Assure

What Assure does

The Assure Group is a privately held crop insurance and risk management agency founded in 2008 and headquartered in Metamora, Illinois, serving agricultural operations across the U.S. Midwest. The company distributes a full suite of USDA-RMA backed products through a trained agent network, including Multi-Peril Crop Insurance (MPCI) with Revenue Protection, Yield Protection, Area Revenue Protection, and Area Yield Protection, alongside Margin Protection, Dairy Revenue Protection (DRP), Livestock Risk Protection, Livestock Gross Margin, and Pasture/Rangeland/Forage coverage via the Rainfall Index program. It also sells private crop insurance products such as Crop Hail and a specialized Hemp Insurance line that pairs hail, rain, and heating degree day coverage with agronomic consultation and buyer/processor matchmaking in anticipation of federally subsidized hemp MPCI.

Underlying the agency's distribution model is a proprietary TAG (Trained Agent Group) analytics system that leverages over 70 years of historical rainfall data to support Rainfall Index recommendations, and a Dairy Revenue Protection pricing engine whose quotes change daily with commodity markets. The firm positions itself against emotional, gut-based farm risk decisions with a data-driven coverage selection process, drawing on what it describes as over 200 years of combined agricultural insurance experience across its team.

The Assure Group makes money primarily through commissions on government-subsidized insurance premiums, with pricing models described as quote-based and not publicly disclosed. Coverage levels of up to 95% are standard on government-subsidized products, with subsidies ranging from 44-59% on DRP, and billing cadences that are quarterly for DRP and annual for Margin Protection. Go-to-market is sales-led through a field-agent network, supported by a dedicated Agent Login portal (salescenter/) and a content/lead-gen website, with no self-serve digital channel evident. Customer segments span crop farmers, dairy and livestock producers, ranchers, and an emerging hemp grower base.

Name

Assure

Legal name

The Assure Group

Website

https://theassuregroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Assure Group is a privately held crop insurance agency based in Metamora, Illinois that distributes USDA-RMA backed MPCI, Margin Protection, Dairy Revenue Protection, livestock, pasture, and specialized hemp coverage to Midwest crop farmers, ranchers, dairy, and livestock producers through a trained agent network.

Ownership category

akta.pro rank

Product category

Crop Insurance

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (115210)

SIC

Insurance Agents, Brokers & Service (6411), Agricultural Services (700)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Crop insurance
• Agricultural risk management
• Farm insurance products
• Livestock insurance
• Dairy revenue protection

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Crop Insurance Products: The Assure Group generates revenue through commissions on the sale of crop insurance products including MPCI, Hemp Insurance, Margin Protection, Dairy Revenue Protection, Livestock/Dairy Coverage, Pasture/Rangeland/Forage (Rainfall Index), and private insurance policies such as Crop Hail. These are government-subsidized insurance products where agents earn commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Assure Group is a licensed crop insurance and agricultural risk management agency that sells and services a comprehensive suite of federally subsidized and private crop, livestock, dairy, and hemp insurance products—including Multi-Peril Crop Insurance (MPCI), Margin Protection, Dairy Revenue Protection, Livestock Gross Margin and Risk Protection, Pasture/Rangeland/Forage Rainfall Index coverage, Hemp Insurance, and private add-ons such as Crop Hail—delivered through a network of trained agents who use proprietary historical-data analytics to advise individual farming and ranching operations.

