatment access.
- Hospital Whole Mom Standards / Whole Mom Accreditation Accreditation program establishing standards for hospitals and health systems to integrate maternal mental health screening, diagnosis, and treatment protocols into maternity care delivery.
- Certificate Training Paid professional certification training program preparing healthcare providers in maternal mental health screening, diagnosis, and treatment.
- Consulting and Coaching Services Professional advisory and coaching services helping state agencies, payers, and healthcare organizations implement maternal mental health screening, treatment, and policy standards.
- State Policy Fellows Program Fellowship program equipping nonprofit professionals with policy engagement skills to advance maternal mental health policy at the state level.
- Government Agency Fellows Program Fellowship program preparing government agency staff to integrate maternal mental health considerations into public health policy and program design.
Quantifiable outcome
- Overall national grade improved from C- in 2025 to C in 2026 on State Report Cards
- +2 more outcomes
Companies that use 2020 Mom
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
2020 Mom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
2020 Mom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered notable.
- American Psychological Association (APA)notableFeatured nonprofit partner providing professional expertise and credibility in psychological aspects of maternal mental health.
- Association of Maternal and Child Health Programs (AMCHP)notableFeatured nonprofit partner representing maternal and child health programs at state/jurisdictional level.
- Mental Health AmericanotableFeatured nonprofit partner providing national mental health advocacy expertise and resources.
- Mental Health Association of Ohio (MHA Ohio)notableFeatured nonprofit partner providing state-level mental health resources including maternal mental health programs.
- Postpartum Support International (PSI)notableFeatured nonprofit partner specializing in postpartum and perinatal mental health support, training, and resources.
- Zero Suicide Institute/EDCnotableFeatured nonprofit partner supporting suicide prevention efforts, particularly relevant given 20% of maternal deaths are due to suicide.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
2020 Mom competitors and assessment
Company assessmentDirect peers
- Postpartum Support International (PSI): PSI is the leading U.S. nonprofit dedicated exclusively to perinatal mental health, providing training, provider referrals, and advocacy. It is a directly comparable peer in MMH mission and is itself a featured nonprofit partner of 2020 Mom.
- Maternal Mental Health Leadership Alliance (MMHLA): MMHLA is a national policy and advocacy coalition advancing maternal mental health legislation and federal recognition. It operates as a direct peer in federal-level MMH policy advocacy alongside 2020 Mom's Policy Center.
- Black Mamas Matter Alliance: A national organization advancing maternal health, including mental health, for Black mothers. Comparable in mission (maternal health advocacy), policy focus, and cross-sector convening, with overlapping interest in maternal mental health disparities.
- Every Mother Counts: A maternal health advocacy and grantmaking organization focused on improving maternal outcomes, particularly through policy and access initiatives. Mission and advocacy posture closely align with 2020 Mom's policy and convening model.
- Association of Maternal and Child Health Programs (AMCHP): AMCHP represents state maternal and child health programs and is a featured partner of 2020 Mom. It is a comparable peer in policy advocacy, state-level capacity building, and convening of public maternal health stakeholders.
- National Healthy Mothers, Healthy Babies Coalition (HMHB): A national nonprofit coalition focused on maternal and infant health through education, advocacy, and partnerships. Comparable as a nonprofit peer with overlapping maternal health advocacy and stakeholder convening activity.
Broad incumbents
- March of Dimes: A large, well-established maternal and infant health nonprofit with broad programming spanning research, advocacy, and provider resources. It is a broad incumbent operating across maternal health with adjacent MMH capability versus 2020 Mom's MMH specialization.
- Mental Health America: The nation's leading community-based nonprofit addressing all aspects of mental health. It is a featured nonprofit partner of 2020 Mom and a broad incumbent in mental health advocacy with overlapping MMH content and screening resources.
- National Alliance on Mental Illness (NAMI): The largest U.S. grassroots mental health organization providing advocacy, education, and support. Comparable as a large, established mental health advocacy peer with overlapping interest in perinatal populations and policy.
Others
- American College of Obstetricians and Gynecologists (ACOG): The professional association setting standards in obstetrics. ACOG shapes MMH screening and treatment protocols that 2020 Mom's Whole Mom Standards program depends upon; comparable as a stakeholder and standards-setter rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
2020 Mom social profiles
Digital presence2020 Mom financial estimates
Financial estimateRevenue estimate
Valuation estimate
2020 Mom leadership team
Management profileNumber of profiles
Profiles1 record
2020 Mom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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2020 Mom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2020 Mom
What does 2020 Mom do?
2020 Mom operates the Policy Center for Maternal Mental Health, a 501(c)(3) nonprofit that delivers maternal mental health policy advocacy, accreditation standards, training programs, and collaborative convenings to integrate mental health screening, diagnosis, and treatment into U.S. maternity care. Its deliverables include the annual State Report Cards, the Maternal Mental Health FORUM, Whole Mom Standards (Hospital and Insurer), the Rural Learning Collaborative, Certificate Training, introductory courses such as Perinatal Mental Health 101, and consulting and coaching services for state agencies, payers, and providers.
Is 2020 Mom a public or private company?
2020 Mom is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 2020 Mom founded?
2020 Mom was founded in 2011. It employs 1 to 10 people.
Where is 2020 Mom based?
2020 Mom is headquartered in Los Angeles, United States, in the North America region.
How does 2020 Mom make money?
One revenue line is on record: donations and Philanthropic Support.
Who are 2020 Mom's main competitors?
Direct peers on record are Postpartum Support International (PSI), Maternal Mental Health Leadership Alliance (MMHLA), Black Mamas Matter Alliance, Every Mother Counts, Association of Maternal and Child Health Programs (AMCHP) and National Healthy Mothers, Healthy Babies Coalition (HMHB). Broad incumbents are March of Dimes, Mental Health America and National Alliance on Mental Illness (NAMI). American College of Obstetricians and Gynecologists (ACOG) is listed as an others.
Does 2020 Mom have an API?
No public API is recorded for 2020 Mom.
What industry is 2020 Mom in?
2020 Mom's product category is Maternal Health Policy Advocacy and Training. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of HLAJANAE, Maternal, Child & Adolescent Health Program Evaluation. Its NAICS code is 624190 and its SIC code is 8300.