Product overview

The Assure Group is a crop insurance and risk management company offering a comprehensive suite of insurance products. The core offering is Multi-Peril Crop Insurance (MPCI), the nation's most popular crop insurance plan. This is supplemented by specialized products including Hemp Insurance, Margin Protection (covering revenue minus input costs), and Dairy Revenue Protection (DRP). Additional offerings include livestock coverage (Livestock Gross Margin and Livestock Risk Protection), Pasture/Rangeland/Forage insurance through the Rainfall Index program, and private insurance products such as Crop Hail that supplement MPCI coverage. The company takes an analytical, data-driven approach to help customers make informed risk management decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Hemp Insurance: Specialized insurance and risk management coverage for hemp growers, including hail, rain, and heating degree day insurance. Subsidized Federal Multi-Peril Crop Insurance coming soon.
• Margin Protection
• Dairy Revenue Protection

Products and services

• Multi-Peril Crop Insurance (MPCI) Federally subsidized crop insurance plan covering row crop farmers against revenue, yield, area revenue, and area yield losses, with add-on coverages such as Margin Protection available. Sold to individual crop farmers through trained Assure agents.
• Hemp Insurance Private crop insurance and risk management package for hemp growers covering hail, rain, and heating degree day perils, plus agronomic consultation and connections to extractors and processors. Targeted at commercial hemp producers following the 2018 Farm Bill.
• Margin Protection (MP) Government-subsidized area-based crop insurance product protecting crop farmers against decreases in operating margin caused by declines in yield, price, or increases in input costs (urea, DAP, potash, diesel, interest rates). Claims are automatically calculated and paid without producer claims reporting.
• Dairy Revenue Protection (DRP) Government-subsidized area-based insurance product for dairy producers that hedges against quarterly price and production losses, using daily market-driven pricing and either Class Pricing (Class III/IV weighted) or Component Pricing options. Coverage up to 95% of expected revenue.
• Livestock Gross Margin Federal livestock insurance plan that protects cattle producers against margin compression between cattle prices and feed costs. Sold to individual livestock producers by trained Assure agents.
• Livestock Risk Protection Federal livestock insurance plan that protects cattle producers against declines in livestock market prices. Sold to individual livestock producers by trained Assure agents.
• Pasture, Rangeland, and Forage (Rainfall Index) Federal insurance program that insures ranchers against below-average rainfall in their assigned grid, using over 70 years of historical rainfall data analyzed by Assure's TAG-trained agents to inform coverage elections.
• Private Insurance Products (including Crop Hail) Custom-developed private crop insurance policies such as Crop Hail that supplement federal MPCI coverage for crop farmers, leveraging the Assure agents' industry-leading experience developing and servicing private products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rural Community Insurance Services (RCIS): One of the largest federal crop insurance providers in the U.S., selling through agent networks much like The Assure Group. RCIS competes for the same MPCI and specialty crop placement pipeline but operates at far greater scale.
• NAU Country Insurance Company: Major Multi-Peril Crop Insurance provider working through independent agents. Direct competitive overlap on MPCI, Margin Protection, Dairy Revenue Protection, and livestock products.
• Rain and Hail (a CHS company): Large, federally-supported crop insurance company that distributes through agents and competes head-to-head with Assure on MPCI and specialty crop products.
• ProAg (CUNA Mutual Group): Approved Insurance Provider offering the full suite of federal crop insurance products through agent networks. Competes directly with Assure across all major crop and livestock lines.
• Farm Bureau Financial Group: Multi-line insurance and financial services organization selling crop insurance as part of its portfolio. Comparable Midwest U.S. distribution and similar end customers to Assure.
• Hudson Crop Insurance (Hudson Insurance Group): Approved Insurance Provider for federal crop insurance, distributing through agents across multiple states. Direct overlap on MPCI and specialty lines like Assure's portfolio.
• Great American Insurance – Crop Division: Diversified insurer with a dedicated crop division distributing through agents. Competes with Assure on private crop hail and supplemental policies as well as federal products.

Direct peers

• Country Financial: Midwest-based insurance and financial services carrier with crop insurance offerings. Similar geographic concentration and product focus to The Assure Group.
• Diversified Crop Insurance Services: Independent crop insurance agency selling multi-peril and specialty products to farmers and ranchers. Closely comparable business model and customer base to Assure.
• Heartland Crop Insurance: Regional crop insurance agency offering MPCI and specialty products to Midwest farmers. Comparable scale and product mix to The Assure Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assure